little son-in-law

After the meal, everyone heard that Yuyang was going to the embroidery shop, and the shopkeeper offered to let his youngest daughter accompany him, and the boy came up to clear the table After tidying up and serving a pot of hot tea again, they backed out. There were only four people left in the room, Mo Nanjin, Yun Sichuan, Ming Ting, shopkeeper Zhang, and Yun Nian were guarding the door outside. Together, the problem with the dishes was expected. In fact, I thought of this at the beginning. It always takes a process to accept strange things. The key to success lies in the length of this process. The process is too long. Not to mention the increase in cost, the probability of success will be correspondingly reduced, so we need marketing at this time. Of course, these are what the university marketing professor in his previous life taught.The simplest and most direct thing in marketing is advertising. In this era, how to advertise is a science.

"Brother Mo, although I don't understand what you mean by advertisement, you probably mean that more people should know about our duck dishes first." Yun Sichuan is indeed a shrewd businessman, Even if you don't understand it very well, you can guess the meaning of eight points.

"Yes, I believe Brother Yun should have thought of this too." Yun Sichuan nodded, and indeed thought of it, and also thought of some specific methods. This time Mo Nanjin came to tell him the method and ask him Ask him what he thinks, after all, he also has his share in this business, besides, he thinks that Mo Nanjin may have a better way, he doesn't know where this trust comes from, maybe Mo Nanjin himself has given people The sense of stability and peace makes people trust without knowing it.

"We discussed it before," shopkeeper Zhang said after receiving Yun Sichuan's wink, "Now the price of duck in the market is much cheaper than that of chicken, and our duck dishes now have quite a variety of dishes, and the taste is also very good. If we lower the price of duck dishes, there should be a lot of customers willing to try it, and when the business improves and our reputation is established, we can raise the price again.”

"Brother Mo, what do you think?" Yun Sichuan privately felt that this method was good, they had used it before, and it was a safe and stable method.

"Brother Yun's method is also correct. This should be regarded as bottom-up. Brother Yun, have you ever thought about doing the opposite?" Mo Nanjin said flatly.

"Brother Mo means..." Yun Sichuan looked at him puzzled.

"It's just that we don't bargain, but we want to raise the price." Mo Nanjin rubbed the teacup in his hand, thinking about how to organize the rhetoric so that everyone can understand, "Now, our duck dishes are unique in Ningguo, and they are rare. Expensive, what we need to do now is not to demean ourselves, but to use this to promote the duck dishes of Yunjia Restaurant. If we lower the price now, it will indeed have a certain effect, but people who eat duck dishes like this are just running around. The low price is not for the specialness of the duck dishes themselves. Besides, most of the people who come here for the low prices are ordinary people, and the big families will look down on our dishes, and they will make our dishes invisible. It is at a relatively low position, even if the price is raised later, the big family will no longer look down on it, and the common people will complain about the price increase, and even if they think it is delicious, they will be discouraged by the price.”

Yun Sichuan stopped the fan in his hand in surprise, "Brother Mo, it makes sense, what Brother Mo means is what should we do next?"

"We want to make duck dishes fine and detailed, and set a relatively high price. Generally, big families don't care about the money. We can ask Xiaoer to recommend it in due course. In order to make a name for ourselves as soon as possible, we insist on not lowering the price, but this When the gentry officials in the county have dinner, we can give them vegetables, so that they can have a good face in front of the guests, and secondly, we can make a name for themselves in their upper-level circle of friends." Mo Nanjindun After a while, I picked up the already somewhat lukewarm tea, which was already a bit bitter in the mouth. "I can also make a rule that if you spend a certain amount of money in the restaurant, you can get a new expensive and delicious duck dish. After the rules are written, they will be posted at the entrance of the restaurant. This will attract customers to the restaurant. , and double promoted the duck dish.”

"Brother Mo, this idea is really good." Yun Sichuan's eyes lit up when Mo Nanjin was talking about it, and he clenched his fists several times before he could hold back his excitement and didn't interrupt him. Now when he finished speaking, he couldn't help it immediately Clap your hands and applaud. "In this way, our duck dishes have won a reputation among the big households, and there should be people who want to try them occasionally, and we have established the status of our restaurant virtually. Even if some restaurants will also produce these dishes in the future, we And the most authentic."

This is the reason, even if other restaurants offer these dishes in the future, if the price is high, customers will think that the authentic ones are not as high as this price, and they will not agree in their hearts. If the price is low, there will be customers, but they will not think that there are How authentic, if you want to eat the most authentic, you will go to Yunjia Restaurant.As for the fact that many ordinary people will be discouraged by this price, to be straightforward, which restaurant is actually going to ordinary people, and which ordinary people will often go to the restaurant in this era?

Mo Nanjin chuckled, this Yun Sichuan was very good at drawing inferences.

Ming Ting calmly replaced Mo Nanjin with a cup of hot tea.

Under Mo Nanjin's peaceful gaze, Yun Sichuan gradually calmed down. He planned to let Mo Nanjin discuss it, and thought that Mo Nanjin would have a good idea, but he never thought that Mo Nanjin would come up with such a good idea , It really surprised him. Judging from the words and deeds of this person, he does not seem to come from a merchant's family, but he is surprisingly familiar with the way of doing business, and he has accurately grasped the psychology of different groups of people.

Shopkeeper Zhang seldom sees his boss so happy, but this Young Master Mo, the shopkeeper can't help but take a second look at this young master of the Mo family who is discussing and talking with his boss in a low voice. She didn't have a good impression of this young master Mo.When I saw him today, I realized that although the young master of the Mo family didn't go out of Nanshan Town often, he was better than the shopkeeper who had been in the restaurant for more than ten years just after listening to what he said.

"Young Master, Young Master Mo, look at our standard for giving food." The shopkeeper spoke this time, and he could hear that he was giving Mo Nanjin the same respect as his own young master.

"Uncle Zhang asked a very good question, brother Mo, look at it."

"I think Brother Yun must have an idea, so let's hear it." One must know how to keep a low profile, especially in other people's territory, and Mo Nanjin has always been well versed in this.He has already talked a lot.

"Okay, let me tell you something, brother Mo can point out what is wrong. I think our price should be in the middle. If the price is low, it will not have a big effect. It will also affect the bonus of the restaurant. If the price is high, most People are not interested."

What Yun Sichuan said was good, and Mo Nanjin also said that there was nothing more to say. Afterwards, several people discussed the details in detail. In the middle, there seemed to be guests making trouble downstairs, so the shopkeeper went downstairs, and Yun Nian delivered another A few snacks came in, orange sunlight came in from the west-facing window, and the room was enveloped in a layer of soft light.

Mo Nanjin looked at the sky, why hasn't Yuyang come back yet?Today they are rushing back to the town, and Yuyang also knows that it is unlikely that she has not come back so late. She has always done things properly, and even if there is a delay, she should ask someone to come back with a message.Will something happen?

Yun Sichuan saw that he was a little distracted, put away the scattered papers on the table, and asked: "Brother Mo, is there anything to worry about?"

"I'm a little worried about Yuyang." Mo Nanjin felt that there was nothing to hide.

Yun Sichuan chuckled lightly when he heard the words, and said: "No wonder everyone in the town envies Brother Mo and his wife for their deep love. It's true to see you today. However, you don't have to worry, Zhaoyang is still a safe place. You can speak a few words even in Zhaoyang, you can rest assured about the safety of your siblings, I will ask Uncle Zhang to send some people to meet them."

As if to confirm Yun Sichuan's words, he heard Yun Nian outside the door calling "Uncle Zhang". Young Master Mo, something has happened, a neighbor came to the store just now and said that he saw my youngest daughter and a young lady being stopped on the street, I guess it should be Mrs. Mo's."

"Who is so bold to take people away in the street?" Yun Sichuan became anxious when he heard that, and just now he swore to give Mo Nanjin a guarantee, but before he finished speaking, something happened here, which was equivalent to slapping him on the face .

"The people who came said they didn't know each other, and the accent didn't sound like a local person."

"Shopkeeper, where are they? You lead the way, I want to go and have a look."

"Young master, don't worry too much. There are people coming and going on the street. Madam will be fine. You wait here for me. I'll go and pick up Madam." Ming Ting was worried that the young master would meet someone he shouldn't have met.

"I'll go with you, Mingting." He knew what Mingting was worried about, but no matter what, Yuyang was his wife, so he had to go.

"Master, it's getting cold outside. This is the thin cloak Madam brought you when she came." Ming Ting knew that once the young master made up his mind, it would be difficult to change.

"Brother Mo, I'll go with you."

Several people went downstairs, but the reporter was still waiting on the first floor. He was a very young guy who offered to take them there.Several people hurried over, and listened to him talk along the way. This young man is a neighbor of the Zhang family, and he naturally knew the youngest daughter of the Zhang family. He passed by Tongque Alley today, and met the aforementioned At the scene, he saw a lot of people, but he didn't dare to go forward, so he hurried back to report.

When the few people passed by, they had already disappeared. Mo Nanjin's heart sank at that time, and she asked a few passers-by, and they were indeed arrogant. Many people saw those people dragging two women away along the way. , that little girl kept crying along the way, which was very eye-catching.

According to the description of passers-by, several people came to the back door of a big house.

The surprise in Yun Sichuan's eyes could not be concealed. This house was born by Tian Zu, the former servant of the household department who had retired and returned to his hometown. He had been in and out of this house several times for a banquet hosted by this old man. What's going on? "Brother Yun knows the owner of this house." Mo Nanjin didn't miss his expression.Although it is a question sentence, the affirmative meaning is self-evident.

"Well, it's okay, we did meet a few times, brother Mo, you and I can go in through the main entrance."

It wasn't until they turned to the main entrance that they realized that it was a courtyard house covering a large area, with rich gates and deep courtyards. In front of the left and right gates stood a bronze lion as tall as a man, which could be considered majestic and mighty.It's just that there are more than a dozen people who look like guards standing outside the door, which makes people feel suspicious. Tian Zusheng is just an old official, how can he have so many guards?

Before they reached the door, they were stopped by guards with knives. Fortunately, the disciples of Arita's family knew Yun Sichuan more or less, so they notified Yun Sichuan on his behalf before they were allowed to enter.

Mo Nanjin pulled the hood on her head and followed a few people in.