You are a black technology boss, you didn't say it sooner!
Chapter 68 VR Pain Points
The eyes of everyone in the conference room gradually became dull...
They were just talking, but they didn't know that Lou Qingyan really prepared a big gift.
Four, four lines, are you really kidding?
After Lou Qingyan finished saying, "Let's have a good time", everyone cheered up.
"Boss," someone raised his hand and asked, "We know about realistic graphics, but what about virtual world architecture and plenoptic function applications?"
"I know the plenoptic function, but I haven't even heard of virtual architecture."
"What is the first generation of VR? Are we going to do VR?"
Lou Qingyan pointed to the bottom line of words, "Let's talk from the back to the front, I let you experience VR games a while ago, how do you feel?"
When everyone was about to chatter, he flipped his hand and said, "Old Xie, you have a concluding speech."
Xie Jin said: "When I first got started, it was very novel and immersive, especially in some scenes with well-made 3D effects, it felt like I had really traveled through time. But after a long time, I felt bored and had a slight sense of dizziness. .”
Lou Qingyan said: "What do you think are the advantages and disadvantages of the current VR technology? Why can't it be widely promoted?"
Xie Jin considered for a moment, and said: "The advantages of VR are commonplace. It is nothing more than a strong sense of immersion and can provide an immersive experience. Let me focus on the disadvantages."
"I think the reasons why VR is difficult to promote can be analyzed from three aspects, namely content, software, and hardware."
"In terms of content, the quantity is far from enough, and the quality is uneven. At present, the best VR content also has a heavy sense of CG, which is not real, and the interaction is also poor. After players buy VR equipment, in a short time After playing the content, the VR equipment has to be left aside to eat ashes. In this case, it is of course difficult to promote.”
"In terms of software, ports, frameworks, engines, UIs, file formats, etc. are in a mess, and a set of industry-wide standards has not been found. There are very few software applications specially developed for VR. The most important thing is There is no VR operating system similar to Android, and the software ecosystem cannot be established at all.”
"The last is the hardware, which is the most serious and fundamental problem. First, the display technology is not good, the field of view is narrow, and even the 4K picture is grainy, and the resolution must reach at least 8K to be qualified. Secondly, you will get dizzy after playing for a while, and the equipment is very poor. Bulky, snags on wires if you're not paying attention, not comfortable."
After listening to him, Lou Qingyan nodded, "The content ecology is not good, the software ecology is not good, and the interaction and experience of the hardware are very poor. Anyone else want to add?"
"Price, Brother Xie forgot to mention the price." Someone said.
Xie Jin thought for a while and said, "When it comes to the price, I would like to add one more thing, which is about the usage environment of VR."
"The current VR head-mounted display is divided into three types, PC terminal, mobile terminal, and VR all-in-one machine. What I said above is for PC VR, and its price is very high." He said helplessly, "No way, subconsciously I only think of this one as real VR.”
Everyone laughed immediately.
Indeed, among the three current VR headsets, only PC-side VR is serious about doing "virtual reality".
They try their best to create a virtual reality environment that "even if there is nothing, people still stay in it and don't want to come out". They are well aware of the core goal of VR: not to watch videos and play games, but to "travel to another world".
A VR all-in-one machine is more like an expensive toy—take it to watch a movie and play a game, and then put it aside to eat ashes.It is essentially a "VR for VR's sake" thing. It does not pursue the real "virtual reality" concept, nor does it have a good sense of immersion.Xie Jin felt that this kind of VR has no soul.
As for the so-called mobile VR with mobile phones, it is a pure IQ tax.The only thing that is not deceptive in this kind of VR is Google's cardboard box that costs more than ten dollars.The authentic carton experience is not worth yours.
Xie Jin continued: "The content and software ecology of VR all-in-one machines are even worse. They are actually produced by hardware manufacturers themselves. My God, isn't this a joke? They think everyone is an Apple?"
Unexpectedly, Xie Jin would also make jokes, and everyone couldn't help laughing.
Xie Jin waited for everyone to finish laughing, and said solemnly: "I think there is a saying that is very reliable. In the future, AR will replace mobile phones, and VR will replace computers. The AR side will integrate the original mobile phone and computer ecology, and the VR side will develop a unique system of its own. ecology."
"But there is a contradiction in this - everyone knows that VR will become the next-generation terminal, and terminal-level VR must be an all-in-one machine, but the current all-in-one machine is just a toy, and the real VR is on the PC side."
Lou Qingyan smiled, "Are you not optimistic about the future of VR?"
"I just think it still needs to wait for an opportunity." Xie Jin said, "At least in the short term, it is impossible to become a new generation of terminals. AR is much more reliable than it."
"Do you think 5G is not the right time?"
Lou Qingyan said, "The reason why the VR all-in-one machine is a toy is that it cannot achieve the high performance of a PC. When 5G is popularized, the computing can be placed in the cloud, and the all-in-one machine is only responsible for data transmission, so as to achieve high performance. "
Xie Jin was silent for a while, and said: "Up to now, 5G has been popularized in first-tier and most second-tier cities. Have you seen the AR and VR that people were bragging about a year ago?"
"Cloud VR requires a network delay of less than 10ms, even if 5G is fully popularized, it will not be achieved. Don't tell me that you believe the nonsense of marketing accounts, thinking that a new era will come when 5G is popularized."
Xie Jin spread his hands, "To achieve ultra-low latency, what needs to be built is not a 5g base station, but a national network composition method. To put it bluntly, it is to dismantle and rebuild the national network. I think... wait another ten years."
Lou Qingyan smiled, stood up and said, "Okay, let's not worry about the 5G issue, let me summarize the difficulties of the current VR technology."
He pulled over the whiteboard and wrote on it:
"Content is scarce. Reality, interaction, and immersion are insufficient."
"Various models are separated from each other and cannot form a unified software ecosystem."
"Poor user experience: grainy, dizzy, small field of view, bulky headset."
"PC-side VR is expensive, and the all-in-one machine has poor playability."
The entire conference room was silent, only the "creak" sound of his pen tip touching the whiteboard.
After finishing writing, Lou Qingyan turned around and said, "Don't erase this, just put it in this conference room, your office is downstairs, you can come up and take a look from time to time."
"I need you to cross out all the VR pain points listed on the whiteboard step by step. When they are completely crossed out, our first-generation product will be released."
Gu Han said: "Boss, are we really going to do VR? The previous two VR booms have died down, you should think twice."
There have indeed been two VR booms in China.
The first time was the "first year of VR" in 2016. In that year, by coincidence, several high-end VR headsets were released at the same time.
The second time was when 5g was just proposed, and many people entered the game because of the low latency of 5g.But in fact, several 5g low-latency solutions of operators will not be completed until the end of 2020, and they are all just "opportunistic". The real low-latency must popularize something called "SA networking". It cannot be done within a year.
The two capital overheating and low tide left a lot of chicken feathers.Now it is the "sage time" after the capital ebbs.
Everyone feels that now is not a good time to enter VR.
Lou Qingyan didn't explain, mainly because he couldn't explain.
The VR industry in his heart is a long-term layout. The whole line is so long that it can be extended to ten years later.
"So our first set of products is called the first-generation audio-visual headset, which is just the first generation." He simply said this.
"This first-generation product is designed to solve several major pain points of current VR. Start with the first major pain point."
He clicked on the sentence on the whiteboard.
"Content is scarce. Reality, interaction, and immersion are insufficient."
Lou Qingyan said, "This sentence actually contains two elements, one is the quantity of content, and the other is quality."
"The quantity problem, we have actually solved it."
Hearing this, everyone was taken aback.
Then someone who reacted quickly, jumped up from the spot, and said in surprise: "Special effects plug-in!"
"Yes." Lou Qingyan said, "The special effects plug-in improves the efficiency of virtual reality content creation, allowing people to complete a lot of modeling and special effects work in a short period of time."
"Of course, in addition to modeling, there are still content that need to be shot from reality. This involves light field acquisition, that is, the application of plenoptic functions. We will wait until we finish the graphics part."
"Quantity issues aside, what we're dealing with now is the quality of virtual content."
Xie Jin looked at the four lines of characters next to it, and suddenly realized: "Graphics... yes, graphics."
"Graphics is the foundation of all VR content!"
"Bingo!" Lou Qingyan especially appreciated this sentence.
"and many more--"
Xie Jin raised his head suddenly, and looked in disbelief at the young man in front of him who had shocked him countless times: "All our previous work was centered around audio-visual."
He finally understood, "It turns out that artificial intelligence is not the focus, but the upgrade of audio-visual content."
Lou Qingyan shrugged, "I've said it all, artificial intelligence is an idea, you don't want to pay too much attention to it in the future, you have to get used to it."
"Wait until the day you can treat the weak AI as nothing, then you will be considered successful in cultivation."
"Now, it's just a tool in our hands. Of course, this tool is very useful."
Lou Qingyan said, "For example, to develop some kind of engine or API to make photorealistic graphics more realistic."
He propped his hands on the edge of the table and looked at everyone: "Okay, don't worry about whether you want to do VR or not. What you need to worry about now is how to cross out these keywords on the whiteboard as soon as possible."
"Wait until the day when they are all crossed out, who would dare to say that it is not the time to enter VR?"
He smiled, "Deep Space has been established for a year, and has never paid much attention to corporate culture. Today I will send you a word, and it will be the slogan of Deep Space in the future."
"We don't adapt to the world, let the world adapt to us."
They were just talking, but they didn't know that Lou Qingyan really prepared a big gift.
Four, four lines, are you really kidding?
After Lou Qingyan finished saying, "Let's have a good time", everyone cheered up.
"Boss," someone raised his hand and asked, "We know about realistic graphics, but what about virtual world architecture and plenoptic function applications?"
"I know the plenoptic function, but I haven't even heard of virtual architecture."
"What is the first generation of VR? Are we going to do VR?"
Lou Qingyan pointed to the bottom line of words, "Let's talk from the back to the front, I let you experience VR games a while ago, how do you feel?"
When everyone was about to chatter, he flipped his hand and said, "Old Xie, you have a concluding speech."
Xie Jin said: "When I first got started, it was very novel and immersive, especially in some scenes with well-made 3D effects, it felt like I had really traveled through time. But after a long time, I felt bored and had a slight sense of dizziness. .”
Lou Qingyan said: "What do you think are the advantages and disadvantages of the current VR technology? Why can't it be widely promoted?"
Xie Jin considered for a moment, and said: "The advantages of VR are commonplace. It is nothing more than a strong sense of immersion and can provide an immersive experience. Let me focus on the disadvantages."
"I think the reasons why VR is difficult to promote can be analyzed from three aspects, namely content, software, and hardware."
"In terms of content, the quantity is far from enough, and the quality is uneven. At present, the best VR content also has a heavy sense of CG, which is not real, and the interaction is also poor. After players buy VR equipment, in a short time After playing the content, the VR equipment has to be left aside to eat ashes. In this case, it is of course difficult to promote.”
"In terms of software, ports, frameworks, engines, UIs, file formats, etc. are in a mess, and a set of industry-wide standards has not been found. There are very few software applications specially developed for VR. The most important thing is There is no VR operating system similar to Android, and the software ecosystem cannot be established at all.”
"The last is the hardware, which is the most serious and fundamental problem. First, the display technology is not good, the field of view is narrow, and even the 4K picture is grainy, and the resolution must reach at least 8K to be qualified. Secondly, you will get dizzy after playing for a while, and the equipment is very poor. Bulky, snags on wires if you're not paying attention, not comfortable."
After listening to him, Lou Qingyan nodded, "The content ecology is not good, the software ecology is not good, and the interaction and experience of the hardware are very poor. Anyone else want to add?"
"Price, Brother Xie forgot to mention the price." Someone said.
Xie Jin thought for a while and said, "When it comes to the price, I would like to add one more thing, which is about the usage environment of VR."
"The current VR head-mounted display is divided into three types, PC terminal, mobile terminal, and VR all-in-one machine. What I said above is for PC VR, and its price is very high." He said helplessly, "No way, subconsciously I only think of this one as real VR.”
Everyone laughed immediately.
Indeed, among the three current VR headsets, only PC-side VR is serious about doing "virtual reality".
They try their best to create a virtual reality environment that "even if there is nothing, people still stay in it and don't want to come out". They are well aware of the core goal of VR: not to watch videos and play games, but to "travel to another world".
A VR all-in-one machine is more like an expensive toy—take it to watch a movie and play a game, and then put it aside to eat ashes.It is essentially a "VR for VR's sake" thing. It does not pursue the real "virtual reality" concept, nor does it have a good sense of immersion.Xie Jin felt that this kind of VR has no soul.
As for the so-called mobile VR with mobile phones, it is a pure IQ tax.The only thing that is not deceptive in this kind of VR is Google's cardboard box that costs more than ten dollars.The authentic carton experience is not worth yours.
Xie Jin continued: "The content and software ecology of VR all-in-one machines are even worse. They are actually produced by hardware manufacturers themselves. My God, isn't this a joke? They think everyone is an Apple?"
Unexpectedly, Xie Jin would also make jokes, and everyone couldn't help laughing.
Xie Jin waited for everyone to finish laughing, and said solemnly: "I think there is a saying that is very reliable. In the future, AR will replace mobile phones, and VR will replace computers. The AR side will integrate the original mobile phone and computer ecology, and the VR side will develop a unique system of its own. ecology."
"But there is a contradiction in this - everyone knows that VR will become the next-generation terminal, and terminal-level VR must be an all-in-one machine, but the current all-in-one machine is just a toy, and the real VR is on the PC side."
Lou Qingyan smiled, "Are you not optimistic about the future of VR?"
"I just think it still needs to wait for an opportunity." Xie Jin said, "At least in the short term, it is impossible to become a new generation of terminals. AR is much more reliable than it."
"Do you think 5G is not the right time?"
Lou Qingyan said, "The reason why the VR all-in-one machine is a toy is that it cannot achieve the high performance of a PC. When 5G is popularized, the computing can be placed in the cloud, and the all-in-one machine is only responsible for data transmission, so as to achieve high performance. "
Xie Jin was silent for a while, and said: "Up to now, 5G has been popularized in first-tier and most second-tier cities. Have you seen the AR and VR that people were bragging about a year ago?"
"Cloud VR requires a network delay of less than 10ms, even if 5G is fully popularized, it will not be achieved. Don't tell me that you believe the nonsense of marketing accounts, thinking that a new era will come when 5G is popularized."
Xie Jin spread his hands, "To achieve ultra-low latency, what needs to be built is not a 5g base station, but a national network composition method. To put it bluntly, it is to dismantle and rebuild the national network. I think... wait another ten years."
Lou Qingyan smiled, stood up and said, "Okay, let's not worry about the 5G issue, let me summarize the difficulties of the current VR technology."
He pulled over the whiteboard and wrote on it:
"Content is scarce. Reality, interaction, and immersion are insufficient."
"Various models are separated from each other and cannot form a unified software ecosystem."
"Poor user experience: grainy, dizzy, small field of view, bulky headset."
"PC-side VR is expensive, and the all-in-one machine has poor playability."
The entire conference room was silent, only the "creak" sound of his pen tip touching the whiteboard.
After finishing writing, Lou Qingyan turned around and said, "Don't erase this, just put it in this conference room, your office is downstairs, you can come up and take a look from time to time."
"I need you to cross out all the VR pain points listed on the whiteboard step by step. When they are completely crossed out, our first-generation product will be released."
Gu Han said: "Boss, are we really going to do VR? The previous two VR booms have died down, you should think twice."
There have indeed been two VR booms in China.
The first time was the "first year of VR" in 2016. In that year, by coincidence, several high-end VR headsets were released at the same time.
The second time was when 5g was just proposed, and many people entered the game because of the low latency of 5g.But in fact, several 5g low-latency solutions of operators will not be completed until the end of 2020, and they are all just "opportunistic". The real low-latency must popularize something called "SA networking". It cannot be done within a year.
The two capital overheating and low tide left a lot of chicken feathers.Now it is the "sage time" after the capital ebbs.
Everyone feels that now is not a good time to enter VR.
Lou Qingyan didn't explain, mainly because he couldn't explain.
The VR industry in his heart is a long-term layout. The whole line is so long that it can be extended to ten years later.
"So our first set of products is called the first-generation audio-visual headset, which is just the first generation." He simply said this.
"This first-generation product is designed to solve several major pain points of current VR. Start with the first major pain point."
He clicked on the sentence on the whiteboard.
"Content is scarce. Reality, interaction, and immersion are insufficient."
Lou Qingyan said, "This sentence actually contains two elements, one is the quantity of content, and the other is quality."
"The quantity problem, we have actually solved it."
Hearing this, everyone was taken aback.
Then someone who reacted quickly, jumped up from the spot, and said in surprise: "Special effects plug-in!"
"Yes." Lou Qingyan said, "The special effects plug-in improves the efficiency of virtual reality content creation, allowing people to complete a lot of modeling and special effects work in a short period of time."
"Of course, in addition to modeling, there are still content that need to be shot from reality. This involves light field acquisition, that is, the application of plenoptic functions. We will wait until we finish the graphics part."
"Quantity issues aside, what we're dealing with now is the quality of virtual content."
Xie Jin looked at the four lines of characters next to it, and suddenly realized: "Graphics... yes, graphics."
"Graphics is the foundation of all VR content!"
"Bingo!" Lou Qingyan especially appreciated this sentence.
"and many more--"
Xie Jin raised his head suddenly, and looked in disbelief at the young man in front of him who had shocked him countless times: "All our previous work was centered around audio-visual."
He finally understood, "It turns out that artificial intelligence is not the focus, but the upgrade of audio-visual content."
Lou Qingyan shrugged, "I've said it all, artificial intelligence is an idea, you don't want to pay too much attention to it in the future, you have to get used to it."
"Wait until the day you can treat the weak AI as nothing, then you will be considered successful in cultivation."
"Now, it's just a tool in our hands. Of course, this tool is very useful."
Lou Qingyan said, "For example, to develop some kind of engine or API to make photorealistic graphics more realistic."
He propped his hands on the edge of the table and looked at everyone: "Okay, don't worry about whether you want to do VR or not. What you need to worry about now is how to cross out these keywords on the whiteboard as soon as possible."
"Wait until the day when they are all crossed out, who would dare to say that it is not the time to enter VR?"
He smiled, "Deep Space has been established for a year, and has never paid much attention to corporate culture. Today I will send you a word, and it will be the slogan of Deep Space in the future."
"We don't adapt to the world, let the world adapt to us."
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