You are a black technology boss, you didn't say it sooner!
Chapter 55 Content Operations
Whether it is speech synthesis or Fanxing Audiovisual, they are all powerful market bombs. Of course, their release cannot be like a bug animation, where you can just make a link and throw it on the Internet.
Lou Qingyan and Cheng Tao have the same opinion: Don't play tricks, just release it directly. In terms of publicity, just spread the advertisements and try to spread the advertisements all over China.
When the English version of the software is released in the future, this advertisement can be played all over the world.
Once the release plan is set, both parties need to make some preparations.
Cheng Tao will go back and formulate a series of operational strategies.
Lou Qingyan had to enrich all kinds of works on the website and complete the initial distribution work before it was put on the shelves.
He called Xia Huai and assigned her a task directly.
"Let's not talk about animation, the content of the radio drama must be filled, at least to ensure that users will not have nothing to listen to after entering the website."
Xia Huai cried out in agony: "Brother, Baba! When will our director of operations be in place? I'm so south, too south, I'm just a poor and helpless personnel cadre."
For her wailing, Lou Qingyan smiled.
After all, the boss is a salty fish, what else can he do besides squeezing the employees?The boss is also very southern.
Lou Qingyan continued: "Don't panic, I have an invincible course of action for you regarding the quantity work."
Xia Huai regained his energy immediately, since Lou Qingyan said so, according to his past nb level, this policy will definitely not be cheating.
Lou Qingyan opened his lips and said, "Splash money."
Xia Huai: "..."
"Why are you showing that disappointed expression? You look better when you smile happily." Lou Qingyan said, holding up an index finger, "First, start with the lowest, most basic, and easiest-to-make content. .Do you know what this part should be?"
Xia Huai has also studied competing products, and quickly asked, "Audiobook?"
"That's right." Lou Qingyan said, "Audiobooks are the best choice for the early stage of the audio platform, because they are easy to make, and you only need to read them aloud."
"And we don't even need to read aloud, we just need to input the manuscript into the software." Xia Huai said, "I understand."
"I'll give you a budget of 500 million yuan to buy audiobook copyrights," Lou Qingyan said, "Do you think it's too little?"
Xia Huai thought for a while and said: "We are a UGC audio-visual platform, but after the popularization of speech synthesis, audiobooks can be directly synthesized by software, which will completely break away from the UGC field. Let's use it to fill in the quantity first, and it will definitely be used later. Get rid of it completely."
"Miss Sister is amazing, she even understands UGC." Lou Qingyan opened his mouth to praise.
Xia Huai couldn't be bothered to give him eyes.Lou Papi drove the ducks to the shelves and forced her and Xie Jin into business dogs step by step. What else could she do besides studying hard.
UGC is a professional term for content operation, which means "user-generated content".
Corresponding to it are PGC and OGC, meaning "expert production content" and "professional production content".
UGC content is produced by Internet users themselves, which is relatively amateurish and personalized.Short videos, self-media, personal public accounts, Zhihu answers, Weibo pictures and texts, and even Orange Light games are all UGC content.It's a hot trend in the content industry.
The rise of self-media has proven its potential. All content operators are scrambling to develop the UGC model. The graphic and video directions have matured, but the audio has not.
The content in the audio field is nothing more than songs, radio dramas, and audio programs. Almost all of them cannot be produced by users themselves, otherwise there will be problems such as production difficulties, infringement, and poor quality.
In the past few years, paid audio has gradually risen, and various companies in the industry have explored the UGC model, but all ended in failure.As of today, the paid audiobooks of Diligent Listening Books, the paid radio dramas of Goupaw FM, and the various paid audios of Everest FM are all PGC content.
This is the logic behind Fanxing’s ability to become bigger and stronger—it realizes the true UGC model that the entire audio industry is chasing.
Xia Huai hit the nail on the head, analyzed from the professional level of content operation, and obtained the theoretical support of Fanxing Audiovisual.This is the theory that should exist on earth.
The "rise of personal value" that Lou Qingyan said to Cheng Tao is a set of theories from interstellar sociology, and its full name is "the differentiation principle of value realization".It covers quite a lot of content, such as the popularity of the blockchain, the inevitability of the sharing economy, the decentralized network model, and even the future development of communication, you can find the answer from it. UGC trends are just the tip of the iceberg.
Lou Qingyan's thinking about the future is broad and holistic.The people on earth are still in the stage of blind men feeling the elephant, and it is difficult to keep up with his macro conception.
It's like a modern person who is familiar with economics travels back to ancient times. Because he has seen the future of economics, he knows quite well how everything will develop.He can control people's livelihood by regulating currency, fill the treasury by issuing bonds, and disrupt other countries' economies by controlling imports and exports. He has a mature model in his mind, and he used it naturally, but the ancients were dumbfounded.
This is the upgrading of the thinking mode of the interstellar people compared with the earth people.
Xia Huai couldn't help but said: "Every time you put forward a research and development concept that is so floating, why do you always find the most popular landing direction? To be honest, you didn't travel back from the future, did you?"
"Hahaha," Lou Qingyan brought the topic back: "Let's continue talking about the number of stores. The first step is to use audiobooks to fill up the number. What do you think the second step should be?"
Xia Huai already understood the truth of spending money, and said, "Buy a lot of free radio dramas, get them off the shelves on other platforms, and come to us to release them."
"Very good." Lou Qingyan was very pleased, "What about the third step?"
"Our company produces an adapted radio drama," Xia Huai answered smoothly. "First use the adapted content to deceive users...um, no, attract them in, and then guide users to produce original content by themselves."
"You bought the animation and radio drama adaptation rights of [-] online novels before, so we have [-] IPs to develop. These works have male channels and female channels, and all of them have their own traffic. I think it is enough."
"They are very long and can be serialized as long-term works. In addition, you can go to the Green Ji Literature Network to buy some short articles as short-term works to attract the audience's attention at a fast pace."
"It's great," Lou Qingyan said happily, "Our new generation of human resources and operation stars, please go to work quickly."
Xia Huai rolled her eyes and left.
At two o'clock in the morning, the city of Beijing was still brightly lit, and some people left work by stepping on the stars.
It was close to three o'clock when Shao Yiming returned home, he took off his coat, threw himself on the sofa with all his strength, and let out a sigh of frustration or satisfaction that he couldn't tell.
After being paralyzed like this for a while, he turned over and picked up his mobile phone, "Just scan for 10 minutes, then go to take a shower and go to bed immediately."
When I turned on the phone, a large number of WeChat messages popped up, which were sent by my old friend Duan Chen.
Duan Chen: Whistle, whistle, whistle!pass!Our script has passed the audition of China Good Anime! ! !
Duan Chen: Happy magic circles.jpg
The script is over?Shao Yiming thought for a moment and replied, "Congratulations."
"Congratulations, congratulations, hhhhh," Duan Chen said, "Are you busy recently? When are you free? Come and meet us. Let's talk about participating in the competition."
Shao Yiming's hand was unsteady for a moment, and the phone fell and hit his face.He replied depressedly: "When did I say I was going to participate in the competition?"
After a long time, Duan Chen called directly: "Big brother, aren't you?"
"I really don't have time." After Shao Yiming finished speaking, he explained, "The company is in the A round of financing, and I really can't get away."
"..." Duan Chen, "I'll beat you to death with a hammer, what script do you want me to hand in if you don't participate?"
"The script that was finished in college, you can't let it never see the light of day, it's good to get a recognition." Shao Yiming smiled wearily.
After a while, he said again: "Don't be too obsessed with this matter. I see this domestic animation competition with a reality show. How can an animation competition have a reality show? I can't even figure out who the organizer is. It's really cool." Pit."
"Duan Chen, work is important."
The other end of the phone was silent for a long time, and there was a rustling and clicking sound, as if someone was touching a cigarette to light a fire.
After a while, Duan Chen exhaled: "You are right, work is important."
After hanging up the phone, Shao Yiming went to take a bath as if nothing had happened, but he didn't know if it was because of the "thinking about life" buff that came with the bathroom, when the hot water poured down his head, he suddenly remembered his college days.
He, Duan Chen, and two other roommates are all animation majors.The four boys are full of enthusiasm and vow to make some achievements in the field of animation.
The script that was handed over to China Good Animation for the competition this time was a project that they wanted to do together in their senior year but failed midway.
The exact cause of death is hard to say.In short, facing graduation, everyone encountered various difficulties. They tried their best to overcome them, but the project still failed.
The only thing I felt lucky at that time was that none of the four of them changed careers, and all of them entered the top companies in the animation field.
...and that was only then.
In less than a year, one roommate switched to e-commerce, and in the second year, another roommate also went back to his hometown.
Shao Yiming persisted in this industry for three years. After three years, he resolutely changed careers, left animation and entered the field of operation.
Duan Chen pulled him hard at that time and asked him: "Have you forgotten your original dream?"
Shao Yiming said: "Those who have dreams cannot continue to persevere in this industry."
Duan Chen was stunned at that time.
Duan Chen is the youngest fourth child in the dormitory, and the one with the best and most idealized family background. He insisted on doing animation for seven years, and finally left.
He found Shao Yiming, cried and said to him: "You know what, I just watched the big fish explode, the great sage explode, Qin Shi can always have funds to make one after another, Kuiba's reputation explodes, Demon Fox is so popular...every one of them seems to be able to bring hope and light to domestic animation, but you know, when I look at them, I understand very clearly, very very clearly—”
"That was never going to be my project."
"That will never, never be the project of those of us, those who are still struggling with the bottom line of [-] cents special effects - even those who can't make money by outsourcing - us animators like ants!" Stepping on the stool, pointing up at the sky, like a hero who has never failed, "That's the top of domestic animation! Only a handful of top talents can reach the level!" He said word by word, gnashing his teeth , "There are no miracles in the fucking world! Good work it's not water! Can't seep into the pile of sand we're buried under!"
"Fucking shit, Guoman rises! Guoman rises and his grandma rises!"
This guy doesn't have a long memory. It hasn't been two years since the crying and crying back then, and he has already "healed the scar and forgot the pain". When he saw the notice of the audition for the best animation scripts in China, he ran to Shao Yiming—— The two roommates have lost contact
Shao Yiming promised him that he could use the script that failed that year to vote for the audition.
But that's all.
Even if he passed the audition, he would not participate in this Lao Shizi's domestic animation competition.
After taking a shower, Shao Yiming lay down on the bed and thought about tomorrow's schedule. He was going to attend a venture capital conference in the audio payment industry. All audio entrepreneurs gathered to discuss issues and attract financing.
He had a little talk at the convention.As long as this speech performs well, the company's first financing will be stable.
He can already recite speeches backwards.
"The audio industry does not naturally have the survival soil of UGC, and the UGC model cannot be implemented in paid audio at all..."
"But if you look away, you will find that PGC content also has new growth points... Our company's philosophy is to completely abandon unrealistic UGC operations, and explore new audio payment markets from PGC operations..."
Lou Qingyan and Cheng Tao have the same opinion: Don't play tricks, just release it directly. In terms of publicity, just spread the advertisements and try to spread the advertisements all over China.
When the English version of the software is released in the future, this advertisement can be played all over the world.
Once the release plan is set, both parties need to make some preparations.
Cheng Tao will go back and formulate a series of operational strategies.
Lou Qingyan had to enrich all kinds of works on the website and complete the initial distribution work before it was put on the shelves.
He called Xia Huai and assigned her a task directly.
"Let's not talk about animation, the content of the radio drama must be filled, at least to ensure that users will not have nothing to listen to after entering the website."
Xia Huai cried out in agony: "Brother, Baba! When will our director of operations be in place? I'm so south, too south, I'm just a poor and helpless personnel cadre."
For her wailing, Lou Qingyan smiled.
After all, the boss is a salty fish, what else can he do besides squeezing the employees?The boss is also very southern.
Lou Qingyan continued: "Don't panic, I have an invincible course of action for you regarding the quantity work."
Xia Huai regained his energy immediately, since Lou Qingyan said so, according to his past nb level, this policy will definitely not be cheating.
Lou Qingyan opened his lips and said, "Splash money."
Xia Huai: "..."
"Why are you showing that disappointed expression? You look better when you smile happily." Lou Qingyan said, holding up an index finger, "First, start with the lowest, most basic, and easiest-to-make content. .Do you know what this part should be?"
Xia Huai has also studied competing products, and quickly asked, "Audiobook?"
"That's right." Lou Qingyan said, "Audiobooks are the best choice for the early stage of the audio platform, because they are easy to make, and you only need to read them aloud."
"And we don't even need to read aloud, we just need to input the manuscript into the software." Xia Huai said, "I understand."
"I'll give you a budget of 500 million yuan to buy audiobook copyrights," Lou Qingyan said, "Do you think it's too little?"
Xia Huai thought for a while and said: "We are a UGC audio-visual platform, but after the popularization of speech synthesis, audiobooks can be directly synthesized by software, which will completely break away from the UGC field. Let's use it to fill in the quantity first, and it will definitely be used later. Get rid of it completely."
"Miss Sister is amazing, she even understands UGC." Lou Qingyan opened his mouth to praise.
Xia Huai couldn't be bothered to give him eyes.Lou Papi drove the ducks to the shelves and forced her and Xie Jin into business dogs step by step. What else could she do besides studying hard.
UGC is a professional term for content operation, which means "user-generated content".
Corresponding to it are PGC and OGC, meaning "expert production content" and "professional production content".
UGC content is produced by Internet users themselves, which is relatively amateurish and personalized.Short videos, self-media, personal public accounts, Zhihu answers, Weibo pictures and texts, and even Orange Light games are all UGC content.It's a hot trend in the content industry.
The rise of self-media has proven its potential. All content operators are scrambling to develop the UGC model. The graphic and video directions have matured, but the audio has not.
The content in the audio field is nothing more than songs, radio dramas, and audio programs. Almost all of them cannot be produced by users themselves, otherwise there will be problems such as production difficulties, infringement, and poor quality.
In the past few years, paid audio has gradually risen, and various companies in the industry have explored the UGC model, but all ended in failure.As of today, the paid audiobooks of Diligent Listening Books, the paid radio dramas of Goupaw FM, and the various paid audios of Everest FM are all PGC content.
This is the logic behind Fanxing’s ability to become bigger and stronger—it realizes the true UGC model that the entire audio industry is chasing.
Xia Huai hit the nail on the head, analyzed from the professional level of content operation, and obtained the theoretical support of Fanxing Audiovisual.This is the theory that should exist on earth.
The "rise of personal value" that Lou Qingyan said to Cheng Tao is a set of theories from interstellar sociology, and its full name is "the differentiation principle of value realization".It covers quite a lot of content, such as the popularity of the blockchain, the inevitability of the sharing economy, the decentralized network model, and even the future development of communication, you can find the answer from it. UGC trends are just the tip of the iceberg.
Lou Qingyan's thinking about the future is broad and holistic.The people on earth are still in the stage of blind men feeling the elephant, and it is difficult to keep up with his macro conception.
It's like a modern person who is familiar with economics travels back to ancient times. Because he has seen the future of economics, he knows quite well how everything will develop.He can control people's livelihood by regulating currency, fill the treasury by issuing bonds, and disrupt other countries' economies by controlling imports and exports. He has a mature model in his mind, and he used it naturally, but the ancients were dumbfounded.
This is the upgrading of the thinking mode of the interstellar people compared with the earth people.
Xia Huai couldn't help but said: "Every time you put forward a research and development concept that is so floating, why do you always find the most popular landing direction? To be honest, you didn't travel back from the future, did you?"
"Hahaha," Lou Qingyan brought the topic back: "Let's continue talking about the number of stores. The first step is to use audiobooks to fill up the number. What do you think the second step should be?"
Xia Huai already understood the truth of spending money, and said, "Buy a lot of free radio dramas, get them off the shelves on other platforms, and come to us to release them."
"Very good." Lou Qingyan was very pleased, "What about the third step?"
"Our company produces an adapted radio drama," Xia Huai answered smoothly. "First use the adapted content to deceive users...um, no, attract them in, and then guide users to produce original content by themselves."
"You bought the animation and radio drama adaptation rights of [-] online novels before, so we have [-] IPs to develop. These works have male channels and female channels, and all of them have their own traffic. I think it is enough."
"They are very long and can be serialized as long-term works. In addition, you can go to the Green Ji Literature Network to buy some short articles as short-term works to attract the audience's attention at a fast pace."
"It's great," Lou Qingyan said happily, "Our new generation of human resources and operation stars, please go to work quickly."
Xia Huai rolled her eyes and left.
At two o'clock in the morning, the city of Beijing was still brightly lit, and some people left work by stepping on the stars.
It was close to three o'clock when Shao Yiming returned home, he took off his coat, threw himself on the sofa with all his strength, and let out a sigh of frustration or satisfaction that he couldn't tell.
After being paralyzed like this for a while, he turned over and picked up his mobile phone, "Just scan for 10 minutes, then go to take a shower and go to bed immediately."
When I turned on the phone, a large number of WeChat messages popped up, which were sent by my old friend Duan Chen.
Duan Chen: Whistle, whistle, whistle!pass!Our script has passed the audition of China Good Anime! ! !
Duan Chen: Happy magic circles.jpg
The script is over?Shao Yiming thought for a moment and replied, "Congratulations."
"Congratulations, congratulations, hhhhh," Duan Chen said, "Are you busy recently? When are you free? Come and meet us. Let's talk about participating in the competition."
Shao Yiming's hand was unsteady for a moment, and the phone fell and hit his face.He replied depressedly: "When did I say I was going to participate in the competition?"
After a long time, Duan Chen called directly: "Big brother, aren't you?"
"I really don't have time." After Shao Yiming finished speaking, he explained, "The company is in the A round of financing, and I really can't get away."
"..." Duan Chen, "I'll beat you to death with a hammer, what script do you want me to hand in if you don't participate?"
"The script that was finished in college, you can't let it never see the light of day, it's good to get a recognition." Shao Yiming smiled wearily.
After a while, he said again: "Don't be too obsessed with this matter. I see this domestic animation competition with a reality show. How can an animation competition have a reality show? I can't even figure out who the organizer is. It's really cool." Pit."
"Duan Chen, work is important."
The other end of the phone was silent for a long time, and there was a rustling and clicking sound, as if someone was touching a cigarette to light a fire.
After a while, Duan Chen exhaled: "You are right, work is important."
After hanging up the phone, Shao Yiming went to take a bath as if nothing had happened, but he didn't know if it was because of the "thinking about life" buff that came with the bathroom, when the hot water poured down his head, he suddenly remembered his college days.
He, Duan Chen, and two other roommates are all animation majors.The four boys are full of enthusiasm and vow to make some achievements in the field of animation.
The script that was handed over to China Good Animation for the competition this time was a project that they wanted to do together in their senior year but failed midway.
The exact cause of death is hard to say.In short, facing graduation, everyone encountered various difficulties. They tried their best to overcome them, but the project still failed.
The only thing I felt lucky at that time was that none of the four of them changed careers, and all of them entered the top companies in the animation field.
...and that was only then.
In less than a year, one roommate switched to e-commerce, and in the second year, another roommate also went back to his hometown.
Shao Yiming persisted in this industry for three years. After three years, he resolutely changed careers, left animation and entered the field of operation.
Duan Chen pulled him hard at that time and asked him: "Have you forgotten your original dream?"
Shao Yiming said: "Those who have dreams cannot continue to persevere in this industry."
Duan Chen was stunned at that time.
Duan Chen is the youngest fourth child in the dormitory, and the one with the best and most idealized family background. He insisted on doing animation for seven years, and finally left.
He found Shao Yiming, cried and said to him: "You know what, I just watched the big fish explode, the great sage explode, Qin Shi can always have funds to make one after another, Kuiba's reputation explodes, Demon Fox is so popular...every one of them seems to be able to bring hope and light to domestic animation, but you know, when I look at them, I understand very clearly, very very clearly—”
"That was never going to be my project."
"That will never, never be the project of those of us, those who are still struggling with the bottom line of [-] cents special effects - even those who can't make money by outsourcing - us animators like ants!" Stepping on the stool, pointing up at the sky, like a hero who has never failed, "That's the top of domestic animation! Only a handful of top talents can reach the level!" He said word by word, gnashing his teeth , "There are no miracles in the fucking world! Good work it's not water! Can't seep into the pile of sand we're buried under!"
"Fucking shit, Guoman rises! Guoman rises and his grandma rises!"
This guy doesn't have a long memory. It hasn't been two years since the crying and crying back then, and he has already "healed the scar and forgot the pain". When he saw the notice of the audition for the best animation scripts in China, he ran to Shao Yiming—— The two roommates have lost contact
Shao Yiming promised him that he could use the script that failed that year to vote for the audition.
But that's all.
Even if he passed the audition, he would not participate in this Lao Shizi's domestic animation competition.
After taking a shower, Shao Yiming lay down on the bed and thought about tomorrow's schedule. He was going to attend a venture capital conference in the audio payment industry. All audio entrepreneurs gathered to discuss issues and attract financing.
He had a little talk at the convention.As long as this speech performs well, the company's first financing will be stable.
He can already recite speeches backwards.
"The audio industry does not naturally have the survival soil of UGC, and the UGC model cannot be implemented in paid audio at all..."
"But if you look away, you will find that PGC content also has new growth points... Our company's philosophy is to completely abandon unrealistic UGC operations, and explore new audio payment markets from PGC operations..."
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