Salted Fish Doesn't Want to Inherit Hundred of Billion Property
Chapter 5 Sales are dismal
As the Spring Flower Festival approaches, Jingli Supermarket has already done an overwhelming publicity. Fresh food, beverages and beverages are all on sale at a [-]% discount, and the sales of various commodities increase with the increase in customer traffic.
Most of the shelves of carbonated drinks were occupied by the fruity sodas of Brilliant, and only five bottles of "Seven Steam" in glass bottles were pitifully placed in the corner.
A few young people just came out to buy, and they pushed a cart of ingredients to the drink area: "Would you like to get some drinks?"
"Okay, meat needs some carbonated drinks."
"The colorful and fruity flavor is very popular recently, I want the grapefruit flavor."
"That new cherry flavor looks good too."
The two bottles of soda were directly put into the shopping cart, and only the girl on the farthest side was still wandering.
"Taozi, what are you thinking?" Her friend tugged at her elbow.
Le Taotao sighed: "Thinking about the next video, the theme of the recent video contest is nostalgia."
She tried to upload some eating and broadcasting videos last year. With her sweet looks and exaggerated comments, she was honored to be promoted to become a well-known gourmet up host. However, except for a few small advertisements, she didn't make much money. It was purely a hobby after school.
Later, Le Taotao was attracted by welfare and settled in station o. O Station is a video website that has emerged in the past few years. It has recently changed to a new boss. It is very willing to invest in cultivating high-quality video producers. The top few in the competition can sign contracts.
Even a B-level has about 3000 guarantees. As long as the up owner completes the monthly upload video and click requirements, he can say goodbye to the status quo of being hungry and full.
"Nostalgia, let's go find old street food?"
Le Taotao sighed: "I've thought about it, the key is that in the past few years of urban construction, the street stalls have disappeared, even if I make it myself, I can't make that taste."
While talking, she glanced down, and was attracted by a few lonely glass bottles in the corner.
The glass bottle contains a dark brown liquid, which is not as exciting as those colorful fruity sodas.
What attracts Peach Tao is other reasons - the red beer bottle cap, the exquisitely carved bottle body, and the seal logo with a bit of classical charm, it is almost like a food stall in the 80s.
"Which brand is this?" She squatted down and turned the bottle. The ingredient list, food safety certification mark, and manufacturer site were all available, and she could read the words on it carefully, "Qiqi?"
"It was soda a long time ago. I remember drinking it in junior high school."
"Isn't your home in Liangzhou? You have to take a half-day train from Jingzhou, and there are also places there."
"This doesn't seem to be a local brand in Jingzhou. Back then, it was popular all over the country. There was always a place for it in beverages at barbecue stalls and grocery stores. It seems that the taste is not the same after that, and gradually it can't be bought anymore."
"Then try it, I hope it tastes the same as before," Le Taotao recalled drinking soda a few times in elementary school, and vaguely remembered the process of the bubbles being delicately blown from the mouth to the throat. Got some snacks?"
"Hahahaha, let's add some nostalgic snacks, you can do it, Tao Zi."
Several people chatted and left. This is one of the few orders that Seven Automobile has completed in the past few days.
When facing these FMCG products, the vast majority of consumers take the brands they are most familiar with and leave. Even if they choose intentionally, their eyes will only wander among the colorful and colorful series, and few people will look down at the shabby feet. Small Glass Bottles.
The sales data of these two days was naturally submitted to Zhang Shan's desk.The market analyst also considerately listed the sales performance of both parties in a histogram.Yizhuqingtian is naturally the colorful fruity soda series. In contrast, Qibao is a poor little dwarf.
"Okay, okay." Zhang Shan lit up a cigarette happily, "Did Qiqi not respond at all?"
"They changed the packaging back to glass bottles before, which raised the cost, and it seems that they want to use the concept of nostalgia to win back some old customers."
"Stupid, so stupid." Zhang Shan shook his head, "What's the use of redeeming now? The old customers were almost lost in 05. Now who remembers what Qibao is?"
"What you said is that Mr. Zhang's foresight is really admirable!" The assistant immediately nodded and rushed forward to flatter him, and handed the ashtray to Mr. Zhang's hand.
Zhang Shan flicked the cigarette ash, and put this ineffective competitor to the back of his mind: "Let's talk about the research and development of the cold drink series."
At the same time, Qingqin also had a meeting, and there were four people sitting in the small meeting room.
"It's like this. I've been to large and small supermarkets and grocery stores in Jingzhou, and only sold 1600 boxes, most of which are in Jingli Supermarket." Mr. Li was the first to speak, "After deducting the rebate, the account will be five Wansan, even workers’ wages are not enough.”
Qingqin looked down and flipped through the documents, but didn't speak.
The atmosphere was so tense that Mr. Li couldn't continue talking. He bit the bullet and continued to add: "Jingli's Manager Sun showed us the sales of this batch of products, and they have no market competitiveness at all."
Meng Yao projected the sales of "Qiqi" on the big screen at the right time, and by the way, put aside the sales of their opponents, Colorful, for comparison.
The comparison is tragic, and it is almost a public execution.
"It's not just Jingli's, but the rest of the supermarkets and grocery stores have responded very coldly. The worst thing is that they don't plan to continue to cooperate with us."
"That is to say, we are about to lose most of our sales channels, and there is a backlog of nearly [-] boxes of beverages." Meng Yao summed up the current situation, "Mr. Qing, we must find a way."
Seeing that everything was as expected, Qingqin was satisfied, almost beaming with joy: "Yes."
Fortunately, he still remembered that he couldn't deliberately lose the game, so he pushed the mirror flat and pretended to say in a deep voice, "I already have an idea."
Meng Yao's entire face was hidden behind the computer screen, and her ears were pricked up, ready to hear what kind of trick Mr. Qing had.
"Since we can't use offline channels, let's switch to online." Qingqin knocked on his desk, "I remember Qibao had an official website before?"
"Yes, there was an official website in 99, but the official website is mainly used to find franchisees." Mr. Li quickly found the official website, "There is no sales channel."
The official website also appeared on the big screen.
Blue and white, very simple and clumsy, revealing an atmosphere that has not been modified in the past ten years.
Qingqin: "Then add a sales channel on the official website, then sign a contract with the nearest Jade Bird Logistics, and deliver the goods to consumers through express delivery. In addition, Meng Yao, can you see if you can buy it on Taomao?" Build a store?"
"Taomao?" Meng Yao was a little surprised, "Who would buy things online?"
What I want is not to buy it.
Qingqin is very clear that this world is the same as his original world, where online shopping is still a new thing, and consumers have great doubts about the safety and reliability of online shopping products and payment methods.
However, what is in your heart must never be spoken.
Qingqin shook his head and looked at her with disapproval: "There are not many people shopping online now, but soon, online shopping will become a big trend. On the other side of the ocean, Rehe Mall has become the main choice for consumers to buy goods , It is enough to compete with Ivy’s big shopping mall. With the continuous development of my country’s network, this will also be the ultimate trend, and we are just transforming early.”
"Besides that," seeing Meng Yao hurriedly recording on the computer, knowing that this move was justified by the bad old man, Qingqin continued to command blindly, "Find someone to update the official website, please the best art and technology Staff, to ensure that the sales channels on the official website are absolutely not stuck, and to make the login interface look tall as soon as you enter it, and you can tell it is a century-old enterprise at a glance."
"What gear do you need for this sum of money?"
Qingqin directly made a decision, this kind of place is a big spender: "The best, don't talk about less than [-], let them work overtime and do better, money is not a problem."
"it is good."
"Besides that," Qing Qin turned his pen, "Remember to write in the most prominent place on the website that our company is going bankrupt."
"What?" Boss Li couldn't sit still now, "How can anyone directly post the news of bankruptcy on the official website."
Just let others see it and run away, what good things can a factory that is about to close down have.
Qingqin couldn't resist, smiled and shook his head, thinking of an excuse.
On the contrary, Meng Yao's eyes lit up: "President Qing, what you mean is that this is a propaganda strategy. Many things are only lost or about to be lost before people know how precious they are."
"That is to say, Mr. Qing wants to make our 'Qiqi' into the white moonlight in the eyes of consumers." Meng Yao has a tacit understanding.
"President Qing's move is really clever."
The whole meeting instantly turned into a flattering meeting.
Qingqin: No, why did you think of going there? You really are a tenth-level master in reading comprehension.
It wasn't until they finalized the entire strategy that they came back to their senses and asked, "Mr. Qing, none of these methods can immediately attract a large number of customer traffic?"
Qingqin sighed, and said inscrutablely: "The smell of wine is not afraid of the depth of the alley. The first thing we need to learn is the skill of calming down. The time will always come."
opportunity?
Several people were lost in thought, and then their eyes lit up.
Qingqin glanced at the wall clock and decisively interrupted their train of thought: "The meeting has been held for an hour. In the future, the company's management regulations will add a rule that the meeting time should not exceed one hour. Let's dismiss the meeting and do whatever you need to do."
On the other side, Le Taotao finally arrived home and hastily opened the bottle of dark brown soda.
The air is very full, and the foam that gushes out stains one's hands, and there is a faint refreshing aroma in the air, which makes people move their index fingers.
Le Taotao took a sip immediately, the taste was sweet, and before he felt bored, the foam flooded his mouth.The delicate stinging pain from the foam explosion burned from the mouth all the way to the throat. Unknowingly, I swallowed two or three mouthfuls in a row.
Different from the colorful and fruity series, after drinking it, the aftertaste is like plain water, only a little vain sweetness floats on the side of the tongue. After careful consideration, I feel lonely after drinking it.
This sip of soda gave a lot of sweetness, which perfectly soothed every taste bud. After swallowing it completely, the mouth was slightly astringent, and I wanted to take another sip.
Thinking of this, she took another three mouthfuls.
The others had already made the hot pot, and they were eager to see it. Naturally, you took a sip and I tasted it, and when the soda bottle was back in Peach's hands——
Empty.
Peach Peach: T^T
Most of the shelves of carbonated drinks were occupied by the fruity sodas of Brilliant, and only five bottles of "Seven Steam" in glass bottles were pitifully placed in the corner.
A few young people just came out to buy, and they pushed a cart of ingredients to the drink area: "Would you like to get some drinks?"
"Okay, meat needs some carbonated drinks."
"The colorful and fruity flavor is very popular recently, I want the grapefruit flavor."
"That new cherry flavor looks good too."
The two bottles of soda were directly put into the shopping cart, and only the girl on the farthest side was still wandering.
"Taozi, what are you thinking?" Her friend tugged at her elbow.
Le Taotao sighed: "Thinking about the next video, the theme of the recent video contest is nostalgia."
She tried to upload some eating and broadcasting videos last year. With her sweet looks and exaggerated comments, she was honored to be promoted to become a well-known gourmet up host. However, except for a few small advertisements, she didn't make much money. It was purely a hobby after school.
Later, Le Taotao was attracted by welfare and settled in station o. O Station is a video website that has emerged in the past few years. It has recently changed to a new boss. It is very willing to invest in cultivating high-quality video producers. The top few in the competition can sign contracts.
Even a B-level has about 3000 guarantees. As long as the up owner completes the monthly upload video and click requirements, he can say goodbye to the status quo of being hungry and full.
"Nostalgia, let's go find old street food?"
Le Taotao sighed: "I've thought about it, the key is that in the past few years of urban construction, the street stalls have disappeared, even if I make it myself, I can't make that taste."
While talking, she glanced down, and was attracted by a few lonely glass bottles in the corner.
The glass bottle contains a dark brown liquid, which is not as exciting as those colorful fruity sodas.
What attracts Peach Tao is other reasons - the red beer bottle cap, the exquisitely carved bottle body, and the seal logo with a bit of classical charm, it is almost like a food stall in the 80s.
"Which brand is this?" She squatted down and turned the bottle. The ingredient list, food safety certification mark, and manufacturer site were all available, and she could read the words on it carefully, "Qiqi?"
"It was soda a long time ago. I remember drinking it in junior high school."
"Isn't your home in Liangzhou? You have to take a half-day train from Jingzhou, and there are also places there."
"This doesn't seem to be a local brand in Jingzhou. Back then, it was popular all over the country. There was always a place for it in beverages at barbecue stalls and grocery stores. It seems that the taste is not the same after that, and gradually it can't be bought anymore."
"Then try it, I hope it tastes the same as before," Le Taotao recalled drinking soda a few times in elementary school, and vaguely remembered the process of the bubbles being delicately blown from the mouth to the throat. Got some snacks?"
"Hahahaha, let's add some nostalgic snacks, you can do it, Tao Zi."
Several people chatted and left. This is one of the few orders that Seven Automobile has completed in the past few days.
When facing these FMCG products, the vast majority of consumers take the brands they are most familiar with and leave. Even if they choose intentionally, their eyes will only wander among the colorful and colorful series, and few people will look down at the shabby feet. Small Glass Bottles.
The sales data of these two days was naturally submitted to Zhang Shan's desk.The market analyst also considerately listed the sales performance of both parties in a histogram.Yizhuqingtian is naturally the colorful fruity soda series. In contrast, Qibao is a poor little dwarf.
"Okay, okay." Zhang Shan lit up a cigarette happily, "Did Qiqi not respond at all?"
"They changed the packaging back to glass bottles before, which raised the cost, and it seems that they want to use the concept of nostalgia to win back some old customers."
"Stupid, so stupid." Zhang Shan shook his head, "What's the use of redeeming now? The old customers were almost lost in 05. Now who remembers what Qibao is?"
"What you said is that Mr. Zhang's foresight is really admirable!" The assistant immediately nodded and rushed forward to flatter him, and handed the ashtray to Mr. Zhang's hand.
Zhang Shan flicked the cigarette ash, and put this ineffective competitor to the back of his mind: "Let's talk about the research and development of the cold drink series."
At the same time, Qingqin also had a meeting, and there were four people sitting in the small meeting room.
"It's like this. I've been to large and small supermarkets and grocery stores in Jingzhou, and only sold 1600 boxes, most of which are in Jingli Supermarket." Mr. Li was the first to speak, "After deducting the rebate, the account will be five Wansan, even workers’ wages are not enough.”
Qingqin looked down and flipped through the documents, but didn't speak.
The atmosphere was so tense that Mr. Li couldn't continue talking. He bit the bullet and continued to add: "Jingli's Manager Sun showed us the sales of this batch of products, and they have no market competitiveness at all."
Meng Yao projected the sales of "Qiqi" on the big screen at the right time, and by the way, put aside the sales of their opponents, Colorful, for comparison.
The comparison is tragic, and it is almost a public execution.
"It's not just Jingli's, but the rest of the supermarkets and grocery stores have responded very coldly. The worst thing is that they don't plan to continue to cooperate with us."
"That is to say, we are about to lose most of our sales channels, and there is a backlog of nearly [-] boxes of beverages." Meng Yao summed up the current situation, "Mr. Qing, we must find a way."
Seeing that everything was as expected, Qingqin was satisfied, almost beaming with joy: "Yes."
Fortunately, he still remembered that he couldn't deliberately lose the game, so he pushed the mirror flat and pretended to say in a deep voice, "I already have an idea."
Meng Yao's entire face was hidden behind the computer screen, and her ears were pricked up, ready to hear what kind of trick Mr. Qing had.
"Since we can't use offline channels, let's switch to online." Qingqin knocked on his desk, "I remember Qibao had an official website before?"
"Yes, there was an official website in 99, but the official website is mainly used to find franchisees." Mr. Li quickly found the official website, "There is no sales channel."
The official website also appeared on the big screen.
Blue and white, very simple and clumsy, revealing an atmosphere that has not been modified in the past ten years.
Qingqin: "Then add a sales channel on the official website, then sign a contract with the nearest Jade Bird Logistics, and deliver the goods to consumers through express delivery. In addition, Meng Yao, can you see if you can buy it on Taomao?" Build a store?"
"Taomao?" Meng Yao was a little surprised, "Who would buy things online?"
What I want is not to buy it.
Qingqin is very clear that this world is the same as his original world, where online shopping is still a new thing, and consumers have great doubts about the safety and reliability of online shopping products and payment methods.
However, what is in your heart must never be spoken.
Qingqin shook his head and looked at her with disapproval: "There are not many people shopping online now, but soon, online shopping will become a big trend. On the other side of the ocean, Rehe Mall has become the main choice for consumers to buy goods , It is enough to compete with Ivy’s big shopping mall. With the continuous development of my country’s network, this will also be the ultimate trend, and we are just transforming early.”
"Besides that," seeing Meng Yao hurriedly recording on the computer, knowing that this move was justified by the bad old man, Qingqin continued to command blindly, "Find someone to update the official website, please the best art and technology Staff, to ensure that the sales channels on the official website are absolutely not stuck, and to make the login interface look tall as soon as you enter it, and you can tell it is a century-old enterprise at a glance."
"What gear do you need for this sum of money?"
Qingqin directly made a decision, this kind of place is a big spender: "The best, don't talk about less than [-], let them work overtime and do better, money is not a problem."
"it is good."
"Besides that," Qing Qin turned his pen, "Remember to write in the most prominent place on the website that our company is going bankrupt."
"What?" Boss Li couldn't sit still now, "How can anyone directly post the news of bankruptcy on the official website."
Just let others see it and run away, what good things can a factory that is about to close down have.
Qingqin couldn't resist, smiled and shook his head, thinking of an excuse.
On the contrary, Meng Yao's eyes lit up: "President Qing, what you mean is that this is a propaganda strategy. Many things are only lost or about to be lost before people know how precious they are."
"That is to say, Mr. Qing wants to make our 'Qiqi' into the white moonlight in the eyes of consumers." Meng Yao has a tacit understanding.
"President Qing's move is really clever."
The whole meeting instantly turned into a flattering meeting.
Qingqin: No, why did you think of going there? You really are a tenth-level master in reading comprehension.
It wasn't until they finalized the entire strategy that they came back to their senses and asked, "Mr. Qing, none of these methods can immediately attract a large number of customer traffic?"
Qingqin sighed, and said inscrutablely: "The smell of wine is not afraid of the depth of the alley. The first thing we need to learn is the skill of calming down. The time will always come."
opportunity?
Several people were lost in thought, and then their eyes lit up.
Qingqin glanced at the wall clock and decisively interrupted their train of thought: "The meeting has been held for an hour. In the future, the company's management regulations will add a rule that the meeting time should not exceed one hour. Let's dismiss the meeting and do whatever you need to do."
On the other side, Le Taotao finally arrived home and hastily opened the bottle of dark brown soda.
The air is very full, and the foam that gushes out stains one's hands, and there is a faint refreshing aroma in the air, which makes people move their index fingers.
Le Taotao took a sip immediately, the taste was sweet, and before he felt bored, the foam flooded his mouth.The delicate stinging pain from the foam explosion burned from the mouth all the way to the throat. Unknowingly, I swallowed two or three mouthfuls in a row.
Different from the colorful and fruity series, after drinking it, the aftertaste is like plain water, only a little vain sweetness floats on the side of the tongue. After careful consideration, I feel lonely after drinking it.
This sip of soda gave a lot of sweetness, which perfectly soothed every taste bud. After swallowing it completely, the mouth was slightly astringent, and I wanted to take another sip.
Thinking of this, she took another three mouthfuls.
The others had already made the hot pot, and they were eager to see it. Naturally, you took a sip and I tasted it, and when the soda bottle was back in Peach's hands——
Empty.
Peach Peach: T^T
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