Entrepreneurship in a different world

'Bundle Shield Group' is an old security equipment manufacturing company. The main products such as bulletproof vests and protective clothing on the market have been monopolized by their family, especially professional-grade protective equipment used by the military and police. Almost [-]% of them are It is produced by their family directly or indirectly providing raw materials.

On the surface, it seems that this group company has not dabbled in civilian-grade protective equipment. In fact, before the "Soft Blade Armor" appeared, each of the several leaders in the industry was controlled by the shares of this large group.

In fact, it can be said that in the protective equipment market, "Bundle Group" is an absolute leader in both civilian and non-civilian use.

The profit in the civilian market was low before, and the technology was improved from materials eliminated from non-civilian professional grades, and it was changed from weak to weak, so the entire market was not taken seriously.Every year, it just relies on launching a new product to continue to maintain brand popularity, word of mouth and brand image.

This situation was broken by a product produced by a security company that popped up suddenly. Their "soft blade armor" not only grabbed the civilian market, but also stimulated the consumption enthusiasm of the civilian market that did not occupy the mainstream.

The consumption enthusiasm brought up made this leading group see the huge benefits that can be developed in the civilian market.Even if only one ten-thousandth of the population is willing to spend money to buy a piece of civilian protective clothing, the combined sales are enough to make people excited.

How could the 'Bundle Shield Group' let go of such a huge market.

After working in secret for many days and still unable to stop the 'Soft Blade Armor' from encroaching on the market, the 'Bundle Shield Group' got a brand new synthetic material from somewhere, which is somewhat similar to the 'Golden Leather No. [-]'. So I couldn't wait to make a new type of protective clothing and vigorously promote it.

This new type of protective clothing is also fully wrapped. Compared with the 'Soft Blade Armor', it has a more fashionable design, better elasticity, and thinner materials. It is said that it can protect against injuries above level five.

Although it is two levels weaker in terms of damage prevention, it is good-looking, fashionable, and cheaper. It is also a joint model launched in cooperation with the fashion brand under the well-known clothing brand 'VBF Group'. It has its own heat when it is launched, and the manufacturer Regardless of the cost of publicity and discounts here, in addition to direct sales on the official website, it also cooperates with several major shopping websites and hangs them on the homepage advertisements of these websites. The combined sales volume of the website is close to that of 'Soft Blade Armor'.

For ordinary customers, especially young people, famous brand logos sometimes represent all consumption concepts.When an original mediocre product is added with the logo of a well-known big brand and is associated with fashion trends, everything else will be ignored outside the logo.

Protective clothing is supposed to focus on protection and safety, but once the joint label is issued, any functions such as protection and safety...all are left behind.

What should consumers who have already ordered the 'Soft Blade Armor' do under panic and worry?It's easy to unsubscribe, which is also a normal right of consumers.

So under such a premise, Wen Rong and the others were still anxious about the continuous increase in orders a few hours ago, and they immediately encountered waves of small-scale chargebacks.

Not only are the orders reduced, but there are chargebacks, and some apparently large-scale troll gangs popped up on the Internet at this time, and became active in Wen Rong's product review area, forums, and social media. There are bad reviews, bad reviews, and black reviews on Soft Blade Armor, not just one or two, but dozens or hundreds of reviews, and the number is still increasing.

Facing the new problem, Wen Rong supported his forehead, and after a moment of irritability, he calmed down.

From the moment their products appeared to compete with others in the market, he predicted that such a day would come.When the other party makes a move, it is a good thing to see where the target is. Even if the water army ends up buying black materials for marketing, he can see and know, which is safer than seeing nothing and not knowing what the other party will do.

He took his time and bought a few sets of 'shield protective clothing' to go back to do research. When he got the product from the other party, Wen Rong knew it in his heart and formulated countermeasures.

He doesn't fight the opponent head-on, and plays the kind of tear-up scene where the water army smears the opponent. Under the current situation, if they are as irrational as the opponent, the reputation of their products is still greater than the 'shield' at present. For some, getting involved in the scolding war will not bring positive impact to their product image, but it will also increase the popularity of the opponent's product in a disguised form.

Don't scold, don't compare, don't criticize or praise, just give their attitude at the bottom of each black comment on the shopping platform and the most prominent position of the official link, "If you are not satisfied, you can return it unconditionally within ten days and get a full refund immediately." '

Such a rational handling attitude is accompanied by more black and bad reviews, which instead makes rational consumers see some problems.For people of this generation who almost grew up on the Internet, such marketing routines are not new. 'Return and refund' can temporarily stop the mouths of these black and blue sailors.

Of course, there are still some consumers who choose the return service. The company's processing of the return speed is more timely than that of the order, and it does not leave any excuses on this point.

The behind-the-scenes team that originally planned this series of marketing strategies fired a cannon in the first round, and waited for the opponent to catch the cannon before being involved in their serial trap and being stepped on by them to hype themselves.

Unexpectedly, the opponent not only failed, but also issued an announcement on their own official website: "Due to the backlog caused by too many orders recently, coupled with the scarcity of raw materials, it may not be able to meet the needs of more consumers. Please use protective equipment urgently. Customers choose other brands of the same type of products as appropriate."

This kind of attitude can be said to be irritating, but it also has a sense of sincerity, let's say it is sincere...it can really irritate some people.The other party was stunned to be able to calm down and not to confront them head-on, not to play with them.

On the surface, it seems that the 'Soft Blade Armor' showed weakness and did not dare to compete with the industry leader to avoid the edge, while the 'Shield Protective Clothing', under the support of all kinds of crazy marketing and celebrities and Internet celebrities, occupied sales in the second week of its launch At the top of the list, the sales of 'Soft Blade Armor' have been surpassed by several upgraded versions that have been launched one after another.In fact, Wen Rong cooperated with Xia Lan and the others to slightly adjust the sales route, sales target, and strategy.

This time Wen Rong dispatched one of his 'little aces' to play.

One day in early February, Wen Rong personally sent people out at the gate of 'Nishia City'.He handed the small biscuits and lollipops that the children in the big oil drum had entrusted him to bring to the pretty girl in front of him who raised her head a whole way up, and Wen Rong stroked her head smoothly.

"Stay outside after going out this time, you are needed there even more." Wen Rong said to the little girl.

The girl puffed up her chest slightly, her eyes were shining brightly, "Amai will definitely live up to your expectations, Brother Wen!"

The once sallow and skinny little girl now has a fair, tender and juicy appearance. After so long of doing business and talking about business, her body no longer shows the traces of her previous poor background.

"You told me before, the plan you want to do, you can do it this time when you go out." Wen Rong looked at the completely transformed girl with a smile, and said softly.

There was a raging fire in Ah Mai's eyes: "Really?"

"Really! Ah Mai, do you still remember the ideal you once said?"

"Remember, I want to sell as a gold medal!" Ah Mai said this, his spirits were high.That was what she wanted to do most in her life, which she found from this stalwart and warm person like her brother, and for her this was the ideal.

"Then go make it happen."

Ah Mai left the city in the delivery van of 'Shunda Logistics', carrying the things that Wen Rong gave her in her hand.Unlike Jiro and Xiaoguan who accompanied her out, the two teenagers were reluctant to leave home for a long time after knowing that this time, they stood at the window and looked back frequently, but Ah Mai did not look back.

It's not that she has no feelings for her hometown.On the contrary, she has gone out twice to discuss business in nearby cities, and she also knows what it looks like outside. After learning the truth, she has a different feeling about her hometown.It's just that she knows better that lingering, reluctance, and sympathy are not what her hometown needs now.

Every villager and friend who left their hometown to go outside is working hard for its future.

Along the way, I kept walking towards a bigger city. When I crossed the 'Qingyan City', the signs of urbanization became more and more obvious, and the degree of development also increased by leaps and bounds. It was the first time I saw a real giant city. In the urban forest, Jiro and Xiaoguan became two wooden statues in shock.

Ah Mai still didn't have any obvious change in expression, but her hand firmly held the package on her knee.I became more determined in my heart to come out and do what I wanted to do.

The next day, this little girl who had just settled down and hadn't adapted to the big city started her work.

Accompanied by Xia Lan, she visited potential large customer groups one by one with her things.

Some were turned away, and some were interviewed. From the beginning, these customers were a little disapproved when they saw the combination of a woman and a girl. At the end, when they sent the two women out, the smiles on their faces and the appreciation in their eyes, Attitudes change very quickly.

Ah Mai shook hands with the other party and bid farewell: "Then, please come to our new product recommendation meeting, I guarantee that if you miss it, you will regret it in the future."

Ordinary consumer groups pursue fashion, beauty, brands and big logos. Companies, units and individuals who really use these things every day are more realistic. What they pursue is safety, safety and security.Things that can seduce ordinary people simply cannot enter the eyes of these long-term users. What is a real good thing, these people who use it every day know exactly what it is.

Since the "Bundle Shield Group" has taken a fancy to the market of civilian protective products, let them give this market to them, and go to the more rigorous market of professional protective products.

As for how to break into this professional market that has been monopolized by industry leaders for many years, in addition to relying on the sales skills of Ah Mai and Xia Lan, the key is to rely on the strength of the product.

"Our new product 'Ruanblade Armor No. [-]' can protect against level nine damage, not only against all known alloy weapons, but also against thermal bullets, cannonballs, and bombs...you can call it a life-saving product in the true sense .” Facing a group of responsible persons from different units, Ah Mai remained calm from beginning to end.

On the table in front of him was a set of new products, including helmets, gloves, protective clothing and shoes, which was the upgraded 'Soft Blade Armor No. [-]'.

The video behind her is constantly showing various test experiments for this set of advanced protective products. As she introduced, what she has in her hand is not only protective equipment, but anti-weapon.

Those who participated in the confidential recommendation meeting of 'Agni Security' were mainly the security departments of 'Glory City' at all levels, including a department that has been very popular recently - 'Special Supervision Bureau', and had cooperated with 'Agni Security' companies, institutions, groups.

Originally, these participants came to this recommendation meeting not only because they had a cooperative relationship with "Agni Security" and were willing to give them a chance, but also because of the introduction of A Mai, the little girl who came to the door last time. A look at the idea to come.

They also know the benefits of 'soft blade armor'. Some departments with low and medium risks originally planned to purchase a batch of such civilian protective equipment as spare supplies. Who knew that they saw this advanced protective weapon today. It is classified into the civilian category again, which is properly professional-grade equipment used in military, police and high-risk tasks.

The logistics chief from the 'Special Supervision Bureau' was most interested. Their department was basically engaged in high-risk tasks. Attacks with guns and ammunition were commonplace, and there were more dangerous attacks in other aspects. "In addition to being able to protect In addition to these injuries, can you... protect against other destructive attacks?"

"Perhaps you would like to try it yourself to see if it can defend against other destructive attacks?" A Mai was clever enough to know what the so-called 'other' they meant.

The person in charge of logistics frowned and stared at the little girl.Does she understand what she means or is she just following him casually?

"Take it down and test it." The person in charge ordered the two subordinates who followed.

All other parties involved in the meeting paid attention to them.Who among them here doesn't know what this department actually does?The tests they bring down for testing are definitely different than normal tests.

After an hour of private testing, the two subordinates came back with their things just now, leaned over and whispered something in the ear of the person in charge.

The person in charge's eyes lit up, and he cleared his throat: "Next, we can negotiate a suitable price for mass orders."

When the other parties heard about it, they must not miss something that they are satisfied with after testing it themselves. Who knows if they will encounter that kind of weird person with special abilities in their work in the future?Even if you don't meet it, the safety factor and comfort of the usual work are better than the old products before.

Who doesn't want to have something that can really save lives?

Walking out of the conference room of this recommendation meeting, Ah Mai couldn't restrain the joy of talking about placing a big order in his heart, so he called Wen Rong.

The little girl couldn't stop laughing across the phone.

"Do you have a sense of accomplishment, girl?" Wen Rong asked him.

"Yeah!" Ah Mai responded heavily, "Brother Wen, even if all our factories don't stop, we won't have to worry about having nothing to do in the next year."

"I heard from Ms. Xia Lan that you are amazing." Wen Rong never hesitated to encourage the children.

A Mai on the other side smiled even more happily, "That's our product! I've seen the advanced protection product they used before, and it has no advantage at all compared with ours. If we launch this new product Maybe we can get back the seized civilian market.”

"No. This kind of thing is not the necessities of ordinary people's life. The civilian market will only be popular for a while. After the heat is over, the long-term and stable sales in the future will depend on the non-civilian market." Wen Rong's positioning of this product have their own opinions.

"Originally, everyone was looking for food in their respective markets. Others had to come and rob me for a bite of food. They wanted to overthrow my job. I had no choice but to switch to the other party's market to rob them. rations." Wen Rong said casually.

He originally didn't plan to promote the 'Golden Leather No. [-]' made of cowhide to the outside world. It was so good that he planned to keep it for his own people. The products he sold would be upgraded once a year on the basis of 'Soft Blade Armor'. A little bit of other performance is enough to support the workers in the current industrial chain.

The 'Buckard Group' is really deceiving people too much. If the other party is in a legitimate competition, he will never say anything. Since he always wants to play tricks, don't blame him for crossing the line to grab food. The person in charge of the business department of the 'Bundle Shield Group' is still waiting for a fixed purchase contract from the official cooperation channel in February every year. However, after the purchase date has passed, the fixed large order has not yet arrived. I only found out after calling and asking... The business is gone. .

Let me ask again, this year they have changed suppliers for several fixed orders, and the supplier has become 'Agni Security'.

The business department of the 'Bundle Shield Group' was dispatched to visit these lost big customers one by one, trying to save the order.

Then they got a shocking and terrifying news-"Agni Security" broke through the existing technical barriers and made a full-body covering and wrapping advanced protective weapon that can prevent nine-level damage.

They snatched other people's civilian market, while others quietly occupied a quarter of their non-civilian market. This wave of them did not get much cheap, and lost some important, long-term and stable customers. , and was crushed by the opponent in terms of professional skills.

Realizing that the opponent is not really as 'easy to bully' as shown, the 'Buckard Group' did not dare to take more irritating actions this time.

They are also afraid that if the stimulus continues, more regular customers will be robbed.Who let the things in the hands of the other party exceed theirs and be cheaper than theirs?Before they can't technically overcome the other party's products, they have no confidence in convincing others to continue using their products.

Fortunately, they still have the largest customer, the military, and they are confident that they can definitely keep this big customer.After all, one of the shareholders of their group is Staff Officer Jin, and behind Staff Officer Jin is the General.