Investment Life

The voice was not loud, and the tone didn't change too much, but Sun Qing felt that the young man in front of her seemed to be a different person. She had a more familiar and nervous temperament, just like she was running alone for the first time. When I went to a garment factory to discuss business, I felt cramped when I faced the department manager, and I felt uneasy about being scrutinized and weighed.

If Sun Qing had a more sensitive mind and a higher level of education, she might think of words like "superior temperament", but now she only feels her heart beating non-stop, and her palms are sweating.Glancing at her mother's slightly nervous expression, she took a deep breath and said.

"Yuanming, don't make fun of my sister's whimsical ideas... It means that when I was studying in Shanghai, I saw many large stores of international famous brands. The clothes in them were really eye-catching, the materials were good, and the workmanship was nothing to say, but Such clothes, in the hands of local old tailors, can make almost the same thing, and the price is less than one-tenth of the price in the counter. I was thinking, is it because of the fabric that the clothes are so expensive? Is it because of the style? Probably not, just because it has a brand that everyone has heard of.”

As the words came out, Sun Qing's mood gradually stabilized, and her thoughts became smoother, "There are really many excellent tailors in Shanghai, and a large number of old Shanghai Bund handed down their ancestors' craftsmanship. In their eyes, those brands, especially There is no secret about men's clothing and suits. If you go in and order them according to the shape, you can easily make clothes that fit better and show your figure. In my school, there are also many very talented students who design The works are not inferior to foreign goods, and they are more in line with the aesthetic vision of the Chinese. So I was thinking, if I can combine the two, I can make some well-fitting and beautiful clothes, can I also occupy them in front of high-end counters? A place? The kind of really expensive Chinese brands that are worth it."

The words were very passionate, but the young man in front of him didn't show any sign of being moved. He just crossed his fingers and placed them in front of him, as if waiting for her to continue talking.Sun Qing's self-confidence that had just been ignited was shaken again, and she added a sentence in a whisper.

"We have really made a lot of preparations. Now most of the team are top students from Chinatex, and there are also a few specially hired well-known old clothes craftsmen. We are going to be a joint-stock company, and we have also asked about loans in the bank. , should be able to successfully get a loan of 100 million, plus the family's existing money and other people's investment, it will definitely be able to support the stall. Yuanming, look..."

Chen Yuanming smiled, and replied calmly, "It's a very insightful idea, but it's not perfect."

Looking at Sun Qing who was a little bewildered, Chen Yuanming sighed softly, "You only talked about your general idea and design team, but what about promotion? What about company management? What about the specific direction of the brand? What about the consumer groups you are facing? Where are these key points?"

That's right, if you regard yourself as a partner of a venture capital company, then Sun Qing's plan is just an extremely simple idea, it is not a plan at all, and it will not attract the attention of investors.This is the dilemma faced by the first generation of entrepreneurs in China. Most of the truly successful businessmen usually start their business first, and then decide the direction of investment based on the amount of money they receive after having the initial capital. Those who really have goals and long-term plans Entrepreneurs are often unable to keep their feet on the ground, letting enthusiasm and ideals overwhelm reality, and lacking a real business philosophy.

It will take too long to evolve from a real small-scale peasant society to a commercial society and change people's thinking and ideas.

Looking at the helpless expressions of the two people in front of him, Chen Yuanming did not continue to hit them, but said lightly, "I guess Aunt Liu and Sister Qing have already seen it. In fact, my business is very large now. In various businesses, It just so happens that there is a company that invests in entrepreneurs, and in the United States, this business is called 'angel investment', which is to provide financial assistance to those who have ideas and capabilities."

"This kind of angel investment is not like an ordinary bank loan. It does not charge interest and does not need to be repaid. The amount will increase or decrease with the investor's recognition of the entrepreneur. The person who obtains this fund needs to give the investment The corresponding shares of the company let him become a member of the board of directors. After investing in an entrepreneur, some angel investors will also provide follow-up guidance to help them grow stronger. After the company enters normal operation, these Angels will cash out their investments by going public, repurchasing, etc.”

"Of course, for now, my venture capital company is targeting high-tech industries. Labor-intensive industries like clothing are not within the scope of investment. Its technology content is too low. But..." Looking at Chen Yuanming smiled at Sun Qing's apprehensive expression.

"As a pure angel investor, I can personally invest in your company, and even help in the follow-up development, but before investing, I need a clearer business plan and a really strong The founding team. What kind of company do you want to start, what kind of strength you have at present, how to budget and divide shares with limited shares, and how to dispose of these properties after getting investment... If your business plan can convince me , this investment can be realized.”

What he said was straightforward, but Sun Qing felt that her brain had been turned over. When he asked these questions, did she really think about it before?Even if you have some ideas, how do you put them into practice?His blood seemed to have been poured with cold water, but after the frustration, more resentment was ignited.

Taking a deep breath, Sun Qing asked, "Then how much money can you give us with this investment?"

"It depends on how much you need, and how much the plan you come up with can make me pay." Chen Yuanming laughed, how could he fail to understand the meaning of Sun Qing's words, "But I can tell you the truth, It will only be more than a bank loan and stable. If the company is really worth that much.”

What she said just now was a loan of 100 million from the bank... Sun Qing suddenly felt a little speechless. He no longer looks like a "partner" at all, but has become a real "boss", the kind of existence that can dictate the company's development and rise and fall...

This kind of development is completely different from what she imagined, how should she choose?To get a loan, to prepare a company, to break into this unfamiliar field enthusiastically but recklessly, or to stop for a while, re-examine, carefully figure out, and embark on another completely different path.

After lowering her head and meditating for a few minutes, Sun Qing looked at the beautiful and well-proportioned nail polish on her hands, and suddenly showed a faint smile.She once walked a very difficult road, knitting sweaters all night for a few dollars, and was so overworked that she couldn't stretch her fingers all winter; An unplanned list.She has suffered, she has tasted tiredness, and she has experienced even more humiliating and desperate situations. Now that she has such a sufficient foundation, she has studied for her ideals for so long. After gaining so much, What is she still afraid of, why is she hesitating?

"I understand." When Sun Qing raised her head again, her eyes became clear and bright again, "I will seriously integrate the information at hand again and reconsider the development of this company. Can you give me a month?"

Chen Yuanming nodded slightly, "Of course."

Of course, in fact, she has successfully passed the first level.

For angel investment, those investors who have money value not only the prospect of the project itself, but more importantly, the prospect of the person or team who initiated the project. A lion can lead a flock of sheep, but a sheep will never be able to Lead even a lion.In finance and business, this is an immutable law.

If Sun Qing flinched a little, had a little pride or anger, things might develop in a completely different direction today.It's not that Chen Yuanming never thought of cooperating with this mother and daughter, but at that time he regarded this plan as his only one.However, today, what he is facing is a more complicated Vanity Fair, and he no longer has the time to take care of a small clothing company by himself.

Therefore, if you want to establish this company, you must have a stronger leader, a corporate legal person with real ideas and capabilities.He couldn't predict what answer Sun Qing would give, but her courage, confidence, and basic business sensitivity had been fully revealed.As long as you give her some time and support, you can always get a satisfactory result.

And this investment is also an experiment.In China, angel investment is still too trendy. In fact, Jonathan and others are not optimistic about the Chinese market at first. Here, VC or PE may achieve some results, but angel investment is too complicated, and there is no definite risk in China. Without investment regulations, there is no viable exit mechanism, and they are likely to be playing a risky game that loses everything.

In Silicon Valley, going public is the ultimate goal of venture capital and the only way for financiers to cash out.Standing behind Silicon Valley and mastering the Nasdaq curve is the bloody Wall Street.However, in China, when a company goes public, the situation it faces is even more dangerous. Today, the Chinese stock market still obeys the law of the jungle, and it is still a gambling game where big fish eat small fish and rats squeeze retail investors. If you are organized, if you rush into the stock market, what you get may not be victory, but destruction.

Overseas, many well-run Chinese companies can only be slaughtered if they are listed on the GEM in Hong Kong or NASDAQ in the United States.Large and small companies went public and delisted, leaving wreckage and shattered dreams all over the place, and more were maliciously annexed by financial giants, controlled with a hidden knife in a smile.Coupled with the two stock market crises with ups and downs, this is another dangerous shoal.

Angel investing might be easy if it's just about making money.However, from the point of view of supporting enterprises and healthy operation, China's venture capital industry still has a long way to go.And what he needs to do is not just a boy who spreads money, but also a pioneer and a road-breaker.Although angel investment should be based on high technology, China is still far from being saturated with labor-intensive enterprises, such as clothing, catering, transportation, film and television entertainment... This is an era when everything is waiting to be done. There are more than one or two talented and courageous geniuses.

If possible, he really wants to extend the field of investment to a wider range, but compared with the high-tech industry, this low-tech field needs a completely different set of rules, how to explore its profit methods, and Turning this into a win-win situation requires too much exploration.

But... Chen Yuanming smiled. He is indeed full of confidence in the current clothing industry. You must know that the most important part of the clothing industry is promotion. Although he has not opened up the way to the fashion center in Paris, there is Feiyan. With the support of the entire optical disc industry, the mainland and Hong Kong film and television industries, especially those high-profile stars will be his natural allies. If the clothes are good enough, is it afraid that no one will wear them on stage or advertise?

It's just that it's too early to say these words, let's see how far Sun Qing can go.

Sitting at the side, looking at the two young people talking eloquently in front of him, Liu Yun also had a feeling in his heart.She guessed that Chen Yuanming's current identity might have changed a long time ago, but she never guessed such a huge change.What kind of concept is it to take out more than 100 million yuan to invest in people?And his phrase "every kind of business"... If a company that can invest millions of people is just a branch of him, what does it mean?

But even with such an identity, he still came to his home with a relaxed smile as a guest, and would still bring gifts, blending into the family like a real relative and friend, laughing and chatting with them.It's hard for Liu Yun to tell what he thinks now, but one thing he has to admit is that it may be difficult to reproduce the original intimacy without any grievances.

A junior who has lived in the same courtyard and watched him grow up, and a boss who is really rich and can invest in his own business, are two completely different existences.She could feel Chen Yuanming's sincerity, and knew that her family really had no other intentions, but seeing her daughter's overly serious expression now, Liu Yun really felt the same way.Some things changed silently.

The arrangements for starting a business here have been roughly finalized, but the conversation has not stopped. It is never unnecessary to ask for advice. Sun Qing chatted with Chen Yuanming for a long time, including his views on high-end clothing and the prospects of the entire clothing industry.When she learned that the size of the clothes on Chen Yuanming's body was not a famous brand, but was handmade, Sun Qing was indescribably surprised.

Even in Shanghai, the top-notch handmade customization is expensive, not inferior to any big brand. It is understandable to have one or two pieces, but how to describe most of the body?This is not to show off wealth. For most Chinese people, famous brands have the value of showing off.There is only one possibility for him to wear this way, that is, he has reached such a level, a level that does not need to rely on brand value to package himself.

As for Sun Qing's surprise, Chen Yuanming just smiled and replied, "It's nothing, it's just that these are more comfortable to wear. And according to me and many people I know, although brands are valuable, handmade customization is never possible." Disappear. Serving talents is the real pursuit of taste. In the early stage of development, the company can use output and quantity to win, but in the final analysis, uniqueness and taste are the foundation of luxury goods. If you want to be a high-end brand, don’t Forget that sentence."

Although Chen Yuanming is not a real industry insider, chatting with him is far more valuable than those industry insiders. Later, even Liu Yun couldn't help it anymore, and began to talk about the problems he was facing and the business experience. Puzzled.Standing at different levels, it is not difficult for Chen Yuanming to point out these two people. The conversation between the few became more and more heated, and even the Spring Festival Gala broadcast on TV was completely forgotten, until a slightly confused The voice interrupted them.

"Why are you chatting so happily, where is the show now?"

Sun Lang wiped his hair with a towel and asked curiously.Seeing his son's expression, Liu Yun suddenly realized that it was New Year's Eve, how could he be pulling Yuanming to chat about work at this time?

Smiling apologetically at the young man in front of him, Liu Yun stood up, "It's so late, let me cook some dumplings, I can go to sleep after eating the dumplings and listening to the bell."

"Huh? Mom, didn't you arrange this job for me?"

"Just your hands and feet, it's useless to give you this bath!" Liu Yun smiled and nodded her son's head, and walked to the kitchen.

Sun Lang rolled his eyes around his elder sister and Chen Yuanming twice, then suddenly grinned and said, "Since you don't have the heart to watch TV anymore, Doudou, come and play computer with me, let's install that game!"

"You brat, you just know how to play!" Sun Qing scolded unceremoniously, but she didn't stop her. After all, what should be said has already been said. In this season, it's not appropriate to have a deep chat, so I'd better wait. Let's talk about it after she prepares the proposal.

With tacit consent, Sun Lang pulled Chen Yuanming up with a smile and walked towards his bedroom.His precious computer is still stuffed in the bedroom, and he has to touch two of them every day to be reconciled.Chen Yuanming didn't refuse either, and just let the other party pull him. Just after taking a shower, this big boy still exuded a sweet smell of shampoo, and the undried water drops slipped down the ends of his hair and fell into his clothes, leaving behind A wet mark, even the hands are damp, sticking to the skin through the sleeves, bringing out a little heat.

Quickly walking into the bedroom, Sun Lang turned on the computer and put a few floppy disks on the table, but he didn't start the installation right away, but closed the door gently, and pushed Chen Yuanming to sit on the bed.

"Doudou, you were talking about business with my sister and the others just now, right?" Sun Lang's eyes were full of anticipation, "I'm serious, come and do it with my family, my mother now has ten With an income of tens of thousands, when my sister’s company starts up, it will definitely make more money! Although I am not a business person, you can definitely do it. You are so smart, and you can even go to the training class of the National People’s Congress. If there is such a Opportunity, you can definitely accomplish great things! It turned out that I secretly asked people that it was not easy for you to go to the south to work, and you sent all the money back home. How can this work? You should be able to live better and have more Great future, as long as..."

The words of this big boy are somewhat incoherent, his hands are firmly pressed on his shoulders, the scalding heat almost burns his skin, the sincerity in his words is unquestionable, and there is also trembling expectations, he really wants to keep himself , I want to let myself live a better life, from the perspective of a best friend, a small...

There was a sudden throbbing pain in his heart for no reason, Chen Yuanming lowered his eyes, and gently squeezed out a smile.

"Sorry, second brother, I really can't do it..."