Investment Life

Now that it's the end of the year when high-level executives gather together, there will naturally be more and more discussions on major issues. Chen Yuanming has also faced a meeting arrangement like a wheel war. Fortunately, General Feiyan can take care of himself and has Li Fangqing, a capable assistant. Coordinating in the center, so that things are not crowded in one place.

But two days later, several core executives still became the guests of Chen Yuanming, and the discussion was naturally about the details of the Feiyan game console.

"How to sell game consoles in China?" Facing the inquiries from the three big bosses, Yu Yongan blinked and then grinned suddenly, "Of course it is to add a keyboard!"

"You..." Meng Lisheng didn't choke to death, so he glanced at the other party angrily, "Are you addicted to selling learning machines?"

He didn't forget the two machines that Chen Yuanming sent to the door back then. Yu Yong'an made a lot of money with the idea of ​​"red and white machine + keyboard", so why is he thinking about the game console now?

Yu Yongan restrained the teasing smile on his face, "Don't tell me, I really think that the keyboard is the easiest way out for Chinese home consoles. Why did you choose to launch a learning machine in the first place? It's nothing more than finding out the domestic The thoughts of some parents are handed down from the scientific examination system of more than a thousand years. It is the nature of the Chinese people to hope that their children will become dragons and their daughters will become phoenixes. Build plank roads to secretly hide Chencang."

After finishing speaking, he took the folder on the side and took out a stack of documents, "Actually, I have also done some investigation and research these days. Since the 80s, the demand for games in China has increased by hundreds of times. The current Tetris game console, or the N-in-1 handheld console imitating Nintendo’s GameBoy, has amazing sales in China. This is a simple small game console. At least on the scale of tens of millions."

"In addition to the game consoles that everyone knows well, plus computers and digital products, such as electronic watches, electronic dictionaries, PHS, and even the upcoming Business Communication, the entertainment functions hidden under these products should not be underestimated. No one can obliterate the nature of this kind of entertainment, no matter how blocked it is, there will always be times when the embankment breaks."

Looking at the data in the file, Chen Yuanming couldn't help being a little surprised.Not to mention other things, the domestic annual sales of the cube machine with only a single Tetris function is in the hundreds of millions. You must know that most of the cube machines on the market are priced at tens of dollars. This amount is simply a steal. Same profiteering.

"Therefore, our game consoles can't take the simple 'game' route. We should integrate games into entertainment and make it one of the less conspicuous functions, so that soldiers and civilians can be hidden." He said, Yu Yongan smiled at Meng Lisheng, "Meng Dong, if I'm not mistaken, adding a keyboard and mouse to the game console is not difficult, is it?"

Meng Lisheng no longer meant to laugh this time, and nodded while flipping through the materials, "You are really well prepared... That's right, the mouse and keyboard are just a matter of debugging and interface distribution."

This is not what Yu Yongan expected. After all, he is also a technician with a professional background, and he is quite good at research and development. Even if he is now transferred to management and sales, he can guess the general idea by looking at the machine configuration.

Turning his head again, he threw Chen Yuanming the second question, "Most of the games under the Eagle's Nest Alliance are computer games, right?"

At this time, Chen Yuanming also understood what Yu Yongan meant, and couldn't help but smile, "Computer games are the main focus, especially companies like Blizzard and Westwood, which are basically pure computer game companies."

"That's just right." Yu Yong'an was not ambiguous this time, and directly gave a conclusion, "The so-called real-time strategy game, the most basic operation is to use the keyboard and mouse, especially the mouse. It is not easy to replace this function with a joystick. But on the contrary, don’t think about how to improve the handle, but directly transplant the two, isn’t everything solved? At the same time, no matter how expensive the home console is, it can’t compare with the computer. For those who don’t have a computer but For those who want to play games, it is estimated that the temptation is greater than imagined."

Chen Yuanming nodded lightly, turned around and asked the two pure technicians beside him, "With this kind of thinking, is it possible to port real-time strategy games to our console? After all, the game console is not as big as the memory of the computer..."

"Of course!" "Absolutely no problem!" Almost in unison, Meng Lisheng and Yan Qiaosen gave their answers at the same time.They looked at each other and smiled, and it was Meng Lisheng who spoke first.

"After all, the functions of a game console are different from those of a computer. It doesn't need such complicated computing power, and the upper limit of the bandwidth is enough." After thinking about it, he changed to a simpler statement, "If the game console is pulled by ten mules Ten carts, then the computer is a thousand-mile horse and ten carts. Although a mule is not as good as a thousand-mile horse, it is better because the task is simple, and no matter how good a thousand-mile horse is, it will be overwhelmed by the heavy tasks. In terms of the current game size and computing requirements, the game console is sufficient for the porting of all computer games.”

Yan Qiaosen added, "Not only is it capable, but with the graphics card, which is designed to serve the picture, it is hard to say that it can improve the picture quality when transplanting. This time we spent a lot on the central processing unit and graphics card. Quite a few, in order to be compatible with the possible upgrades of the game in at least 3 or 4 years, so playing real-time strategy with a game console, not only will there be no obstacles, but maybe the picture quality will be even better."

With these answers, it can be said that both the concept and the technology have matured. China has always been a coveted market. Today's game consoles are beyond the ability of most pirates to imitate. If you look at the lessons learned from Feiyan, there are basically no enemies in terms of product possession.And this simple keyboard can solve the "moral" knot.In China, multi-function is really an unbearable word. Even if the price is much higher than that of a VCD player, it should be easy to sell.

After bowing his head in thought for a moment, Chen Yuanming smiled, "Then our host should not be named 'game', and we will collectively call it 'home console' from now on, and the full name can be replaced by a name like 'home entertainment center'. The function promotion is also changed to entertaining, emphasizing that it is suitable for the whole family, can watch VCD discs, can practice computer-related fingering operations, can play puzzle games, and is suitable for users of any stage."

If what was said just now was a theory, then it is a practical program now, Yu Yongan took out his notebook while nodding, and quickly memorized it.According to this statement, I am afraid that the overall layout of Feiyan will kick off today. If everyone is used to a multi-purpose product like Feiyan, then no matter who breaks into the country in the future, they want to break up with them. I'm afraid I have to break a few fingers to break my wrist.And when the era of soaring Internet speed mentioned by Chen Yuanming comes, maybe this home host can directly replace the functions of a computer.

Meng Lisheng obviously felt the same way, "We are really fighting for territory with computers. With this home computer, those who are purely for games may also switch to our arms."

That’s right, computers don’t have configurations below [-], and if you buy a high-end branded machine, you might not be able to afford [-]. With a home computer, who wants to hang themselves on the computer tree?I am afraid that by then, the uncontrollable weapon of the computer will become a poisonous snake and a beast in the hearts of parents.

"What about Europe and the United States?" Yan Qiaosen frowned, "If you do the same, I'm afraid the pressure will be greater."

"Europe and the United States don't need a keyboard offensive. It's not a smart idea to confront those computer groups head-on." Chen Yuanming shook his head with a smile, "Europe and the United States should focus on all-round game development. As long as Sony's PS is available, selling consoles will make money." If you don’t pay a lot of money, the game on the console is the most important thing. This time I’m afraid we’ll have to compete head-on with those Japanese companies.”

Although these words sound terrible, none of them showed any fear, but were a little eager to try. You must know that several major game companies in Japan have been stolen by China and lost their temper. Forget about handhelds.Faced with such a turbulent pirate market, their energy will naturally not be put on it.

But Feiyan is different.In the United States, software is the main focus, while in China, hardware is the focus. As long as the sales volume can remain high, it is a profitable business.

Looking at the expressions of everyone present, Chen Yuanming leaned forward slightly, and emphasized his tone, "Since we have such a goal, what we say about entertaining and teaching can't be empty talk. We need to add more teaching software year-on-year. Pure imitation, but to create some excellent puzzle games. The demand for this kind of software is not limited to the output of Feiyan or Eagle's Nest Alliance, but can also be expanded to other software companies, so that they can get used to serving our platform. This will not only stimulate the industrial chain, but also greatly encourage the purchase and use of genuine products, making it a habit. After all, for most parents, investing in education is a rigid need, and real puzzles and educational software are constantly updated. It can make them believe that Feiyan's home machine is different from that 'learning machine' and has more benign potential."

"Oh." Yu Yong'an grinned, "Why do I feel like my face is burning a bit?"

Everyone present laughed, and while Yu Yongan was laughing happily, there was also a trace of melancholy in his heart.He can also be regarded as the father of the domestic learning machine, but since leaving the original company, the learning machine has not changed and improved. If it is not for the brand effect, it may have been washed away by the torrent.Just a brand, how long can it last?In this era of ever-changing science and technology, it is estimated that it will not last for a few years.

His original boss was a good man, but not a good businessman.Sighing from the bottom of his heart, Yu Yongan put all these behind him.

"In the next few years, home consoles will become our effective transitional products between VCD players and DVD players." Chen Yuanming's voice became more and more stable and clear, "When the DVD industry chain is truly mature and transplanted to China, it will be our turn. The development of the second-generation home computer. These two lines are actually not contradictory. As long as we grasp the scale well, there will never be a vacancy in our market, so that people will gradually get used to the upgrading of this electronic product, and let them take the "advanced ' and 'trend' firmly in mind, is the key to our brand rooted in China, and even the world."

"Competitiveness is not only product performance and technical strength, but also soft power such as outer packaging, supporting equipment, marketing models, etc. We have not done well enough in this area, and we need to increase investment in this area. Those who are better than us, we If it looks better than us, we must be more practical than him; if it is more practical than us, we must at least be better in terms of cost performance. Never fool consumers as fools, only by meeting their needs to the greatest extent can there be Our living space. Make this one of our corporate cultures."