Cosmetics company PR
Chapter 95
Fang Funong is already in Beijing at the moment, sitting in a small restaurant serving noodles with fried sauce for 15 yuan a bowl.
There is no authoritative cosmetics ratio analysis laboratory in Xi'an, so the group rushed to the next place against time.In addition to Song Dongpo and the two friends Song Dongpo brought with him, there was also a little Song.
Xiao Song is not an insider in the industry, but he has some contacts because of his performances in four places.If he insisted on following, Mr. PR consciously had no reason to stop him.
However, except for Xiao Song, who was unexpected, everyone in the industry couldn't stand it.From formula analysis, ratio analysis to technology replacement and performance improvement, no matter how many elite technical engineers are, it will take a lot of time.Even Song Dongpo, who looked like iron, couldn't help protesting. He said: "Mr. Fang, you are as energetic as taking drugs, but we are all sleepy people. We can't sleep for three hours a day these days. If you stay up all night, you will get down on the ground."
In fact, Fang Funong slept less than any of them, much less.He has no background in biology, botany, or medicine. Once he was exposed to this new field, he immediately found it very interesting.The aunts in Xi'an who were epileptic when they saw a handsome guy gave him a lot of top-secret information in the industry, and Fang Funong didn't mind being touched a few more times by them.
Fang Funong finds it more interesting to read the lengthy material without a single Chinese character in the long text and terminology.He wants to try any new things, and he wants to master any new skills, just like people eat five grains, vegetables, fruits, and poultry meat, they are indispensable, otherwise they will be hungry and full.
Song Dongpo's suggestion to let everyone rest for a day was immediately responded to. Xiao Song didn't say a word, and the other two had already lowered their faces and complained.
Fang Funong didn't speak, but continued to smile brightly and provocatively, and then began to smoke viciously. In a blink of an eye, he had already swallowed half a pack of cigarettes.
After the lung operation, this person should have given up smoking, but now he coughed violently, and he greeted Xiao Song with a smile while coughing: "Trouble, go buy some more cigarettes."
"Mr. Fang, did you hear what we just said?" Among the people who came, this young man named Zhou Chen was the youngest. He was a doctoral student in botany from a well-known university. year executives.Putting such a good qualification here makes it even more unbearable to travel long distances.
"I heard you." The smile on this handsome face gradually faded away, and the word "Chuan" appeared between his brows. Fang Funong looked into the other person's eyes, "You said, from formula debugging to new product production, it takes at least half a year." .”
"It's been fast for half a year!" Zhou Chen shouted, "I came to help out of Brother Song's face, but how have we lived these few days? We haven't eaten a stable meal, and we work more than [-] hours a day. When you are young, it is not easy to find the most suitable one among so many possible formulas. The content of ingredients and compound ingredients will have an impact on the effect of use. What's more, in addition to product formulas, there are also patented technologies..."
Fang Funong interrupted him and said calmly, "Then try them all."
There was no intention of negotiating and compromising, and the atmosphere was completely frozen.Except for Xiao Song, everyone here has more experience in the industry than him.Those people had been employed by Procter & Gamble and L'Oreal, and were poached by domestic companies with a lot of money. If they didn't save their friends' face, they would never be used by a young boy like this.
"The laboratory won't even open the door at this point!" Zhou Chen continued to raise his voice loudly. He looked at Song Dongpo who was sitting next to him in order to seek support from him, "You know him well, so it's not convenient for you to say, I'll come Tell me! I have been in this industry for more than ten years. Finding the most suitable ratio among so many raw materials is no different from finding a needle in a haystack! Who doesn’t know what public relations do? He is a layman who lives on his skin. Why do you instruct us experts?!"
Xiao Song happened to buy cigarettes and came back. Seeing that the atmosphere was not right, he wanted to smooth things over.
"Don't worry about the problems in the laboratory. Mr. Fang asked me to go to the bank to withdraw some money earlier. When the time comes, I will arrange with someone, and they will be willing to open the door." Xiao Song returned to his seat with a smile, and handed the cigarette to Fang Funong asked for his opinion with a smile again, "Why don't you let everyone have a rest tonight?"
Song Dongpo kept silent, and he didn't want to do it anymore, he was too tired.And he felt that such a short time would definitely not work.What they are looking for is the most professional elite in the industry, not those fake laboratories out there boasting and boasting. If it is so easy to steal other people's formula ratios, there will not be so many legendary families with classic items in this world.
"One night's rest is not enough, at least three days!" Seeing that Fang Funong didn't speak, Zhou Chen decided that this layman was speechless, and made further progress, "Go back to catch up on sleep, make up for a day, and then go to the bar to relax tomorrow. I'm fucking exhausted these days..."
Fang Funong opened the cigarette case, took off the cigarette holder and put it in his mouth, took out the lighter and lit it.His eyes were bloody after he hadn't fallen asleep for a long time, and he looked down and coughed, coughing fiercely.
Still nothing.
This man looks extraordinarily bright, but this look is a little scary.
Although Xiao Song and Song Dongpo belonged to the same family, their temperaments were not the same at all. Everyone else was complaining about running around all night, but he only raised some ideas related to the source of the fragrant wood.
"Mr. Fang, is this really okay? After all, Huazhiyue has already been listed before you, and consumers may recognize the brand they came into contact with first." Xiao Song's worry is not unreasonable. The LED screens inside and outside the shopping malls, the stop signs standing on the streets, and even a large number of soft promotions on the Nvchui website, the advertisements of Huazhiyue sake series have been overwhelming.
"That's right." Fang Funong held the cigarette in his hand, and finally said, "The concept of sake beauty is still very new, and for a very new concept to be accepted by ordinary consumers, someone must be in the position of an educator. Leading position. This position requires a lot of advertising investment and financial support, just like what Huazhiyue is doing now. But the market is always strange, such as the BB cream that was once all the rage. A company that introduced this concept into China. Have you heard the story of the twelve zodiac signs? For example, we are now the mouse standing on the neck of the cow. Huazhiyue is spending money to cultivate the market. For Miya In other words, the opportunity to take the lead in one fell swoop is fleeting. Therefore, the source of Fumu only has this time, and within this time limit, new products must be launched."
"But... haven't you already produced a few good products? The formula is just a matter of passing." Another person who came with him interjected, "Isn't the quality of Miya average, and it's selling well. He looked at Fang Funong, and added half-jokingly and half-seriously, "The tens of thousands of public relations money you asked Xiao Song to take out, it's better for us to share a few cents, and then go back to Shanghai to pay the boss Zhan."
"The marketing method of deceiving people can only be used once. Consumers are not stupid, and they will not buy your account again and again—" The voice stopped abruptly, Fang Fu frowned and glanced at the men in front of him, obviously able to see They can't do it anymore, and they don't want to do it anymore.He shook his head helplessly, coughed twice, then turned his head and smiled at Xiao Song, "Take out the money."
Xiao Song took out a very hard kraft paper bag and opened it facing everyone. There were several neat stacks of RMB, which looked like about [-] to [-] yuan.
Fang Funong said, I don't want my share, but the four of you have [-] yuan each, which is just right.
Zhou Chen reached out to get the kraft paper bag, but Fang Funong snatched it back, with a charming hook on the corner of his mouth, "It's not gone yet, I'll give it to you when it's gone."
I called two taxis and said that I was going to a place with water. After watching the scenery, everyone was gone.
The place where it stops is not a famous river, but it is similar to the stinky water bank named Suzhou Creek in Shanghai.But the river is quite wide, with a boulevard on one side of the bank and a moonlight pouring on the other side, without any shelter or hindrance.
There was a slight wind at night, but the river was still as black, deep and motionless as an asphalt road.A sign was erected within a few meters of the bank, indicating that there are frequent fatalities here, and swimming in the river is strictly prohibited.
"Just here." Fang Funong stopped, stood very close to the river, and raised his eyes to look across the river.
Frowning, motionless, coughing lightly from time to time.Then he asked Xiao Song to bring the money, and he was going to distribute it to everyone here.
Zhou Chen has always been close to Fang Fu Nong, and even closer when he has money.He knew that the other party had undergone a thoracotomy not long ago, and of course he also knew how frustrated this man was at this moment after running for days but returning without success.
"Mr. Fang, I actually admire you a lot. This tenacity and energy are absolutely not found in ordinary people! But you can bear working day and night like this, but others can't. Everyone can fall asleep standing up now. condition, how to adjust the formula?" His face was blushing slightly, but his words were still stubborn, "In this world, no matter what people or things are, there is a limit to everything... If a person wants to live comfortably, he must You have to stick to this rule, the farther he is from the 'limit', the more comfortable he will live..."
"Limit?" Fang Funong turned to look at the other party, and after tens of seconds of staring blankly, he suddenly smiled like a spring flower, and opened his mouth to curse, "Fuck your mother!"
A stack of RMB 1 yuan was originally saved in his hand, but with a chic swing of his arm, he threw the money into the river.
"You, you are fucking insane!" Zhou Chen shouted after reacting, and jumped after chasing the money.
Song Dongpo and the others were also shocked, and before they could make a sound to stop them, Fang Funong threw two stacks of 1 yuan bills into the river.
People who die for money are lunatics, but people who do not die for money are fools.No, with a plop, another one jumped down.
Zhou Chen got it, but the other one didn't.Although the weather is in August, jumping into the river in the middle of the night, I was absolutely jittery from the head to the soles of the feet, and each of them drank half of the stinky and fishy water, so they were all refreshed.
Fang Funong squatted down and handed out his hand, trying to pull him up.
"You're fucking crazy!" Zhou Chen yelled at the other party, then turned his eyes to Song Dongpo who was already dumbfounded on the shore, and continued to shout, "Does he have a grudge against Qian?! He must be fucking crazy!"
"Stop yelling, it's fake." Fang Funong still stretched out his hand, showing his beautiful white teeth in a smile, "You are quite energetic now, it seems... the limit has been broken?"
Looking at it by the moonlight, sure enough, except for the first and last few banknotes which are genuine, the middle layer was switched to a fake banknote at some point.Zhou Chen was so angry that he wanted to vomit blood, and he stretched out his hand and dragged Fang Funong into the river.
Unexpectedly, the other party had such a hand, Fang Funong stayed under the water for a while before emerging.
Regardless of the embarrassment of choking on water and being drenched all over, he laughed as soon as he showed his head, "You son of a bitch, my cigarettes are all wet!"
Xiao Song and Song Dongpo on the shore looked at each other in unison, and asked in unison, "What about us?"
It was probably Xiao Song who replied first: "Forget it, let's go down too." Just like neuropathy is contagious, he jumped into the river with his own body.
Fortunately, there was almost no one on the shore at this time, and five wet men climbed out of the river, impossibly more energetic.
After rushing to work day and night, they returned to Shanghai with the most perfect formula in the shortest possible time.It is more perfect than Hanazhiyue's sake series.
There is no authoritative cosmetics ratio analysis laboratory in Xi'an, so the group rushed to the next place against time.In addition to Song Dongpo and the two friends Song Dongpo brought with him, there was also a little Song.
Xiao Song is not an insider in the industry, but he has some contacts because of his performances in four places.If he insisted on following, Mr. PR consciously had no reason to stop him.
However, except for Xiao Song, who was unexpected, everyone in the industry couldn't stand it.From formula analysis, ratio analysis to technology replacement and performance improvement, no matter how many elite technical engineers are, it will take a lot of time.Even Song Dongpo, who looked like iron, couldn't help protesting. He said: "Mr. Fang, you are as energetic as taking drugs, but we are all sleepy people. We can't sleep for three hours a day these days. If you stay up all night, you will get down on the ground."
In fact, Fang Funong slept less than any of them, much less.He has no background in biology, botany, or medicine. Once he was exposed to this new field, he immediately found it very interesting.The aunts in Xi'an who were epileptic when they saw a handsome guy gave him a lot of top-secret information in the industry, and Fang Funong didn't mind being touched a few more times by them.
Fang Funong finds it more interesting to read the lengthy material without a single Chinese character in the long text and terminology.He wants to try any new things, and he wants to master any new skills, just like people eat five grains, vegetables, fruits, and poultry meat, they are indispensable, otherwise they will be hungry and full.
Song Dongpo's suggestion to let everyone rest for a day was immediately responded to. Xiao Song didn't say a word, and the other two had already lowered their faces and complained.
Fang Funong didn't speak, but continued to smile brightly and provocatively, and then began to smoke viciously. In a blink of an eye, he had already swallowed half a pack of cigarettes.
After the lung operation, this person should have given up smoking, but now he coughed violently, and he greeted Xiao Song with a smile while coughing: "Trouble, go buy some more cigarettes."
"Mr. Fang, did you hear what we just said?" Among the people who came, this young man named Zhou Chen was the youngest. He was a doctoral student in botany from a well-known university. year executives.Putting such a good qualification here makes it even more unbearable to travel long distances.
"I heard you." The smile on this handsome face gradually faded away, and the word "Chuan" appeared between his brows. Fang Funong looked into the other person's eyes, "You said, from formula debugging to new product production, it takes at least half a year." .”
"It's been fast for half a year!" Zhou Chen shouted, "I came to help out of Brother Song's face, but how have we lived these few days? We haven't eaten a stable meal, and we work more than [-] hours a day. When you are young, it is not easy to find the most suitable one among so many possible formulas. The content of ingredients and compound ingredients will have an impact on the effect of use. What's more, in addition to product formulas, there are also patented technologies..."
Fang Funong interrupted him and said calmly, "Then try them all."
There was no intention of negotiating and compromising, and the atmosphere was completely frozen.Except for Xiao Song, everyone here has more experience in the industry than him.Those people had been employed by Procter & Gamble and L'Oreal, and were poached by domestic companies with a lot of money. If they didn't save their friends' face, they would never be used by a young boy like this.
"The laboratory won't even open the door at this point!" Zhou Chen continued to raise his voice loudly. He looked at Song Dongpo who was sitting next to him in order to seek support from him, "You know him well, so it's not convenient for you to say, I'll come Tell me! I have been in this industry for more than ten years. Finding the most suitable ratio among so many raw materials is no different from finding a needle in a haystack! Who doesn’t know what public relations do? He is a layman who lives on his skin. Why do you instruct us experts?!"
Xiao Song happened to buy cigarettes and came back. Seeing that the atmosphere was not right, he wanted to smooth things over.
"Don't worry about the problems in the laboratory. Mr. Fang asked me to go to the bank to withdraw some money earlier. When the time comes, I will arrange with someone, and they will be willing to open the door." Xiao Song returned to his seat with a smile, and handed the cigarette to Fang Funong asked for his opinion with a smile again, "Why don't you let everyone have a rest tonight?"
Song Dongpo kept silent, and he didn't want to do it anymore, he was too tired.And he felt that such a short time would definitely not work.What they are looking for is the most professional elite in the industry, not those fake laboratories out there boasting and boasting. If it is so easy to steal other people's formula ratios, there will not be so many legendary families with classic items in this world.
"One night's rest is not enough, at least three days!" Seeing that Fang Funong didn't speak, Zhou Chen decided that this layman was speechless, and made further progress, "Go back to catch up on sleep, make up for a day, and then go to the bar to relax tomorrow. I'm fucking exhausted these days..."
Fang Funong opened the cigarette case, took off the cigarette holder and put it in his mouth, took out the lighter and lit it.His eyes were bloody after he hadn't fallen asleep for a long time, and he looked down and coughed, coughing fiercely.
Still nothing.
This man looks extraordinarily bright, but this look is a little scary.
Although Xiao Song and Song Dongpo belonged to the same family, their temperaments were not the same at all. Everyone else was complaining about running around all night, but he only raised some ideas related to the source of the fragrant wood.
"Mr. Fang, is this really okay? After all, Huazhiyue has already been listed before you, and consumers may recognize the brand they came into contact with first." Xiao Song's worry is not unreasonable. The LED screens inside and outside the shopping malls, the stop signs standing on the streets, and even a large number of soft promotions on the Nvchui website, the advertisements of Huazhiyue sake series have been overwhelming.
"That's right." Fang Funong held the cigarette in his hand, and finally said, "The concept of sake beauty is still very new, and for a very new concept to be accepted by ordinary consumers, someone must be in the position of an educator. Leading position. This position requires a lot of advertising investment and financial support, just like what Huazhiyue is doing now. But the market is always strange, such as the BB cream that was once all the rage. A company that introduced this concept into China. Have you heard the story of the twelve zodiac signs? For example, we are now the mouse standing on the neck of the cow. Huazhiyue is spending money to cultivate the market. For Miya In other words, the opportunity to take the lead in one fell swoop is fleeting. Therefore, the source of Fumu only has this time, and within this time limit, new products must be launched."
"But... haven't you already produced a few good products? The formula is just a matter of passing." Another person who came with him interjected, "Isn't the quality of Miya average, and it's selling well. He looked at Fang Funong, and added half-jokingly and half-seriously, "The tens of thousands of public relations money you asked Xiao Song to take out, it's better for us to share a few cents, and then go back to Shanghai to pay the boss Zhan."
"The marketing method of deceiving people can only be used once. Consumers are not stupid, and they will not buy your account again and again—" The voice stopped abruptly, Fang Fu frowned and glanced at the men in front of him, obviously able to see They can't do it anymore, and they don't want to do it anymore.He shook his head helplessly, coughed twice, then turned his head and smiled at Xiao Song, "Take out the money."
Xiao Song took out a very hard kraft paper bag and opened it facing everyone. There were several neat stacks of RMB, which looked like about [-] to [-] yuan.
Fang Funong said, I don't want my share, but the four of you have [-] yuan each, which is just right.
Zhou Chen reached out to get the kraft paper bag, but Fang Funong snatched it back, with a charming hook on the corner of his mouth, "It's not gone yet, I'll give it to you when it's gone."
I called two taxis and said that I was going to a place with water. After watching the scenery, everyone was gone.
The place where it stops is not a famous river, but it is similar to the stinky water bank named Suzhou Creek in Shanghai.But the river is quite wide, with a boulevard on one side of the bank and a moonlight pouring on the other side, without any shelter or hindrance.
There was a slight wind at night, but the river was still as black, deep and motionless as an asphalt road.A sign was erected within a few meters of the bank, indicating that there are frequent fatalities here, and swimming in the river is strictly prohibited.
"Just here." Fang Funong stopped, stood very close to the river, and raised his eyes to look across the river.
Frowning, motionless, coughing lightly from time to time.Then he asked Xiao Song to bring the money, and he was going to distribute it to everyone here.
Zhou Chen has always been close to Fang Fu Nong, and even closer when he has money.He knew that the other party had undergone a thoracotomy not long ago, and of course he also knew how frustrated this man was at this moment after running for days but returning without success.
"Mr. Fang, I actually admire you a lot. This tenacity and energy are absolutely not found in ordinary people! But you can bear working day and night like this, but others can't. Everyone can fall asleep standing up now. condition, how to adjust the formula?" His face was blushing slightly, but his words were still stubborn, "In this world, no matter what people or things are, there is a limit to everything... If a person wants to live comfortably, he must You have to stick to this rule, the farther he is from the 'limit', the more comfortable he will live..."
"Limit?" Fang Funong turned to look at the other party, and after tens of seconds of staring blankly, he suddenly smiled like a spring flower, and opened his mouth to curse, "Fuck your mother!"
A stack of RMB 1 yuan was originally saved in his hand, but with a chic swing of his arm, he threw the money into the river.
"You, you are fucking insane!" Zhou Chen shouted after reacting, and jumped after chasing the money.
Song Dongpo and the others were also shocked, and before they could make a sound to stop them, Fang Funong threw two stacks of 1 yuan bills into the river.
People who die for money are lunatics, but people who do not die for money are fools.No, with a plop, another one jumped down.
Zhou Chen got it, but the other one didn't.Although the weather is in August, jumping into the river in the middle of the night, I was absolutely jittery from the head to the soles of the feet, and each of them drank half of the stinky and fishy water, so they were all refreshed.
Fang Funong squatted down and handed out his hand, trying to pull him up.
"You're fucking crazy!" Zhou Chen yelled at the other party, then turned his eyes to Song Dongpo who was already dumbfounded on the shore, and continued to shout, "Does he have a grudge against Qian?! He must be fucking crazy!"
"Stop yelling, it's fake." Fang Funong still stretched out his hand, showing his beautiful white teeth in a smile, "You are quite energetic now, it seems... the limit has been broken?"
Looking at it by the moonlight, sure enough, except for the first and last few banknotes which are genuine, the middle layer was switched to a fake banknote at some point.Zhou Chen was so angry that he wanted to vomit blood, and he stretched out his hand and dragged Fang Funong into the river.
Unexpectedly, the other party had such a hand, Fang Funong stayed under the water for a while before emerging.
Regardless of the embarrassment of choking on water and being drenched all over, he laughed as soon as he showed his head, "You son of a bitch, my cigarettes are all wet!"
Xiao Song and Song Dongpo on the shore looked at each other in unison, and asked in unison, "What about us?"
It was probably Xiao Song who replied first: "Forget it, let's go down too." Just like neuropathy is contagious, he jumped into the river with his own body.
Fortunately, there was almost no one on the shore at this time, and five wet men climbed out of the river, impossibly more energetic.
After rushing to work day and night, they returned to Shanghai with the most perfect formula in the shortest possible time.It is more perfect than Hanazhiyue's sake series.
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