Cosmetics company PR
Chapter 78
Due to competing with Zhejiang TV for the summer vacation, this tentatively named "Rolling Star" program has tried its best to compress the time from planning, arrangement to final personnel confirmation.Tang E was invited, and Sister Ying readily replied that she agreed to participate in the show.It's just that there is an added requirement that Tang E must take the initiative to feed her in this show.
Sister Ying's public relations team has their own ideas, so that the rumors spread, and it doesn't appear that the old tree is blooming and yearning for a second spring, and it loses Sister Ying's arrogance as a queen or even a queen.
Tang E disliked it in his heart, but he didn't mind it.After watching it with Zhan Yifei as if playing in his hometown, he was invited to play soy sauce in a big production with an international team.
Domestic star reality shows are emerging in endlessly, but most of them are second-, third-tier or even out-of-date stars to gain attention, and few first-tier superstars join.One Tang E, one sister Ying, and the program team launched an "invitation offensive" to other stars, which naturally made the difficulty easier, and one invitation succeeded.The super high ratings of the Korean version of the program and the star lineup of all big names are full of confidence. Hunan Satellite TV widely issued an invitation post, which sounds like an awards dinner to build a platform for communication between companies and the media. In fact, it is clearly for "RollingStar" Advertisement tenders held.
Because of being recommended by Tang E, Zhan Yifei, who was not in the invitation list, also received the invitation letter.
Those who were invited were either celebrities in the business world or giants in the art circle, corporate executives with a net worth of over [-] million yuan or professional managers with deep qualifications. The vice governor of Hunan Province and the head of the Propaganda Department of the Hunan Provincial Party Committee were also sitting in the audience.
Some soft drinks were used at the buffet in the outfield, and Zhan Yifei was lured to the infield of the banquet hall by the hostesses. He was placed in a very inconspicuous back row, which looked like a temporary addition.The huge space with bright spotlights, looking up, the front row is basically full of people.
The leader is in the middle, and the big names also sit in the front row. The seating arrangement in this large venue is actually a symbol of personal status.Seeing that his position is still behind a few women who seem to be nothing more than brand public relations, it is impossible for Mi Ya's Zhan Zong to be happy.
Miss etiquette is pretty, with a sweet voice: "Mr. Zhan, please sit down."
"Thank you." Zhan Yifei smiled politely and sat down.
In the past, he could turn his back on the spot and leave.
President Miya doesn't need to participate in this kind of event in person, just leave it to his PR Mr.He didn't really like to show his face in front of people, and he was always not used to attending occasions in formal attire.At the luncheon in the outfield just now, people frequently came forward to exchange business cards with him. Zhan Yifei left in a hurry this time without bringing them with him. The same smiles, those same people will pop up some terms and terms that they don't understand at all from time to time, and they will also brag about their company's annual profit and return on equity.
Then came a sentence: Mr. Zhan looks like a young talent, why not share a little bit of your success experience?
Before, he could throw a beer bottle in their faces.
But now Zhan Yifei has nothing to say.Miya only made a slight improvement after the Beauty Expo. The cross-border cooperation with Alberts can bluff ordinary people, but it will never bluff these business elites.
The fact is that when Miya was in the hands of Zhan Yiwen, the input and output were completely out of proportion. All the vigorous foreshadowing in the early stage was paid for, the consumer market that had not been opened for three years, and a warehouse of mediocre products... Fashion Shu The road gets narrower and narrower, and the feeling of surviving in the cracks is not good.
The president of Mi Ya was expressionless, leaving only an extremely indifferent, arrogant and inarticulate impression, and left.When he turned around, he remembered his public relations master - if Fang Funong was here, he would definitely be able to have both sides, and give those people flowers.
Not getting any enthusiastic response from the other party, several well-known men left with wine glasses.Among them, Zhan Yifei, a short, fat and dark middle-aged man, paid special attention to him. He is also the boss of a domestic cosmetics company. The belt with a huge "H" embedded in his waist can tell that this man is rich and powerful. This time he came only for the naming rights.
It stands to reason that Tang E signed "RollingStar", Hunan Satellite TV should give Miya an implanted cooperation, or a window or two for advertising.But if the general title sponsor is also a cosmetics company, due to the monopoly rules of the same industry, Zhan Yifei's Mi Ya has to withdraw from this show.
Hunan Satellite TV's bid for the title of "Rolling Star" has a base price of at least [-] million yuan.It's not just a smart woman who has no rice to cook, but in front of these rich people who are worth billions or even tens of billions, she is nothing.
There was an economic program that was very memorable. A tycoon with a net worth of tens of billions recalled the days when his net worth had just surpassed [-] million.You must all think that a person with [-] million is very rich, and you must all envy his wealth, thinking that his life is so complete that he can ask for nothing.But the fact is not like this, I have been exposed to the wider world because of this billion, and then I feel that I am nothing, and I am too ashamed to lift my head every day.
The rich man with assets of tens of billions has assets of hundreds of billions or hundreds of billions in the following years, and that rich man is Yan Zhongyu.
The disparity between rich and poor sometimes does not exist only between the rich and the poor.
Mr. He, the mainstay of Hunan TV, was indispensable for the awards dinner, and he also specially introduced the old to the new, so that the little Huadan who imitated Xie Na showed her face together.That night we had a quick meeting for dinner, Zhan Yifei didn't remember the hostess's name, but remembered her constantly blinking big eyes and her chatter like a sparrow.
At this moment, he was sitting under the stage, listening to the woman on stage acting as crazy and silly as she was back then, he was so bored that he wanted to close his eyes.
Suddenly a voice came from the front row:
"Tang E's homosexual scandal broke out again, is he right?"
The two female publicists in front were also quite boring, their two beautifully made-up faces moved slightly closer, chattering gossip.
"It's also possible that the TV station hyped up this show in advance. You know that girls like this now. Tang E's sudden popularity was because he used his sexual orientation to hype it up. Anyway, as long as he doesn't come out, The more ambiguous you are, the easier it is to become popular. Didn't he have an affair with the young master of the Zhengye Group?"
"Who is that again this time?"
"How can you see the face clearly in that small picture that looks like a candid shot, but you can tell by just looking at the outline, it's much more handsome than Yan Qin..."
The more Zhan Yifei heard these words, the more he got angry. He only thought that Tang E had really cuckolded himself a lot these days, but he didn't think carefully about who the man was exposed by Yu Ji's sneak shots.
It's no wonder that CEO Mi Ya doesn't like entertainment programs at all, and he's been so busy recently that he almost skips his feet, and he's living a life cut off from all pleasures.During the two weeks, he traveled back and forth between Hunan and Jiangsu several times. He wished to have three heads and six arms. He dealt with the transfer of Rongxing shares, remotely controlled Miya affairs, and negotiated advertising cooperation with Hunan Satellite TV.Xue Tong is preparing for the Miya flagship store with the marketing model of "front store and backyard". While Teng Yun is in contact with France for the new series of products, he also needs to check and monitor the raw materials... Big and small things are rushing in. , He was so busy that he couldn't sleep for four hours a night.
"...Mr. Lin Guoquan, Director of the Propaganda Department of Hunan Province...Mr. Zhao Youjun, Party Secretary and Director of the Hunan Provincial Department of Culture..."
As usual, the leaders of all parties were introduced, a few names, and applause.
The hostess whose name could not be named continued: "Tonight, there are also friends from the business world. First of all, let us welcome Mr. Yan Qin, the director of Zhengye Group——"
The acoustics in the center of the theater, which can be used for small concerts, are excellent, and the two-character name seems to echo. Zhan Yifei, who had been absent-minded all this time, was finally completely awakened.
A heroic face appeared on the huge LED screen, and Yan Qin, who was sitting in the first row of seats, was sitting next to a group of leaders of Hunan Province.
The hostess suddenly became a little obsequious, even though she wanted to hide it, anyone with a discerning eye could see through it at a glance.She repeatedly spoke sweetly, and wanted to invite Yan Qin to come on stage and say a few words.But Yan Qin made it clear that he was not showing face, and his half-lying and half-sitting posture was very relaxed, so he just said lazily: "No more, it's boring."
The hostess was ignorant of compliments and invited her again and again, but it was Mr. He who had the foresight to grab the conversation and smooth things over.
The leaders of the political and business circles were all present, and everyone was afraid that the always outspoken Young Master Yan would say something shocking to the world.
After watching the project film of "Rolling Star", listening to the speeches of the chief producer and director, and awarding several innocuous awards, the formal bidding meeting was arranged after the dinner party, and the hostesses came out again, and will The place where everyone leads to the dinner party.
The local tyrant with the "H" belt walked very close to the director, shaking hands, hugging, as if he wanted to kiss cheek to cheek.Zhan Yifei was in a hurry, he couldn't expect this group of media people to keep their promises when faced with hundreds of millions of sponsorship fees, not to mention that they were well versed in the art of conversation during the supper, and they didn't promise him anything at all. What.
But you can't just sit back and watch the opportunity slip away.
Seeing the local tycoon with the "H" belt shoulder to shoulder with the director and producer, and heading in the same direction affectionately, Zhan Yifei also planned to follow.But the annoying etiquette reappeared annoyingly, and the slender hand made a guiding movement, with a smile on his face: "Mr. Zhan, where is your place?"
The top TV media, which is inclusive of all rivers and rivers, even divides people into ranks and ranks with a dinner.
In an embarrassing dilemma, Yan Qin, who had walked some distance away from the provincial leaders, suddenly turned back—almost Zhan Yifei in the last row did not see Yan Qin in the first row, but the other party saw him when he entered the arena over him.
The tallest, whitest and most handsome one.
Yan Qin grabbed Zhan Yifei's arm and brought him to his side.She smiled at the slightly surprised Miss Manners: "This is my friend."
Sister Ying's public relations team has their own ideas, so that the rumors spread, and it doesn't appear that the old tree is blooming and yearning for a second spring, and it loses Sister Ying's arrogance as a queen or even a queen.
Tang E disliked it in his heart, but he didn't mind it.After watching it with Zhan Yifei as if playing in his hometown, he was invited to play soy sauce in a big production with an international team.
Domestic star reality shows are emerging in endlessly, but most of them are second-, third-tier or even out-of-date stars to gain attention, and few first-tier superstars join.One Tang E, one sister Ying, and the program team launched an "invitation offensive" to other stars, which naturally made the difficulty easier, and one invitation succeeded.The super high ratings of the Korean version of the program and the star lineup of all big names are full of confidence. Hunan Satellite TV widely issued an invitation post, which sounds like an awards dinner to build a platform for communication between companies and the media. In fact, it is clearly for "RollingStar" Advertisement tenders held.
Because of being recommended by Tang E, Zhan Yifei, who was not in the invitation list, also received the invitation letter.
Those who were invited were either celebrities in the business world or giants in the art circle, corporate executives with a net worth of over [-] million yuan or professional managers with deep qualifications. The vice governor of Hunan Province and the head of the Propaganda Department of the Hunan Provincial Party Committee were also sitting in the audience.
Some soft drinks were used at the buffet in the outfield, and Zhan Yifei was lured to the infield of the banquet hall by the hostesses. He was placed in a very inconspicuous back row, which looked like a temporary addition.The huge space with bright spotlights, looking up, the front row is basically full of people.
The leader is in the middle, and the big names also sit in the front row. The seating arrangement in this large venue is actually a symbol of personal status.Seeing that his position is still behind a few women who seem to be nothing more than brand public relations, it is impossible for Mi Ya's Zhan Zong to be happy.
Miss etiquette is pretty, with a sweet voice: "Mr. Zhan, please sit down."
"Thank you." Zhan Yifei smiled politely and sat down.
In the past, he could turn his back on the spot and leave.
President Miya doesn't need to participate in this kind of event in person, just leave it to his PR Mr.He didn't really like to show his face in front of people, and he was always not used to attending occasions in formal attire.At the luncheon in the outfield just now, people frequently came forward to exchange business cards with him. Zhan Yifei left in a hurry this time without bringing them with him. The same smiles, those same people will pop up some terms and terms that they don't understand at all from time to time, and they will also brag about their company's annual profit and return on equity.
Then came a sentence: Mr. Zhan looks like a young talent, why not share a little bit of your success experience?
Before, he could throw a beer bottle in their faces.
But now Zhan Yifei has nothing to say.Miya only made a slight improvement after the Beauty Expo. The cross-border cooperation with Alberts can bluff ordinary people, but it will never bluff these business elites.
The fact is that when Miya was in the hands of Zhan Yiwen, the input and output were completely out of proportion. All the vigorous foreshadowing in the early stage was paid for, the consumer market that had not been opened for three years, and a warehouse of mediocre products... Fashion Shu The road gets narrower and narrower, and the feeling of surviving in the cracks is not good.
The president of Mi Ya was expressionless, leaving only an extremely indifferent, arrogant and inarticulate impression, and left.When he turned around, he remembered his public relations master - if Fang Funong was here, he would definitely be able to have both sides, and give those people flowers.
Not getting any enthusiastic response from the other party, several well-known men left with wine glasses.Among them, Zhan Yifei, a short, fat and dark middle-aged man, paid special attention to him. He is also the boss of a domestic cosmetics company. The belt with a huge "H" embedded in his waist can tell that this man is rich and powerful. This time he came only for the naming rights.
It stands to reason that Tang E signed "RollingStar", Hunan Satellite TV should give Miya an implanted cooperation, or a window or two for advertising.But if the general title sponsor is also a cosmetics company, due to the monopoly rules of the same industry, Zhan Yifei's Mi Ya has to withdraw from this show.
Hunan Satellite TV's bid for the title of "Rolling Star" has a base price of at least [-] million yuan.It's not just a smart woman who has no rice to cook, but in front of these rich people who are worth billions or even tens of billions, she is nothing.
There was an economic program that was very memorable. A tycoon with a net worth of tens of billions recalled the days when his net worth had just surpassed [-] million.You must all think that a person with [-] million is very rich, and you must all envy his wealth, thinking that his life is so complete that he can ask for nothing.But the fact is not like this, I have been exposed to the wider world because of this billion, and then I feel that I am nothing, and I am too ashamed to lift my head every day.
The rich man with assets of tens of billions has assets of hundreds of billions or hundreds of billions in the following years, and that rich man is Yan Zhongyu.
The disparity between rich and poor sometimes does not exist only between the rich and the poor.
Mr. He, the mainstay of Hunan TV, was indispensable for the awards dinner, and he also specially introduced the old to the new, so that the little Huadan who imitated Xie Na showed her face together.That night we had a quick meeting for dinner, Zhan Yifei didn't remember the hostess's name, but remembered her constantly blinking big eyes and her chatter like a sparrow.
At this moment, he was sitting under the stage, listening to the woman on stage acting as crazy and silly as she was back then, he was so bored that he wanted to close his eyes.
Suddenly a voice came from the front row:
"Tang E's homosexual scandal broke out again, is he right?"
The two female publicists in front were also quite boring, their two beautifully made-up faces moved slightly closer, chattering gossip.
"It's also possible that the TV station hyped up this show in advance. You know that girls like this now. Tang E's sudden popularity was because he used his sexual orientation to hype it up. Anyway, as long as he doesn't come out, The more ambiguous you are, the easier it is to become popular. Didn't he have an affair with the young master of the Zhengye Group?"
"Who is that again this time?"
"How can you see the face clearly in that small picture that looks like a candid shot, but you can tell by just looking at the outline, it's much more handsome than Yan Qin..."
The more Zhan Yifei heard these words, the more he got angry. He only thought that Tang E had really cuckolded himself a lot these days, but he didn't think carefully about who the man was exposed by Yu Ji's sneak shots.
It's no wonder that CEO Mi Ya doesn't like entertainment programs at all, and he's been so busy recently that he almost skips his feet, and he's living a life cut off from all pleasures.During the two weeks, he traveled back and forth between Hunan and Jiangsu several times. He wished to have three heads and six arms. He dealt with the transfer of Rongxing shares, remotely controlled Miya affairs, and negotiated advertising cooperation with Hunan Satellite TV.Xue Tong is preparing for the Miya flagship store with the marketing model of "front store and backyard". While Teng Yun is in contact with France for the new series of products, he also needs to check and monitor the raw materials... Big and small things are rushing in. , He was so busy that he couldn't sleep for four hours a night.
"...Mr. Lin Guoquan, Director of the Propaganda Department of Hunan Province...Mr. Zhao Youjun, Party Secretary and Director of the Hunan Provincial Department of Culture..."
As usual, the leaders of all parties were introduced, a few names, and applause.
The hostess whose name could not be named continued: "Tonight, there are also friends from the business world. First of all, let us welcome Mr. Yan Qin, the director of Zhengye Group——"
The acoustics in the center of the theater, which can be used for small concerts, are excellent, and the two-character name seems to echo. Zhan Yifei, who had been absent-minded all this time, was finally completely awakened.
A heroic face appeared on the huge LED screen, and Yan Qin, who was sitting in the first row of seats, was sitting next to a group of leaders of Hunan Province.
The hostess suddenly became a little obsequious, even though she wanted to hide it, anyone with a discerning eye could see through it at a glance.She repeatedly spoke sweetly, and wanted to invite Yan Qin to come on stage and say a few words.But Yan Qin made it clear that he was not showing face, and his half-lying and half-sitting posture was very relaxed, so he just said lazily: "No more, it's boring."
The hostess was ignorant of compliments and invited her again and again, but it was Mr. He who had the foresight to grab the conversation and smooth things over.
The leaders of the political and business circles were all present, and everyone was afraid that the always outspoken Young Master Yan would say something shocking to the world.
After watching the project film of "Rolling Star", listening to the speeches of the chief producer and director, and awarding several innocuous awards, the formal bidding meeting was arranged after the dinner party, and the hostesses came out again, and will The place where everyone leads to the dinner party.
The local tyrant with the "H" belt walked very close to the director, shaking hands, hugging, as if he wanted to kiss cheek to cheek.Zhan Yifei was in a hurry, he couldn't expect this group of media people to keep their promises when faced with hundreds of millions of sponsorship fees, not to mention that they were well versed in the art of conversation during the supper, and they didn't promise him anything at all. What.
But you can't just sit back and watch the opportunity slip away.
Seeing the local tycoon with the "H" belt shoulder to shoulder with the director and producer, and heading in the same direction affectionately, Zhan Yifei also planned to follow.But the annoying etiquette reappeared annoyingly, and the slender hand made a guiding movement, with a smile on his face: "Mr. Zhan, where is your place?"
The top TV media, which is inclusive of all rivers and rivers, even divides people into ranks and ranks with a dinner.
In an embarrassing dilemma, Yan Qin, who had walked some distance away from the provincial leaders, suddenly turned back—almost Zhan Yifei in the last row did not see Yan Qin in the first row, but the other party saw him when he entered the arena over him.
The tallest, whitest and most handsome one.
Yan Qin grabbed Zhan Yifei's arm and brought him to his side.She smiled at the slightly surprised Miss Manners: "This is my friend."
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