Cosmetics company PR

Fang Funong bent down and pressed Amy's extension number, and said to her: "Send an email to summon the supervisors and managers of each department, and tell them to have a meeting in the main conference room in 10 minutes, and prepare the projection equipment for the meeting." Turning his eyes to Zhao Honglei , smiled: "Director Zhao, why don't you go and prepare first, and see you in the conference room in 10 minutes."

When Zhao Honglei quit the president's office angrily, Zhan Yifei was a little puzzled, "Twenty and ten minutes? It's not even enough to make a PPT." Out of good intentions, he reminded the other party, "I advise you to be more prepared. Youzi won't let you pass easily."

"Yuanyuan made the PPT according to my idea. The little girl has a good comprehension ability, so there is no need to make major changes. I prepared it for Zhao Honglei in the past 10 minutes." Yifei approached, "Buddha said: Perfect Buddhahood is born of altruism. The sales department is a bunch of idiots, if you give them time, they will think I am helping the poor."

"Are you ready?" Zhan Yifei squinted his eyes with suspicion, "Why did you report to me today?"

"As a subordinate, I must not exceed my authority. Only when the leader needs it can I serve the leader wholeheartedly." Having said that, I am actually afraid that the other party will be suspicious and see that I want to purchase power.Fang Fu Nong felt that he had figured out the boss's temper, Zhan Yi was not suspicious, he had to play hard to get, the more indifferent he behaved, the more he would be able to take this opportunity inadvertently.

Zhan Yifei snorted coldly, refused to accept the joke, and just said: "Don't be too conceited, those few in the sales department are not fuel-efficient lamps, if you meet them and embarrass you, don't expect me to rescue you."

"I don't need you to rescue me. You just sit back and watch how I fight the battlefield and protect the rivers and mountains for you..." Fang Funong turned Zhan Yifei's face to himself, and the corners of his mouth slightly curled up in front of the opponent's lips , sang softly in a Beijing opera singing voice, "Thieves are frightened wherever the flag points out, and the good news is told three times a day..."

Mu Guiying in the play originally had a sonorous and bright singing voice, but at this moment, being sung by Fang Funong in such a half-truth, it is no different from flirting.Before Zhan Yifei could push back, his lips were blocked by the opponent.

Fang Funong was sitting on the boss's desk, and Zhan Yifei was sitting on the boss's chair. They were already at a disadvantage, and there was no room for parry when they were pressed down by the other party and held their cheeks in their hands.

Since he couldn't parry it, he simply went forward without avoiding it.Zhan Yifei hooked Fang Funong's neck with one hand, hugged his face to himself, and pulled down his tie with the other hand, and wrapped it around his wrist for a week.Both actions meant not to let go, as if he was afraid that the man would repent and refuse to kiss him again.

With such an enthusiastic response, Fang Funong also became emotional, and the light kiss that was originally four lips touching turned into a tongue kiss.Tongue wringing tongue kiss desperately, mouth full of sticky and sweet saliva, can't tell yours or mine.Fang Funong took the lead in shifting his position, stretched out his hand to unbutton the three buttons under Zhan Yifei's collar, and pulled them down, revealing a clear collarbone and beautiful shoulders.He lowered his head and kissed his ears and neck, sucking on the neck fossa for a few seconds, leaving tooth marks and deep red marks, and then kissed another place.

Zhan Yifei knew what this guy wanted to do, but he let him do whatever he wanted.Every long sucking made him feel very comfortable, not to mention the kiss was too deep and hard just now, his face was flushed now, and he had to pant with his lips half-opened.

There were three or four dark red hickey marks on the neck and shoulders, Fang Funong also stopped, and buried his face in Zhan Yifei's neck.The two gasped for breath, and rubbed their necks together for a while.Zhan Yifei suddenly opened his mouth, saying that the driver Qingming asked for leave to visit graves in other places, and asked Fang Funong to pick him up in his Mercedes tomorrow.The destination is also a cemetery.

"Remember to buy a bunch of flowers, don't buy chrysanthemums, buy lilies or white roses. Women should prefer such flowers..."

Fang Funong recalled that this man's mother was a third son who had not been righted for a long time, and died later.

After 10 minutes, the huge main conference room was full.In order to cover up the hickey on his neck, Zhan Yifei turned up the collar of his coat and sat facing the electronic whiteboard.He looked around calmly. Zhao Honglei was sitting on his left, and beside him were three department managers: the key account manager, the person in charge of the cosmetics store, and the manager of the e-commerce department.

The PPT was done concisely and beautifully. Zhan Yuanyuan, who was sitting next to her brother, cast a look at Zhan Yifei asking for credit, but found that he was frowning slightly, sitting upright, looking nervous and solemn.

I don't know whether it's because I'm worried that Mi Ya's brand is not clearly positioned, or because I'm worried that Fang Fu Nong will not be able to step down under the criticism of everyone.He himself does not know.

This man has a dignified appearance and a personable manner. The expression on his face is more focused than ever before, and his eloquent and eloquent appearance is full of charm.

Zhan Yifei watched intently, and listened very carefully, Zhan Yuanyuan turned his head to his brother in a distracted manner, and whispered, "Brother Fu Nong is so handsome, brother, do you think..."

"Don't talk nonsense during the meeting!" With a glance at Fengyan, Zhan Yifei reprimanded his sister in a low voice.

Zhan Yuanyuan glanced at her mouth, sat back upright, and continued to listen to Fang Funong's narration——

"...the fashion industry is fundamentally different from other FMCG industries. Cosmetics, like fashion, watches, and jewelry, pay more attention to emotional benefits and self-expression than the material functional benefits provided by brands to consumers. Benefits are the core appeal of the brand, and the brand is endowed with symbolic meaning beyond the functional value of the product itself, which symbolizes different personalities, social status, aesthetic tastes, and lifestyles, etc..."

"I heard from Director Fang that we are going to take the high-end and high-priced product route?" The key account manager took the lead, and they came prepared, so they didn't intend to be polite. It requires publicity and money. How much did you spend on the show you contacted? 380 million. But it is very likely that more than 300 million will be thrown into the water, and there will be no splash in the end. It is difficult for you to predict whether consumers will actually buy a product after seeing an advertisement, such blind investment is not good.”

"Yeah, it's better to give this money to the marketing department to do more offline activities, or give it to our department to give customers more gifts."

"If Zhan Zong wants to set up another brand with completely different target customers, and the VI design has to be restarted, the preheating for the launch of the 'Miya' product has been done in major media, and the effect will be greatly reduced. Consumers There is no way to accept several different brands of the same company in a short period of time.”

"..."

The managers of the three departments asked questions one by one, but Fang Funong came to stop him and answered them one by one.

"Anyone with a little bit of IQ knows that one more brand is not only one more production line, but also one more product formula, and the company's operating costs will follow. "

"This is your most insightful sentence today. It's a bit wise and foolish, and you only managed the last two words." Fang Funong tilted his head and smiled slightly, looked at the audience again, and let go of his voice, "Even if As rich and powerful as L'Oreal, it is impossible to open more than [-] production lines for more than [-] brands. As far as I know, Yue Sai and Helena share the same production line. The ingredients are slightly different."

The key account manager asked in surprise and distrust: "You have no experience in the cosmetics industry at all, why do you know this?"

Fang Funong turned his head and stared at the other party coldly: "You have 20 years of experience in the cosmetics industry, why don't you know?"

Waiting for the other party to shut up, Fang Funong took the PPT remote control pen and switched out a few exquisite design drawings related to Miya products on the electronic whiteboard, and added: "Although building a new brand may not necessarily require opening an additional production line , but investment in promotion must be indispensable. I agree with the idea of ​​'wooing customers with low-end products and building brands with high-end products'. Everyone here is still thinking too narrowly. As the three managers said just now, for a newly established The company, whether by price or advertising, is unlikely to take over the market quickly, so, my suggestion is..."

"In order to deepen the brand concept of consumers, the 'Miya' brand that has been publicized in major media will not be changed, only the product name will be divided into categories; in order to save the cost of change as much as possible, the production line will remain unchanged, and the raw materials and bottles of existing products will be changed. The body remains the same, and only make another article on the packaging flower box. I suggest to optimize the combination of the company's existing products and appropriately supplement the research and development of new products, and set ColorMiya as the base part of the company's brand, so as to attract customers with high quality and low price; MissMiya, whose target consumers are school students or young white-collar workers aged 18 to 35, is set as the middle part of the tower to 'educate the market' with a new concept; LadyMiya, whose target consumers are mature women aged 25 to 40, is set as the top part of the tower. Create high-end cosmetics with quality and price first.”

"What does 'education market' mean?" Zhan Yuanyuan turned to Zhan Yifei, and many people in the conference room did not understand the meaning of the words.

"Good question." Fang Funong cast an encouraging look at Zhan Yuanyuan, and then asked, "Who can explain it for me?"

Most people don't understand, and those who understand also choose to keep their mouths shut out of shameful office politics.

Fang Funong smiled, took two steps, and continued, "Non-woven facial masks originated in China, and were quickly recognized by big European brands, occupying the market. From aloe vera gel, BB cream, snail liquid to face-lifting essence, the price range Ranging from dozens to hundreds, the hot-selling categories in these years have undoubtedly successfully promoted a new concept. For a time, there are many followers. The categories are cycled in turn. The most urgent task for MissMiya is to invest heavily in educating consumers to accept a new concept, so as to become the pioneer and leader of new categories."

"But it's very difficult..." Zhao Honglei couldn't help but interjected, and brought out the dead Zhan Yiwen, which was simply unsatisfactory. "The existing product series are all set when the original Zhan Zong was here, and the formulas are all from abroad. Top lab..."

"It's not difficult." Fang Funong interrupted the other party politely, with the corner of his mouth slightly hooked, "As long as you do your job in the sales department well, I will do the rest."

Zhao Honglei couldn't believe it, but with just one word, Fang Funong took away the power of purchasing and production without any trace.He immediately looked at Zhan Yifei with a questioning look, but found that the other party frowned and pursed his lips, and his reaction was very strange.

"Okay, now your problems are solved, and the brand positioning is clear. Director Zhao, can you tell me what is the distribution plan of the sales department in the three channels of KA, CS, and EC?"

From the Marketing Department to the Purchasing Department, Zhan Yifei obviously had the idea of ​​releasing the power, but due to some unknown reasons, he has not taken Zhao Honglei for a long time.

President Mi Ya, who had been silent all this time, finally stood up and applauded lightly. Driven by him, the conference room burst into applause.

"I won't sign that fee application form for the time being." It's not bad, but it makes sense, he said to Zhao Honglei, "In the early days of the brand's birth, everything focused on sales. You first build the channel, and the rest Leave the work to Director Fang." After a pause, he added, "And the matter of the purchasing department I told you just now, you should also hand it over to Director Fang."

At the end of the meeting, Zhan Yifei originally wanted Fang Funong to go back to the office with him, but he didn't expect that the other party would use an excuse to smoke as soon as he went out, and disappeared.

It was actually a phone call.

It's to ask for debts again.It seems that 120 million calls have just been made, and a month is gone in a flash.Fang Funong didn't want to answer the phone, so he let it ring seven or eight times before answering.Over there, he scolded his "grandson" all over his face and said harsh words. If he didn't pay back the money on time, his relatives would be stabbed.

Fang Funong said that he should be courteous, but he scolded in his heart: I am your grandfather!

As soon as he hung up the phone and lit a cigarette, Zhao Honglei came over, saw Fang Funong smoking, and smiled at him eccentrically: "The boss really didn't sign it." If you don't read it, you will sign it, I didn't expect Director Fang to be so capable."

Fang Funong bit his cigarette and smiled, "Director Zhao is more capable. Expanding channels is not a trivial matter for you."

"Ming people don't talk dark words. Not long after Director Xiangfang came to the company, the first event held 380 million yuan. Since everyone has the same goal, they should take care of each other, and naturally make money together in the future." Just now Zhao Honglei overheard that phone call, and he was shrewd and immediately guessed the doorway, so he said it very directly, "Director Xiao and Manager Huang have already left their jobs, so don't kill them all. I don't know if Mr. Zhan knows Mr. Fang, do you still owe usury?"

Fang Funong narrowed his eyes slightly and looked at the other party, just watching. After a short period of silence, he suddenly showed his white teeth and laughed loudly.

The smile was very presumptuous, and Zhao Honglei laughed too, as if the two of them had already tacitly understood each other.

There is no place to dust off the cigarette ash, and the cigarette butts have accumulated for a long time.He took another sip of the cigarette, then held it between his index finger and thumb, and came to the opponent.

Fang Funong is much taller than Zhao Honglei, and the way he lowers his eyes to look at people looks condescending and domineering.Then, with a smile on his face, he made a move that the other party did not expect. He opened the breast pocket of Zhao Honglei's suit a little, put in the cigarette in his other hand and lit it. Dust off the soot accumulated on it.

Before Zhao Honglei became furious, Fang Funong put the cigarette in his mouth, turned and left.

The phone rang again.

Qingming is approaching, spring festival sweeping is essential, Ye Huanjun also called Fang Funong, asking if he is free to go to the cemetery to pay respects to his mother.Fang Funong was full of nonsense, saying that he couldn't go if there were too many things to do, but in fact he wouldn't go if there were not too many things to do.His logic is that the dead are already dead, and no matter how much they express their grief, they will not come back to life. If you live a wonderful life for the living, then you will live up to the good times.Fang Funong was not respectful to his aunt at all, calling her "sweetheart" or "beauty". Ye Huanjun scolded him many times, and he liked these titles in his heart.

It seems to be a mistake, and I am young again.

Ye Huanjun ran into the south wall a few times for the sacrificial sweep, but now he still didn't give up, and angrily scolded the kid for being cold-blooded.

Fang Funong had a good attitude and accepted all the orders. He suddenly interrupted and asked, "Beauty, do you still remember the name of the woman who lived across from us?"

"The opposite door? Which one?"

"It's the woman who brought a son alone, was passed on to a rich family as a mistress, and was forced to jump off a building by you in the end."

"What do you mean being forced to jump off a building by me?! She doesn't have the face to live because she doesn't do things clean. What's wrong with me?!"

"It's not bad for you, it's not bad for you..." Hearing Ye Huanjun's voice turned up, Fang Funong hurriedly comforted her, "I can't rely on Clinton for this matter, but after all, what is that girl's name?"

"Who still remembers the name after 20 years. I just remember her surname is Qi..."