Rebirth of the music superstar

Ye Ze is going to hold a tour, and Lu Nan is also going to do it, but the density of arrangements for Lu Nan by VUX is much lower. His tour started in mid-March and lasted until mid-July. It lasted for four months, but there were only 7 shows. The rhythm of almost two games a week is basically arranged on Friday and Saturday.

This time is less than Lu Nan's previous years, and there were at least [-] games in the past.

It’s not that VUX doesn’t want to make money. Their goal now is to save face. Lu Nan’s record sales are now the number one. If the number of concerts is reduced, other promotional activities can have more time. After all, the money earned from concerts is not It will be announced to the public, but the list of record sales will be announced every day.

When Ye Ze came back from out of town to participate in the MUSICSTAGE promotion of his new single in mid-March, Lu Nan just started touring.It has been a month since his album was released on February 2th, but VUX still hasn't removed the booths outside the record stores.

That’s not to mention, VUX has held a signing event since the beginning of Lu Nan’s tour. Every time Lu Nan goes to a city for a concert, a signing event will be held in that city, and each place will be held for more than three days , there is no limit on the number of people, the signing will be opened at 10 am, and it will be open until 4 pm that day, excluding the one-hour break at noon, Lu Nan has to sit in a certain record store for more than five hours every day.

Fans participating in the event can only buy records at the record store where the signing will be held on the same day, and the previously purchased records will not be accepted.So in order to get in touch with the idol and ask him to sign his autograph, many fans have repeatedly purchased, and many even bought multiple copies in order to express themselves in front of the idol. Buying both versions is basically standard.

Feng Chu frowned when he looked at the sales list recently. Lu Nan was too popular, and the sales were catching up very fast. As of March 3, Ye Ze's album sales were 20W+, and Lu Nan's sales were 330W+. Lu Nan released the film a month earlier, and the current increase is 280W.If the sales were normal, Feng Chu wouldn't worry about being caught up at all. Ye Ze's stamina is better than Lu Nan's, but Lu Nan's sales can't be analyzed by common sense now, so everything is hard to say.

Seeing Feng Chu's frown, Xiao Zhu raised the corner of her mouth and asked, "Are you regretting it? I just said it's easy to sign the contract."

Feng Chu shook his head: "I'm not regretting it. Even if the album sells 100 million more copies, there is no way to make money from the concert. Let's put the ticket money aside, and the surrounding area is the big money maker. A keychain can be sold for a few dollars outside. , but with the logo of the concert printed, the price can be doubled or dozens of times, not to mention other peripherals."

"But I am worried that the sales problem is indeed true. VUX has gone too far. Now the outside evaluation is very bad. With Lu Nan's identity, this kind of plan is too low. It is not enough to hold one or two signings. Okay, so many shows, it’s crazy! But VUX doesn’t care about it now, it’s just to beat Ye Ze in terms of sales, not for money, just for face, it’s crazy!" Feng Chu kept tapping the table with his fingers, Xiao Zhu knew that this was a sign of irritability.

"Lu Nan's time is also very precious. If he spends so much time on signings every day, he will make a lot less money." Feng Chu frowned and said, "They are killing one thousand enemies and losing eight hundred."

"He has been the sales champion for so many years. Whether it is himself or VUX, he will definitely not be willing to replace this position. To be honest, they have losses now, but they will definitely not lose as much as falling from the championship. Big, once that position is lost, Lu Nan will be affected just a little bit. Comparing the two, I think VUX's approach is quite rational." Xiao Zhu analyzed, "Although the reputation will probably be bad, it feels like Too utilitarian."

"Director, why don't we think of a way? Ye Ze's sales volume this year is really good. If this sales volume can't be the top of the year, it would be too unfair, what a pity!" After two months of release, the sales volume exceeded 300 million , if there is no annual crown, Xiao Zhu feels that no one will be able to see it.

Feng Chu took off his glasses and closed his eyes and leaned on the back of the office chair. He really couldn't think of any good solution for a while. Ye Ze's schedule has been very tight in recent months. Even if he wants to make some plans, it is difficult for Ye Ze to make time. come.

One person's wisdom is limited, so Feng Chu decided to call together the entire company's top management and planners to discuss and brainstorm.

The executive who was smashed by Feng Chu with a file folder last time because of the "repurchase incident" spoke again this time: "Director, VUX can do signings, so we can hold them too. Now Ye Ze is obviously more popular than Lu Nan." Well, if the signing event is held, the effect will definitely be better, so why worry about sales, VUX can't keep up with it!"

Veins popped up on Feng Chu's forehead, and he wanted to hit someone again: "You mean, let us PMG follow the trend of VUX? Does it feel good to take the initiative to be inferior?! Do you think it's better to jump to VUX!"

The high-level executive complained, he is one of PMG's shareholders, and he always hoped that PMG would do well.

"Besides, Ye Ze's concert is already very full, where did he find the time to go to the signing event, are you trying to exhaust him to death!" Feng Chu glared at that person fiercely.

Everyone at the scene complained silently in their hearts: Didn't you decide that the concert is so crowded? How can you blame other people? It's not all your fault now that you don't have time to squeeze out!You are the most oppressive person in the whole company, and you have the nerve to talk about others!

The senior who was scolded felt extremely wronged. He decided to listen more and talk less in the future. He found that whatever he said was wrong, so it was better to shut up.

"Then we use the method we have used before, we can post Recut, TIE TV series." Another executive said.

Feng Chu shook his head: "No, there is no ready-made TV series for TIE now, the production cycle of TV series is very long, and it will be a few months before the songs in the album are used, and the day lily will be cold by then , there is a use for it.”

"Then let's use it as the background song for TIE commercials." Another person spoke, "The production cycle is very short, within a month, if it is fast, it can be released in a week. We can TIE several songs at the same time. Try to increase the exposure of the songs in the album. As for the advertisers, let's not wait for them to come to the door, we will go directly to find them, and the price will be lower. With Ye Ze's reputation, many advertisers will be happy."

Feng Chu nodded: "This is a feasible method, you can try it."

Then Feng Chu said to Xiao Zhu: "Luo Yu is with Ye Ze now, you can call him later and ask him to put aside Ye Ze's work and run commercials first. Ye Ze doesn't have to be in person Go and shoot, you can also compete for commercials made by other celebrities, anyway, it’s just a background song, so spread the net a little bit, regardless of whether it’s for mothers and babies or anything else, try to choose commercials made by popular celebrities, Actresses are the best, money is negotiable."

Xiao Zhu made an OK gesture to indicate acceptance.

"Besides this, do you have any other suggestions?" The meeting continued.

"Director, I don't think we need to be so nervous." This is a relatively conservative executive in the company. He does things very steadily. Both Feng Guosheng and Feng Chu trust him. "Ye Ze has never had an album title before." Yes, so there is no pressure. If it is gone this year, it will be gone. Do we have anything to lose? On the contrary, VUX is in crisis. Lu Nan will definitely lose face this year, but won’t he lose face if he wins? It is very low, and people outside the industry look down on it. Whether they lose or win, they will lose face. Even if we lose, but now the sales volume has reached 330W, which is already a huge victory compared to last year, so we In fact, there is no need to care about the annual crown so much."

What he said made Feng Chu sober up a lot. Indeed, Ye Ze has a way out, but this year's sales volume is particularly high, so he feels that he must win the annual championship. It seems that he is indeed a little impatient. Ye Ze chased after him. It's been four years, not bad this year.

"You make a lot of sense." Feng Chu relaxed, "We don't need to be so anxious, VUX is much more anxious than us, so let's do these first, the background song of the advertisement is still the same, if there are other things, it will be good You can also come up with ideas, we don’t insist, but we can’t just do nothing, fight for it within a reasonable range, and don’t have a negative impact on Ye Ze’s reputation.”

It took more than an hour for the meeting to come to an end. Except for the background song of the advertisement, there were basically no other particularly eye-catching ideas.

Just when everyone was about to end the meeting, Feng Chu's cell phone rang suddenly.

"Director, your phone number." Feng Chu has two mobile phones, and the contacts in one of them are all related to work, and are often handed over to Xiao Zhu for management. Feng Chu usually forgets himself when working and doesn't like being disturbed by others, so Generally, Xiao Zhu will check it first, and then answer the important ones in person.

"Who's to blame? I'm not in the mood right now. If it's not important, you can help me back." Feng Chu was a little irritable, so he wasn't interested.

"It's Mr. Stephen." Xiao Zhu handed the phone to Feng Chu, "He's not a casual guy, it's better for you to pick it up yourself."

"Stephen?" Feng Chu was taken aback for a moment, then his eyes lit up suddenly, "Hahahaha, I thought of a good way!"

Everyone present was startled by Feng Chu's sudden laughter.

"Let's adjourn the meeting!" Feng Chu's mood suddenly improved, and he waved his hand to indicate that the meeting can be adjourned.

Then he hit the answer button and chatted with the Stephen who inspired him.

A beautiful plan suddenly formed in his mind...