Rebirth of the music superstar

Ye Ze's album is scheduled to be released on January 1th, but the promotion started in mid-December.

The promotion methods of albums and singles are different. Before the release, it mainly depends on the company’s promotion efforts. In fact, there are not many singers, and there are basically no music programs. I will.

The album contains five singles from last year, plus seven new songs.

No one has heard the new song, and the album will not be available for download before it is released, so people who buy the album are not looking for the new song, but for the five hit singles.

Many people are not willing to buy singles. First, it is not cost-effective. Second, there are only one or two songs. It is not fun to listen to them on a CD player or in the car.

So everyone prefers to buy albums. The more popular songs there are, the more they like to buy them. This is not secondary consumption, because if there is no pirated version, many people have only listened to it on the street or other places, or downloaded one or two of them.

Most of the seven new songs, Feng Chu, are selected from Ye Ze's previous songs, and they don't know how to shoot MVs, and they don't know how to use them in promotional CMs, so there is no need to worry about it, as long as they go to the recording studio.

After the album is finished, the cover and promotional photos are taken, and the CM is edited and produced, the publicity starts overwhelmingly.

The first is TV commercials, which are divided into two types, 15s and 45s, which are completely broadcast as ordinary TV commercials.

The 15s are purchased during the prime time slots of various TV stations, almost all of which are inserted in high-rated programs, while the 45s are broadcast in normal time slots, because the price is low, so it doesn’t matter if it is longer, and the 45s are popular programs The chorus fragment of the song.

15s also appeared on mobile TVs in buses and subways.

The radio station, which is also 15s, only has narration, names of singers, selling points of the album, and release date.

On the Internet, there are also two types on the Internet, 15s and 1 minute.

The 15s ones are placed on video websites, the kind that will pop up before watching the video.

There is also a 1-minute version, which is the same as the time played on the big screen on the street. Each of the five songs has about 10 seconds of promotional time.All major music websites have this CM on their homepages.

Then there is the promotion of pictures and posters, pictures of popular websites, billboards on the roadside, small posters on the walls of record stores, large posters on the walls of shopping malls, billboards at bus stations and subways, PMG even A promotional vehicle was dispatched, similar to the advertisements painted on the bus body, the promotional posters were printed on the carriages, and then drove around the whole city to promote.

The scale of the publicity is so large, generally only the selected ones have this treatment.

Feng Chu was determined to praise Ye Ze.

Feng Chu didn't think it was a waste of money, there was no gain without investment, and all the investment would be recovered after the album was released.

The first shipment of the album is 100W, double version.

Ye Ze was a little surprised, this is his first album, will the sales be a bit too much?At the beginning, Lu Nan's first photo seemed to be only 50W.

Feng Chu explained: "But your download is very strong, five singles, one 100W+, two 200+, two 300+, all super popular songs, stronger than Lu Nan's current download, you just lack popularity And word of mouth. The publicity in the early stage is in place, and everyone who should know knows that you have released the disc, so you don’t have to worry.”

Then came January 1, the first day of release.