Rebirth of the music superstar

When Ye Ze was promoting the new single, VUX announced Lu Nan's new single on June 6th. This is his third single this year. The first single is at the end of February, the second is at the end of April, and the third is Announced now, it is scheduled to be released in early July.

The response to the first two albums was mediocre, a little lower than his peak level, and now they are only around 70W, and the cumulative list in the final year is estimated to not exceed 80W.

Recently, the music world has a trend of being overwhelmed by Ye Ze. Naturally, VUX is very anxious. They will work hard if there is a slight chance of recovery, which is specifically reflected in the third single.

For so many years since Lu Nan’s debut, all the singles released have been single A, but there is only one title song, sometimes there will be c/w songs, but it has always been single A, this third single is 3A, three flagship.

Double-A singles are actually quite common. There are so many singers who release videos, and there are always more than a dozen released in this way every year, but 3-A is quite rare.

There are advantages to sending multiple A's.

First of all, it is conducive to the sales of singles. After all, promoting multiple songs at the same time will increase the exposure rate. With more songs, people will have more choices. As long as one of them is liked, they may buy a single.

In addition to stimulating the sales of singles, having more A singles will also help the sales of the album to a certain extent. The number of hit singles in the album will increase. Originally, if three singles were included, all of them would be single A, and there would only be three songs. , all 3A, then there are 9 songs, which increases the audibility. It can be regarded as a small selection album, and passers-by will be more willing to buy it.

Of course, there are many shortcomings, otherwise there would not be so few people posting.

A single is already cheap, no matter what the content is, no matter how many songs there are, the price is CDONLY29, CD+DVD39, so if it is not necessary, most record companies are not willing to give singers more A singles, one more title song The cost will increase a lot, shooting MV, and promotional fees and so on.

Two more c/w songs are barely acceptable, anyway, there is no need for promotion, and it can be used if the B-side selection is released in the future. (The B-side selection is a selection of all c/w songs. Generally, the best-selling ones are the A-side selection. Most of the singers who post the B-side selection are relatively popular. How many people will be willing to buy.)

And publicity is also a problem. Generally, music programs are not willing for singers to sing several songs at a time. The time is limited, so many groups of singers are invited, and one song per group is just right.Therefore, posting multiple A's is facing the dilemma of scattered promotion. In the past, one song was specially promoted, but now three songs are promoted, but the promotion time may not be tripled.It’s no different for unpopular singers to promote like courting death. Popular singers don’t have any special reason to disdain such promotion. One song can become popular, so why waste that time promoting three songs.

One of the 3A singles released by VUX to Lu Nan is for sales, that’s for sure, and the other is to create a topic. Recently, Ye Ze’s popularity has become too much, and Lu Nan’s status has become quite embarrassing. From last year’s championship to now, It's only been five months, but the status of the two has undergone tremendous changes.

One not only sells well, but also shows signs of being popular in the music world. He can be seen everywhere, making other singers who follow the same route die!

A sales volume is actually quite good, but it is ignored by everyone, and word of mouth has also declined. Hot news can only be published once every ten days and a half months, and the number of headlines can be counted on the fingers.

In the celebrity index of the search engine, Ye Ze has been at No.1 for two or three months, and has occupied No.1 with an overwhelming advantage. No.2 to No.8 are mostly actors, even if they are not full-time actors, they are multi-life stars, and two of them are Korean actors. No.9 originally belonged to Lu Nan, but was pushed down by Xi Ke in the last week. Now Lu Nan is at No.10, and he can get off the list in minutes.

If it is any other star, it would be great to be in the top ten, but with Lu Nan's status, No.10 is really quite low. He has almost never dropped out of the top five in the past two or three years. Popularity has dropped a lot.

Sales volume and ranking are one thing, and the other is the word-of-mouth of the album. The album of the two has been sold for so long, and there will naturally be voices of discussion on the Internet.

Ye Ze's reputation is as good as ever. There are two new songs in the album. Many fans even say that the quality of the singles is higher than that of the singles included.Many passers-by became diehard fans, and many people said they would buy another album, one for listening and one for collection.

Lu Nan is more difficult. The singles included are basically not talked about by everyone. After all, they are released songs. Only one or two new songs included have good reviews, and the rest of the word-of-mouth is not good. Disappointed, saying that the quality of Lu Nan's new album is not as good as the previous ones. Some people even said that if they hadn't seen the booth outside the record store, they probably wouldn't have thought of buying it. The 129 yuan is not worth it. At the beginning, I should have gone to the record store to listen to it before considering whether to spend it or not.

Although the sales volume is a foregone conclusion, it is impossible for those who have bought it to get back the sales volume, but these word-of-mouth will affect the sales volume of the next album, and many passers-by who have never bought it will be discouraged when they see these evaluations.

VUX was afraid that this would happen, so they simply released more A singles to make up for it, so that there would be more singles in the subsequent albums, and the word of mouth would be famous. They hoped to use increased costs to maintain Lu Nan's position.

And VUX is not just as simple as posting multiple A's, the three main hits have all had big TIEs.One is the ending song of a TV series, and it is also a big-produced TV series; the other is a commercial song for shower gel, which was also filmed by Lu Nan; the last song, TIE, is the most important, and was selected to be a song for a well-known variety show. The opening song, this program has a very high ratings, every three months the opening song is changed, and the song chosen every time will become a big hit, and it will be sung all over the streets.

In order to get these three TIEs, VUX spent a lot of money. The company's executives thought, as long as the single does not lose money, it will be enough to spend money. There is no other way now. There are so many people in the company, but the sum is also Feng Chu without PMG has a good brain. They can't think of a better plan, so they can only spend money. This is currently the most effective and fastest way.

Not long after the announcement came out, it really had a big impact on Lu Nan's topicality. VUX claims that the three songs are all big productions, and the production cost is very high. People in the industry may think this is not essential, but for fans, it is a big deal. The cost of production is high, which means sincerity and quality are guaranteed. If you buy it, it is cost-effective and not cheating!

So Lu Nan's popularity search index has gone up again in the past two days, rising to No.3.

A few days later, Ye Ze, who still maintained No.1, released another single of his own on MUSICSTAGE on the 9th.