The Return of the Best Actor [Rebirth]

The advertising creative books left behind belonged to Gu Shi and actress Li Zhengzheng respectively.Although Li Zhengzheng's status in the circle is not top-notch, she is a well-known talented woman. She graduated from Columbia University Business School with a master's degree. Such a background is very rare in the circle.There are indeed many stars in the entertainment industry who became big names and set up a foreign school for themselves, but Li Zhengzheng was born in Guanghua, Peking University. It is said that he gave up the offer of a Wall Street financial institution to make his debut. It was also a big news in the circle back then. .

After Luo Quan unceremoniously asked a few creative candidates to leave, there were only three applicants left in the meeting room.The interview format this time is very novel, and all candidates have the opportunity to read the three advertising creative books.

The creative of the advertisement still has a relatively strong American style, full of tension and personality, but the flavor of the commercial advertisement template is very strong. Gu Shi guessed that this thing should not be made by himself, but was born from the strong team behind him.Frankly speaking, Gu Shi slightly felt that the rhythm of the plot was a bit lacking.Li Zhengzheng's advertisement design is very simple and bright, and it is also a plot advertisement. Although the plot is not novel, the style is fresh, which is in line with Armani's generous and fashionable characteristics.

Between the two, Gu Shi was more inclined to Li Zhengzheng's creativity.After all, this is the Chinese market. It is indeed enough to attract the attention of people with old-fashioned things, but it is difficult to touch the hidden string in the hearts of Chinese consumers.

The reason for exchanging advertising creative books is very simple. In Luo Quan's words: "I don't have any extra people to borrow from you to audition. If necessary, cooperate with each other, and your performance in the other party's advertising will also be included in the final personal consideration. I advise you, don't Watch out."

The order of performances starts with seat number, first.

The ad starts with a young and promising domineering CEO stepping out of the car and starting a brand new day for him.The presidents flocked into the company, held meetings, signed contracts, and were busy and orderly.Red lipstick was always on the president's lips. Every time he turned around, the male colleagues would exchange ambiguous glances, and the female colleagues would snicker in low voices.A busy day passed quickly. After work, the president returned home. His mother showed the president a stack of photos of beauties. The president threw the photos on the coffee table a little annoyed. Suddenly, half of a photo was exposed. , the photo is also red lips.The president touched his red lips thoughtfully, then pointed to the photo firmly to his mother.

There are also two rare lines in the advertisement, and the mother asks: "'the girl' (you haven't seen the girl's face)".The president smiled mysteriously, and took out the photo. There was a beautiful woman in the photo. He said the only line in Chinese: "There are only beautiful women with such red lips."

The proposition of this idea is very clear, mainly emphasizing the attraction of red lipstick to the opposite sex.And this kind of theme is actually the same as Gu Shi's idea, but after thinking for a while, Gu Shi felt that it would not hinder the overall situation, so he calmed down and watched david's audition carefully.

David's audition was for the ending part, and his audition was also very calm, as if he was at his fingertips.The assistant handed him a few sheets of printing paper, Luo Quan said to start, and David's eyes immediately brightened.He casually flipped through a few sheets, sat back a little bored, and then threw a stack of papers on the table.The moment he stood up and was about to leave, his eyes suddenly froze, and there was a different kind of profundity in the cold and rational eyes of an elite man. He slowly stretched out his hand, touched the half piece of paper that was exposed, and then Withdrawing his hand, he slowly touched his lips.In the next second, David's face suddenly burst out with confidence and determination during the day, and there was a more mysterious smile than during the day.He looked up at Li Zhengzheng, Li Zhengzheng understood, and immediately showed surprise, and said in a low voice: "'the girl'". The smile on David's face became brighter and more mysterious. He pulled out the piece of paper, smiled at it with satisfaction, and then spit out his lines lightly.

"With such red lips, there are only beauties."

The Chinese with some American characteristics is very pleasant to listen to, and it is also very harmonious with Li Zhengzheng's English before. Even if David's performance is over like this, it is simple and clear. Linda praised him in English at the last moment.And Luo Quan just lowered his head and wrote two lines on the paper, his voice still couldn't hear the emotion: "Next."

The next one is Li Zhengzheng.

Li Zhengzheng's advertisement is very simple. It is a lovely rich girl who sees an old lady selling cherries passing by on a bicycle in front of the floor-to-ceiling windows of her house.The cherries were very plump and lovely in the sun. The girl was so excited that she immediately grabbed her purse and rushed out the door. However, when she ran out of the yard, her mother-in-law had already left.The girl went home frustrated, and opened the mailbox to check today's letters.There was a small kraft paper gift bag in today's letter. She opened it and saw that the card inside was Armani's VIP gift card - "New product trial, only presented to you who love Armani as much as we do." The girl carefully He read the words on the card twice, then carefully shook open the gift bag, and a piece of red lipstick fell into the palm of his hand.The girl got home and painted red lips for herself in front of the mirror. After she finished painting, she suddenly felt something in her mouth and spit it out in the palm of her hand. It turned out to be a fiery red cherry.

The design of this advertisement is very simple. Only when the cherry jumps in the palm of the hand at the end does the audience's heart suddenly move.But Gu Shi knew that Li Zhengzheng was using his brains. The setting of the rich girl coincided with the psychology of young female consumers. Villas with bright floor-to-ceiling windows, milky white fence yards, innocent and beautiful faces of girls, and luxurious VIPs. Identity is something that women desire deeply in their hearts.That slogan is even more appropriate, it really tickles the most itchy place when you reach out your hand, it is generous and decent.

Luo Quan asked Li Zhengzheng to try the last paragraph of the advertisement.For the show, Li Zhengzheng used her own lipstick as a prop, which is the style of Armani's last season, and it is also a reddish color.There is no mirror in this room. For the effect of the audition, Li Zhengzheng needs to face other people and make the gesture of applying lipstick in the mirror.In fact, this would be a bit embarrassing. With Li Zhengzheng's current status and good reputation all the time, it is rare for a director to make things difficult for her.

But Gu Shi was right, Li Zhengzheng was very exemplary.Holding the lipstick in her hand, she walked in front of everyone gracefully, but her eyes did not fall on everyone's faces, but seemed to be cast closer in front of her, as if she was looking at herself in the mirror.

The girl in the ad has no makeup, and even her hair is messy due to carelessness.Li Zhengzheng's eyes were clean and uncomplicated, and she licked her lips expectantly - this is actually a taboo action for applying lipstick, but it is also such an action that reflects the girl's cute youthfulness.

With a click, she opened the lipstick, carefully unscrewed the lipstick, looked at it for a moment, and then applied it jerky to her slightly pouted lips.Li Zhengzheng's big ignorant eyes are very playful. Luo Quan stares at Li Zhengzheng's movements seriously. After applying lipstick, she looks at herself in the mirror, slightly dazed. He spat lightly, then spread his palms flat, staring blankly at the non-existent "cherry" on his palms.

"Stop." Luo Quan said, and Li Zhengzheng immediately returned to her usual demeanor. She smiled and walked back to her seat to sit down.She has cooperated with Luo Quan more than once, and Luo Quan's recognition of her is still good. Among all the actresses present, she is not afraid of Luo Quan to the point of trembling.

"The ending is a little lacking, it would be better if there is a little surprise in the twist." Luo Quan gave a rare reminder.

"Yes, thank you Director Luo."

"Next one."

The next one is Gu Shi.

The plot of Gu Shi’s advertisement is as follows——

The young men in suits and leather shoes saw the advertisements for armani red lipstick on the screens of shopping malls, on roadside posters, and on bus advertisements at different times of the day.After get off work in the evening, the man passed by an armani physical store that was about to close, and finally couldn't hold back and rushed in to buy one.When I got home, it turned out that the house of the man in a suit and leather shoes was covered with posters of rock girls. The man tore off his suit and shirt a few times, rushed into the bathroom, put red lipstick on himself in front of the mirror, and then cut off the part above the lips of the girl poster. , covered his face, and took a photo with a Polaroid.

In the middle of the night, the man lay flat on the bed and held up the photo composed of the girl's face and his own red lips, and gently kissed the red lips.The end of the advertisement was in the early morning, when the man woke up, he frantically lifted the quilt and pillow, but the photo was never found again.He took a picture of his lips with his mobile phone, and found that the color of his lips had returned to the light color of the past, like a dream.However, when the man raised his head again, a woman walked up against the light from the curtain. The woman was slender, and the man stared at her in a daze. He didn't see her face clearly until the woman was close to his face—it turned out to be a pictorial The girl on the bed, with red lips hunting.The woman gently held the man's face, and printed the red lips back on his lips again.

Gu Shi specifically emphasized in the advertisement planning book that the red lips on the black background in the last scene should use men's lips, and they are red lips that are imprinted by women and are not so perfect in shape.

This is the one with the most plot twists among the three commercials, and it is also the most difficult to test to the end.What Luo Quan asked Gu Shi to test was not the first part of the ending, but the first half of the man's expression changes when he passed the Armani advertisement three times. He said the beginning, and Gu Shi immediately entered the state.

The armani projection on the wall happened to be used as the most appropriate prop. Gu Shi was originally in a black suit today, which was full of reality.

The first time I passed by was when I was going to work. Gu Shi hurried past with his briefcase in hand. When the red light at the street corner came on, he stopped, moved his tie a little irritably, and looked up at the "shopping mall screen." "He stopped looking.Gu Shi showed fascination for a moment, but this moment was very short, and the next moment his face recovered the calmness and composure of a professional man. He lowered his head and looked at the phone, and the phone just popped up an advertisement for Armani's new lipstick. Without any hesitation, he just swiped over without stopping.After a brief red light, the green light came on and he strode away.

The second time I passed by was at lunch time. Gu Shi took off his black suit and wore a white shirt, with one hand on the pocket of his trousers, very leisurely and calm.He took a few steps and stopped, and saw the Armani poster on the wall next to the restaurant.This time, Gu Shi stopped because of the poster. He walked closer and looked at the red lips on the poster carefully. He was a little dazed. Five seconds later, he walked away as if nothing had happened.

The third time was on the way home from get off work, when the last bus passed by Gu Shi's eyes, and the red lips poster on the bus attracted him deeply again.Gu Shi's gaze slowly moved away, following the red lips on the car body.This time, Gu Shi's gaze finally revealed the emotion of a man, he suddenly loosened his tie completely, and trotted away in one direction.

Gu Shi's performance was over, and he quickly got out of his emotions. When he turned around, he saw that he and Li Zhengzheng were both staring at him in a daze.The two absolute big names were shocked by this newcomer whom they had never seen before. Li Zhengzheng stared at Gu Shi's face with clear outline and good-looking features, and suddenly his heart moved.

She had a hunch that this person would soon become popular.

Sure enough, before Luo Quan could speak, Linda had already opened her mouth excitedly.She deliberately used Chinese, although she was awkward but even more excited: "It's great! I've seen your idea, but I'm still curious about what you did after you ran away! It's great!"

Gu Shi hurriedly thanked him, but he was more concerned about Luo Quan's reaction. He turned his eyes to Luo Quan, but saw Luo Quan staring at his face seriously, looking thoughtful.

Suddenly he opened his mouth with a smile, and said to Lind in the tone of an old friend: "I have cooperated with Armani many times, but this time, I probably have to give way to a newcomer."

Linda looked at Luo Quan with a smile: "Director Luo, what do you think?"

Luo Quan stared at Gu Shi and pondered for two seconds, then beckoned: "Show his upper lip to see the effect."

Following Linda's assistant, he quickly unscrewed a new tube of lipstick, which is the main 400# type of cc lipstick this season.Gu Shishun sat down obediently, let his assistant put on makeup on him, and then aired himself openly in front of everyone.Even, with a calm smile.

Luo Quan never thought that the effect of red lipstick on male lips would be so stunning, even Linda's eyes widened.This young man has a good foundation. She thought that the effect would be good, but she didn't expect it to be so good.

Gu Shi's lips are very beautiful, the lips are not thick but the visual effect is very three-dimensional.The fiery red and enchanting lip color combined with the slightly angular lip shape of a man is simply extremely sexy.

Linda's heart suddenly moved, and she suddenly understood the reason why Luo Quan insisted on accepting men for interviews.The buyers of lipstick are women, and no woman can refuse such a sexy and cold man.This young man is usually quiet, but sitting here now, with flirtatious red lips and a temperament between his brows, isn't he a man who is extremely sexy, with cold eyes and a fiery heart?

Such a man, no matter in the East or the West, will always be the favorite of women.