perfect character

Fans just love it.

Who would pay for an ad rather than a product if not for liking it?

Jiang Qiushi did not intend to offend fans and insiders.Others can criticize all the idiot fans who chase stars and spend money from above, and criticize merchants for cutting leeks, but the artist himself cannot.

If you really say it so badly, wouldn't you be slapping yourself when you accept advertisements in the future?Fans to buy or not to buy?

So... from another angle, justify the name of the fan economy.

According to everyone's expectations, the fan economy should focus on "fans" and then extend to "fans and idols", but it is very easy to make a big fuss if it goes on like this.

Jiang Qiushi found another way, focusing on "consumption methods.

"It's much simpler to define the fan economy as consumption because of likes. Emotion is also a kind of demand. There is nothing special about it. It can be regarded as an intangible commodity. Of course, many people have To put it more precisely, it’s called spending money to buy happiness.”

"It's the same as ordinary consumption in our lives. We buy food because of hunger, get food, satisfy physiological needs, and the business gets benefits. This is usually a win-win situation.

Based on this inference, the fan economy is only a type of ordinary commodity economy.Customers buy related products, get the products, and get a sense of satisfaction, and both merchants and celebrities also benefit.The role of celebrities in such a consumption chain..."

He pondered for a second and said: "A star is at best a sign."

"Using various marketing methods to attract customers' attention is not much different from using celebrities to attract fans' attention and turn them into customers. Celebrities are just a means of attracting customers..."

"It's a very common thing that people consume for their own needs.

Moreover, the fan economy is not only reflected between idols and fans, the fan economy can actually be seen everywhere.The emotion of liking for the same thing makes some people bond, and the group makes them more prone to impulsiveness.This thing can be a person, a tourist attraction, or a brand..." Jiang Qiushi raised the sign of the microphone in his hand, "It can also be a variety show, just like the [our] Think together], the audience should be fans of this show, right? "

Caught off guard ad, people can not help laughing.Many viewers sang against it: "No!"

Zhou Zhou raised his hand, picked up the microphone and asked calmly: "How much advertising fee did the program group pay you?"

Jiang Qiushi: "The program team told you to treat me to dinner after the recording."

The laughter in the audience grew louder.

Zhou Zhou was defeated.

Jiang Qiushi: "I just said that I'm not a fan of the show. Now I'm auctioning off this spot to have dinner with several hosts. Does anyone want it?"

The atmosphere immediately became heated, amidst howling ghosts and howling wolves, several girls screamed louder: "No! I want to have dinner with you!" "We want Jiang Qiushi!" "I want to eat you!"

Wen Dao first sighed: "Seeing the difference...it's too much."

The audience enjoyed watching them attack each other.

Kang Yonglin didn't think it was a big deal to watch the excitement, he picked up the microphone with a serious face: "For some reasons that are inconvenient to describe, we unanimously decided to withdraw this quota."

Jiang Qiu stared blankly, and shook his head helplessly: "Crossing the river and tearing down the bridge... I'm really sad."

But no one in the audience sympathized with him. Instead, they snickered one after another. If you listen carefully, you will find that they are extremely happy.

Jiang Qiushi coughed lightly, and brought the topic back: "Just now, Teacher Kang gave us a very good demonstration of rational consumption, not to follow blindly, not to waste. Of course, I am still a little sad as a pigeon. "

Hey, you are sad, but make a sad expression!Is such an exaggerated sigh really a man?It doesn't look like regret at all, but like the joy of escaping a catastrophe, okay!

"Ok, ok, that's ok, let's get back to the topic."

He looked at the audience and slowed down his speech slightly: "I always thought that the fan economy is no different from other consumption, there is no need to promote comparisons, and it should not be belittled. This is my attitude towards the fan economy."

At the end of the speech, sum up education and emotional sublimation.

"However, in the end, I still want to say that no matter what you spend money on, consumption needs to be rational, and you should buy according to your needs. It is not worth the loss to reduce your quality of life for the sake of momentary happiness. When you consciously consume rationally, You don’t need to take other people’s gossips to heart. I reap my happiness, don’t waste it or overdo it, other people’s attitude? Who cares?”

Jiang Qiushi is very straightforward: "Like in life, many people who scold other people for their fans because they are chasing stars can ask him directly: Have you never spent money to play mahjong? Have you never recharged the game? Haven't you traveled? These spending Is there any distinction between high and low? It’s all about spending money to buy happiness, celebrity endorsement is a real commodity, and they often do some discount gift bag activities for the top 99.”

The laughter finally reached its peak. Accompanied by applause and cheers, the atmosphere in the recording hall was warm for a while.

Some people feel that tourism is not quite right in this category. After careful consideration, it seems that there is nothing wrong with it?

Tourism itself is not the purchase of physical goods. Isn’t the happiness and experience gained from traveling also intangible?

Many people are persuaded by "sophistry".

If you feel something is wrong, continue to think about finding loopholes, and plan to save it for questions.

Jiang Qiushi deliberately didn't say too much.

If you talk too much at the beginning, the audience will be easily confused. If you talk too much, the questioning session will be boring.

He has virtually distorted the topic of "fan economy" to "consumption for emotions" and "consumption for emotions is also ordinary consumption". The similarity between the topics is so high that no one noticed it for a while.

Some people in the audience raised their hands. After Jiang Qiushi signaled, the staff handed over the microphone. Everyone looked at her, expecting to be the first to ask what kind of sharp topic the audience could ask.

Standing up was a young girl, and the microphone amplified her voice a little weakly. After greeting Jiang Qiushi with a smile, she asked, "Excuse me, Mr. Jiang Qiushi, you just said rational consumption, so if you accept the ad Finally, do you also hope that your fans can consume rationally?"

The first questioner really lived up to expectations, he was sinister enough, and the digging was straightforward enough!

Jiang Qiushi replied without hesitation: "Just do what is within your means. I accept advertisements for my own life, and I can't lower their quality of life for my personal quality of life."

This sentence inexplicably hit the point of laughter, and there was a lot of snickering.

On the big screen, his sincere eyes were projected.

There are many star-chasing girls in the auditorium, and the popularity of [Meng Hui Huan] has not completely subsided, because it is normal to not forget the character and then have a good impression of the person.They naturally assume the status of fans and have a slight feeling of being cherished.

For young people, being tempted is only a matter of a moment.

The girl suppressed her smile and said generously: "Thank you, I have no doubts."

The microphone is passed to the next person.

It's a boy.

He stood up and asked: "Hello, Mr. Jiang, you just said that you do what you can to ask your fans. Then what do you think of other artists' behavior of making fans spend more to buy endorsements?"

This question is even more sinister... The audience on the side stood in awe.

The little assistant pushed Brother Bin's arm: "The audience who came today can dig a hole."

Brother Bin felt sorry for Qi Ran: "Indeed."

Jiang Qiushi: "I can only say, don't take it too seriously when faced with polite remarks."

The scene was silent for a few seconds, and suddenly burst into laughter.

The boy who stood up to ask the question blushed from a suppressed smile, and hurriedly said, "Thank you, I have no doubts."

After sitting down, he groaned and shrugged his shoulders wildly.

The next one continued to have bad intentions: "If you accept the advertisement, what if the merchant has sales requirements?"

"I hope fans can see through my polite words and choose from the heart."

"Hi brother ten, we are all worried, aren't you afraid that you won't get endorsements after you make these remarks?"

"At least my commercial value is still safe before this episode airs."

"Hello, Mr. Jiang Qiushi, if according to what you said later, fans really only buy rational consumption based on need, emmm...that is to say, the sales of endorsed products have decreased, what will be the consequences?"

"I will change the spokesperson."

"Hi brother ten, from the conversation just now, it can be seen that you don't really like the fan economy, and you don't want fans to spend money for your endorsement, right?"

"I have a reasonable doubt that you are going to ruin my career."

Jiang Qiushi raised his index finger and shook it. His eyes were bright, and he looked at the questioner with a smile.

"The fan economy is inevitable and ubiquitous. It is not limited to idols and fans. It can be anything that people like. As long as people have preferences and spontaneously form groups, the fan economy will not disappear. In fact, I Hold a sidelines attitude towards the fan economy, without liking or dislike."

"As for appealing to rational consumption, rational consumption does not mean non-consumption. Product endorsement is the result of mutual trust between brands and artists, and mutual popularity. The meaning of endorsement is gone.”

The questioner scratched his head and sat down, and the microphone continued.

……

Jiang Qiushi didn't feel embarrassed.The people who were questioned were all college students, and they couldn't ask any bad questions, and they didn't bring up their private life.Sometimes I am in a hurry and can't think of a good answer, and it is useless to answer well.

Others feel equally good about it.Anyway, at least everyone present can be sure of one thing, Jiang Qiushi is not a beauty in a vase, he is very smart, quick-witted, and likable when he speaks.

The long recording time finally passed, and when I went to the studio again, the sky was already full of stars.Jiang Qiushi didn't have heavy makeup on his face, so his assistant took it off and changed into casual clothes.

After getting along for less than a day, several people felt that they could make friends with each other.Therefore, after Jiang Qiushi asked for his opinion, he asked a few hosts to eat crayfish very casually.

Of course, he paid for it.

They had more or less heard the rumors about Jiang Qiu's ten parties, so they didn't compete for AA.Feelings come and go, please come back next time to be better.

The night is sultry and the wind is gentle. It is the most suitable for a steaming crayfish.

This late-night snack shop is close to the TV station and often welcomes celebrities. The store owner has already seen the strange things and quickly cleared up the table. The group of people sat down and prepared to order.I have to say that there is a reason for the large number of customers. There are all kinds of flavors such as spicy, garlic, cumin, and balsamic vinegar. The smell of cooked seafood is mixed in the wind, and the air is full of attractive fragrance.

While waiting for the food to be served, a few people were chatting and laughing, and when the big plate of crayfish was served, the talking and laughing turned into eating and drinking.

Jiang Qiushi even eats crayfish very politely, peeling the shell and removing the tail, and moves quickly without panicking.The others were not inferior in any way, with tall red shrimp shells piled up in front of each of them, and a sashimi platter was placed on the other end of the draft beer mugs with cold water dripping on them.

Although they ate crayfish, none of the hosts could eat spicy food. Only Jiang Qiushi dipped the prawns in spicy oil with gloves on. His lips were bright red and even his eyes were pink. , Beads of sweat oozed from his forehead.

Zhou Zhou thought it was spicy when he saw it, and thought he looked so cute, so he pushed the tissue over: "Slow down, aren't you afraid of spicy food?"

Jiang Qiushi took a breath and smiled at him: "Fortunately, I like spicy food." He pulled out his hand, wiped off the sweat with a tissue, and continued to fight with his gloves on.

Zhou Zhou stopped persuading him, and just acted caring, passing tissues, plates, and drinks from time to time.

Li Meizi and the others looked at each other, and smiled tacitly as if they didn't know.

Jiang Qiushi naturally noticed it too, but Zhou Zhou's behavior was not out of line, he just seemed a bit considerate, so he pretended not to know, and still faced each other as a friend.