I can play anything

Because the subject matter is not particularly popular, the show has also spent a lot of effort on publicity. At least one month before the release, various promotional posters have begun to be released in movie theaters.

People who go to the cinema to watch other movies during this time can always see the grim posters of the crew of "The Murderer" in the cinema. Li Shuangxing on the poster looks dignified, and even looks a bit vicissitudes.

Others also have a similar style of painting, in short, it doesn't look very bright.

That's why I say that this is not a very popular subject, and all kinds of lessons learned from the past are also in front of us. This kind of suspenseful movie is easy to shoot with no clear priority, which makes the story unattractive.

But this does not mean that no one wants to watch this drama at all. Among other things, the combination of Li Shuangxing and Chen Fang is enough to make many people simply want to watch this drama regardless of the subject matter.

In addition to posters, the general advertising before the movie can also be used as a means of publicity, so the crew of "The Murderer" is also arranged. In just 30 seconds, a simple background introduction plus some flashbacks and the wonderful scenes of Li Shuangxing The fighting action is over in a flash, but it really looks completely different on the big screen than on the mobile phone.

Many people go to the cinema to watch other movies during this period, and they will inevitably see the promotional clips of "The Murderer". However, the time is limited and each time is very short, so they have to go to Weibo to watch the latest promotional video released by the official blog, which will be better than that in the cinema. It's a little longer for about 1 minute, but watching it on a mobile phone and watching it on a big screen are two completely different effects.

This also attracted a lot of audiences who usually go to the cinema to watch movies. Buying a movie ticket does not need to be entangled for this kind of people, so one week before the official release, the pre-sale on the platform opened. The pre-sale on the first day reached 15 billion, which is higher than the previous pre-sale of "Blue Shadow and Blue Sky", which is really surprising.

In the case of a small subject matter, this achievement was achieved, and the greatest contribution was naturally the combination of Li Shuangxing and Chen Fangfang.

Li Shuangxing's well-known acting skills are guaranteed, and Chen Fang's well-known works are guaranteed. When this group was just officially announced, many people were full of expectations. Now that it is about to be released, they are naturally willing to watch it.

However, the pre-sale can only represent the audience's high expectations for this work. For a good work, this is only, but for a bad work, this is the pinnacle.

The fact that the first day is the peak is very common in the Internet age. The advantages and disadvantages of the rapid spread of information on the Internet are obvious. The effect of publicity is very large, but the subsequent fermentation of word of mouth is also very rapid. .

It’s okay if the film has no merits and faults, but if there are too many slots, it may appear in some film and television Tucao videos on Alphabet Station within three days of its release.

These up masters will use the metaphor of "brilliant" to let everyone understand the slots of this work. Of course, conscientious up masters will find some advantages from the slots.

Of course, there is also money collection, but even if it is money collection, it is impossible to collect all the money. When some people say it is good and others say it is not good, it may not be possible to trample this work to death, but one side says it is not good and you can get it. For works that resonate with the audience, then the problem is definitely not small.

Li Shuangxing was not idle either, before the filming of the new drama started, he quickly threw himself into the intense publicity work.

After all, summer time slots are always a must, and "The Assassin" is very competitive among them. However, there are many movies with similar schedules in the same period. Everyone is trying to get more movies from the summer time slot.

At present, the biggest competitor of "The Murderer" is "The Gate of Primordial 2". Although the latter has a serious name, the previous work is an absolute comedy. I thought that the second part actually chose the summer file instead of the Lunar New Year file.

The release time of "Prime Gate 2" is four days later than "The Murderer". Because of the accumulated reputation of the previous work, the pre-sale of the second part is also good. Although it is not as exaggerated as "The Murderer", it still reaches nearly 8000 million pre-sales.

If it is not during the winter and summer vacations, such a high pre-sale is really difficult. After all, the student party is also a very important consumer group of movie theaters. For most students, there is still no shortage of pocket money to watch a movie.

In addition to these two works, there is also a big cartoon movie, and the pre-sale is also good, around 1000 million, but there is almost no conflict with their audience. This kind of movie is watched by parents with their children. of.

Young people will hardly choose this, for the simple reason that just imagining an entire movie theater filled with children is creepy enough, okay?

In addition to these few films, there are also some works whose leading actors and production teams are not well-known, some are in pre-sale and some have already been released, but they are not very good, not their competitors.

When "The Murderer" was in full swing and did not hesitate to spend a lot of money on publicity, the promotion of "The Gate of Primordial 2" was also spread on Douyin. Now Douyin has a very high daily activity, and a little interception of some of the funniest parts of the movie Clips, and then find a few bloggers with a higher number of fans on Douyin, and then buy some promotions.

Comedies have always been popular with the public, so the publicity quickly took effect, and the pre-sale box office directly exceeded [-] million.

Just as the director of "Original Gate 2" breathed a sigh of relief, "The Murderer" was officially released soon.

The people who pay the most attention to this movie are naturally the most direct competitors besides the film production team and fans, so the director of "Original Gate 2" bought the ticket for "The Murderer" immediately, if If it doesn’t look good, definitely contact the navy and buy the film critics as soon as possible and step on it to the end. If it’s still possible, try to step down as much as possible with the rhythm.

Once he succeeds, then "The Gate of Primordial 2", which will be released after "The Assassin", will have a great opportunity to step on "The Assassin" for publicity.

Many people in this circle, most of them don't care whether the method is good or not, they only care about tangible benefits.

Like Li Shuangxing or most of the people he met, it is relatively rare, probably because Li Shuangxing is more sensitive, and he will consciously keep a distance from such people.

However, the result disappointed him. Sometimes word of mouth can accumulate for a reason. The combination of Li Shuangxing and Chen Pingfang is indeed a perfect match. If a work gets a perfect score, from the perspective of a professional, no other considerations will be considered. Factors, "The Murderer" can get about eight to nine points.

It is definitely a very high evaluation. How many years does it take for a masterpiece with a full score to come out? Very few works are perfect.

"The Murderer" itself is a suspense film with some martial arts elements. The main horror is not the picture, but the atmosphere. When watching it, people can't help but be driven by the rhythm of the story, and then get more deeply involved in the plot.

When the final ending was announced, it didn't give people a hard feeling. Instead, the foreshadowing plots in the early stage were reflected by the audience one by one. There was a feeling that he was unexpected but really made sense.

This is the most important point of suspense works. There is no foreshadowing in the beginning, and if the person is said to be a murderer at the end, not only will it not make people feel that it is a god ending, but it will only make people feel that it is a nerve ending.

At the end of the first day of watching the movie, the movie reviews were freshly released. Most of the movie reviews were positive, but there were a few negative reviews and many of them couldn't explain why. The most direct one was a dislike.

These people cannot be labeled as blacks. After all, even if it is a very good work, there must be some people who don't like it. Everyone's aesthetics and hobbies are inconsistent.

However, those who criticize long-winded and small papers, only to find out after careful reading that they don't make sense and have no point at all, are the trolls who really maliciously seek trouble.

Even so, positive comments can still overwhelm these unknown comments that fish in troubled waters. The online comments are one aspect, and the other is the word-of-mouth comments in reality.

Li Yi happened to have a rest on Monday. He made an appointment with his high school friends who were taking the postgraduate entrance examination, and planned to go out together to relax a little, so as to save him from being bored at home every day.

After they played golf all afternoon, they were a little tired in the evening, so his friend suggested that they go to watch a movie.

Li Yi remembered that a colleague told him yesterday that the latest movie called "The Murderer" was very good-looking and the play was super exciting, so he told his friend.

Looking at the number of shows, they were all sold out. Not only were they not persuaded to leave, but they even felt that it was a good movie.

So they found a movie theater with a particularly remote location to watch this movie.

A situation like this is not the first, nor will it be the last. Similar conversations are happening every day, and "The Gate of Primordial 2", which is only a few days away from "The Murderer", is also released. The first batch Naturally, most of the audience who went to the cinema to watch the movie had watched the first movie.

After watching it, everyone was disappointed.

Extremely disappointed. Compared with the excellence of the first film, the second film is like a continuation of the dog's tail. It's a pity to discard it. As a comedy movie, it doesn't even have the ability to make people laugh. What's there to see?

How could the Tucao ups of Alphabet Station give up this wave of traffic, and immediately sent Tucao videos, not to mention, there are quite a lot of views and coins, after all, the [-] million pre-sale on the first day is not a joke, Many people went to the cinema to watch it, and the complaints of the up master also made them say, I think you are right.

Some people dig deep into the reason why the second part of this movie is so different from the first part. Obviously, the director and the male and female protagonists have not changed, so why is it so ugly.

Then I picked it up. Although it seems that the important cast has not been changed, but the investor has been changed. The investor stuffed the male actor he favored into the crew, and then added a lot of scenes to him, many of which should have belonged to male and female protagonists. All the highlights were given to him, causing the whole story to become ambiguous, but this person is not very suitable for acting in comedy, so he played comedy as a pretense.

Some viewers even commented that I persisted until the last minute in the movie theater just to see when this idiot would go offline. Unexpectedly, this idiot also persisted until the last minute like me, and finally came to the conclusion that I was the idiot, otherwise Why would you watch this drama!

This comment has been liked by tens of thousands on the ticketing platform, which shows how many people agree with him.

And this supporting actor is throwing glasses because there are too many people scolding him on the Internet, but the male and female protagonists who also starred in this movie are not scolded, but are loved by many people. pointed at him.

If there is no reason for the male and female protagonists, he would only believe it if his brain is broken.

So, he also started to buy navy black to go back.

The box office of a not-so-good movie plummeted the next day. At the same time, the fans of each character were also torn into a ball, giving people a very bad impression.

But on the contrary, the crew of "Assassin" relied on its excellent quality and cost-effective publicity, and the box office was getting higher and higher every day, successfully turning the balance towards the film "Assassin".

Three days after "Original Gate 2" was released, it couldn't keep the original lineup, and "The Murderer" snatched most of it, and even got a share of the cartoon.

Calculating the time, "Into the Delusion" is about to start filming, and the time is at the beginning of August. At this time, "The Murderer" has been broadcast for almost half a month, so there is no need for such intensive promotion. Various channels It should have been fermented for a round, so even if Li Shuangxing is the leading actor, he can get away.

"This movie should have a chance to win awards, and you should have a chance to compete for Best Actor." Qu Pingyan said to Li Shuangxing in a little amazement after reading the evaluations of various real professionals in the industry.

"It still depends on whether there is a dark horse in the New Year's Eve. It's too early to say." Li Shuangxing was not too complacent.

At present, it seems that he has no particularly strong competitors, but this kind of thing is really hard to say, and sometimes the film awards do not pay much attention to the box office, they prefer literary films or heavier realistic themes.

In other words, "The Murderer" is a semi-commercial film with a high box office. Although the story and the acting skills of the actors are excellent, it is really not liked by many judges.

Some extreme and narrow-minded people even think that if art is understood by everyone, it is not considered art.

People can't help but be speechless after hearing it.

At the end of July, the candidate for the heroine had already been decided. As Fu Zhuoheng said, she wasn't very popular, but the pay was really low, and she was very classically beautiful. Although she didn't have a representative role, she was Recognized as beautiful, she is very suitable for costume roles, and has even been compared with "Jiang Ping'er" and "Xian Zhao" all year round.

Of course, it's not just the heroine who is a beauty, there are also many supporting actors and actresses, all of whom are looking for good-looking ones.

The acting requirements for supporting roles are not so high, many of them are recruited by the film and television academy. Li Shuangxing also recommended Chen Ming and Zhuang Yanyan to the director.

He has a good relationship with Chen Ming and himself, and about Zhuang Yanyan, he didn't know much about Zhuang Yanyan in the first three years. He only knew that he was a serious and responsible monitor. It is very eye-catching, and the assistance and cooperation of several of their main directors in the graduation drama "Spy Shadow" is very pleasant.

So Li Shuangxing is naturally willing to support more capable students.

After the other candidates were finalized, Li Shuangxing signed the contract, and the machine was officially started in early August.

The preparatory stage of the production crew of "Into Delusion" is relatively short, but it is still sufficient, because Tianyao has special people squatting in the production crew, so it is difficult to get kickbacks, and the preparation of costumes and props is done by a professional Designed and made by people, it highlights the word "elegant".

When the official announcement was made, many people were surprised. After all, "The Murderer" is currently in theaters. I thought that Li Shuangxing would continue to make movies, but I didn't expect him to make a TV series again, and he has almost no successful precedents. theme.

The protagonist of Xianxia has an upgraded stream, and there is no original ip. Most people have thought of a hundred ways to attack the street.

After all, the original book was even worse, which became a shame on this subject, and made latecomers so scared that they didn't want to try it.

Of course, those who are interested have also noticed that Tianyao is the investor of "Into Delusion", and Li Shuangxing, as Tianyao's signed artist, can be regarded as bringing money into the group in a sense.

Li Shuangxing has also become one of the few actors who brought money into the group but was not scolded at all.