Transformation of Rebirth

Han Yi is going to take the college entrance examination in a short time. There are quite a few young people like him who are going to take the entrance examination for the junior class. I don’t know if he is the youngest, but Zheng Haiyang knows that his precious brother will definitely pass the entrance examination. Up.

The current atmosphere at home is not very good. Fortunately, a group of adults have climbed up step by step. Although they have not experienced such a big storm, the whole family is still living in an orderly manner.

In order not to distract Han Yi and to keep the child from feeling nervous, Chen Lingling is watching the child while giving birth at home. Han Yi's activities include not only his own home but also Zheng Haiyang's room next door. He ran to the next room to argue with his brother.

But bickering is only a very occasional thing. Most of the time Zheng Haiyang is very busy, either not at home, and basically sleeping and eating at home. Every day when Han Yi wakes up early, he finds that his brother has already had breakfast and is ready to go out.

Cheng Baoli said that the current situation of the group is about to storm, but Zheng Haiyang somehow remembered the texts of Gorky that he learned in school before, and he was a little excited and morbidly thinking, let the storm come more violently! ! (…)

The health care product market is in jeopardy now. Newspapers are all about the counterfeiting and life lawsuits of the two health care product companies, especially the "life lawsuit". After all, no one wants to spend money on food. The effect also has the effect of sending oneself "to the west".

The progress of the lawsuit was very slow. Zheng Haiyang asked his father if he could find out anything. Zheng Ping shook his head and said: "This lawsuit is not so fast, and it is impossible for such a big health care product company to collapse. This time, the city is full of disturbances, and the common people are paying attention, and it is useless to establish relationships."

Although Zheng Haiyang predicted that the health care product market would collapse today, he never expected that it would be the beginning of such a drama, and that it would involve human life?This can't help but make him question all the health care products on the market now, and then he thinks, if he is an ordinary consumer and can eat something that can kill someone, he will definitely never touch it again in his life.

Zheng Haiyang still wants to ask more questions, but Zheng Ping obviously doesn't have the energy and mood to answer him now. At this critical moment, if the original liquid cannot be stabilized, it basically means that the group will go bankrupt, and the fried chicken shop and daily necessities will not be able to keep the current funds. chain.What's more, the new health care brand has already been prepared to be launched on the market before the summer, and now the first batch of health care products will be packed in the warehouse, and the bank may not be willing to provide loans at this time.

Now it's just worse. With the photovoltaic power generation and health care products, no one knows what will happen later.

In the past few days, the group has received a call saying that they want to spot check health products. Of course, Zheng Ping is not worried about any problems with his tail grassland raw liquid. He has paid attention to the efficacy from the beginning, but it is useless. The country will find out that there is no problem. But the market has shrunk and no one buys it, what's the use?The group is still going down.

Han Zhijun asked him to hold on to this spot check, and first received the random checkers. As long as the raw liquid passed the test without any problem, they would be considered to have passed the test.

Zheng Ping sighed deeply. He made the primordial liquid all by himself. Now that he is in this situation, it really makes him feel depressed and sad. He spent so much effort and thought on getting this health care product. It can be said that the primordial liquid is like His youngest son, he had never spent so much effort on their family Yangyang, but now that he has come to this point, it seems that all the roads are coming to an end.

He vaguely felt that perhaps the original liquid would be over by the end of this year, and his journey of health care products had come to an end.

Not only Zheng Ping, but now the entire company's health care products department is in a panic. If the original liquid can't survive, it means that this group of people may lose their current jobs!

Zheng Ping had to be busy with receiving the state's spot checks, and he had to find a way to stabilize the company's hearts.

At this time, Zheng Haiyang once again offered him an opinion in a manner that Zheng Ping had never seen before.

Zheng Haiyang put a complete set of handwritten plans in front of his father, and talked with him seriously about his plans: "The health care product market is shrinking every day, I think this time, we should take advantage of this spot check , so that everyone can see that there is absolutely no problem with Yiyang's 'Wei Grass Raw Liquid'."

Zheng Ping had already seen his son's ability. Hearing this, he frowned and said, "Using 'spot check'? What do you mean?"

Zheng Haiyang said seriously: "Dad, you also said that there is absolutely no problem with the original liquid in our family, right? And it does have the effect of health care products, right? You told me this, you can still Do you promise to send it again?"

Zheng Ping nodded: "Of course, I want to promote this brand abroad."

Zheng Haiyang: "That's good, as long as you can ensure that there is no problem with the original liquid. Isn't the expert for random inspection of health care products coming? This time, we simply invited all the TV stations from Beijing, as well as authoritative newspaper reporters. Please come over here. It’s like a feature film, a whole set of interviews, including our factory, our workshop flow, and the backstage of the workers, let them shoot them all! The entire inspection process is also filmed, and it will be on the TV news! Let everyone buy us Anyone who knows the food knows how the raw liquid they eat is produced!"

Hearing his son's words, Zheng Ping seemed to have opened the door to a new world. This was a way he had never thought of before. Let reporters and cameras enter the workshop?Let the detection process be revealed to the world?Prove it to everyone in this way?

Zheng Haiyang looked at Zheng Ping firmly, "That's why I asked you before whether there is any problem with our primary liquid. As long as there is no problem, we can do this at all. We can even hold a special press conference after this to bring reporters Please come here, show your loyalty and determination in front of the camera, and promise us that there is no problem with our things. We can also drink our own original liquid in front of the media, and invite some elderly people with poor stomachs to drink our health care products for a long time people come to do interviews."

The body is not afraid of the shadow crooked!Zheng Haiyang has thought about it a long time ago. Since the health care products are about to collapse this time, it is better to turn against the wind and take advantage of the east wind to make Yiyang "unique" stand out in the market. He has even thought about it. As soon as the news about filming their factory assembly line and testing process was released, he immediately launched a bombarding advertisement across the country.

Their tailgrass biological liquid must not be dragged into the water because of "falsification" and "life lawsuit".

Yiyang can disclose all the testing process of the health care product assembly line to the public, but doing so will inevitably block the way of other companies, especially those health care product companies that are bigger than Yiyang. Do they dare?Might not dare!They didn't dare to do this, but Yiyang did it, and they were the ones who were unlucky.

If they dare and the test results are all right, it means that their boss and Zheng Pingyang have a conscience, and they just cleaned up the seller's market of health care products.Sometimes when an industry develops to a certain stage, it needs a self-cleaning cleaning, which is good for the reputation of the entire industry, and there is no need to worry about being dragged into the water by some shit-stirring sticks.

After Zheng Ping finished listening, he fell silent in a solemn manner. He picked up the proposal on the desk and looked at it seriously. It was Zheng Haiyang's detailed and specific operation method, and he even thought about the advertisement.

Zheng Haiyang was worried that his father was unwilling to take this path. After all, the industry had its own rules, and sometimes he would be criticized and disgusted by all his peers if he did something unconventional. Zheng Haiyang also knew what Zheng Ping was worried about. So he said: "If we do this, we will definitely kill some companies, but when we do this, some health care product companies will definitely follow suit, and there will definitely be a group of people who will stand with us. Dad, you You can't think about other issues now. If you think about the 'falsification' and 'life lawsuit' that will really kill everyone in the industry, it's better to stand up and prove your innocence than to be dragged to death. One generation in the shopping mall is replaced by another generation. , do you see how many bosses who were doing foreign fast food like us before are left now? We won’t do it, just watch, there must be a company that will do this.”

Zheng Ping is still reading the plan handwritten by Zheng Haiyang, looking at it very seriously, but his ears are also distracted by his son's suggestion. Now he really dare not underestimate his son at all. The determination and the fierceness shown between the eyebrows and eyes are not what an ordinary teenager would show!

Zheng Ping didn't say a word, obviously still thinking deeply. Zheng Haiyang understands the truth that "it's not easy for people who are in it to get out", and he also knows his father's many scruples. After all, a plan is written on paper. Taking action is another matter.

But Zheng Haiyang didn't allow his father to shrink back and look at his head and tail. He sat beside him and kept talking, forcing Zheng Ping to admit that his method is actually the current method that might save the "original liquid". He even said to Zheng Ping : "Dad, do you know how I study in school? Our school has no grades, regardless of grades or subjects, but we have a super large library, there are no documents and materials that you can't find, The entire library is full of books except for the desks, chairs and bookshelves. Do you know how I went to school there? When I first entered, someone guided you, and after two months, I started to force myself to learn, and I had to keep digging my own knowledge. Potential, hobbies and intelligence are all secondary things, that is, you push yourself every day, and you are surrounded by such people. The purpose of the school is that there are students who have no knowledge that cannot be acquired, and it is enough to push themselves.”

"Dad's matter has come to this point. No one expected to be dragged to death by two credit lawsuits. If we don't stand up and take the initiative to prove our innocence, we will be the next to be unlucky."

Zheng Ping raised his eyes, his eyes were already red because of working overtime for days, and now he was forced to admit the absurd and cruel situation by his son when he saw the proposal, his eyes were even more red, he said to Zheng Haiyang: "You and I Uncle Lin, discuss it."

In Lin Jun's house, the three men were discussing the feasibility of Zheng Haiyang's plan. Lin Jun had completely surrendered, and he even had to admit that there are talented people from generation to generation. Maybe after the millennium, the era is as follows A couple of kids got it.

Han Zhijun looked at it carefully, thought for a while, nodded and said, "Yangyang's method is not bad, I think it is very good, our factory is the most advanced aseptic machine assembly line operation, workers are not close to the machine behind the operating table There is absolutely no problem with the operation, shooting through the glass. There will definitely be no problem with the detection of the tail grassland biological liquid. When the news is broadcast, the newspaper advertisement will be linked again, so that all consumers will think that we are "out of the mud and not stained". ! It is a trustworthy health care product.”

Lin Jun flipped through the last few advertisements, burst out laughing after reading them, and sighed, "Zheng Er, your son's head is really not like that of an ordinary person. What is it inside? What are these? It's an advertisement." Is it?" Then read a piece of news, "Nutritionist from China Nutrition Association and XXX old doctor of traditional Chinese medicine jointly recommend Wei grassland raw liquid... and this one, it's amazing!" After a pause, I read: "Thank you very much for the consumers for so many years. The recognition of 'Taucassia Raw Essence', a batch of raw liquids of our company was snapped up in Beijing before, so that many consumers have not purchased the original liquids so far. Do [-]% off to give back to customers. I just hope that the needs of consumers can be met by then, and there will be no more sold out or even stampede incidents.”

Lin Jun was dying of laughter after reading it, and Han Zhijun and Zheng Ping also laughed easily as if they had heard some joke.It’s just that they don’t know it at this time, this is actually a new form of advertising called “soft text”—it doesn’t look like an advertisement, some of it looks like a notice, and some even looks like serious news.

Lin Jun raised his hand and flicked the plan, nodded and said: "This is a good idea. Ask your son later if there is any such advertisement, and then let the planning and advertising department follow this and imitate other ones. This time 'three Strain' is going to be unlucky, we 'Yiyang' must not be dragged to death."

Zheng Haiyang's plan was adopted. On the day Han Zhijun came back, he praised Zheng Haiyang several times at home. When eating supper and drinking water, he couldn't help feeling, "Now Yangyang is really not to be underestimated. It must be that Yang Yang has nothing to say when he takes over." Chen Lingling echoed from the side: "Yes, this trip abroad is really different. Do you think we should send Han Yi abroad as well?"

Originally Chen Lingling and Han Zhijun were talking in the living room, and the door of Han Yi's room was closed, but as soon as Chen Lingling finished speaking, the door opened immediately, Han Yi showed his head, and said to them: "Mom, I want to take the college entrance examination! Do not go abroad!"

Chen Lingling hurriedly said: "Okay, okay, don't go abroad."

Han Yi retracted his head and closed the door.

Everything went very smoothly according to Zheng Haiyang's plan, but only Zheng Haiyang himself understood that the immediate success was because Han Zhijun and Zheng Ping had paved a way under the plan, and because their company's "primary liquid" was a A real health supplement.

Lin Jun went to contact the news TV station and some familiar reporters. Zheng Ping recently went to the factory to dispatch the film himself. On the day of filming, everyone entered the factory in white coats.

The three big bosses, Zheng Ping, Han Zhijun, and Lin Jun, all came, and even Han Tingting came to hold the line. Hu Zhiwen, the legendary "PV project leader", was forced by Zheng Haiyang to support the stage. The more "experts" and "heavy people" the better, the more it seems that their health care products are high-tech products.

Zheng Ping still wore eyes this day, and looked gentle. He led a group of people to visit the management area before entering the factory. Every corner of the operation workshop was clean, and all the workers wore clean work clothes. The operating table, the aseptic workshop inside is photographed through the glass, and the assembly line inside can be clearly photographed.In the end, the experts extracted a few boxes of health care products from several boxes and brought them back to the laboratory for testing. From the beginning to the end, the camera followed them all the time and did not leave for half a second.

The test results came out within a few days, and Zheng Ping took people to take pictures to report. The test director smiled lightly and said in front of the camera: "There is no problem with the original liquid, the conscience health care products produced by the conscience company." In fact, the last sentence is A polite word in front of the camera, but that word fell into Zheng Haiyang's ears, but he needed to do a good job of "propaganda".

Soon, the news appeared on TV and in the newspapers. Under the amazed eyes of the health care products industry, "Wei Grass Raw Liquid" took the first step when the general situation was still unclear, not only exposing the production line In the eyes of the common people, it has become "conscience health care product in the mouth of experts".

On the day when the news was reported, a full-page "soft article" appeared in the newspaper at the same time, a huge brown bottle of "primary liquid", with several huge words next to it-certified by experts, health care products of conscience.

Not only that, in the next few days, Zheng Ping bought the advertisement pages of several newspapers and bombarded them with "soft articles" advertisements. The industry’s last original liquid of conscience” was an ad slogan. For a while, “Wei Grass Natural Liquid” was nicknamed “Primary Liquid of Conscience”. product” concept.

If the "counterfeiting and human life lawsuits" in April were the shit that dragged down the health care products industry, then "conscience health care products" is definitely a star of the entire industry.Those companies that had been stagnant and had no way to retreat seemed to have found a way out and a way at once. Companies with conditions followed suit one after another, and companies without conditions had to follow suit to create conditions.

Before Zheng Haiyang proposed to hold a press conference, and then express his determination and loyalty to the public in front of the camera, but now it is good, and several health care companies in Beijing followed suit. Zheng Ping immediately pulled the bosses of those companies to stand On the same front, an "industry press conference" was held. The bosses and high-level executives of several companies gathered together, invited a lot of journalists, stood side by side in front of the camera, and opened their own health care products with their own hands. , as if what he was holding in his hand was not a health product but a white wine, he stared at the camera in one fell swoop, and then drank it all in one gulp.

This self-rescue that originally belonged to the "Tail Grassland Raw Liquid" finally got out of Zheng Haiyang's control and became the self-rescue of the entire industry. The public pledged their responsibility and determination, and the "rise of the nation" that had been hyped for several years has once again become a public topic.The originally sluggish market has slowly recovered under the frank self-certification and heroic commitment of these pioneers in the industry.

In June, Han Yi’s college entrance examination ended, and the “Primary Liquid” finally managed to survive. Not only did it save itself successfully, but its sales also increased significantly year-on-year and month-on-month. I like this set very much. Of course, the most important thing is that the raw liquid has been digested by the market for a certain period of time as a stomach health product, and has been recognized by many people, especially the consumption level has increased in the past two years. The number of good people also increased.

Zheng Haiyang made a bottle of food for himself when he had nothing to do, it was good for his stomach anyway.

Han Yi couldn't wait to run back after finishing his exams in the provincial capital. He tore up his books every day for fun. He didn't want to tear up his books, so he picked out useless sheets to tear them up, and the house was full of paper.

He doesn't need to read now, and he follows Zheng Haiyang to Lin Jun's place from time to time.

Lin Yan has stopped working recently. His small office has been taken over by the advertising department next door. After being idle at home for a while, he accidentally heard a friend mention that a film crew was interviewing male number one. The phone call is said to be passed, and let's go to see the director and screenwriter.

Zheng Haiyang remembers very clearly that Lin Yan was a big star in his previous life, but in this life he and Lin Jun were inadvertently involved with his family. He thought that Lin Yan's life trajectory would change accordingly, but he didn't expect Lin Yan to act Possibility of television.

He asked casually, "What TV series? What are you acting in?"

Lin Yan said: "It's a costume drama, the writer is from Taiwan, let's play a brother from the Qing Dynasty."

Zheng Haiyang: "..." He widened his eyes, thinking in disbelief, is that the TV series XX Gege that became popular all over the country soon after, and had three or four sequels? !Depend on!Sure enough, Lin Yan was born to want Dahong's life!

Wait, no, Zheng Haiyang tried hard to think back, didn't Lin Yan become famous because of this drama?He is still following the previous trajectory of his life!

Zheng Haiyang laughed inexplicably next to him, Lin Yan wondered, "What are you laughing at?"

Zheng Haiyang: "It's nothing, it's nothing, you play well, and you will definitely become a big star in the future."

Lin Yan snorted a bit, and said arrogantly: "That must be!"