Producer [American Entertainment]

"If you love her, take her to see "Because We Are a Family"."

This sentence was popular throughout the 80s.

Chapter 144 The 140th and fourth day on Earth: several necessary steps to "pursue" Oscar.

Since January 1985, it has actually entered Hollywood's awards season last year, commonly known as Oscar's "extremely long foreplay".

That is the Oscar awards season for most of the population, and the overall forecast is slightly above 70.00%.

At the beginning of March, after going through all kinds of undercurrents and turbulent "tricks" in private, the parties finally waited until the Oscars officially announced the shortlist for various awards."Because We Are a Family", which is being screened simultaneously across the country and even around the world, was nominated as expected.

As for whether he can win the prize in the end, it depends on the second round of voting in the month before the academy judges send out the ballots.

Oscars season, to some, is a time when producers and public relations teams do their best.

However, generally speaking, there are only a few ways to "pursue" Oscars: [-]. Make films that suit the tastes of white old men (or take a political stand);

Second, public relations "brainwashing" and publicizing desperately;

Three, let the prospective actor and actress strive to be a "social butterfly", invite the judges of the academy or people related to the judges to the party; and...

The final four - to discredit the opponent.

Before the list of the best films comes out, all the crews are basically doing the first three steps, constantly promoting their films to the academy judges who seldom watch all the films.

When the final five lucky movies were announced...

Affected by the Oscar rule that "after the nomination list is announced, the nominated film company is prohibited from holding public promotional activities", the opponent has been officially delineated again, and it has reached the typical critical stage of "if he comes down, you have a chance to go up". , if the fourth step is not carried out at this time, when should we wait?

In addition, the outpost awards represented by the Golden Globe Awards have been screened one after another. Among the five films, only one or two films will be the most promising "seed contestants".

It is self-evident that the major movies must first concentrate their firepower on who to kill.

1985 was a young year for the Oscars, and there was no scene of a hundred flowers blooming. The most likely target for the Oscars was particularly obvious-"Because We Are One Family".

It has almost won the Best Picture Award of all Sentinel Awards, whether it is word-of-mouth, box office or because of the anti-war ideology that meets the needs of the society (the Middle East war in the early 80s was about to break out, American citizens who were worried about the whole world, it was also received. The influence of hippie culture that has not completely subsided, these years have been carrying out demonstrations and protests one after another, make love, not war), there is no movie more suitable for this year's Oscar than a family.

William and the others are well aware of this, and their original publicity plan was based on these aspects, so how could they not know about their current exit.

It's not that they haven't thought about making big trees attract the wind, but it's useless to think about it.With the names of William and Miguel, it is impossible for their Olympic films to go unnoticed.Especially with the blessing of MGM-United Artists, a golden sign that has focused on independent films for 50 years, no matter what they do or not, they will become the target of public criticism after being nominated for Oscars.

Therefore, the opinion given by the public relations team is: "Since people will pay attention to it no matter what, then instead of trying to cover it up, it is better to let it go when it becomes big."

The suggestion, which fit William's always-aggressive personality, was approved with little discussion.

After the film was shortlisted, the only thing they needed to discuss was... "After someone else has done something wrong—there is no doubt about this, they will, and I would do the same—after that, how should we deal with it."

"Find him and kill him!" Wendy said murderously, what she hated the most was being blackhanded by others.If she loses because of her inferior skills, she won't say anything, but if she loses to someone who has been tricked, she can explode in anger on the spot.

"And make it cheaper for a third party?" MiG glanced at Wendy, "Please don't make trouble."

It is not without precedent in the history of the Oscars that this kind of two-strong rivalry, blackmailing the opponent to the death, was finally taken advantage of by a third party who originally only planned to get a nomination for the Chinese New Year.

"The most important thing is to justify the name of our own movie." Raymond, the head of the public relations team, said.

"I know, there must be an explanation." Wendy said that she is not stupid, "I mean, apart from explaining, you can't leave the scumbags who splash dirty water alone? When did you become so Holy Father?"

"There is a saying in this world called "Settlement after the Autumn Festival." William said leisurely, and he took out a small notebook, "I will write it down here. After the Oscars, I will kill them." !"

"Actually... I have another idea." Raymond raised his hand.

"Say." The three spoke in unison.

"We can act first, so that they can't take care of themselves." This is one of the reasons why some film villains are shortlisted, lest the other party find fault first, and make them tired of dealing with black material and wait for work.

"No!" Three voices were spoken almost at the same time.

"I hate other people's black hands on me, how can I become like those black people?" This is the explanation of Little Sun Wendy.

"If people don't attack me, I will not attack others." This is William's principle, and of course there is the latter sentence, if people attack me, I will commit crimes to death!

"I don't know how to splash dirty water." The evil-looking MiG said from the bottom of his heart.

"Pfft..." Everyone present sprayed.

It was only at this time that William and Wendy realized that although Miguel had changed a lot since he lifted his hair up, in fact, his inner core was still the one they met on Staten Island. A good old man who has been bullied to death by his teacher.

Such a shrewd-looking face is really in vain.William and Wendy thought of it tacitly.

"Then what should I do?" There is only a thousand days to be a thief, how can there be a thousand days to guard against a thief?

"I will contact all the news media I can contact, and hope that when they get a major scandal about the movie, they will tell us as soon as possible." Raymond said.

"Then can they take it down for us?" Wendy asked naively.

"Do you think News Corporation is run by your family?" After Raymond finished speaking, he remembered that there was William here. Behind William stood the powerful Sabatino who was said to have bought a lot of shares in News Corporation.Lesenbra, he could only add hastily, "Even if it's your family's business, you may not be able to influence the outflow of an explosive news. Unless you give them a bigger gossip, or hold a meeting overnight to think about countermeasures, and use the influence Minimize it. This is a very vague approach and not highly operable, but since none of you want to be 'bad guys', you can only go this way."

"Bigger gossip?" Wendy blinked. "Like me getting engaged to Roy?"

"Scandals can only be exchanged for scandals, for example, do you want your cheating gossip to be exposed, or your drug use gossip to be exposed." Which is more important, this is a matter of opinion for the beholder.

"But it's fake. I won't have an affair, and I won't take drugs."

"After the shortlist is announced, there is generally less than a month left before the final awards ceremony, sister. Who the hell has time to be Sherlock Holmes and pay attention to you. Is it true or false? A false news that is ambiguous and speculative is enough to kill you Yes. When you find a way to prove your innocence, the day lily will be cold."

"Then what if we exchange the opponent's black material?" William opened up a new idea.

"The opponent's black information? News is time-sensitive. Can you guarantee that within two hours of the other party giving me the news, you will be able to find the real culprit behind the scenes, and then exchange the real murderer's black information?"

"We can prepare black materials for four opponents in advance." Miguel shrugged. After the shortlist was announced, the competitors have already been confined in a small range, right?

"When the time comes, whoever does the trick, we'll replace it with the material!" Wendy's eyes lit up.

Raymond didn't ask how they prepared the black materials of the four competitors in a short period of time in advance. Obviously, with William, or to be precise, with William's cousin Sabatino, they There will be no shortage of such things.

"The proposal passed. But just in case, if it's really not these four opponents, it's someone else for very inexplicable reasons, just to see which one of you is upset, or just not to let the MGM-United Artists movie If you win an Oscar, but if you throw dirty water at you, you’d better prepare one or two replacement materials for yourself.” Raymond made the final conclusion.

Although there is a more direct option to replace with the opponent's material that has already been found, it is obvious that the three of William will not agree.

Then, Margaret, the leading actress in the film, became a shareholder of the film's public relations team in terms of "technology".

Of course, at that time, apart from William and other people who knew Margaret's identity well, Raymond and the others didn't understand the meaning of Margaret's existence, which seemed completely harmless.

Going around and going around, after several changes, Margaret finally embarked on the road of public relations in her previous life.

"Let's leave it to the 'mysterious M' to find someone's black information. You don't even know how many things we have mastered in our little black room."

The "little black room" policy, in simple terms, is that after the gossipgirl website discovers a certain celebrity's particularly important black material, they will choose not to disclose it, but contact the celebrity himself or an obvious agent in private, and sell the other party one Favor.Furthermore, reaching a long-term news cooperation with a star is like getting a first-hand opportunity to break the news when the other party is about to announce their relationship, marriage, or new work.

This is Sabatino's suggestion for improving the website based on his memories of his previous life.

In fact, this set is similar to the set that the mysterious M did at Margaret's school at the beginning, making Margaret always afraid that they were extorting, even though they didn't want any property, they just exchanged information for information.

Later, after working together for a long time, Margaret was relieved, because she found that many celebrities felt that they were quite humane because of this approach of gossipgirl.Trading a piece of black material for a few gossips that can be used to hype oneself by the way is a sure-fire deal, at least much better than the paparazzi who explode regardless of whether they get the material.Even if the celebrity chooses not to give in in the end, the gossipgirl website has given them a word in advance, giving them time to prepare.

"Little Black Room" can normally be said to be the root cause of gossipgirl's standing in the entertainment circle after so many rumors on the gossipgirl website, and having a good reputation as a star.

Lydia even said: "It will be more fun if your competitors don't open their eyes and come to us to break the news."

As a result, what William and others did not expect was that although the first opponent who made an effort also hacked a family, the way it hacked... was a bit weird.

On March 3, a well-known movie magazine published an article titled "How Much Do You Know About the Oscars' Shady Story", which directly bombarded various unspoken rules of the Oscars over the years.

The aesthetics of the white old man, the actor's transformation into a high-level courtesan, etc. are all on the list, and... there are examples with pictures.

However, these black materials still cannot conceal the brilliance of "public relations fees".

"Everyone knows that many Olympic films are produced at a 'small' cost, but do you know how much public relations fees are spent behind it in order to win the Oscar?"

There is a special list in the article, carefully posting the previous Oscar films that won the best picture, and the public relations expenses that will never be disclosed to the outside world.I don't know where they got the data, and it's not sure if it's reliable, but what is certain is that the numbers are sensational and scary.

"This year's five-times shortlisted films are even better than before. Take the most popular "Because We Are Family" as an example. It is said that its investment is only a few million, and the box office in the United States has earned back its money on the first day. But who Do you know that the budget spent on public relations for this movie is 1000 million? Yes, you read that right, 1000 million in real money. What you see on the Internet and in newspapers about "Because We Are Family" News reports, it is likely that the public relations budget is burning."

William and the others thought they were clean and self-sufficient, and there was no black material for gossip, at most it was groundless fabrications, but they never expected that the other party would choose such an entry point.

"Why can't we bravely say no to unspoken rules?"

That's what the magazine article says at the end.

"I was generalized." Even the rebuttal didn't know where to start.

Wendy lowered her head, as if she couldn't face the result of being so full of ambitions but failed to succeed: "Actually, sometimes I also want to ask myself this way, why can't we say no to these rubbish unspoken rules?"