The Strongest Animator [Rebirth]

In Blue Star, almost all video sites have the "anime" section, but the overall popularity of the animation section varies according to the popularity of the website itself.

"What I think is, try to make a choice between Yunsu and Yueqi, and take the sharing model."

Both video sites have their pros and cons.

Because every video website competes to buy the copyrights of different online dramas, TV series and movies, Yunsu Video is not the only one among multiple video websites, but it is one of the largest comprehensive Internet service providers in China.Its services include social communication software, social networking platform, portal website, news client and game platform, etc. It is Bluestar's leading Internet company.

Compared with a behemoth like Yunsu, although Yueqi can only be regarded as a small guy, it is the largest video barrage website in China, with the best ACG atmosphere and the most comprehensive and diverse animation new series and famous.

The former has greater influence, while the latter is more widely sought after by young people.

"Need to say?" Fang Lian said without hesitation, "Adults have to choose!"

Cui Hongyi nodded and agreed: "To be more realistic, our company is not well-known in the industry at present. Whether it can pass the review of the video website is a problem. I suggest that the company should send a copy to each of the two video websites. Which one passes the review? Which one to choose, if both are passed, we will discuss the specific details at that time."

"What about broadcasting rights?" Wen Feihang asked: "With our company's current reputation, video sites probably won't give us any share?"

"This is not necessarily the case," Dai Yuyan said: "If our work is the kind that has great potential at first glance, the video site will definitely try to buy the exclusive broadcasting right, directly in the form of a buyout," she said fairly: "But if it is "IS", I don't think anyone can make an accurate evaluation."

Otherwise, during this period of time, their production team would not have caused so much controversy inside and outside the school.

This is a bit blunt, but the shepherd star doesn't mind.

In his heart, he is still very confident in the ability of "IS" to collect money, not to mention that it is indeed an excellent commercial animation, but for people in this world, those who accept it are acceptable, and those who do not accept it are not acceptable. .

The unnutritious cute harem fan is not a popular category in animation, because its audience and upper limit are always there, but it can’t be said to be unpopular, because there will never be a lack of audience-in short, it is basically impossible to become popular like mainstream animation , but there is still no problem in drawing a well-off basic market.

With this foundation in place, the reviewers of video sites would consider buying the rights to broadcast "IS" even if they don't have a good impression of "IS". After all, as long as the production is decent, this type of animation rarely loses money.

In fact it is.

Xiao Zhengwen received the animation titled "Infinite Stratos" when he first went to work.

As the general person in charge of the animation review team, Xiao Zhengwen does not need auditions to watch countless animation works. This pre-selection process will be handled by his team members, and the team members will do all the animation works sent to Yueqi Video. A preliminary review, only after passing the preliminary review within the group, will it be submitted to Xiao Zhengwen for final judgment and ruling.

In other words, this animation work called "Infinite Stratos" was submitted to him after it was reviewed by his team members and determined to have certain potential and commercial value.

Xiao Zhengwen absently glanced at the neatly arranged 26 episodes of animation in the computer folder.

He didn't rush to open the animation review, but first set his sights on STAFF and CAST.

Picture animation...

I seem to have seen it somewhere, but I don't have a deep impression. It is probably a small workshop company.

Thinking of this, Xiao Zhengwen felt a little disappointed. It's not that he looked down on small workshops, but animation is an industry that needs to accumulate experience. Animation companies with decades of production experience in the industry cannot guarantee the standard of their animation works, like this The level of small workshops will only become more unstable.

When his eyes fell on the dubbing list below, Xiao Zhengwen's eyes lit up.

Good guy, the main characters are all well-known CVs in the industry, and the CV of one of the heroines is his goddess Liu Wan. With this CV lineup, even if the plot is mediocre, at least there are fans of big-name CVs who are chasing after them.

After reading these, Xiao Zhengwen dragged the mouse down to look at the brief introduction of the plot.

InfiniteStratos, a super weapon that only women can use, and the only male protagonist who can use InfiniteStratos and is forced into the IS Academy composed of women...

It should be a harem fan, that's right.

As the leader of the audit team in charge of animation procurement, Xiao Zhengwen will not evaluate animations purely based on personal preferences, but based on market trends. As far as the current situation is concerned, this animation called "IS", see the introduction Although the plot is too flattering, the characters are beautiful and the mechanical design is brilliant. In addition, joining the popular CV is also an important reference link.

"IS" has a total of 26 episodes, excluding the opening and closing credits, each episode has an average of 21 minutes.

Being idle is also idle, Xiao Zhengwen simply clicked on the animation and watched it attentively.

"Boss, I have uploaded the animation for the preliminary review to your computer, please show me the whole story, can this animation pass?"

Xiao Zhengwen came back to his senses, and subconsciously looked up at the clock on the wall. The slightly thicker hour hand and the slightly longer minute hand pointed directly upward at the same time. Only then did he realize that he had been looking at it for more than three hours before he knew it. up.

When a member of his team asked about it, Xiao Zhengwen didn't hide anything. He stood up, moved his limbs on the spot, and told the other party: "Help me contact this Huaying company, and say that we can already talk about the contract. .”

The team member nodded obediently, thought for a while, stopped, and asked him tentatively: "Boss, do you think this animation is good?"

Xiao Zhengwen smiled and said, "What? You advocated the introduction of IS?"

The team member smiled, which was the default.

"Good job," Xiao Zhengwen recalled his viewing experience just now, and said frankly: "If you want to say how wonderful it is, it's not that good. It should be ranked at an upper-middle level in the harem show. This kind of theme and It is impossible to make a big hit, but it should be fine to make a small fortune. In short, you did a good job this time, keep it up."

The team members who got the praise nodded again and again, and left contentedly.

I have to say that whether it is Yueqi Video or Yunsu Video, these two companies are still very fast in reviewing animation works. In less than three days, Musuxing received replies from both sides.

Just as Shepherd Xing guessed, both companies expressed their intention to purchase the exclusive rights to broadcast "IS".

The condition Yueqi gave was the exclusive broadcasting right, with a buyout fee of 200 million.What Yunsu asked for was also the exclusive broadcasting right, with a buyout fee of 120 million.

For this price, Shepherd Star is not surprised.

It is not only the issue of piracy that has always affected the development of the animation industry.The production cost of animation itself is slightly higher than that of TV dramas, but the licensing fee for broadcasting is often far behind that of TV dramas. Due to the high cost, it is basically impossible to simply hope to recover the cost by selling exclusive broadcasting rights.

If you want to recover the cost, you still have to look at the popularity of the animation after it is broadcast. The higher the popularity of the animation, the better its peripheral derivatives will sell.Whether exclusive broadcast licensing fee or non-exclusive broadcast licensing fee, these are secondary. If you want to recover the cost, peripheral derivatives are the real big ones.

Musuxing did not participate in the rest of the specific negotiations. Huaying Animation has a special department to solve the details of business negotiations. After a lot of back and forth, the exclusive broadcast authorization of "IS" finally came In the hands of Yue Qi, the transaction method has also changed from the initial buyout to sharing.

Xiao Zhengwen actually doesn't quite understand why the Huaying company insists on sharing.

After all, the income from animation broadcasting has always been very low. If the animation itself is averagely played, the share will often be much worse than the buyout—unless the company that produced the animation has a great deal of interest in the animation. Burst of confidence.

But how is this possible?

It's just a harem show, no matter how popular it is, its upper limit is there. Could it be that "IS" can break through this wall?

It was precisely because of this idea that when Huaying Animation proposed to give up the buyout and choose to share, Xiao Zhengwen thought for a few seconds and readily agreed.

In his opinion, "IS" is a good commercial animation, but it is only good.Due to the limitations of the harem fan itself, the income from the share should be almost the same as the buyout, or even worse than the buyout. Since Huaying Animation insists, it will be divided.

As for the specific broadcast date...

"Are you going to set the file for January?" Xiao Zhengwen looked at the young animation director in surprise, he frowned, and couldn't help saying: "Don't blame me for not reminding you in advance, there will be three or four popular animations in the January new program at the beginning of next year." There will be a sequel, one of which will be broadcast on our monthly launch, Yunsu Video and two animations based on IP adaptations of famous novels will be broadcast, you choose this time, be careful that you will not be able to recover the cost in the end."

It's not that Xiao Zhengwen looks down on "IS", but the competition in January next year is really too fierce.

Yueqi is also aware of the changes in national policies, otherwise he will not increase his efforts to support animation. Xiao Zhengwen knows in his heart that as the first batch of animation after the implementation of the new policy, in addition to buying broadcast authorization There will never be any pirated resources anywhere on video sites.

Not only that, the cheap pirated discs that have been rampant for a long time will also be replaced by genuine BDs and DVDs.

Many animations are rushing to broadcast at this time. On the one hand, they want to seize this opportunity. On the other hand, it is also the result that the relevant departments want to see-they want to know that when the piracy space is completely suppressed, animation What kind of sales can be achieved.

In other words, those who dare to participate in the battle for new shows in January at this time, even if they are not sequels of popular animation works, are IP adaptation animations of famous novels and comics. Fans and popularity.

But what about "IS"?

The nameless production team, the nameless ip, if it wasn't for the good plot and the luxurious CV equipment, Xiao Zhengwen might not have bought it.

But now, Shepherd Xing told him that "IS" is going to be included in the January archives of masterpieces all over the place?

In Xiao Zhengwen's view, "IS" is nothing more than an ordinary harem fan who sells meat. If it were changed to a day that is not so Shura, it might still be well received by nerds and achieve a good result, which can be placed in several years. Isn't it a proper way to court death during the winter vacation with all the excellent works?

Unaware of the worries in his heart, Shepherd Xing said naturally: "Yes, I think January is the best time to go online. In addition, if possible, I hope that the specific broadcast time can be set every week. six."

Xiao Zhengwen glanced at the black-haired young man in front of him speechlessly, he didn't know what to say.

That's right, this is indeed a very good time. After all, January has not yet officially arrived for the winter vacation. If it is played on Saturday, the flow of people watching it will be higher. But the problem is, during the prime time period like Saturday , I also want to know that it is the Shura field where big bosses gather, okay?

Does this person really not know, or is his head really hard?

Xiao Zhengwen couldn't help asking: "Do you know which animations will be broadcast in January next year?"

When he said this, he was ready to give the other party a face of science. After deliberation, Xiao Zhengwen finally understood the other party's abnormality as "the ignorant has no fear". If the Shepherd Star knows what will happen next January Now that monsters are online, you shouldn't be obsessed with January and Saturdays, right?

The shepherd star over there said naturally: "I know."

Xiao Zhengwen looked at him suspiciously.

Seeing the disbelief on the other side's face, Mu Su Xing had no choice but to recall the tragic New Year's War in his memory, and said like a few treasures:

""Blood Rose", a highly popular animation that viewers and fans have been looking forward to since half a year ago. The DVD sales of the first season have been ranked first in the history of animation sales. In addition, the plot of the animation itself is getting better and better, and the sales of the second season should be able to set a record for the highest sales in history."

""Xianzun", the top novel ip of Sanye Chinese website, has occupied the number one novel hot search list for three consecutive years. The animation and game copyrights have been won by Yunsu Video and Yunsu Entertainment respectively. The live-action TV series of the same name is in preparation for filming. By January next year, animation, TV dramas and games will be released in a unified manner."

""The Retired Life of the Demon King", this animation was won by you Yueqi, so I don't need to say it?"

Xiao Zhengwen was speechless.

He originally thought that Shepherd Star made this decision because he knew nothing about January files, but now it seems that the other party's knowledge of January files is almost as good as that of a professional like him.

Seeing that he remained silent, Shepherd Xing frowned and said, "Can't you?"

Xiao Zhengwen hesitated: "...It's not impossible..."

He looked at the suspicious young man at the moment, feeling both dumbfounded and regretful.

Xiao Zhengwen really thinks that "IS" is not bad. Putting it in a period of time when the competition is not so fierce, and with Yueqi's publicity, it may be a small hit, but now, Shepherd Star insists on putting it into a masterpiece The Shura field is full, animations like "IS", it's no wonder that they are not crushed by other animations!

But Mu Su Xing, the producer, was so persistent, he couldn't persuade him any more at the moment, so he could only say, "Okay, I'll arrange "IS" for January."

……

The broadcast time and the website were settled, and Musuxing also heaved a sigh of relief, and began to consider the follow-up promotion of "IS".

For "IS", Shepherd Star does not intend to invest too much money in publicity.

The broadcasting time of "IS" is set in January, because January is indeed the best broadcasting time at the moment, but it is undeniable that, compared with the sequels of popular works or well-known ip adaptations, "IS" It is completely grassroots. Before the works are broadcast, no matter how much "IS" promotes, it will be difficult to take away the heat from these popular works.

In contrast, it is better to follow the advantages of "IS", simply promote the lineup of seiyuu, get acquainted with the harem fan circle, start with a basic disk, wait for the animation to start broadcasting, and then use this part of the audience as the basis to further spread .

Thinking of this, Mu Suxing took out his mobile phone and logged on Weibo, which hadn't been online for several months.

As soon as he went online at this moment, the words 999+ popped up in the backstage of Weibo. Xing Mu took a quick look and found that most of the news was from four months ago, which was the hottest part of "The Little Prince" Time came, and as the popularity of "The Little Prince" gradually dissipated, the news became less and less. Recently, there were only a few unknown production teams who asked him if he would like to join their animation project .

Regarding these messages, the Shepherd Star did not reply at all.

He organized his words in his mind, and quickly posted his first Weibo after four months:

Huaying Animation V: "InfiniteStratos" produced by Huaying Animation will land on the monthly video in January next year, every Saturday at [-]:[-] p.m., see you all^_^[Picture][Picture]

Attached is the full-character poster of the "IS" animation, as well as the large-scale wallpaper of the hero himself and his mech standing back to back.

Mu Suxing didn't expect this Weibo to have any effect. After all, "The Little Prince" is just a short animation, which is completely different from the style of "IS". Besides, it has been four months since "The Little Prince". As for the forgetfulness of netizens, Mu Suxing reckoned that it would be good if he could retweet this Weibo and get more than a thousand likes.

Putting down the phone, Mu Su Xing stretched his waist, and said happily: "It's finally over, and the animation will start broadcasting in January next year."

As the one who watched Mu Suxing complete the process, Fang Lian is still a little confused: "Didn't you say that you want to do a follow-up promotion of the animation?"

Mu Suxing blinked, then raised his finger and pointed to the black screen of the mobile phone on the table.

"Is that... the end?"

"Otherwise?" Mu Suxing asked back. Seeing that the few people in front of him were a little bit worried, he sat up straight and said a little funny: "Except for the CV, do you think it is produced by a pheasant production team like ours?" Animation, what else is there to promote?"

Wen Feihang frowned.

He knew in his heart that Mu Su Xing said the truth, but he was somewhat unwilling to see the overwhelming publicity of other animations: "Don't we still have "The Little Prince"? Let's say it is the new animation of the production team of "The Little Prince". It should be able to attract some attention, right?"

"Forget it," Fang Lian shook his head: ""The Little Prince" and "IS" can be said to be two completely opposite works. People who like "The Little Prince" probably won't have a good impression of "IS". Not to mention whether the fans from the period of "The Little Prince" are still there, even if they are still there, relying on this as a publicity point will only have the opposite effect."

Cui Hongyi: "Then let's just forget about it?"

"That's enough." Seeing that several people still looked worried, Shepherd shook his head: "Animation is no better than TV dramas and movies, and there is no other better way except for the recommendation of the video website itself. As far as the situation is concerned, if you really want to spend money on publicity, it may make the audience feel bored and have a counterproductive effect."

"The gathering of highly popular works in January next year is actually an opportunity for us," said Mu Suxing, curving the corners of his lips, and patiently explained: "Everyone knows that next January will be the most popular works. The world of works, in this way, many animations originally scheduled for January, even if they do not avoid January, will avoid prime time such as Friday, Saturday, and Sunday. In other words, the audience only needs to click on January You can see "IS" in the Saturday section of the new program update list."

Nowadays, Blue Star's animation has not yet developed to the point where there are dozens of animation updates every day. Occasionally, on a certain day, only two or three animation updates are available.

Shepherd believes in the magic of the script of "IS", and also believes in the ability of his production team.

Besides...

"Who said we don't have any publicity anymore?" Seeing a few people with unclear faces, Shepherd Xing reminded: "Have you forgotten the practice of Yue Qi video?"

Yueqi Video has two charging methods for animation. One is for highly popular works. All viewers can watch the first three episodes for free, and subsequent episodes can only be watched by purchasing the animation. The total price is generally 10-20 between credits.The other is for general works, as long as you purchase the membership of Yueqi Video, you can watch it for free.

In order to prevent high-profile works from being wasteful, Yueqi Video will often test the waters in the first three episodes to determine the charging method of the animation.

Considering the fierce competition in January, it may be difficult for "IS" to get top-level recommendations from Yueqi Video. At that time, the results of the first three episodes of water testing will not only determine the charging method of "IS", but also determine "IS". IS》The pros and cons of the recommended resources that can be obtained in the next winter vacation.

"As long as "IS" performs well enough in the first three episodes to test the water, the recommended resources given by Yueqi Video will definitely change accordingly," Mu Suxing: "This kind of real publicity is bigger than flowers. Price marketing is much more effective."

If "IS" is just an ordinary harem show, he may, like other producers, avoid the best works of the same period and choose a more "peaceful" time period.

But this is "IS"!

Build a rock-solid giant wall with sales volume, and chop countless high-level masterpieces under the wall of masterpieces!

What is the right to be called the wall of masterpieces that can't be called the wall of masterpieces without stepping on the bones of masterpieces in terms of sales?