You know, Yunsu Group is not the only one who has been coveting Huaying animation for a long time.

As the top animated film in Bluestar's historical box office list, Gareth has of course also studied the successful CG film "Harry Potter and the Philosopher's Stone".

When it comes to the reason why this animation broke the record, some people say that the plot of the animation itself is good, and some say that the CG technology used in the animation is amazing.Gareth does not deny these two points, but when he carefully studied the release schedule of the "Harry Potter" movie, he found a very interesting thing.

As we all know, when "Harry Potter" was released, it was in the most bloody Lunar New Year file. Among the movies released at the same time, there were many masterpieces with the same quality and popularity, but the last laugh in this Lunar New Year file, but It's Harry Potter.

why?

On the surface, it seems that it is because of the excellent quality of "Harry Potter" itself and the theme of family carnival, but in Gareth's view, the release date chosen by the pastor star is also just right - neither too far ahead, Head-to-head with the same popular commercial movies, but it's too late, far away from the golden time of the Lunar New Year.

Coincidentally, among the films of the same period, there was such an anomaly as "The Sound of Rain".

As a typical literary film, especially a literary film with a strong tragic color, "The Sound of the Rain" should have been the same as its kind, whether it is well received or not.But it is just such a literary film that was not taken seriously beforehand. It not only achieved a terrible box office, but also because of the tragic color of the plot, the audience who watched the film were heartbroken, and they all "Harry Wave" Seek healing in the magic school in Special.

Excellent quality, cool technology, and just the right timing.

It is the completeness of these three things that has created the brilliance of the "Harry Potter" Lunar New Year file.

Gareth's idea is actually very simple: Those who can sit in the top positions of their respective companies are basically not fools. What he can see, the top executives of other companies can naturally see.He could think of taking advantage of this excellent opportunity to kill Huaying with one blow, so other companies that were also interested in Huaying would naturally not let this opportunity go in vain.

If it was a TV animation or an online animation, he might still feel embarrassed.

First of all, the animation field is not Yunsu's strong point, and the same period as Huaying is undoubtedly a dead end.But in the big category of movies, Yunsu also has the option of live-action movies, which can be regarded as an advantage.

Second, in ordinary TV animation and website animation, the competition between them is usually not exclusive.

Maybe there will be a difference between subscriptions and ratings, but they don’t actually have much impact on each other. People who like A animation will not affect watching B animation after watching A animation.In fact, the timing of the two animations just happened to coincide, and it is entirely possible to achieve the purpose of supplementary episodes through video websites.

But movies are different.

Except for some movie lovers, the vast majority of ordinary people tend to only choose one of the movies at the same time.For these people, since they choose A, they will not go to B again.

In other words, in movie theaters, there is a certain degree of exclusivity between different movies released at the same time.

What he has to do is to take advantage of this exclusivity.

"Harry Potter" has a lot of fans, but not everyone is a die-hard fan.He can't dig out diehard fans, so what about passerby fans and pure passersby?

If only "Harry Potter" is the most attractive to them among the movies of the same period, then the audience will undoubtedly choose "Harry Potter", but if there are many kinds of movies in the same period, there are more movies that are more important to them personally. What about attractive options?

The deciding factors for choosing a movie are different for each viewer.Some people just want to watch good movies, some people want to watch suspense movies or romance movies, and some people don't care what movies, they come purely for their idols.And this type of movie is undoubtedly able to divert the audience or potential audience of "Harry Potter".

Take their cloud speed as an example.

It's hard to say anything else, they have a lot of movies starring popular celebrities.If it is going to be a 1v1 head-to-head, none of these movies can catch up with "Harry Potter", but it is enough to be one of the movies in the same period to divert the box office of "Harry Potter".

If you can't fight single-handedly, group fights will work, right?

He spoke calmly, but those who understood what he said frowned, feeling a little cold in their hearts.

"This...isn't that good?" Someone couldn't help but make a sound.

It's not that this is unfair to Huaying and "Harry Potter". The two sides are competitors, and there has never been a fairness or non-existence. What makes some people feel uncomfortable is the implication in Gareth's words.

In physics terms, forces act reciprocally.

The encirclement and suppression of "Harry Potter" by many movies can certainly achieve the purpose of sniping in disguise, which will affect the box office of "Harry Potter" and then lose money, but it also means that those who are used to encircle and suppress "Harry Potter" Other movies will be cannon fodder by "Harry Potter".

For these other movies with their own characteristics, even if they can’t achieve the horrible results like "Harry Potter", they can still make good profits if they are placed in other schedules. If Harry Potter is in the same period, I am afraid that it will be miserable even if it does not die.

To put it bluntly, this is like an online game's crowd tactic of using player corpses to pile up bosses. The boss is dead, but the players don't want to feel better.

What's more, those other movies in their hands are not players who can be resurrected infinitely.

"Appropriate losses are only for greater profits." Gareth did not waver: "Indeed, if we adopt this method, we will also suffer a lot of losses, but compared to the gains of Huaying Animation, this point The loss is just a drop in the bucket. Don’t forget our plan—if we have the IP blessing of Huaying Animation, our profit will definitely be several times that of these movies combined!"

"Okay," it was another young woman who spoke again this time, "I have one last question."

Gareth glanced at her: "What's the problem?"

"I thought that the greatest value of Huaying animation should be in Musuxing himself. It can be said that without Musuxing, there would be no Huaying animation today," the young female executive frowned slightly, seemingly displeased. Solution: "If we do this, we will undoubtedly offend Shepherd Star to death. Without Shepherd Star, Huaying will only be an ordinary animation production company."

"Aren't we killing the chicken to get the eggs?"

Gareth didn't take it seriously: "The Shepherd Star is indeed capable, but that's all. Just like a writer who has written his masterpiece, it is often difficult to surpass the original peak in his entire life. High-quality IP There are only so many, where does Shepherd Star have so many IPs that are enough to exceed those of the Huaying works in these years?"

"Our goal is the IP owned by Huaying Animation itself," he said indifferently: "Once Huaying goes down, it will be a problem whether Shepherd Star can get the debts owed by the theme park and the school. Don't worry about him, we Just focus on Huaying’s existing heavyweight IPs.”

Last time, it was the right time, place and people.

This time, let him see if Huaying and Shepherd Xing are really that lucky!

**

Compared with the movements of all parties in the animation industry, the thoughts of fans are much simpler.

"Do you feel that there are more and more animation projects that have suddenly announced their suspension recently?"

Luo Gaofeng swiped open his phone and saw the message that popped up in the chat history of the Huaying fan group at a glance. His heart moved slightly. As soon as he clicked on the chat page, another series of conversations popped up:

"I read the Weibo official explanation, it seems that because the senior producer has switched jobs, the existing producer is unable to take over, and there is no way to recruit a capable producer for the time being, so we can only shelve it for now."

"Job-hopping? Damn, won't it be poached by Yunsu again?"

"Nine times out of ten, small companies like this kind of senior producer really can't poach them. No matter what Yunsu said, it's true that the salary is high. Although poaching people's corners is not very authentic, it's hard to say anything about it... ..."

"I insult Yunsu every day, Ma Dan. I thought that the animation boom is really coming, but now emmmmm, I don't think this is the animation era. This is Yunsu's intervention, and I went back to ten years ago overnight."

"I don't ask too much. Now I just want Huaying to release new works normally, and don't let anything other than accidents happen... I'm really going to die if I don't have a new show."

Several people were chatting, but Luo Gaofeng, who was watching, panicked.

Speaking of which, didn't Huaying say that the production of "Detective Conan" has been completed, and it will be scheduled for Xingning TV in the near future?Why is there no news yet?

As if responding to the uneasiness in his heart, the next second, another news from the marketing account popped up, the title was "Hua Ying's new work was tragically withdrawn".

Luo Gaofeng's heart skipped a beat, and he clicked in immediately, regardless of whether it was a headline party.

The content written by the marketing account is also very marketing. The author has said a lot, in fact, it is simply that Huaying’s new work "Detective Conan" was returned by Xingning TV for some reason, and it will be launched on major video sites next Friday. , from TV serialization to network serialization.

Luo Gaofeng was taken aback for a moment, both confused and grateful.

What is confusing is that Huaying's works have always been widely sought after by TV stations, but there are still TV stations that refuse. Fortunately, fortunately, they were only rejected by TV stations, and there is also the channel of video websites. Although other animations have been suspended, "Detective Conan" is about to Online as scheduled.

Thinking of this, his heart was relieved, and at the same time, the initial confusion came back to him.

It stands to reason that even if Huaying was rejected by Xingning TV, they should try other TV stations.What's more, Huaying Animation and Xingning TV have always cooperated well, and there is no reason for a sudden collapse...

Thinking of this, he opened the "Knowledge" app. Generally speaking, there is a certain chance to find the answer to such unclear events that seem to have inside information at first glance.

After the short advertisement opened, he knew that the recommended homepage would soon appear in front of his eyes. Before he had time to look through it carefully, a completely unexpected question suddenly appeared in his field of vision——

#How do you think Huaying snatched the subsidy from a small company, causing its animation producers to give up their dreams of more than ten years and be forced to change careers?

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