The Strongest Animator [Rebirth]

With the box office failure of "Galaxy Fantasy", all kinds of complaints about "Galaxy Fantasy" and doubts about CG animation movies have almost never stopped in the past month. The appearance of the trailer of Philosopher's Stone, while gaining doubts from some audiences, has also received a considerable degree of attention.

Throughout the three years since the establishment of Huaying Animation, it can be said that all the works handled by Musuxing have never missed. The guarantee of Huaying Animation is the pinnacle of its peers.

So what about Harry Potter and the Sorcerer's Stone?

Can it sweep away the shadow of failure brought by "Galaxy Fantasy" to CG animation, and bring different possibilities to the industry?

With similar curiosity and expectation, whether it is a fan who likes animation movies or a passer-by who has no interest in animation itself, they clicked on the movie trailer officially uploaded by Huaying in the first place.

Shen Nian clicked on the movie trailer on Huaying's official website.

In previous animation PVs, Huaying would often use this to introduce the main characters, or reveal the tip of the iceberg of the main storyline without causing spoilers—this is what Huaying is best at, and it is also the most common feature of Huaying. made.

But the current movie trailer is quite different.

On the computer screen, the full-screen magnified video screen first went dark, and the LOGO belonging to the Huaying animation logo flashed past, and then, a street with street lights under the moonlight also appeared in Shen Nian's field of vision from a bird's-eye view. among.

The lonely street, the motionless cat on the corner, when the figure of a white-haired old man suddenly appeared at the corner of the street, the camera began to move down from the angle of looking down, and finally zoomed in on the silver lighter he dug out of his pocket superior.

With the "click" of the lighter being turned on, the street lamps on the side of the street were suddenly extinguished.

At the same time, a piece of pure music also sounded——

Very fantastic soundtrack.

The sound of the celesta is clean and crisp, and the string music that follows is like the sound of an owl flapping its wings in the night sky, mysterious, mysterious and ethereal.As a professional film critic, Shen Nian is not professional in music appreciation, but even so, listening to the pure music in her ear, she can faintly feel a kind of Indescribable taste.

This is indeed a soundtrack that can immediately remind people of the mysterious and mysterious existence of "magic".

Shen Nian originally thought that this should be a trailer that could reveal part of the plot of the movie, just like Huaying used to do in the animation PV - but the facts before him were just the opposite, the trailer didn't put too much emphasis on the plot and characters, Instead, the focus is on the details of the magical world in the movie.

A lighter with a hard and delicate shell, but it can turn off street lights with a "click"; it jumps down from the corner of the wall and turns into a black-haired woman's cat.

In front of the three-quarters wall between platforms No. [-] and No. [-], the teenagers pulling carts bumped into them non-stop.

The rhythm of the music in the ear is gradually accelerating, and the changes in the pictures in the trailer are also accelerating, as if watching flowers on a horse——

On a train with a sense of age, the chocolate in the shape of a frog came out of the boy's hand and lay tightly on the glass window of the train.Changing into wizard robes before arriving at the station, the gates of the mysterious and majestic castle opened under the night, the camera followed the perspective of young girls, from the auditorium under the vast starry sky, to the ever-changing stairs and vivid portraits, and swept across the dormitories with different styles , and finally went down the stairs step by step, and stopped in the classroom full of materials and potions.

Shen Nian blinked, a little surprised.As a CG animation movie, the trailer picture in front of me is naturally nothing to say, but...

"This... there is no plot?"

Shen Nian originally thought that Huaying would focus on showing the plot of the movie in the trailer, so as to prove the difference between Huaying animation and Qianye Entertainment - many people said that the reason why "Galaxy Fantasy" failed was that its script was too empty, The whole movie is also CG for success, and CG for failure.The first-class special effects not only failed to optimize the film, but made the plot even more inexplicable, which is completely intolerable.

As the shadow of the failure of "Galaxy Fantasy" has not yet completely dissipated, isn't Huaying afraid of being directly sentenced to death by viewers and fans who are not optimistic about CG animation movies?

Thinking of this, Shen Nian had always been fond of Huaying, so he couldn't help frowning now.

The 3-minute trailer was played in an instant. Just as Shen Nian guessed, the whole trailer did not mention the main plot of the movie, or introduce the key characters of the story. The various details of the show are presented like a horse watching flowers.

……detail?

Shen Nian's heart skipped a beat, as if she had thought of something, she moved the mouse, clicked "Replay", and watched the entire trailer again.Familiar music reverberated in the room again. The boy in the video opened the letter, followed by the acceptance letter made of parchment. The camera zoomed in on the letter paper with lions, snakes, badgers and eagles, "You have been approved to enter Hogwarts. The words "Study at the School of Magic" immediately jumped out of it, occupying the entire screen, and the entire trailer ended.

really.

On the surface, the trailer in front of me seems to be no different from "Galaxy Fantasy": there is no plot, full of various special effects that look amazing but are actually useless, but in reality?

Shen Nian recalled all the details that he had just seen that belonged to the magical world.

Themes related to magic are not uncommon, and even in the development of these years, there has been a fixed pattern, but the setting of "Harry Potter and the Sorcerer's Stone" has completely jumped out of the existing framework, not only not limited to On the old-fashioned setting of sword and magic, it took a different approach, showing a magical world that is closer to reality, ordinary and wonderful.

Among all the magical themes that focus on combat, this magical world that focuses on daily life seems to be closer to the magical world of fairy tales in people's fantasy.

This is completely different from the western fantasy elemental magic of Rotten Street, a brand new magical world.

Also adopting the industry's top CG technology, "Galaxy Fantasy" is empty-skinned, but in fact it is full of showing off CG technology. But as long as you pay attention to the various details in the trailer, you can find that these specific and imaginative small settings, but invisibly, show a new worldview to the fullest.

Shen Nian was obviously not the only one who noticed this.

On the day Huaying released the trailer, preliminary evaluations from many film critics were also released.With the disaster of "Galaxy Fantasy" being over-hyped, the industry's evaluation of "Harry Potter and the Sorcerer's Stone" was more cautious, neither boasting to a special height, nor because of the special nature of CG animation movies Wanton belittlement of sexuality, on the contrary, it is rare to be objective.

"how do you feel?"

"Judging from the current preview, I feel that it is quite stable." As a diehard fan of Huaying, Luo Gaofeng will certainly not miss Huaying's first CG animation film: "There is nothing to say about the picture, and the details are full of wit. But for now It's just a preview, and we can't draw conclusions too early. Generally speaking, I'm looking forward to it."

"Stablize".

This is Luo Gaofeng's evaluation after watching the trailer of "Harry Potter and the Sorcerer's Stone", and it is also the general evaluation of the public.

In fact, if you just look at the movie trailer, Huaying has already done quite amazingly - the problem is, as long as there is a certain editing ability and suitable music for small clips like the trailer, which only last a few minutes , it is actually not difficult to do well.

When "Galaxy Fantasy" released its trailer, wasn't it because of this that it received unanimous praise from the industry and the audience?

In terms of Huaying's consistent high level, this trailer is amazing, but in the final analysis, it is actually just the normal performance of Huaying.

As for the quality of the whole movie, we can only wait until the movie is released and go to the cinema to confirm.

A week later, "Movie World" counted the most anticipated movie rankings voted by the audience, and "Harry Potter and the Sorcerer's Stone", which belongs to Huaying Animation, resolutely appeared at the No.4 position.

Hearing that Harry Potter was only ranked fourth, Mu Xingxue was taken aback. He wondered if it was because "Galaxy Fantasy" was too much of a shadow in the street, so that Huaying has always been a golden sign in the animation industry. used?

Then at this moment, he saw the three movies ahead of his own.

1. Star Conquest, directed by Clark Eddy

2. Tomorrow, directed by Grotter Hill

3. "Racing Storm", directed by Song Huacai

Mu Xingxue was shocked.

What kind of god-level Shura field is this?Needless to say Clark Eddy and Grote Hill, they are ranked among the top directors in the entire Blue Star film and television industry, and the third Song Huacai is better than the first two The position is slightly worse, but the last movie directed by the other party was also in the top 100 box office of Blue Star.

When Mu Su Xing decided to move to the Lunar New Year file, Mu Xingxue was lucky to avoid the tragic summer file. Now look at it again...

At any rate, the summer file can be rescued, but the Lunar New Year file is where the real monsters gather, and it is inevitable.Although the director's popularity doesn't mean everything, but the top three directors are all supported by golden resumes, and their reliability is basically equivalent to that of Shepherd Star in the animation industry.

Such three great directors have actually bumped into this year's Lunar New Year...

"Isn't this really the scariest New Year's Eve event in recent years?" Mu Xingxue muttered to himself.

Mu Xingxue is of course not the only one who feels this way.

With the announcement of the most anticipated movie rankings, everyone's eyes were shocked by this year's extraordinarily luxurious Lunar New Year files:

"It's no wonder that the box office champion movie every year is either summer or New Year's. The lineup is too shocking, right? My mother, I'm already wondering which one to watch. Is this the trouble of happiness?"

"I've been waiting for Eddie's "Interstellar Conquest" for almost three years, would I say this? Explosive expectations! My purse can't wait!"

"I still prefer director Song Huacai. The rhythm is fast and the plot is more delicate, which is especially in line with my appetite. His movies have never disappointed me, and this time should be no exception."

The audience talked a lot, and the protagonists who were about to stage the Shura field soon noticed this not-so-good crash.

"This schedule really hits..."

Even though Song Huacai had always had confidence in herself, she couldn't help laughing wryly at this moment.

As far as the current achievements are concerned, he is indeed far behind the top two big directors, but he doesn't think that the commercial film in his hands is worse than the other - what makes him helpless is actually this tragic film. The crash itself.

To use the simplest analogy, if "Racing Storm" can reach 20 billion at the box office without any competitors, then if there are rivals no less than it in the same period of movies, "Racing Storm" "Storm" will inevitably lose a lot of box office due to the emergence of high-level competing products in the same period.

And this is true among the three films.

In other words, the three films are placed in different schedules, and they may all get quite good box office, or even break the box office record, but now that the three high-level films have collided, each film will be affected by the existence of the other two films. And cause a direct impact on the box office.

"Then shall we..."

Before the other party finished talking about the shift period, Song Huacai refused without hesitation: "Although it is very difficult, we have no choice at this point."

Probably the mentality has been adjusted, and Song Huacai is even in the mood to make a joke at this moment: "Not to mention, Huaying, who changed gears in the summer before, did not back down this time, and Eddie and Hill will definitely not back down. If I really change the schedule, I'm afraid the optical media reporters will spray me to death."

"How can this be considered the same?" The manager was also speechless: "Huaying is an animated movie, can it be compared?"

For "Harry Potter and the Sorcerer's Stone", which is also deeply involved in the Shura field, most people choose to ignore it-not because they look down on Huaying, but because there is a whole dimension between animated movies and live-action movies.

It seems that the expectation of ranking fourth seems a bit low, but considering the difference in audience between live-action movies and animated movies, this ranking is normal. It can only be said that the audience of animated movies is indeed small, and it cannot be used as proof that the audience does not like Huaying. .In fact, on the contrary, the vast majority of animation fans are looking forward to the Harry Potter movie and said they will go to the cinema to support it.

The category of animation limits the ceiling of this movie, but similarly, as the only animated movie in the Lunar New Year file, "Harry Potter and the Philosopher's Stone" is estimated to be the least affected in this tragic schedule.

This kind of thought just flashed through the manager's mind, and he quickly put it behind him, and said instead: "Forget it, it's pointless to think about it now. Since the schedule has been confirmed, what's next?" We still have to think about how to promote it.”

Not only Song Huacai and his "Racing Storm".

In the next month, the publicity and news about the three movies were overwhelming, and they mercilessly occupied the Blue Star hot search list. Before the movies were released, the three movies showed the momentum of your singing and me coming on stage , all kinds of propaganda methods emerged one after another, and they were fierce. For a while, the entire film and television circle was quite turbulent.

At the same time, because it belongs to another dimension, three live-action film directors were expelled from the competition, and Huaying animation, which was not in the scope of attention at all, was calm.

It is said to be calm, but it is not always the case.

As previously analyzed by the same good people, the success or failure of "Harry Potter and the Sorcerer's Stone", even if it cannot determine the life and death of Huaying Animation, will have an overwhelming impact on Huaying Animation. The Harry Potter production team is always in a state of high pressure.

Needless to say, the newly joined special effects department, in order to achieve the magic effect required by Shepherd Star, many technicians almost scratched their heads. During this period, they vomited blood and modified it hundreds of times. It was common for them to work overtime until late at night.Even Shepherd Xing himself often struggles with certain shots for several days.

"Is there still time for me to go back to the production team of "Spirit of the Halberd Eater" next door?" Wen Feihang said sincerely.

"I swear, this is definitely the last time, there will be no next time!" Fang Lian rested his head on the table, his face full of lovelessness: "I really don't want to change it, never want to change it again, Amu, you If you're so stupid, I'm really going to break up with you!"

Shepherd Xing rubbed his temples, and said calmly: "I think the rendering of this scene can be further optimized, such as the attenuation of the light source..."

Fang Lian, who was lying on the table like a dead fish just a second ago, stood up instantly: "Got it." In fact, he did just complain verbally.

This high-pressure atmosphere continued until the end of "Harry Potter and the Sorcerer's Stone".

When Mu Suxing announced that the work of the production team had come to an end, everyone was a little relieved, but it was only "slightly". real peace of mind.

The wall clock on the wall unknowingly points to one o'clock in the morning.

After finishing the final editing work, Shepherd Xing let out a breath, leaned back, and leaned against the back of the chair behind him.While relaxing the posture, the brain is still running continuously.

Backing down is of course impossible. Now that the Lunar New Year schedule has been confirmed, the next thing he needs to consider is to choose a relatively most favorable and confirmed release date.

Among the three films, Clark Eddy's "Interstellar Conquest" has the highest box office. In the memory of Shepherd Star, the final box office of this big production is 20 billion. "Racing Storm" is slightly worse, with a box office of only 10 billion, while "Tomorrow", which currently ranks second in expected value, has encountered Waterloo, with a box office of less than 3 million, and even the cost has not been recovered.

Thinking of this, Mu Su Xing's eyes moved down the anticipation ranking published on the website, and finally settled on the seventh-ranked "Sound of the Rain".

This is a literary film, and its director is his old friend in the film and television industry, the director Ye Changlin who once wanted to invite him to be the leading actor in Bauhinia Town several times.

As a literary film, "Sound of the Rain" is naturally not as popular as commercial films such as "Interstellar Conquest" and "Racing Storm". In the Shura field, the one that finally climbs to the top of the Lunar New Year box office box office will be a literary film that did not even consider the box office before it was released.

Ye Changlin has never cared about the box office when making movies - his movies are basically aimed at awards.

However, it is such a movie whose director doesn't care about the box office, and investors don't care about whether it can get back the money. In this Lunar New Year file full of monsters, it became the champion with a box office of 25 billion.

It’s okay if it’s other themes, but unfortunately…

Shepherd Xing remembered the plot of "The Sound of Rain".

Ye Changlin's films basically have a certain degree of realism. This "Sound of Rain" centered on social animals (office workers) is the ultimate in the relationship between life and art-it precisely hits the The inner world of the audience vividly describes the feelings of office workers that cannot be expressed to others in the art form of movies.

This is a national level movie.

If there are any shortcomings in "The Sound of the Rain", it is that as a literary film, the overall tone and ending of "The Sound of the Rain" are realistic and sad. After watching the movie, some viewers were affected by it and continued to feel heavy for half a month. They are all considered few, and because of this, after watching "The Sound of the Rain", many people became resistant to the subsequent release of "Interstellar Conquest".

If they haven't watched "The Sound of Rain", they may still be able to enjoy "Interstellar Conquest" happily. ", it seems a bit exaggerated.

In other words, the appearance of "Sound of Rain" suppressed the box office of "Interstellar Conquest" and "Racing Storm" to a certain extent.

——And this is precisely the opportunity to draw shadows.

In a sense, "The Sound of the Rain" and "Harry Potter and the Philosopher's Stone" are almost two completely opposite movies.

The former focuses on the real society, and the plot is heavy but thought-provoking. What the latter shows is a magical world that is both realistic and fairy-tale-forget the depressing plot in the later period of Harry Potter. It can be regarded as a healing system.

As a literary film, there is no difference between watching the former in theaters and watching it privately on the Internet-even the audience prefers to watch and think alone at home rather than crying in the cinema.

But "Harry Potter and the Sorcerer's Stone" is different.

This is a CG animated movie.

If you don't watch it in a movie theater, the viewing effect of the movie will undoubtedly be greatly reduced. Of course, not all audiences may understand this-this can be used as a key word in the early promotion of Huahua.

Under such circumstances, the existence of "The Sound of the Rain" will not only not have a negative impact on Harry Potter's box office, but may even have a certain promotion effect.

When the audience is depressed because "Sound of the Rain" is too real, will they choose "Interstellar Conquest", which is also rooted in the real world, and the plot is more exaggerated than "Sound of the Rain", or will it focus on the "fairy-tale magic world" , What about the "Harry Potter and the Sorcerer's Stone" that takes the healing route?

A week later.

In order to make it easier for movie fans to choose, many movie magazines specially made a concise and clear summary of the upcoming Lunar New Year files——

Tomorrow, directed by Grote Hill, release date: February [-].

"Racing Storm", directed by Song Huacai, release date: February [-].

"Harry Potter and the Sorcerer's Stone", directed by Shepherd Star, release date: February [-]th.

"Star Conquest", directed by Clark Eddy, release date: February [-]th.

Mu Xingxue wiped his face, and couldn't help but said: "This date...why do I feel like we are like a poor little boy caught in the middle by big bosses?"

Mu Suxing thought for a while, but said: "Have you ever heard of an allegory?"

"what?"

His eyes fell on a release date of "The Sound of the Rain", which was ignored by everyone, Mu Suxing smiled and said: "When the snipe and the clam fight, the fisherman wins."