[US Entertainment] From web dramas to Oscars

Chapter 77

"! "caused an uproar in the advertising world.And this effect is slowly spreading.On showu, his click-through rate skyrocketed.Countless people go to Times Square every day, not for anything else, just to take a look at the advertisements played in that Times Square.

"! "Like a movie, it triggered a rush of reports from various media.

"Extraordinary ad!"

--"New York Times"

"! "It's an advertisement, but it's like an inspirational movie. From the foreshadowing, development, turning point, sex, typical characters, and fierce conflicts, it can be said that all the elements that fit the drama are presented in this film one by one.The opening scene has a strong sense of tragedy, and the deaf-mute little girl and the desolate old man are also representatives of tragedy.And the final scene uses a lot of imaginary and symbolic scenes: the prairie, the butterfly breaking out of the cocoon, the rising sun...all of which represent hope.In the last section where the heroine plays solo, the exaggerated ups and downs of her hair and music push this advertisement to the extreme.It does not have the hair flicking action in Procter & Gamble's traditional advertisements. A head of hair dances with the music, but it makes the hair seem to have life, and it also symbolizes the fight against fate.

"'!' made Chris!"

——"USA TODAY"

In fact, what surprised us most about the ad was how different the stars were.Chris’ level as a director is surprising. After watching the entire advertisement, the main color of the advertisement is light gray. During the period, a red shirt is used to express the arrogance of the supporting actress, and the green field expresses the heroine’s fantasy about life. In the end, the yellow butterfly broke out of the cocoon, and the dawn shone on the stage, all of which added variables to the originally gray life.The matching of colors can arouse the emotional resonance of the audience.In the subsequent editing, there are close-ups of various details, such as the violin that was broken and glued together, the poster of the concert, and the contrast between three different characters, one tender, one confused, and one jealous.It can be said that the director level of the entire advertisement can be regarded as a debut.Let me just say one thing, Chris, give up your acting career and go directing now.

"Advertising makes a brand! The symbol brought by "!"!"

—— "Entertainment Analysis"

Advertising has always been something that people dislike, but this time the advertisement is indeed an exception.There is no introduction to the brand throughout this ad, and people don't even know they are watching the ad after seeing it.Just the last hair flying and turning into a company logo.But it's just such a small sign, but people regard him as a symbol of inspiration.This represents that the symbol of Procter & Gamble's brand has been sublimated to a higher level.

"This is so crazy!" Scarlett, who took off her sunglasses, sat down on the sofa, and then looked at Fopper: "I don't think the media was so crazy when I was nominated for the Golden Globe Award. I really didn't expect me The peak of the first explosion of fame was actually because of an advertisement."

"This is the entertainment industry, isn't it?" Faced with this kind of thing, Fopper saw it very simply.Or the simple reason for watching it is because he already knew that this ad would become a classic.

"But what's bothering me now is that I don't even know if I should cut my hair off." Scarlett touched her hair, which was considered to be very long now, and said.

As Fopper said before, Scarlett herself feels that she is more sexy when she has short hair.But because of "! "The reason for this ad.People all over the world are fascinated by her long hair, and she is called a goddess.If she cut off her hair at this time, it would definitely affect her reputation.

It happens a lot, because audiences only remember who they remember the most about you, like Leonardo, who took a decade or so to get out of Jack's shadow.This is the reward he got for acting ugly and being gay in the movie.And now Scarlett's agent also feels quite tricky about this situation.Scarlett's image with short hair is definitely more attractive, but if she cuts her hair short now, the impact on her popularity is really unknown.

"I really haven't considered this point..." Hearing Scarlett say this, Fopper said helplessly: "But this is a sweet trouble for you. How many stars are eager to have such an opportunity."

"You say so, too."

"But when it comes to image changes, I do have one." Fopper thought of his long-delayed inability to secure an actress' movie, Perfume.There are so many female characters in the movie.And the acting skills required are quite high.Scarlett's acting skills have also been understood by Fopper after so many cooperations, and they definitely belong to the good category.

"What way?" Scarlett became interested.

"Is your current schedule rich?" Fopper asked Scarlett, and then searched his thoughts with her.After all, if you want to cover up a classic image, another classic image must appear, so that people can gradually remember you as a person, not a virtual character.

"You mean, the role of "Perfume" will be more classic?" Hearing what Fopper said, Scarlett was a little curious.Because what Fopper said was basically common sense.

An actor is fixed in a role, so the way he wants to go out is to play a role that is different from this role.There is no need to be more classic than this role, as long as it is widely accepted by the audience.And just this one thing will actually stump many actors.What is it like to be a well-known character?In summary, it has its own characteristics.And cinema is an unpredictable thing.Except for those adaptations that are guaranteed to be big hits.For other movie roles to reach such a level, actors must take risks to try.And if you fail once or twice...then under the huge pressure, returning to the field that you are also the most familiar to the audience is the only choice.After all, actors also have to eat.to be honest.If the fans are seriously lost due to unsuccessful image transformation, one's own financial situation will be hit.If this is the case, the gain outweighs the loss.After all, the purpose of your transformation is also to make progress in your career.

"It may not be very classic, but it is still possible to change your current situation." Fopper said: "The novel "Perfume" is very classic, I think you should have heard of it even if you haven't read it. "

"I've heard of it." Scarlett nodded.

"That's it." Spreading his hands: "It's like adapting Marvel's comics into movies. A movie based on a classic novel like "Perfume", although I can't guarantee the market on the American side. But I should It is guaranteed that Europe will definitely be a big hit. And the artistry of this movie is also very strong. Even if there is no real heroine in it, the uniqueness of each girl will not make people feel like a vase. Besides... "Vase Sighing: "Even if "!" is in the classics, it won't affect the extent to which you can have accidents even if you change your image."

"..." Scarlett looked at Fopper: "It seems that you have no confidence in your own works. I can tell you very clearly that it affects you to this extent." Scarlett also spread her hands : "This ad has now been regarded by Procter & Gamble as the focus of publicity. Especially because the ad is for them. They are very cooperative in promoting this ad. I believe that in a few days, "!" will be available all over the world Played."

"...that was my underestimation." Fopper had some idea of ​​how brainwashing an ad could be.Besides "! "It is indeed not an exaggeration to say that it is a small inspirational movie.Its impact is indeed high.Therefore, Scarlett, as the heroine of the advertisement, must have had a deep influence on people, especially the classic scene with flying blonde hair at the end, which is particularly fresh in people's memory: "But you have to believe that "Perfume" is as classic as it is."

"I still need to discuss this matter with my agent." Accepting a movie is not a trivial matter.And one thing a star can never do is willfulness.She herself is implicated in the interests of many people.Accepting the commercial this time was a willful act in itself.And because the shooting time is only a few days and the commercial script is good enough.So she can also treat it as a relaxing indulgence.But a movie, which involves her team's plan.

"No problem." Nodding, Fopper also understood that such a situation is normal.The situation like Fopper and Yuqing is the only one in Hollywood: "You go back and discuss it with your agent. But it's best not to discuss this matter for too long. "Perfume" needs to be rushed Last year and next year's Oscars, it must start in mid-May, that is, within this month."

"...It seems that you really have confidence in "Perfume"." Hearing Fopper bluntly explain that his film is heading for the Oscar.Scarlett was a little surprised for a while: "I'll give you an answer to this matter in the past few days."