Confession of Rebirth

The time point when the negative news of Dazhou Group broke out was on Saturday morning, which happened to be the time when the company's administrative department was resting and netizens were active in eating melons.Because it involves the sales department and the decoration company cooperating to cheat the owner's money, the majority of netizens have a special sense of substitution. When the public relations department noticed the direction of the public opinion, the public opinion had already fermented to those decorations that the decoration company and the sales department cut corners and shoddy. Materials, whether there will be excessive pollutants that endanger personal safety.

Some people even broke the news on the Internet, saying that many owners who bought houses in Dazhou Group have taken their elderly and children to the hospital for physical examination.

Some big Vs who often popularize decoration knowledge on the Internet have also come forward, giving examples of the harm that serious pollution of decoration materials will bring to the human body.Especially for the elderly, children, pregnant women and other people with weak physical fitness and immunity, it will even affect fetal developmental deformities in more serious cases.

The more serious the experts say, the higher the anger value of netizens.Spontaneously ran to the official Weibo of Dazhou Group to help the owners defend their rights.In just a few hours, more than [-] likes and comments were reposted, and many self-media even began to report this incident in order to attract attention.Dazhou Group is required to respond positively to netizens' doubts.

When things got to this point, the employees of the public relations department of the Dazhou Group who were still on vacation were called back to the company by a phone call, asking everyone to find a way to carry out crisis public relations immediately.

Because the crisis public relations of the previous "Dazhou Group Sales Department Junior Incident" has been regarded as a classic case by the advertising industry.In the beginning, the idea of ​​the public relations department was to follow the gourd and write a statement saying that the Dazhou Group would thoroughly investigate the matter.I hope that the owners and the majority of netizens will wait patiently.Then contact the owners who are defending their rights one by one, and promise to compensate the owners for the losses suffered after the investigation is clear.

But I didn't expect that netizens and owners would not buy it at all.It is also believed that the Dazhou Group's move is deliberately delaying time, and it has no sincerity to solve the problem at all.

The boycott, which was originally restrained, also directly escalated. Many owners and netizens even made conspiracy theories directly under the official Weibo of Dazhou Group.It is believed that the "sales manager cooperating with the interior and exterior of the decoration company to cheat decoration material fees" complained by the owner is probably not an isolated case, but a common behavior of the sales department of Dazhou Group.Otherwise, the Dazhou Group only needs to hold accountable the manager of the department that was complained about. Why do they delay in issuing a statement to fool netizens and owners?

As soon as this guess came out, it was immediately recognized by most netizens and owners.At the same time, everyone's perception of Dazhou Group is becoming more and more negative, and the impression of a big shop bullying customers is formed in this way.

Seeing that the public opinion on the Internet is becoming more and more unfavorable, Zhou's father and son and other shareholders of Dazhou Group are also anxious.You must know that now is the end of the year, and it is time for major companies to summarize their annual reports.At this juncture, the Dazhou Group has repeatedly appeared negative news. If it cannot be resolved in time, it will definitely affect the overall reputation of the Dazhou Group, affect the trust of the majority of owners in the Dazhou Group, and then affect the Dazhou Group. share price.

In case the stock price falls, the annual report figures of Dazhou Group will definitely not look good.Dazhou Group's project to operate a Hong Kong stock market listing is afraid that it will also be implicated.

The Zhou family's father and son are well aware that the Dazhou Group has spent a lot of money on marketing and land reserves in order to operate the Hong Kong stock market listing.The current funding gap has reached a level that will affect normal operations in the coming year.In other words, if Dazhou Group cannot complete the Hong Kong stock listing within the specified time, it will face the danger of breaking the capital chain.

"What is your public relations department doing? Such a simple matter, a freshman student can handle it, so many of you graduates from prestigious schools, can't you think of a way to solve it?" Chairman Zhou said in the group There was a tantrum at the meeting.Order the public relations department to do a good job in crisis public relations within twelve hours.

"If you can't do it, resign! Dazhou Group doesn't support idlers!"

Chairman Zhou's sonorous and powerful voice made things difficult for the employees of the Da Zhou Group's PR Department.The entire public relations department discussed behind closed doors for more than an hour, and finally the safest solution was to "directly apologize to the netizens and the owner, indicating that Cao Yan, the manager of the first sales department, has left. There is a complaint about the owner , Dazhou Group didn’t know about it. But after receiving complaints from owners, Dazhou Group will definitely investigate to the end and give owners and netizens an explanation.”

Unexpectedly, after this statement was issued, it directly ignited the anger of the owners and netizens.

"So it's true that the manager of the sales department of the Dazhou Group cooperated with the interior and exterior of the decoration company? Are your employees of the Dazhou Group really earning such unscrupulous money?"

"The manager who was complained about has already left? That is to say, the Dazhou Group has already known about it. Otherwise, how could a sales manager resign?"

"How can you prove that this is the only manager in the sales department of your Dazhou Group who did such a conscienceless thing? Don't the others follow suit and learn from it?"

"I bought the house in Dazhou Group back then. The decoration company was also introduced to us by the real estate consultant of the sales office! Now I wonder if my decoration was cheated by their partnership."

"How will your Dazhou Group explain to the owners? How do you know how many owners have been harmed by this wicked thing? What explanation can you give?"

"My wife was pregnant back then! We bought a new house and renovated it. Not long after we moved in, my wife had a miscarriage. Was it smoked by formaldehyde?"

"Our old man has a very strong body. Since he moved into the new house of the Dazhou Group, he has suffered from cerebral thrombosis within two years, is he also poisoned?"

"..."

For a time, the online discussion was heated.Not only in City A, but also real estate developed by Dazhou Group in other cities has also been suspected by the owners.The anger and doubts of the majority of owners and netizens swept in like a tide, which could not be suppressed at all.

The public relations department of the Dazhou Group did not expect to issue two statements in a row, which not only failed to solve the problem, but made the crisis worse.

"So you are really a bunch of trash!" Zhou Yueting couldn't believe it: "Not only can you not solve a problem that a freshman can solve, but you also made such a big mess?"

The manager of the public relations department stood in front of the president's desk in disgrace: "We didn't expect netizens to be so difficult. Obviously, Gu Chen did this when he was doing crisis public relations. Why do netizens buy his account and not ours? account!"

"What's the use of you talking about it now?" Zhou Yueting sneered: "I don't want to know why netizens don't buy it, I just want to ask if you can solve this matter!"

The manager of the public relations department looked embarrassed.The timing of this incident was too coincidental.In a hurry, they couldn't think of good crisis public relations at all.

"Forget it!" Zhou Yueting waved his hand and looked at Zhou Xiaoting who was beside him: "You have such a good relationship with Gu Chen, can you give him a call—"

"What face do I have to call Gu Chen?" Zhou Xiaoting said with a blank expression, "Last time Gu Chen helped our Da Zhou Group solve such a big trouble, how did you treat him?"

Zhou Yueting froze slightly.Some embarrassingly said: "Aren't we also doing it for your own good?"

Zhou Xiaoting didn't speak.

Zhou Yueting continued to persuade: "You also know how important it is for the development of Dazhou Group in the next few years to be listed on the Hong Kong stock market. You don't want me and my father's hard work to come to naught, do you?"

Zhou Xiaoting was shocked, but she still shook her head: "It's useless. It's impossible for Gu Chen to help us this time."

"Don't forget, Gu Chen is now Professor Xing's favorite student. Their Western School Zhengchou can't find a reason to persuade the Urban Construction Bureau to locate the new business district in the old city. Now that the Dazhou Group has an accident, Gu Chen will only Happy to see it happen?"

Hearing Zhou Xiaoting's words, Zhou Yueting suddenly had a flash of inspiration.Thoughtfully said: "Cao Yan and Li Yingwaihe of the decoration company cheated the owner of the decoration fee. Even if such a thing happened, it was a long time ago. Cao Yan has already resigned from Dazhou Group. Why is there such a sudden rumor on the Internet? Breaking news? How did the owners know about this, and why did they jump out to defend their rights at this time?"

Dazhou Group is eager to operate the Hong Kong stock market listing, and will participate in the economic seminar on Monday to vote for the location of the new business district.Such a big scandal broke out at this juncture, but the Western School successfully won a foreign businessman because of the essay competition.One ebb and flow, it is obvious who is the ultimate beneficiary.

Zhou Xiaoting frowned: "Are you suspecting that this matter is caused by the western faction?"

Zhou Yueting glanced at Zhou Xiaoting: "Gu Chen is also an intern at the sales office of Dazhou Tianxia, ​​right?"

In other words, it is very likely that Gu Chen learned about Cao Yan and Yingwai of the decoration company through some means during the internship process to cheat the owner of money.He also managed to obtain Cao Yan's client list.Tell the owner about this and let the owner come forward to defend his rights.It can not only damage the reputation of the Dazhou Group, but also help the Western faction solve a powerful competitor.

"No." Zhou Xiaoting heard her brother's analysis and subconsciously denied it: "Gu Chen wouldn't do that."

"Why not?" Zhou Yueting sneered: "You don't think that Gu Chen is a good stubble, do you?"

Zhou Xiaoting was silent.

Zhou Yueting called the secretary and asked the secretary to notify Liao Chunhua, the manager of the first sales department, to come to the group headquarters to report his duties.After thinking about it, he suddenly changed his words: "Prepare the car. I will go to the sales office of Dazhou Tianxia in person."

Zhou Xiaoting's heart tightened, and she blurted out, "Let me go."

Zhou Yueting frowned.Zhou Xiaoting said: "The economic seminar will be held again on Monday. Director Sun will directly finalize the site selection scope of the new business district at the seminar. Now that the Dazhou Group has such a big scandal, why don't you and Dad go to see Director Sun?" On the one hand, at least explain, and stabilize Director Sun?"

What Zhou Xiaoting said also makes sense.Zhou Yueting glanced at his sister, and said meaningfully: "I am very pleased that you can think so. Remember that you are the Zhou family, and protecting the interests of the Zhou family is what you should do."

Zhou Xiaoting was silent.

On the way from the group headquarters to the new real estate in Dazhou Tianxia, ​​Zhou Xiaoting wanted to call Gu Chen again and again, but finally gave up.After arriving at the sales office, Zhou Xiaoting went straight to the manager's office and asked Liao Chunhua, "Does Gu Chen know that Cao Yan and the decoration company cheated the owner's money together?"

Liao Chunhua's first reaction was of course to shirk.This matter is too big, and she doesn't want to get involved.If you are implicated, you may even lose your job: "I don't know about this. You also know that Manager Cao will definitely not let us know about this kind of private matter."

"You really don't know?" Zhou Xiaoting asked persistently, "Gu Chen doesn't know either?"

Liao Chunhua was silent for a moment, a little embarrassed: "I really don't know about this."

Zhou Xiaoting looked at Liao Chunhua fixedly.

Liao Chunhua felt a little guilty for no reason, his eyes wandered here and there, and he talked about him from left to right: "Even if they knew about this kind of thing, everyone wouldn't bring it up."

Zhou Xiaoting's expression was in a trance for a moment.

Liao Chunhua looked at Zhou Xiaoting's unconcealable sadness, thought for a while, and persuaded: "You don't suspect that Gu Chen made this incident on the Internet? Of course not. Gu Chen is a student, how can he be so big? the ability."

"Besides, if Cao Yan hadn't done that kind of thing, the owner wouldn't have defended his rights."

To be honest, Liao Chunhua looked down on Cao Yan.Obviously there is no shortage of money, but he wants to earn all kinds of dirty money, and he is not afraid of having a son without an asshole.

Zhou Xiaoting was silent for a moment, and asked, "Do the employees of the sales department participate in this kind of thing?"

"Then I don't know." Liao Chunhua shook his head.Unlike Cao Yan, the other employees haven't left yet!Of course Liao Chunhua would not betray his colleagues: "Anyway, I haven't done it."

Zhou Xiaoting asked again: "What else does Gu Chen know?"

This Liao Chunhua really didn't know.In fact, even now, Liao Chunhua doesn't believe that Gu Chen did it - he is a freshman student, and he risked offending the Dazhou Group to do such a thing, what is he trying to do!

Zhou Xiaoting thought for a while: "Has Gu Chen completed the resignation and handover procedures?"

Liao Chunhua said, "It's done in advance."

Zhou Xiaoting said, "Go to the financial office and ask the financial manager to come and see me."

Liao Chunhua nodded.Go to the financial office and inform the financial manager to come over.

Zhou Xiaoting asked: "When Gu Chen went through the resignation and handover procedures, was there anything unusual?"

Before the financial manager could speak, Zhou Xiaoting said again: "You think it through carefully. This matter is related to the credibility crisis of the entire Dazhou Group. Don't cover up and hide anything."

The financial manager's heart skipped a beat.After thinking about it, he finally couldn't bear the pressure of Zhou Xiaoting and the Dazhou Group, and said anxiously: "...it was when Gu Chen was handing over the accounts, because the finance department was too busy at the end of the year, so he did the accounts himself."

Zhou Xiaoting raised her voice involuntarily: "Has he read the account?"

The financial manager licked his lips nervously: "With my authority, it was done in my office. There were surveillance cameras watching it, and the employees in the financial department were also working overtime at that time. We all thought it was okay."

Zhou Xiaoting's heart sank: "Take me to your office."

"...Gu Chen cleared all browsing traces after handing over the account." The financial manager explained, "I can't see anything now."

Zhou Xiaoting was silent for a while: "Take me to the monitoring room."

Zhou Xiaoting entered the monitoring room with a blank expression, and called out the monitoring of the night when Gu Chen handed over the account.Watching Gu Chen buy supper for the staff in the financial office, chat with everyone, and enter the financial manager's office to make accounts.Because of the financial confidentiality involved, the financial manager's office is not monitored.Zhou Xiaoting could only stare at the closed door of the financial manager's office, guessing what Gu Chen was doing inside.

"Three hours, what can I do!" Zhou Xiaoting muttered to herself.Ask the financial manager: "If the group headquarters find out about this matter and want to pursue accountability, what responsibility will Gu Chen have?"

The financial manager's heart tightened: "We can only see Gu Chen entering the financial office. It cannot be inferred from this that Gu Chen leaked the group's business secrets and caused losses to the group."

The most important thing is that Gu Chen did the accounting only after obtaining the consent of the financial manager and the entire financial office.If you look into it seriously, the financial manager and other employees in the financial office are even more responsible than Gu Chen.Financial managers cannot get rid of at least one charge of ineffective supervision.

For some reason, Zhou Xiaoting suddenly felt relieved when she heard what the financial manager said.She took a complicated look at Gu Chen in the surveillance, and although she knew that she might have done too much, Zhou Xiaoting still deleted the surveillance.

"This matter, apart from me, should only the people in your financial office know about it?"

The financial manager hesitated for a moment, then nodded.

"If you don't want to cause trouble, don't mention this matter to others." Zhou Xiaoting pinched her brows wearily, stood up from the chair, her figure swayed a little.

The financial manager quickly supported Zhou Xiaoting: "Are you okay?"

"I'm fine." Zhou Xiaoting waved her hand and pushed the financial manager away.

When she came out of the sales office, Zhou Xiaoting called her brother: "I went to the sales office to ask about it. Almost the entire sales office knows about Cao Yan. He has never been strict in his work, relying on his relatives as the group Major shareholders have no sense of secrecy at all. Some employees in the sales department have followed suit, and it is likely that they will also behave in the same way."

"We can't pursue this matter any longer. I'm afraid that the carrots and mud will be brought out. The most urgent thing is to appease the owner as soon as possible."

Zhou Yueting listened to Zhou Xiaoting's report: "So this matter is indeed Gu Chen's trick?"

Zhou Xiaoting was silent.

Zhou Yueting sneered and said, "Look at what kind of person you like, the shot is hard enough."

"But he can only make a fuss about it." Zhou Yueting said: "He is not benevolent and we are not righteous. This time, no matter what kind of counterattack Dad and I make, it is this Gu Chen who will take the blame."

After speaking, Zhou Yueting hung up the phone.Looking at the most well-known public relations manager in the country in front of him: "Is there any way you can solve the current crisis of Dazhou Group, money is not a problem."

Hearing this, the PR manager smiled, stretched out his hand and pushed his glasses: "It's very easy to divert the attention of netizens, all you need is another scandal. Don't you already have a target candidate?"

"I want him to be ruined." Zhou Yueting said: "Not only that, but I also want the public to believe that the scandal that broke out in the Dazhou Group was deliberately slandered by Gu Chen and his mentor for the benefit of the Western faction."

"Isn't that the thinking of Gu Chen when he was doing crisis public relations for your company?" The public relations manager raised his eyebrows, and said with great admiration: "This is a classic case. Our public relations circle regards it as a standard."

"Use the spear of the son to attack the shield of the son." Zhou Yueting smiled slightly: "This kid asked for it."