Back to the Republic of China to open a department store

The advertising incident on Friday seems to have foreshadowed the direction of this inevitable "challenge".

As the opening ceremony of the Dragon Boat Festival is approaching, "Modern Department Store" has been chasing "Shimai Department Store" for a long time.

Within two weeks from that day, wherever "Shimai Department Store" advertised, "Modern Department Store" would definitely come the next day.

I didn't make much modification, just re-posted the content that Maiden had written the day before, marked a price that was almost "cut in half", and left his name of "Modern Department Store".

From "Shenbao", "News", "Times", and "Shenzhou Daily", known as the "Four Diamonds of the Newspaper Industry", to the famous pictorial magazines "Dianshizhai", "Liangyou", "Women", and even Lace tabloid.As long as it is the newspapers and magazines that Shimai often advertises, almost none of them are missed.

The Shanghainese, who love to watch the excitement, were stunned at first, wondering what the hell was going on.Later, we simply made a fuss about Yangzi—okay, let’s start a price war. The harder you fight, the cheaper we will get.

However, it cannot be said that there are no exceptions. For example, the "Children's Illustrated Magazine" run by Principal Gu's friend was not involved in this melee—due to poor management, the original monthly magazine was changed to a bimonthly magazine.The seasons have changed in two months, so what about Dragon Boat Festival advertisements!

"Many of these products are new European models that our firm has just introduced. We haven't even put them on the shelves ourselves. Where did they get them?"

In the office on the sixth floor of Shimai Department Store, the two Luo brothers were having a meeting with the senior managers and senior managers of Shimai and Commercial Bank.

What Luo Yunze was holding in his hand was the advertisement published by "Modern Department Store" in the past two weeks.

In this era, there is no advertising law, and there is no copyright law. Modern Department Store's methods are low, but Shimai has nothing to do.

But what they are most concerned about is—regardless of the existing products in the country, how did Modern Department Store get these imported goods at low prices?All in all, the [-]% off price is even cheaper than the purchase price in Europe.

How can it be?

"Our buyers are all old employees. They started serving Roche when they were in the firm. It is impossible for them to be bought."

Luo Yunze's secretary, Yin Wen, frowned and pulled his tie.

The first thing he thought of was whether their buyers in Europe would quote high prices and make profits on both sides.

"Even through the Bureau of the Ministry of Industry... No, even through the channel of that old fox Shatong, it is impossible to have such a low price. I checked through the road in the 'Jiangguan Customs', and apart from us, there is no second place in Shanghai. The two commercial firms imported these items, and the customs did not record them at all.”

Unless "Modern Department Store" is smuggled--that's crazy!Such a large department store is simply the top priority of customs work. How could they "seek their own death" before opening.

Luo Xiazhi's secretary Zheng Jiesen even carried out all the financial raids to take inventory of the inventory today. The inventory and reports in the warehouse are correct, and it will not be the warehouse guard who stole it himself.

"Could it be 'Modern Department Store' bluffing? They don't have the goods at all?"

asked a manager.

"Did you smash your own signboard just after opening? The Li family is not that stupid."

Luo Yunze sneered.

The office fell into silence, and a group of people continued to smoke cigarettes and cigars, and the entire office was surrounded by clouds and mist.

Luo Xiazhi walked to the bed, opened the blinds, and watched the bustling people on the road.

Although it hasn't opened yet, many people will wait and see in front of the modern department store surrounded by red cloth, and their faces are full of anticipation, expressing their desire for the upcoming opening ceremony.

In a world where there are no video games, no large-scale playgrounds, and no overwhelming cultural tourism products and film and television works, opening a new store, releasing a new drama or movie will excite the citizens who are eager for change.

"If we say that these latest imported products...Modern Department Store only has ten in stock...no, even three or five?"

Holding the window sill with his backhand, Luo Xiazhi asked everyone.

"what do you mean……"

Luo Yunze narrowed his eyes vigilantly.

"Jason, show me the latest list of VIP guests who ordered new products in advance."

"Okay sir."

Luo Xiazhi quickly walked back to the desk, and a group of managers also gathered around.

Shimai Department Store divides VIP customers into four levels: Silver, Gold, Platinum, and Black Gold.

The silver card and the gold card can be obtained by purchasing them for [-] and [-] oceans respectively. They are valid for one year and there is no preset threshold.

The Platinum Card and Black Gold Card are only for invited members. Only a few big families in Shanghai and surrounding cities, business tycoons, celebrities in film and television dramas, and even some important politicians will get this card that symbolizes this noble status.

The promise Luo Xiazhi made at the time was: Anyone who holds these two cards only needs to make a phone call, even if they only buy needles, thread, soy sauce and white vinegar, Shimai Department Store will deliver them within 72 hours, and there will be no charge other than the commodity price. Any additional prices will be kept strictly confidential.

Of course, so far, I have never encountered any extreme situation where a rich person is so full that a department store sends them a bottle of vinegar all the way.

Even if he is as boring as Liang Shaolong, he would not do this kind of thing—the most he can do is to call someone to send some pastries and snacks from Shanghai when he is hungry in Suzhou.

Platinum card and black gold card holders will receive the next month's new product catalog and order in advance at the end of the previous month, that is, before the social advertisement page is published.

"Master, there really is!"

Zheng Jiesen pointed to the VIP guest list and said.

"This one, this one, and these...all the new imports they ordered. This one ordered two sets of speakers, this one ordered one set. This one ordered the latest German vacuum cleaner, and this one ordered the same ..."

The identities of these VIPs have been strictly screened and reviewed.

Birthdays, birthplaces, marital status, children’s conditions, and social status are all clearly recorded—Luo Xiazhi can proudly say that some of the masters may not know how many concubines and children they have, but Shimai Department Store The VIP Management Department, but they understand it clearly - after all, birthday gifts must be given to VIPs.

And these VIPs who ordered the latest imported products in this issue, after being screened, all have a common characteristic-they themselves, or their wives/concubines, are all Cantonese, and there is even a famous Cantonese opera actress from Hong Kong!

"It is said that Cantonese and Fujianese are the most united, and it is true."

Rorschach sighed.

"Jason, ask Xiao Bailing to come up and ask her to make a phone call to confirm. Don't disturb the other employees."

After a while, Xiao Bailing came over. He was startled at first when he saw so many senior managers gathered in the office, but he immediately calmed down and walked to Luo Xiazhi's side.

"Eldest Young Master, Third Young Master, hello."

Today, Xiao Bailing is married and a wife. When she was managing the record counter, she got married with her current husband, a senior employee of a bank.This enlightened man doesn't mind Xiao Bailing's former "actress" status, and encourages her to continue working after marriage.

When the wedding was held at the end of last year, Luo Xiazhi even went to be a witness, and Xiao Bailing took his hand and cried all over his makeup.

Married from Shimai's staff dormitory, she has already regarded Luo Xiazhi and other colleagues as her "natal family".If Luo Xiazhi hadn't been taken in, if she hadn't gone to Shimai to become a saleswoman, how could she have such a good marriage with her background as an actor!

She is really grateful to Master Luo, and really wants to work at Shimai for the rest of her life.

"Okay, I'm sorry to bother Mrs. Jiang. Hahaha, okay, welcome, I'll be waiting for you."

Putting down the phone, Xiao Bailing stepped aside tactfully.

"Sure enough, as I imagined, the goods purchased in advance by these VIP customers are the source of the 'Modern Department Store'."

Since opening the department store, there have been many messy situations, but this is the first time that Rorschach feels so angry.

Just now, Xiao Bailing deliberately asked the wife of a wealthy Guangdong businessman if she was satisfied with the newly bought mahogany record player.

But according to the purchase records, the wife bought a cherry wood FM radio, not a peach wood record player at all, and there is no need to buy vinyl discs.

In other words - she didn't care what she bought at all, and the machine was not in her home at all.

This VIP program is an idea launched by Rorschach when the department store was first opened. Over the years, it has won a large amount of reserves and a good reputation for their department store.

Owning a Shimai VIP card is already a status symbol in Shanghai.Especially for those celebrities who have just made their mark in the entertainment industry, if they haven't received the VIP invitation letter from Shi Mai, they can't say that they have become popular.

The plan that he spent so much effort on is now often used by others as a means to hit his own business.

"With these tick-tock orders, almost every latest imported product, 'Modern Department Store' has accumulated 5 to 10 stocks - as long as it is in hand, it will be discounted on the opening day. Sold, 'Modern' isn't false advertising!"

Picking up the newspaper on the table, pointing to a line of small words on the advertisement page, Luo Xiazhi said coldly, "After all, it says here - the quantity of the product is limited, while stocks last."

"It's so despicable..."

"The brain is really active."

"Their purpose is not to make a profit, but to use these products as a 'gimmick' to attract customers who belong to our 'Shimai', and then hit us with the things we have finally imported."

"Yeah, even if you buy high and sell low, you'll only lose a few thousand yuan, and it won't affect them at all!"

Several managers raised their fists angrily.

Throwing the newspaper back on the desk, Luo Xiazhi rested his hand on his forehead in despair.

When he was studying business cases in his "last life", he had seen similar situations.

Large-scale supermarkets usually regularly deliver color pages of special discount information to the homes of nearby residents, and the prices of some products are obviously lower than common sense.

When these housewives take the coloring pages and rush to the supermarket according to the event date, they will find that these special products have long been sold out-their inventory may only be a dozen or even a few.The problem is that "it's all here", although I didn't grab super special products, but the prices of other products are not bad, so let's go shopping again...

So there are gimmicks, there is also a flow of people, and there is no deception involved. For the merchants, it is a promotional method that is beneficial but harmless.

"What a powerful brother from the Li family, this is giving us a 'dismissal'..."

Picking up the calendar on the table, Luo Xiazhi saw that there was almost a week left, which was the opening day of Modern.

"Xiao Xia, what's wrong? Is it a headache?"

Luo Yunze bent down, and lovingly touched his shoulder.

"Since they're trying to lure customers with low prices, let's do the same."

Luo Xiazhi raised his head and met Luo Yunze's eyes.

"Is it really a price war? That's the next best thing to do."

"A price war is a price war, but definitely not a 'bad thing'."

Picking up the inventory registration form on the side, Rorschach sneered.

"He likes to imitate our advertisements so much, I let him have nowhere to imitate. By the way..."

He tapped the cover of the report with his finger,

"By the way, clear our inventory."

The author has something to say: It’s started, the business war is about to break out hehehe

Starting tomorrow, I will start a four-day investigation trip to Shanghai Bund Department Store.

Four groups of people asked me to visit the new east section of Nanjing Road Pedestrian Street at the same time during the National Day, that is to say, I have to walk four times on the same road within seven days. . .No matter how much I love Nanjing Road, it is not the way I love it. . .But don’t worry, as long as I have the opportunity to sit down, I will hurry up and code words, and the daily updates will continue

Preview tomorrow's plot: "One Yuan Lucky Bag".

感谢在2020-09-3015:10:53~2020-10-0117:05:24期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angels of irrigation nutrient solution: 12 bottles of Yu Yi; 5 bottles of nuka;

Thank you very much for your support, I will continue to work hard!