Back to the Republic of China to open a department store

following year

The first issue of the first issue of "Children's Illustrated Magazine" September 191X

This newspaper is sponsored and issued by Time Mall Global Department Store, once a month, welcome to subscribe

"a happy day"

Author: Xingyeli Zhang Jin is ten years old

Today is the happiest day of my life, because today my father and mother took me to the newly opened "Shimai Global Department Store" to attend their opening ceremony.

Since last year, my mother has been talking with Aunt Bai next door, Ms. Fang, that she must visit the department store when it opens.

On the first Sunday in September, my mother got up very early this morning, wearing a newly made embroidered cheongsam, looking very beautiful.She went to the "Da Meihua" barbershop with Ms. Fang yesterday to have her hair permed.Dad praised Mom's new hairstyle like a beautiful black peony.

My father and I also put on suits. My father said that there is a restaurant upstairs in the Shimai department store. Our family will have lunch in the department store at noon. I am so happy.

Our family came to the main road in a rickshaw. When we arrived, the roadside was full of rickshaws and cars, and the cars were also full of people. They, like us, came to see the opening of the department store.

Because there were too many people, the car couldn't drive in, so we got out of the car early.Dad asked me to sit on their shoulders, and when I looked up, I saw the "tall into the sky" department store building.

This is a seven-story building, which stands out from the surrounding buildings with only two or three floors.There are many decorations on the white building that I can't understand. My father told me that this is a foreign little angel, that is a foreign goddess, and a foreign sun god.

When school starts tomorrow, I will tell my deskmate Xiaofang that foreign gods are all naked and live upstairs in the department store.

At the top of the building is a clock tower with golden characters "Shimai Department Store" on it.All the windows of the whole building were hung with colored flags, floating in mid-air, it was very lively.At this time, an uncle I didn't know sent me a small colored flag with the word "Shimai" on it. I thanked him very politely, and then stuck the flag on my father's head.

When we came to the door of the department store, many people had already gathered here.I saw many children sitting on Dad's shoulders like me, and the adults and children were very happy.

Then many uncles walked onto the stage set up at the door and said a long word.There are also foreigners who go up to talk, chirping, chirping, chirping.My mother asked me if I could understand what foreigners said. I said to my mother that I was only in the third grade and had just learned "hello" and "byebye".

Oh, I feel sleepy after hearing that, because I was so excited last night that I fell asleep very late.At this moment, the sound of huge firecrackers woke me up, and many beautiful little lions jumped onto the stage, with drums and gongs beating one after another.This is really more "noisy" than the Chinese New Year!

The little lion left the stage with vegetables in his mouth. I was a little disappointed.Unexpectedly, a group of uncles and aunts who sang operas came again. My father and mother's hands were flushed, saying that they are all "famous actors" who are rarely seen on weekdays. It would cost a lot of money to listen to their operas. I did not expect today Stand here and listen for free.

My father and mother were fascinated by it. I couldn't understand the opera, so I felt like counting the flags on the back of the generals on the stage, and then asked my father if he could also buy me two long feathers on their heads. White phase white phase.

After listening to the play, I thought I could go into the department store, but suddenly a dozen beautiful aunts appeared on the stage and started dancing.Their clothes are ridiculous, the skirts are very short, the backs are hollowed out, and the heels of the high heels they wear are longer than nails.Dad and the unknown uncles standing beside him danced and whistled excitedly, and were stepped on by his mother.

When I finally entered the first floor of the department store, I was stunned.I have never seen such a beautiful store, it is like a palace inside!

My parents and I looked at the goods piled up like hills with our mouths wide open, as well as the large counter made of glass filled with goods.I bet mom's eyes are glowing.

Dad took me off his shoulders, took me by the hand and started shopping.There are too many people in the store, I can only see the adult's ass and legs.Mom said she was going to buy cosmetics, and Dad said she wanted to see German cameras and lighters.

Unknowingly, I got separated from them... When I was crying very sad, a beautiful young lady came, she gave me a colorful lollipop, and took me to a place full of children. place.

I looked at this place full of slides, colorful balls, wooden horses, dolls, and tanks. I thought this was the paradise my father told me about.

There are already several brothers and sisters here, and when they saw me coming, they invited me to play together.

I heard my name on the radio in the store, and asked my father and mother to come to the "Children's Paradise" to find me. To be honest, I don't really want them to find me. Playing here is more interesting than shopping with my parents. La!

Later, my parents still came to find me, because it was lunch time and we were going to the restaurant on the fifth floor for dinner.

My father said mysteriously that he would take me to play with a "big toy", and then took me to the front of a staircase that could move by itself.

This staircase is simply amazing. As long as people stand on it, they don't have to walk, and the stairs will send you up!I got to the second floor and told my dad that I would go down and play again.Dad said that because there are too many people who want to take the escalator, they have to spend money to buy tickets. He bought three tickets from the first floor to the fifth floor hotel, and we can take four more rides!

Dear dad, when I have money, I will treat you to take the escalator every day!

After entering the restaurant, my mother and father put a dozen colorful bags in their hands and put them on the sofa, saying that they would buy me new clothes, hats and toys after dinner.Mom saw from the glass window of the hotel that there was actually a hairdressing shop in the shopping mall. There were many beautiful aunts coming in and out. Their hair was more beautiful and gimmick than her "Black Peony" today. Came here to get my hair done.

By the time I got out of the department store, it was already dark.My father was standing by the side of the road with my back on his back, waiting for the rickshaw. The door of the department store was full of customers who had spent the day like us.

To be honest, I don't really want to go home.

Suddenly I heard a "boom", which startled me.I looked up and saw countless beautiful fireworks "cracking" in the night sky, red, white, yellow, purple, and green, illuminating the entire night sky.The people waiting for the bus on the side of the street raised their heads and kept applauding. I was so excited that I almost fell off my father's back.

The fireworks show was over, and the rickshaws were coming, but I still raised my head and refused to leave.My mother comforted me and said that our family would come to play again next Sunday, so I nodded and agreed to go home.

At this moment, the words "Shimai Department Store" on the big clock on the top floor suddenly shone with golden light, appearing and disappearing like stars.Then the whole building also emitted light. It turned out that the corners of the outer wall of the building were filled with small light bulbs, illuminating the whole department store as brightly as a palace!

What a delightful place department stores are!

Ah, what a happy day, I hope every Sunday in the future will be so happy!

good news!From now until the end of October, with the cut corner of this magazine, you can go to Shanghai Dama Road Shimai Global Department Store to ride the escalator for free and receive a colorful lollipop. The number is limited and first come first served.

Special thanks to Mr. Luo Xiazhi, General Manager and Managing Director of Shimai Global Department Store for his generous donation

Shimai Department Store reserves the right to interpret local activities

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"Xiao Xia, congratulations, you succeeded!"

Holding Luo Xiazhi in his arms, Luo Yunze said excitedly.

Finally, the day's business is over, and "Shimai Global Department Store", which has been open for a full week so far, ushered in its internal celebration banquet.

Shareholders and employees gathered in the Cantonese restaurant on the fifth floor to celebrate the great achievements of this week.

"3 yuan, our average turnover this week is 3 yuan a day! My God, this is unbelievable!"

The chief financial officer of the department store, who was the chief accountant of Roche Trading, shed tears of emotion.

If one year ago, he still had a lot of dissatisfaction and doubts about the mortgage of the shares of Luo's Commercial Bank to build the department store of the third young master of the Luo family, now all worries have been thrown out of the sky.

The annual rent of 20 yuan is not worth mentioning in front of the daily sales of 3 yuan!Not only that, but the amount of profit is astonishing. I thought that after adopting the "one-size-fits-all price" policy insisted by Luo Sanshao, the profit would decline, but the result was just the opposite. Under the premise of the fixed profit, the number of transactions has been greatly increased. !

On the first day of opening, there were still people trying to bargain, but after the end of the week of operation, this situation is basically no longer the case - the huge discount of [-]% off the entire opening and the "no second price" plastered everywhere in the store The stickers made them shut up obediently.Of course, there were still a few stubborn diehards, and the little bastards who seemed to be here to make trouble. After seeing the patrols specially sent by the central police station to stand guard, they obediently lined up to check out.

"I dare say that for the entire month, all the newspapers and magazines in Shanghai have headlines on the front pages of our Shimai Department Store, as well as advertisements! Not only Shanghai, Suzhou, Nanjing, but also Beiping—soon, People all over China will know about our department store! Genius! Xiao Xia, you are really a business genius!"

Luo Yunze held the wine glass in one hand, and hugged Luo Xiazhi, who was about to burst into laughter with the other. The two walked slowly to the balcony of the hotel, looking at the crowd who were still reluctant to leave after the department store closed.

The shops on the main road would have closed at about five or six in the afternoon. "Night Shanghai" originally belonged to pubs, bars, restaurants, dance halls, bookstores, theaters, and theaters.However, Shimai Department Store broke the routine and only closed at 08:30 in the evening, which greatly stimulated the surrounding shops, and they also delayed the closing time one after another to grab the flow of people brought by the department store.

"To be honest, I also had concerns when you had to spend 20 yuan to import escalators from the United States at the beginning... But that day, I saw a dozen or so beautiful girls wearing uniform cheongsams. When we made our debut and the whole store burst into admiration, I knew we had succeeded!"

Recalling the grand occasion of the opening day, Luo Xiazhi also took a sip of wine excitedly.

Speaking of which, these salesgirls are all actors from the "Xiantao Class".After the troupe leader Bai Naixian left, the troupe could no longer perform plays for a short period of time, so Luo Xiazhi arranged these girls who had nowhere to go to department stores. After more than half a year of training, they became the first batch of female salespersons.

You must know that this is the first time for a woman to be a salesperson. When he first proposed such a proposal, some elderly shareholders in the company still had some doubts, thinking that it was indecent for a woman to do business in public.

But Luo Xiazhi insisted that there are female nurses in foreigners' hospitals now who give injections and medicines, why can't there be a few salesgirls standing in the store?What's more, the customers at the cosmetics and women's clothing counters are all women. If you stand there with two old men, the customers are not comfortable!

The shareholders were convinced by what they said, so they had no choice but to shut up.

These girls were already beautiful and well-figured, and they had experienced in the theater, and they were loved by customers as soon as they appeared.Even the turnover of the cosmetics, women's clothing, children's clothing, and children's playground counters where they are located is much higher than that of the counters served by male salespersons.

The employees found the two brothers standing on the balcony hiding from the quiet, and rushed up to them to drink.Luo Xiazhi drank one cup after another, feeling dizzy and happy, and kept laughing throughout the night.

It worked!

The first step towards the king of the department store, a success!

The author has something to say: After so much preparation, our big department store has finally opened! !

The theater building was also sold to Principal Gu's friend to run a children's illustrated magazine, hehehe.

By the way, Fuzhou Road is really a good place. When I was in college, I really liked to buy books (e-commerce was not yet developed at that time)

There are many professional bookstores on Fuzhou Road, which are especially friendly to medical and engineering students.Of course, it is also a paradise for liberal arts students, and many bookstores are weighed by the catty.In the 90s, you could buy Japanese and Korean star chasing magazines in foreign language bookstores. It’s incredible!

Friends who come to Shanghai, after visiting Nanjing Road, walk back, the street of Raffles City is Fuzhou Road.