Reborn to create a virtual world

Since the morning of this day, the customer service phone of Luobei.com has been busy.

Or to be more precise, in fact, since the afternoon of the previous day, there have been some sporadic calls with the same content to the customer service department of Luobei.com.But it really started to become so dense and frequent that people can't handle it, it started this morning.

These calls are all to complain about a series of fashion imitation stores in Xingze, because the original promotion was made by Xingze Gaoding's original studio, and the price is almost the same as that of Gaoding, so a large number of potential customers who failed to buy clothes from the official Flowed to Robert.

This also led to the limited edition strategy deliberately set by the future platform to exist in name only.Because at the level of haute couture, the design itself is no longer the key point, and the tailor's ability is the real key.

Xingze's tailor-made strategy made it impossible for some reselling shops on Luobei.com to stock up and resell, but the higher-level shops found opportunities from it.After the event of Xingze ended, some established stores seized the opportunity of the event on the future platform to catch up with the popular heel.Thousands of pieces of manual customization, the profit is actually very considerable.This kind of store is not like the kind of small shop that is only for reselling, and its financial resources and background cannot be underestimated.

Popularity and haute couture have always been irrelevant. The former jumps at the tip of time, while the latter freezes at the deepest point of time.Xingze's current high-end order is not a fusion of the two in essence, but actually just walks out of the third way at its own pace.

This way is the virtual addition.

COSPLAY has always been a high-priced, but not high-end clothing type in recent years.Ordinary COS clothing has cheap materials and rough income, but the price is high, which essentially belongs to a rather deformed internal market.

This series of clothing produced by Xingze still belongs to the scope of COS, but as a whole, the design of COS clothing is more practical.At the same time, Xingzhe also has a clear goal, trying to make the virtual clothes in the game into beautiful clothes that can be worn every day.

It is open to the public, with excellent design, solid materials and exquisite workmanship, and the price itself matches the quality of the clothes, not blindly high.

In this case, the consumption desire caused by the love of the avatar in the game will eventually be transformed into the recognition of the design and quality of the clothing itself over time.

In addition to the high-end products officially launched by Xingze, the quality of the garments launched by Liang Yuehua is also quite decent.Because it is ready-to-wear, the production process is still somewhat different from high-order, but Liang Yuehua also tries to achieve the best quality that ordinary ready-to-wear can achieve at the current price.

In addition to Liang Yuehua, several clothing companies that entered the future platform at the same time have also passed the corresponding product quality inspection.Xingze has inspected and inspected all the clothing on the future platform to ensure three basic conditions: first, the quality of the clothing is qualified, second, the materials and components are not fake, and third, the company itself has the corresponding venue and qualifications ensure.

In this case, the future platform uses avatars as a promotion method, but in fact it has carried out an all-round development plan.

And this kind of planning completely disrupted the rhythm of some related stores on Luobei.com.

Some time ago, several high-end stores on Luobei.com took advantage of the upsurge of activities set off by Xingze to purchase very conspicuous advertising spaces on the homepage of the official website, and obtained a large number of orders through this.The quantity of this batch of orders is even greater than the quantity of all orders during the period since they settled in Luobei.com.

And compared to Lin Shu's own deliberately suppressed pricing, these shops are far easier to deal with.The dress that was originally priced at [-], but they added some embellishments such as small pearls and crystals, they dared to sell it for [-].It just so happened that there were so few local tyrants who got their hands on it.

This situation immediately opened the door to a new world for the store owners, and they felt that they had found a way to get rich.

——All this until Xingze launched the avatar of platform characters.

The launch of the virtual image of the future platform is tantamount to a review of genuine consumers. The local tyrant logo is shining, proving the player's financial resources. It feels like people are taking too much money.

With one purchase, you get beautiful and affordable clothes, as well as avatar gifts, and a shining local tyrant logo, who would think it’s not worth it?

But relatively, the weight of genuine transactions has also led to embarrassing status of pirated and imitated products.The quality of the two has not yet shown the advantages and disadvantages, but a gap-like gap has already appeared in terms of marketing methods.

After Xingzhe launched the avatar, the customer service of the store first received a lot of inquiries about the avatar gift and the genuine logo.How did the store know that the Xingze official had such a follow-up method, so he was caught off guard.

It's not that the store didn't investigate the specific situation of the virtual characters launched by Xingzhe, and even wanted to obtain some activation codes through some channels to appease customers.But Lin Shu didn't give them such an opportunity at all. The props on the platform were given directly according to the purchase list, and there was no activation code setting.In this case, even if you want to make up for it for a while, it is not easy.

But the buyer's question is already in sight.

Stores and officials can always argue with people in Xingze, but buyers are their most direct consumers.They have no way of perfunctory users in the way of perfunctory Xingzhe.

This time, the income that Robert earned from the future platform is really not small, which is why they have been deliberately dragging Xingzhe's complaints and refusing to deal with them.

The domestic industry rules are a matter of wrangling, and whoever has a harder fist (attitude and influence) often has a higher winning rate.It's not that the law doesn't work at all, but this kind of business competition wants to be won by the law...that's a pipe dream.

But there are also good points.According to Uncle Liang, in the early years, such industries still had to rely on officials, and a little official influence was stronger than anything else.Many departments don't do it directly, and killing people with soft knives hurts more than anything else.It is no longer possible now. Since the last batch of leaders were replaced, the bureaucracy has been completely wiped out.

It won't work if we don't clean it up, because the state can't afford the money.When developing the economy, the energy from above should not be spent on discipline, and the money should not be held too tightly. Everything must be balanced, so the discipline should be lenient.But after a long time, some people's appetites have been stimulated. Ordinary chicken, duck and fish can't feed them anymore. They have to eat human blood and even dragon blood to be satisfied.

At this time, economic development must first stop, and the blood-sucking maggots on the body must be caught and squeezed to death before the country can continue.

This pinch scared many people.Those who were pinched to death were naturally unable to speak, and those who survived by chance also began to tremble, not daring to stretch out their hands in the short term.

Lin Shu didn't think there was any pity in this aspect.The Liang family is considered powerful, but not abusing power is his grandfather's principle of conduct, and this principle has also been passed on to his uncle. In recent years, many of his grandfather and uncle's colleagues have collapsed. Reasons to stand still.

If Lin Shu and Liang Yuehua were bullied and made things difficult, Uncle Liang might come forward to help, but asking them to bully others is absolutely impossible.

On the contrary, Lin Shu appreciates such a principle—although he still thinks Grandpa is an autocratic and domineering old antique.It was this old man who encouraged his grandfather to cheat him and Ju Mingfeng back then, and the methods he used were worse and more disgusting than the other.

Lin Shu felt a headache when he thought about his relationship with Ju Mingfeng and the morality and brains of the Liang family, so it's better not to think about it for now.In this life, it is estimated that there will be many years of arguing with the other end, and I don't know what Liang Yuehua will think or do, it will be troublesome.

In any case, apart from official means, although the current legal system is not perfect in terms of patent rights, it is somewhat influential.When Xingze's court summons was sent to Luo Bei, Luo Bei would definitely take corresponding actions, either removing the relevant products from the shelves, or dealing with the relevant stores.

This is also the reason why they have been arguing with Xingzhe all the time - dealing with the store?That is not a small shop where private individuals resell some small things. It is a business that has a real physical store and contributes a lot of advertising fees to the government every year.However, the disposal of off-shelf products will definitely happen in the end. Anyway, this kind of disposal is not harmful to them.Moreover, the popularity of clothing styles has its time limit, and it is almost enough for the store to make enough money before it is removed from the shelves.

How could Lin Shu not know the key to this?

He asked Yu Cindy: "How is the data recorded?"

Yu Xindi said: "So far, there are seven companies that do the same advanced customization, and three of them have official recommended advertisements. The price is about 1100-43000. It is said that they are all real South Sea pearls, and that is the main cost. Except for this one, other merchants also have certain details on the specific clothing, but basically they are 95% in line with our design % similarity, and five of them even completely use our official model advertisement pictures.”

"As of 173 o'clock this morning, the total transaction volume of these seven companies during this period is [-]." Yu Cindy looked at the data form and said, "We have been taking screenshots of the transaction volume changes in the past few days and regularly conduct legal Notarization. Xiao Shao ran out of friendship with the relevant departments, so there should be no problem with the evidence in this regard."

"There are a total of 200 imitation stores in the price range of 1100-29, and some of them upload their own photos and directly use our official pictures. The transaction volume of this part is even larger, with more than 300 pieces , the revenue and profit are definitely not small. And many clothes are of poor quality, and it is even harder to say how much water there is between the cost and the price.”

Lin Shu nodded, and said: "The data and evidence in this area will continue to be collected during this period, but the parts that have been notarized so far, you should sort them out first and hand them over to Lawyer Wang, they may be used soon superior."

But after Luobei.com's customer service was bombarded by players, Xingze did not sue immediately.This morning, when the manager of Luobei.com knew the situation, he frowned and asked his deputy rather displeasedly: "What about Xingzhe? What's the reaction? Didn't the customer service over there receive relevant complaints?"

In the end, seeing that the other party was embarrassed, he said: "The meaning of Xingze is to let all the users who have already bought the same imitation products come to us to return the products, and the reasons for returning the products are all fake products... Manager, Gao The ordered goods were originally non-refundable, because they were all tailor-made - the store also refused to return the ready-made clothes. Xingze had such a measure. If this batch of ready-made clothes were returned, they might be completely sold in the future. Not going out, so the reaction from the store is quite strong.”

"And..." He hesitated.

"And?" The person in charge raised his head and looked at him sharply.

"The customer service of the future platform is now collecting user information in an official capacity, including their consumption information and records in our Robe. They promise to users that it is necessary to unite and file a claim on behalf of users."