Reborn to create a virtual world

Zheng Fangcheng said: "Actually, I have heard people say that there are actually a group of old stores here in the west of the lake that used to specialize in customization, but now they are a bit tepid. It turns out that when the economy was the best, these points were ignored. It is in full swing, and more than a dozen high-end handmade cheongsams can always be sold every month. Now the overall economic situation is declining, and the triangular debt crisis emerges endlessly. They all shrank a bit. Handmade cheongsam itself is not a necessity, nor is it something that everyone can appreciate. With such a shrinking market, many shops are almost unable to open, and only a few well-known ones can still operate normally. "

"Actually, I think that according to your request, Mr. Lin, we can find a few shops like this, contract them out, sign a contract with the shop owners, and let them make clothes according to our styles, and we will be responsible for the sales...but if that's the case In China, the cost is relatively high, and the pricing will definitely not be friendly at that time.”

Lin Shu said: "The price I prepared is about [-] to [-], and I think this price is affordable by some players. Nowadays, many online games cost tens of thousands of yuan for a cheat book, and several thousand for a figure. A set of settings plus a virtual prop for five or six hundred... I don’t see that it can’t be sold. Instead of producing such peripherals, we might as well produce this kind of high-end clothing, at least it can be worn.”

This is really a practical approach.

Then Lin Shu said: "How should I put it... Generally speaking, many companies only regard peripherals as a way to increase revenue, but in fact peripherals are, in a sense, a secondary promotion of products. Many peripherals do A well-run enterprise is someone who will be attracted by the surroundings to appreciate or buy the original work.”

"Many foreign film and television game companies can do this, but the domestic ones are much worse. I think the main reason is piracy and shoddy manufacturing. So we try to make a few classic peripherals this time, and the quantity does not need to be too much. , but no matter which one must be good enough to attract attention and stir up popularity."

Zheng Fangcheng said: "If this is the case, then I will ask people to try to find a few cheongsam and Tang suit custom shops to find out the situation first."

After that, Zheng Fangguo collected a lot of information about similar tailor shops, and then consulted them one by one.Finally, after he selected a few, he took the photo catalog of the other party and showed it to Du Sitong and Lin Shu together.

These companies all make cheongsam Tang suits with hand embroidery, as well as bridal dresses. The styles are different, but the craftsmanship is very exquisite.

In fact, there is not much embroidery on a piece of clothing, but it looks very beautiful, and the light texture is very different from ordinary cheap clothing imitating embroidery.If you have to say that there is something that is not so popular, it is that these clothes are relatively old-fashioned and heavy in style.

The color is also mostly dark.In fact, for the clothing style of cheongsam, it is true that darker or brighter colors are more restrained and show style.

There are a few light-colored cheongsams in the map, and the effect of wearing them on the model is definitely not as good as the dark ones.Although the models are good-looking and their clothes are pretty, but that is the feeling of looking alone.If you compare it with others, you can feel the difference.

Du Sitong thought for a while looking at the picture, and then sensed the problem.

After she flipped through the catalog, she said to Lin Shu: "Although it is very beautiful, but the color is too heavy, this kind of cheongsam can't be overwhelmed by ordinary people. Not to mention that cheongsam is also suitable for the figure. Our design should be more casual. It’s more open, and I think the ready-to-wear will be more like little dresses and fashion, for young men and women.”

Lin Shu said: "We can boldly use various modern or western elements in the design, such as lantern sleeves, pleated skirts, lotus leaf sleeves, tutu skirts, etc., but we must pay attention to three points in style, one is Highlight the elements of antiquity, such as using more embroidery, buttons, tassels and other decorations; second, the clothes must look beautiful and stunning, comfortable and casual to wear, not only can enter the banquet, but also roll up the sleeves to play in the arena; the third is quality It’s good, if you can tell at a glance that your clothes are expensive, at least it’s worthy of the price tag...you can’t let players think that we are making money by relying on inferior peripherals.”

These three requirements are difficult to say, but they are not difficult. Lin Shu is prepared to spend money, so it is impossible not to meet this requirement.

Zheng Fangcheng said: "There is another problem. These companies originally made Tang suits and cheongsams. They are not good at Hanfu, let alone a lot of modern fashion design elements have been added to our designs. It needs to be researched and studied... Although they are all old tailors, after all, they have not been exposed to some techniques, so they may not be able to do well."

Lin Shu said: "That doesn't matter. Although it is a high-end handmade order in name, we don't need to let the master master personally handle every stitch and thread. When necessary, we can arrange others to do it, and we can even hire a few directly. Tailors who make western clothes, cooperate with them to make ready-made clothes." Then he paused and said, "Although it is advanced customization, but according to the usual peripheral production of several peers in the industry, even if we do limited customization, I am ready to order the limit of each style. It is more than three digits, so even if we don’t go through the factory, we need to sign a few more stores, otherwise it will be absolutely difficult to complete.”

"That's my plan. At the beginning of each outfit in the game, we will release a limited edition real-life outfit. Players only need to upload their personal body data and pay a deposit, and we can tailor this outfit for him. At the same time, add a corresponding physical logo to the character fashion in the game, such as ornaments, exclusive detail decorations and the like.”

It sounds very good, but Zheng Fangcheng thought about it and said: "It sounds very good, but there is no way to guarantee the order quantity at that time?"

In fact, Lin Shu is somewhat confident, because this kind of high-end clothing will become very popular in a few years.But after hearing what Zheng Fangcheng said, he also considered the time difference and the maturity of the market, and then said: "Anyway, it needs to be tailor-made, and we can set it as a pre-order. Now let's make preliminary preparations and wait for the game to come out. Let’s open up a small amount to test the water first, and decide whether to continue according to the situation.”

"It's still early for the game to come out, isn't it too early for us to start preparations?"

Lin Shu shook his head and said, "It doesn't matter. You can make a few sets of sample clothes first, and you don't have to sell them. Several designs that have been released so far are very popular on the Internet. We make clothes and invite models to speculate." To stir up the atmosphere, it is also possible to do publicity in advance.”

Du Sitong said with a smile: "Not only the players are looking forward to it, but many people in the company also want to see the finished product. Do it, anyway, it's just a sample and it doesn't cost much, even if it's put in the company's exhibition cabinet after the publicity is over. , maybe it will become a priceless treasure in ten or twenty years.”

The priceless treasure was too exaggerated, but Du Sitong's expected radio waves were received by several people.Zheng Fangcheng was very loyal to her. Although he didn't usually have any sweet words, he would seriously consider Du Sitong's opinion, so when Du Sitong spoke, Zheng Fangcheng stopped insisting.

Afterwards, Zheng Fangcheng asked a few more shops about the specific design. Men's clothing was nothing more than a combination of Chinese and Western designs, which was a bit complicated, so several masters expressed that they needed to do more research.As a result, only one of the female masters surnamed Han responded the fastest and most neatly, saying that it was [-]% sure that it could be done, but there might be some deviations in the details.

Zheng Fangcheng asked her to try to make a sample first.

But Master Han said: "For these four sets of clothes, men's clothes are fine, but women's clothes are more complicated in design, and if you want to follow your statement, the embroidery on them should be hand-embroidered, so I will make at least four sets of clothes." Five days, still without doing anything else. I don’t have much work on hand right now, so it’s not that I can’t do it, but if you want to see samples, it’s best to choose a set first. Come and take a look when I’m done. , if there is no problem, I will continue with the rest."

Zheng Fangcheng nodded, and chose the white silk pleated skirt with tulle jacket.This skirt is a cute suspender jacket with a tulle jacket, and a pleated skirt on the lower body, but it is decorated with silver thread embroidery and light gray auxiliary colors, and is hung with tassels and buckles. It looks very Tang suit style.

The long sleeves of the tulle jacket are wide-mouthed and big sleeves that only reach below the elbows. The whole set of clothes looks both classic and modern, which fits the background setting of the game.In this case, the amount of embroidery is not very large, mainly on the cuffs, skirt and suspenders.On the contrary, it is more troublesome to connect the cuties with flower-shaped buckles. The shape of the buckle is peony-shaped, but it is not the peony knot that you usually see. Han Jing really has to think about how to show that effect. .

Then Han Jing was not afraid of difficulties because of the difficulty in doing business recently, and her family was short of money, so it was rare to have such a large business, even if it was difficult, she took it as soon as she gritted her teeth.

Zheng Fangcheng also heard about her situation from the introducer, knowing that there are twins in her family, one is currently in middle school, and the other is paraplegic because of an accident when she was a child, so Han Jing is very burdened and short of money. Motivation is high, too.

About five days later, Han Jing notified Zheng Fangcheng's assistant to see the samples.It happened that Lin Shu was also there, so he went with his assistant.

Han Jing saw that the assistant was not with Zheng Fangcheng this time, and brought two children with her. She only thought that Lin Shu and Ju Mingfeng were the children of the assistant's family. Clothes, I was a little surprised.

Han Jing asked, "This is...?"

The assistant girl struggled for a while, and then said: "This is Mr. Lin and Mr. Ju, the CEO and chief director of our company... We all work for them."

Han Jing was stunned for a moment, feeling at a loss as to whether the other party was telling the truth or brushing off her hesitation, but it turned out that her daughter's voice sounded at this moment, but she called out: "Lin Shu? Ju Mingfeng?"