After quitting sports, I became a chef

The first episode of "Track and Field Idol Training Camp" was aired, and the ratings were great!

With the end of the first episode of the program, various entertainment official accounts similar to this title have already started to appear in large numbers on the Internet.

["Track and Field Idol Training Camp", show us the real power! 】

[The training life of the national team players that you have never seen before! 】

【chef?coach! The various images of Su Bai, a famous 400-meter sprint coach, will analyze the daily life of a national track and field coach for you! 】

A lot of headlines appeared like a blowout on the Internet, and at the same time there were a large number of canvassing advertisements.

——Thank you, it’s not easy for athletes to train. Please move your finger, scan this QR code, and vote for Qiu Wen, the 400-meter sprinter of the National Track and Field National Team, and let him win the hook advertisement! ! !

——Zhang Ziyi, the captain of the 400-meter sprint men's team of the National Track and Field National Team, and the leader of China's 400-meter sprint event. Such a gentle and persistent man has silently withstood the pressure of the 400-meter event and broke the national record of the 400-meter sprint event. Man, isn't it worth your while to scan this QR code and vote for him? ?

——Healthy kid!Li Junhao looks rebellious, but he is actually a good boy. Look at what the coach said, he executed meticulously. In the Asian Games, preliminaries and finals, look at our Ahao. He tried his best to surpass the enemy and forcibly served China. The track and field team won an unprecedented silver medal in the 4*400m relay. Remember to vote for such a good boy!

As a result, track and field fans have not yet reacted, and the information canvassing votes for all members of the track and field national team can be seen everywhere on the Internet, not only #pick track and field national team# appeared on Zha Lang's Weibo hot search list topics, and even popular topics such as Chen Yadan, Zhang Ziyi, Qiu Wen, and Li Junhao, their personal pick topics are about to squeeze into the hot search list.

In addition to Zha Lang, on Du Niang's real-time search engine rankings, search keywords such as the track and field national team, Su Bai, "Track and Field Idol Training Camp", and how to pick the track and field team also began to appear in large numbers. The list even once had an effect similar to dominating the list.

And some people in the industry directly and quickly checked the keywords of "Track and Field Idol Training Camp" on various search engines such as WeChat Hotspot Index, Tieba Search Trends, and Du Niang Index. From the 24h implementation keyword trend chart, it can be seen that, After 8:[-] p.m., the popularity of the search engine was completely different from the ice and fire that was completely presented by the previous track and field team keywords. The popularity of searches and discussions was completely cliff-like.

If we say that the discussion on Weibo during the broadcast of the program and the appearance of various trolls and sunspots just made people think that the program was a "little explosion", then after the program ended, the blowout discussion of Internet public opinion and word-of-mouth Under the outbreak, anyone with eyes can see that this is broadcast on the sports channel, and counting live broadcasts and other content, the total number of episodes is expected to not exceed 5 in the end...

It really exploded.

Who would have thought?

This variety show with the theme of the track and field national team broadcast on the sports channel actually ignited the hearts of countless viewers. The national-level ace variety show broadcast on Star Satellite TV.

Even though this ace variety show has reached its third season and its trend is indeed weakening, but before tonight, no variety show has ever been able to knock it off the throne of the number one rating.

As for "The Strongest King", which bought the water army Heizi and tried to confuse the water black "Track and Field Idol Training Camp" shortly after the show started, it can be said to drive high and low. The peak ratings have never been able to rise again.

On the Internet, when the track and field fans were broadcasting the show, because they didn't know anything about the entertainment industry, they felt that the voting trend of their track and field variety show was weak and looked very vague.

After the show is over, they are planning to check and contact their relatives and friends to see if the big guys can vote for some face.

As a result, before their canvassing news was sent out, they found that some relatives and friends who usually don't care about track and field in the mobile phone family group or on the WeChat list have @them.

Just like Huang Yilun at this time.

Of course he had already voted during the show, he voted for Qiu Wen, but he regretted it when he finally saw the advertisement posted by the hook at the end of the variety show—oh, he just checked the votes, Qiu Wen The popularity is quite high, but the number of votes of some other players is not very high, I knew that I should vote for other players!

He was originally thinking this way while planning to go to the Athletics Kingdom forum to get some votes for the players, and then he saw a whole row of unread messages on his WeChat.

?

What's the matter, is something wrong?When did he become so popular?Can the people looking for him line up?

After Huang Yilun clicked on these news, he couldn't help showing a speechless expression.

——(Voice message) Son, don’t you like watching running the most?Let me tell you, today there is a program about running, the coach of the national team, he is very good at cooking, let me tell you, it is not easy for these players to train, now there is a sign for them They can get money for advertising, you should scan this QR code quickly and vote for them. By the way, remember to vote for Lin Chuan. The young man is honest and has a good personality, so you should vote for him You must remember this ticket!

——Senior, I remember you like track and field very much, right?Give you Amway a track and field variety show! ~ "Athletics Idol Training Camp", this variety show is really awesome!Remember to watch it!Also, there is a QR code here, you can vote for the national team members in this variety show, please remember to vote for Qiu Wen! ! (compare heart)

——Old Huang...

——…

After reading this series of messages, as well as the canvassing votes sent by his mother in the family group - he also conflicted with his cousin's canvassing target, and now his mother is fighting with his cousin...

Huang Yilun suddenly felt that he had just watched a variety show, what happened to this world, why did he feel that what happened now was so unreal?

He remembered that when the show was broadcast, the number of votes under each contestant's name was very small. He remembered that even at the end of the show, Qiu Wen's votes were only around 20, which is less than [-] votes. !He remembered that his cousin liked to watch the draft before, and also shared the votes of some drafts. Those votes cost several million, so they are the ones who are really popular, right?

but……

Why have so many canvassing messages been received on the phone just after the show was broadcast?

Just like this, there is always an illusion that their vague track and field variety show is more popular than the previous draft...?

Before Huang Yilun could think about it, the news in his small group of 400-meter sprint enthusiasts had exploded.

Lao Yong doesn't want to run: [Brothers... There is hope for a 400-meter dash! ! ! 】

The horse doesn't eat grass: [Absolutely, who came up with the idea, I thought this variety show would be unreasonable. After all, what kind of idol training camp is it? Introducing athletes and introducing our projects, difficulties and goals... What's more, this variety show really made them popular! 】

Lao Yong didn't want to run: [Who said it wasn't?I originally thought that the people who watched it were the track and field enthusiasts in our track and field kingdom. Let’s come to some sports fans. As a result, my daughter came to ask me just now, and told me that if there is a track and field competition next time, She also wants to go to the scene with me... God knows I said to go to the track and field competition, but she is not interested at all! 】

Blue Sky: [Me too, my girlfriend told me just now that next time I watch the race, if there are athletes like the 400m winter training, I must bring her with me, or I will kneel on the keyboard... ? 】

After reading a long list of news, Huang Yilun discovered that the program "Track and Field Idol Training Camp" was not at all what everyone on the Track and Field Kingdom Forum expected. It's completely red!

Huang is serious Huang: [My mother asked me to vote for Lin Chuan just now, and I have already voted for Xiao Qiu, brothers, is there anyone who voted for Lin Chuan?Let me borrow a screenshot, otherwise my mother will have to tear me apart...]

Lao Yong doesn’t want to run: [Oh, Lao Huang, no, you’re late, my daughter likes Li Junhao, she just voted for Brother Hao with my mobile phone, I originally wanted to vote for Hu Li or Zhang Wei of. 】

The horse doesn't eat grass: [You are late +1, I voted for Yaomei. 】

Blue Sky: [My ticket is for my goddess Dan! 】

……

After everyone reported who they voted for one by one, Huang Yilun found sadly that no one in the group voted for Lin Chuan, and his dream of taking screenshots was shattered.

Huang is serious Huang: [This show, why can one person only vote for one?I saw my sister’s previous drafts, where one person could cast a lot of votes, and there was something like additional votes for members...]

……

Like Huang Yilun, there are not a few viewers who feel that one vote is not enough for them and want to win more votes. Many people immediately flocked to the official Weibo of the program group to leave comments, wanting to win more for the contestants they support. With a large number of votes, and some more savvy viewers, they even ran directly to the official Weibo of the hook, hugging the thigh of the official Weibo of the hook, expressing the hope that they can buy some "meager" by purchasing designated products that support the hook The votes are used to support the players.

_(:3)∠)_

Because of the popularity of the program "Track and Field Idol Training Camp", people in the entertainment industry are paying attention to the information of this program. Of course, many people have seen the incident where the audience asked the sponsor to open a paid ticket exchange channel thing.

Seeing this situation, people in various circles felt quite complicated.

After all, in the past, any of their talent shows, if they opened a paid channel, they would wait to be sprayed, but it was changed to the track and field idol training camp, and the audience still begged the program team and sponsors to come and cut leeks of.

Although they also understand that their own program and other people's programs are completely different in nature and cannot be compared, but seeing such a scene, who can not say a word of envy?

In fact, the program group and Hook Brand are also in the midst of an emergency teleconference communication here. Because this program was broadcast on the sports channel, they didn’t plan to make it big at first, let alone think that it would really explode, so much so that they sponsored There is only Hook as the title sponsor in Shangdu.

When they initially launched the advertisement, they did not release the votes of each contestant and all contestants because they were worried that the popularity of the show was not enough.

In fact, Hook originally signed a promotion agreement with the Athletic Management Center for all 400-meter events. Later, it was just to upgrade this promotion agreement to a brand endorsement agreement. With the program "Track and Field Idol Training Camp" as the basis, the advertisements can be targeted and pushed Given the target user group, this is a good choice for a hook brand.

The reason why there is a voting project is to increase the interaction with the audience and simply measure the actual audience head.

But if the data is released at the beginning, and the votes of the audience are not up to the standard data, in the end they want to arrange endorsements for all the players, and they have to falsify the votes themselves... It is inevitable that they will be ridiculed by the industry to slap their faces and pretend to be fat.

Therefore, they did not intend to actually release the number at the beginning. What they thought was that in the end, based on the actual voting data, they would choose a good-sounding auspicious number, and finally announce it, announcing that the number of votes had been reached, and then everyone could be happy.

Who would have thought that the first episode of the program was broadcast tonight, and the number of votes had already reached the height of the total number of votes they had expected?

The program team was not only negotiating with the people who pulled the hook, Liao Jie from the field management center was also sitting on the spot, as a representative of the field management center, observing this communication.

And the people from the sports channel were also present. Before tonight, in their program, some of the previous advertising brands were not optimistic about the variety show broadcast on the sports channel, so the commercials inserted in it were basically auctioned with a guaranteed reserve price. But when the show was in the middle of the broadcast, there were already keen advertisers who directly dialed the number of the advertising department in the station and quickly offered a high price. It is necessary to ensure that their advertisements appear at important time periods before and after the program switches. .

From the middle of the show to the end of the show, almost everyone in the advertising department in the station has already received a soft hand when they answered the phone, and the bidding for advertisements has also soared all the way. The advertising brand replied that there will be a small advertising bidding meeting for the next issue of "Athletics Idol Training Camp" in the background in two days, and when the time comes, let these advertising brands fight face to face.

As for the program group’s contact with Hook, one is to communicate with the Hook brand whether to add new brand linkage content, and the other is to hope that Hook can increase the amount of sponsorship, so that the next program group’s filming, post-production, and follow-up live broadcast arrangements will be smooth. It can be more generous. In addition, of course, there are sponsors who directly contacted the program team, hoping to provide additional sponsorship... This is why Liao Jie from the Field Management Center also sat on the spot.

On the Internet, because of the popularity of this variety show, the number of fans of the members of the track and field national team on Weibo has skyrocketed by more than [-] per capita in a very short period of time.

Players like Hu Li and Zhang Wei, who were originally unknown on the Internet, have not been forgotten either.

Chen Yadan, Lin Huan, Lin Yao, Zhang Lu, Zhao Xiaowei... These players of the women's team were originally more unknown than the players of the men's team, but in this variety show, their hard work in training They didn't lose to the men's team at all. Even though they were sweating profusely on the show and didn't care about their image at all, there were not a lot of viewers who supported and encouraged them.

Many people went to Chen Yadan and the others' Weibo, just to tell them - you are great!

In this show, just like all talent show variety shows, the hearts of the audience still have slightly different biases among the contestants, but what is different from those talent show variety shows is that these people who like every track and field player Supporters also really like this team and everyone in this team.

After the audience knew about the last advertisement of the hook brand, the original group of tap watermen acted again. This time their purpose was not to vote for a single contestant, but to organize quickly and orderly Vote as evenly as possible for all contestants.

[Never leave any winter training camp players behind! ! ! 】

This is their catchphrase. A group of melon eaters who were just making tap water at random, after watching tonight's episode, have completely changed their gender and become devout viewers of the show. Seriously want every player to get the best results.

——"Athletics Idol Training Camp" became popular overnight. Behind the scene of this show's popularity, the audience's desire for knowledge of niche fields was revealed. ' Victory.

On the second day after the public opinion and word-of-mouth on the Internet exploded, a professional media public account had already made a professional-level analysis of the program "Athletics Idol Training Camp", analyzing why this program became popular overnight.

From the topic selection in the early stage to the hot discussion of the 400-meter sprint some time ago, to the analysis of Su Bai, a coach with a "hot search physique", to the editing ideas of the program group, the novel and unique voting methods, etc., you can It is said that this program has been thoroughly dissected.

After reading this analysis article, including many people in the industry, they all liked it.

However, likes belong to likes, but many people in the industry have also seen that the popularity of this show can be regarded as taking advantage of the three major factors, whether it is from the tricky angle of the initial topic selection to the 400-meter sprint The topicality of the project itself is difficult to replicate.

In addition to sprinting, if you want to find such a project to dig deeper... It can't be said that there is absolutely no enthusiasm, but compared with this training camp, the effect is definitely much worse.

The program group, the industry, the sports channel, the field management center, the audience...

Many people are busy in various ways because of the sudden popularity of this show, and at the training base of the track and field national team, although the players in the team teased each other before starting training The performances in the program all expressed their family members and relatives' feelings about their appearance on TV, but other than that, they didn't think about anything else.

Everyone on the track team is practicing as usual.

Warm up, speed training, strength training, explosive power, endurance...

I put all my heart and soul into each item, and there is no change due to the broadcast of variety shows and the increase in the number of fans on Weibo.

On the side of the training ground, Su Bai was staring at Cui Luoheng for coordination training. After this period of adjustment training, after Cui Luoheng changed the power-generating leg, the gap in coordination between the left and right legs has gradually narrowed, but the gap narrowed. It is far from reaching the point where Cui Luoheng's seven-step hurdles can catch up to his original eight-step hurdles.

The director of the program team has followed Su Bai to watch Cui Luoheng's training all this time. Now when he heard Su Bai tell Cui Luoheng that there is still a certain gap between the current results and the previous ones, he finally couldn't hold back and interrupted. a mouth.

"Coach Su, will the seven-step attacking hurdles be better than the eight-step attacking the hurdles?"

Hearing this, Su Bai smiled: "I remember answering this question before? But in fact, this is not absolute. It's just based on Cui Luoheng's overall condition. I judge that as long as he gets used to the seven-step hurdle , the performance will definitely be able to achieve greater growth.”

"Then... what if you can't get used to it?"

When Su Bai heard this, he paused for two seconds, and then smiled again: "There is nothing you can't get used to. If you can't get used to it, to a large extent, it means that the player's career path has come to an end."

Since the recording of the show, Su Bai has always given the director the impression that he is very friendly and talkative. He never expected that Su Bai would dare to speak out when the camera was following and the recording was still in progress. Such words, and he didn't hide them at all. When he was speaking, Cui Luoheng was standing beside him, listening to all the content very calmly.

This……

Wouldn't he be worried at all that the players would experience psychological pressure when they heard this sentence?

After following these days, following the director is quite familiar with Cui Luoheng. From Cui Luoheng's historical deeds and some simple interviews, this following director has heard that Cui Luoheng has lived through his own "bad psychological quality".

But Su Bai's words came out of his mouth so directly, and Cui Luoheng's face showed no sign of discomfort or being hurt at all.

Following the director to see this, he opened his mouth. For a moment, because of Su Bai's words, he directly felt the cruel side of competitive sports. On the other hand, from Cui Luoheng's attitude, he saw the so-called "bad psychological quality". Players, but they have been able to accept the cruel part of this kind of competitive sports so calmly.

After seeing Cui Luoheng continue to focus on the next set of training after the tens of seconds of rest, the director couldn't help but sigh in his heart—these top professional players are really not ordinary people.