I sell hot pot in Dasong [farming]

How did Sinan promote it in a small and low-key way?

He asked Cui Mutou to make two big standing signs that were as tall as a person. On the left side was written "The officials say it's good to eat", and on the right side was written "Mr. Bao loves red dates and pig's trotters pot".

Next to it, there is an explosive font with special effects: "Twilight summer special, free drinks for full members! First come, first served, you earn when you charge!"

— Nobody believed it at all.

When Sinan went to the West Market to buy vegetables, even the vegetable vendors he knew well made fun of him in different ways.

When Si Nan went back, he got a stronger proof: two paintings.

One picture shows the scene of the official family looking at the bonsai when they enter the store, and next to it imitates a cartoon with a small bubble with its own voice: "Very good."

Mr. Bao followed behind, hands behind his back, face sullen, nodding.

The other painting shows the situation in the private room. The official family eats spicy hot pot, which is "delicious", "just slightly spicy", "excellent with iced drinks"... just looking at it , you can think of his speech and behavior.

Bao Zheng didn't speak, but there was a small mountain of bones piled up on the plate, and Sinan "kindly" added a sentence for him: "Bao loves sweet pork trotter pot the most."

As soon as the two paintings came out, they immediately caused a great sensation. It was even more lively than when the super menu came out.

— still no one believed it.

Now without Sinan's explanation, the diners jumped out to testify for him.

On the day Guan Jia and Mr. Bao came, there were other customers in the store. After looking at the painting and recalling it, they seemed to be surprised.

Is that the official?

I actually ate hot pot with the official family!

I must testify for Si Xiaodong's family!

Prove that you are also someone who has eaten hot pot with the official family!

For some reason, Sinan's words spread in the market: "Let's see, the fact that Kaifeng Mansion didn't send anyone to arrest me proves that this is true!"

This was not what Si Nan said at all.

If it spreads a lot, people will believe it.

Wende Hall.

Bao Zheng's face turned dark, "Can I arrest him?"

Now, everyone in Bianjing knows that he loves to eat pig's trotters!

Every day someone buys pig's trotters and puts them in front of his house!

The key is!

He only likes to eat sweet red dates and trotters, not black, white, salty or spicy!

Zhao Zhen smiled, "Old Bao, have you forgotten that you are no longer in Kaifeng Mansion, and the young Yin of Kaifeng Mansion is Uncle Yong."

Bao Zheng looked at Ouyang Xiu who was next to him, "Then ask Master Ouyang to catch him."

The corner of Ouyang Xiu's mouth twitched, what's the matter with me?

However, since he is a senior after all, he should be more polite.

Just as he was about to speak, Tang Xuan stood up and defended, "Brother Nan has always respected Lord Ouyang."

Ouyang Xiu immediately became interested, "What does he respect me for?"

"I like your literary propositions, especially 'Wen Yiming Dao' and 'Wen Dao Unity'."

Ouyang Xiu was greatly surprised, "He still knows the way of writing?"

Tang Xuan didn't change his expression, "Brother Nan is better at reading than I am."

Ouyang Xiu was bought immediately.

Tang Xuan looked at Bao Zheng again, "Master Bao is Brother Nan's 'childhood idol'."

Bao Zheng frowned, "What is 'childhood idol'?"

Could it be the object of vomiting?

"It is the most respected person and the role model for growth."

Now, even Zhao Zhen was curious, "Why Bao Qing?"

"Brother Nan said, Mr. Bao was once elected, but resigned to support his parents. His example should also be an example for all young people."

His words stunned the monarchs and ministers present.

Especially Bao Zheng, is his image among the common people so tall?

I don't even know.

Zhao Zhen pretended not to care, and asked, "What else did Si Xiaowa say?"

Tang Xuan: "It's gone."

Zhao Zhen was sour, "Uncle Yong, you better go and arrest him!"

Catch me and ask, why don't you praise me.

Bao Zheng waved his hands again and again, "Forget it, let's do the publicity. After all, the officials agreed. It's not good to go back on your word."

Zhao Zhen: Hehe.

The sour official continued to turn sour, "Xuan'er, why do I feel that every time Sijia Xiaolang is involved, you suddenly talk more."

Tang Xuan coughed lightly, and said, "Official, do you want to see paintings, the ones with voice?"

Zhao Zhen: ...

"Take a look!"

"Yes, I will send it to Funing Palace in the evening."

"Why is it evening?"

"It will not affect business."

Zhao Zhen: ...

"I can also bring you a small hot pot, while it's hot."

Instant comfort.

That evening, Tang Xuan really brought the painting to Funing Hall.

Although he had made enough mental preparations, Zhao Zhen almost laughed out loud.

The queen got the letter somehow, and came to visit in the name of saying hello, and brought a little tail, Zhao Xing.

"How decent is it?" The Queen's mouth twitched.

"Yes, it's too disgraceful." Zhao Xing said bad things next to him, "Madam, I tell you that this man surnamed Si is full of evil ideas, but it's bad, and he is born with a sharp tongue, which is very annoying."

The queen glanced at him, "Have you gone to eat hot pot too?"

Zhao Xing nodded, deliberately showing disgust, "It's not delicious at all, and the wine is also bad."

The queen raised her eyebrows, "How much did you eat?"

"Only a dozen or so plates of meat and twenty or so dishes!"

The smile on the queen's face gradually disappeared.

Zhao Zhen laughed heartily.

His two adopted sons can always bring him different pleasures!

The official in a good mood waved his hand, and stamped his private seal on the signature.

Tang Xuan also laughed.

The teenager must be very happy.

***

Si Nan chose a good day, and Si's Hot Pot Restaurant officially joined Wuwei Club.

No guests are accepted today, only relatives and friends are invited to have wine.

Early in the morning, the store got busy, hanging banners, tying colorful silks, and setting off firecrackers.Those who didn't know thought Sinan was marrying a wife!

He also invited a lion dance team to make a fuss with gongs and drums.The neighbors came out to watch the fun. Xiao Guo and Yu Sanniang led the waiters to distribute snacks to everyone. Small vendors who passed by came into the store to rest and ask for a bowl of free iced drinks.

Vendors peddled along the street, and spread the news casually. The ladies and gentlemen from the south and the north of the city all came here admiringly, and they recharged their membership cards after seeing the good news.

Poppy and Die Lianhua also came, and besides congratulatory gifts, they also brought musical instruments.

Si Nan couldn't help laughing, "Are the two sisters thinking of playing a song on the spot to get excited about eating?"

Die Lianhua gave him a blank look, "You invited us here just to entertain us by playing music? Let me tell you, if it weren't for the fact that...you don't want to pay ten thousand taels of gold, I wouldn't come!"

Man Tingfang's two leaders never go out with guests, and they are not good at inviting princes and grandchildren. This is their bottom line.Today, however, he broke the precept for Si Nan.

Si Nan teased: "Is it so embarrassing?"

Die Lianhua snorted: "Tell me, you owe me a lot for this favor."

Poppy patted her hand and said with a smile, "Just to cheer up an old friend, it's okay to talk about it afterwards."

Si Nan was moved in his heart, and his face became more respectful, "My sister also said that she is an old friend, so I should treat each other like a friend, so I won't bother the two sisters today."

The two leaders looked at each other, not knowing why.

Yu Sanniang smiled and said: "Earlier in the morning, the master told the younger one that if the two heads of the party came, they should treat each other as guests. The younger one didn't dare to neglect, so he specially put an incense burner in the private room and lit the incense sticks. I don’t know if I can get into the eyes of distinguished guests.”

The two couldn't help being surprised when they heard this.

Until entering the elegant room, my mood was still fluctuating.

How many people in this world admire them, all because of their appearance and skills, toast with them, listen to them play piano and sing, not so much to appreciate them, as to satisfy their own vanity.

No one really thinks of them as friends.

nobody.

In the beginning, the reason why Meiren Yu was willing to help Sinan was not only because of his ability to write lyrics and compose music, but more importantly because of Yuanshen's respect for her.

In addition to respecting them, Sinan now treats them as friends?

Posting to them, not to show off, not to add to the fun, just treat them as friends?

Poppy lowered her eyes, her fingertips trembling slightly.

Die Lianhua tugged on her sleeve, and said in a low voice: "Tell me, he is so kind to us, should we tell him about that?"

Thinking of the rumors in the market, Poppy couldn't help laughing, "If you want to say it, then say it."

Seeing her smile, Die Lianhua immediately became vigilant, "Are you planning some bad idea again? You want me to take the lead, so why don't you go to Mother Xu to claim credit?"

Yu Meiren was unable to support her forehead, "It's time to serve the hot pot later, why don't you save some energy and eat more!"

Die Lianhua immediately diverted her attention, "I want to eat my own shabu-shabu. You can't compete with me."

"Well, it's all yours."

"Don't pretend to be kind here, I won't accept your tricks."

"..."

The two servant girls stood in the corner, looked at each other, and both laughed.

How did two people who were originally rivals get closer step by step?

It's all about hot pot.

The Wei family also came, bringing Fan Xuan'er with them.

During this period of time, she came here frequently, bringing Fan Xuan'er with her every time, but she did not mention the marriage without knowing it, even if Si Nan wanted to refuse, she had no chance.

If you can't refuse, you can only run.

This time, he wanted to repeat the same trick, but Wei Shi caught him before he even ran away.Wei Shi had been on the battlefield and beheaded an enemy before, so his strength was not weaker than him at all.

Her character is carefree, straightforward, like a soldier.If it weren't for this, she wouldn't have married General Di Qing, who was just a soldier, with ten miles of red makeup.

Today Wei's performance was particularly enthusiastic, and he pulled him to greet Fan Xuan'er, and he almost said that he would let the two go on a blind date.

Fan Xuan'er was wearing a veiled hat, she was cold and indifferent, and seemed to stare at him.

Sinan was a little happy, and it seemed that the little lady was not happy either, so he was relieved.

That's right, in the past Fan Xuan'er was docile and polite, but today she seems to be quite hostile towards him.

Just in time, the stewards of Wuwei Club came, Si Nan greeted Wei Shi, and went.

Fan Xuan'er didn't take off her veil until he left.

Wei Shi laughed and teased: "Don't you like him, why are you always so shy?"

Fan Xuan'er was shocked, "Why did Auntie say that?"

"Didn't you say that, you've fallen in love with Brother Nan, otherwise why do you think I bring you to the store all day long?"

Fan Xuan'er almost cried angrily, "How could I fall in love with him? Obviously..."

"You didn't fall in love? Then who did you fall in love with?" Wei Shi was more shocked than she, and glanced around, just in time to see the locust tree passing by the door.

Wei suddenly remembered that the first time they came to the store, it was Huaishu who received them. When Fan Xuan'er took off her veil, Huaishu was also in the private room!

Just now, the locust tree passed by the door, Fan Xuan'er just turned her face to that side, her eyes were red!

The more Wei Shi thought about it, the more he realized that was the case, and couldn't help but patted the table, "No, absolutely not!"

"Does my aunt also think it's not good? Is it because of mismatched identities?" Fan Xuan'er was sobbing, with a pitiful look on her face.

——Her family is not an ordinary merchant, but a salt merchant!If you have to be talented and have good looks, even if you are sent to the palace to be a concubine, you are qualified, let alone a mere county princess?

Fan Xuan'er thought that if she cried, Wei Shi would definitely agree.

Wei Shi just shook his head, "It's not the right family, it's not right, of course it doesn't match, if I agree with your temper, I'm sorry your mother!"

——Although she would not look down on pagoda tree, she couldn't match Fan Xuan'er.If she accepted this marriage and went underground in the future, her sister would probably tear her up.

Fan Xuan'er pulled on her veil and cried.

The Wei family has never cried a few times since he was so old, and when he heard a woman crying, he would have a headache, "Okay, okay, I won't talk about Brother Nan again, and you should take it easy, and when I turn around, my aunt will find you a good man." ...

Fan Xuan'er cried even louder.

On the other side, Sinan brought the stewards of Wuwei Club into the private room.

Without waiting for Sinan's introduction, everyone ordered the dishes familiarly.

This one said "I want a spicy pot, put more ginger and less pepper", and the other said "I want a fish pot, use green pepper to remove the fishy smell, and use cooked oil as a base"...the business is more skilled than the employees of the hot pot restaurant.

Si Nan laughed and teased: "I didn't eat less!"

Everyone smiled, and there was no need to pretend, and said frankly: "They are all in the catering business. Your hot pot restaurant has become popular as soon as it opens. Of course, we have to buy it and try it, and learn from it."

Sorry to enter the store, then order takeaway!

As a result, I called it again and again, twice and a third time, and the whole family became addicted to it.

Sinan took advantage of the opportunity to get down to business: "At the beginning I said I wanted to sell the recipe. I wasn't joking. Now that the specific regulations have come out, are you interested in hearing it?"

Of course!

Big ones!

Everyone seemed to be scratching in their hearts, but they said politely: "Si Xiaodong's family has made up their minds, are you really going to take out the housekeeper's things?"

Sinan smiled confidently, "I have too many housekeeping things, so it's okay to take out one."

Everyone laughed.

Serve the hot pot, chat while eating.

Combining modern experience and the actual situation of Song Dynasty, Sinan formulated two cooperation methods.

First, joint name.

He sold the recipe to the other party, which is regarded as an authorization. The buyer can hang the sign of "Si's Hot Pot, Special Authorization" on the outside of the store for a period of ten years. The authorized card will be dropped, and the national announcement will be made.

The disadvantage is that the price of Fangzi is not cheap, and those small restaurants must not be able to afford it.

It doesn't matter, there is a second way, joining.

Similar to modern franchise stores, the main store is responsible for decoration and training of employees, and the store can be branded as "Si's Hot Pot".

Ten years later, it can operate independently, and the brand of "Si's Hot Pot" will also need to be removed.If you want to continue, just continue to pay the bonus.

No matter which one you choose, the prescription cannot be transferred, let alone leaked, it must be written in the contract.

All the people present here are famous people in Wuwei Club, and the most famous shop is bigger than Sinan's.Hearing these conditions, the heart that was about to move suddenly calmed down.

It's impossible for them to give up their current business and open a hot pot restaurant exclusively. Even if they open it, they probably won't be able to sell it to Sinan.Therefore, hot pot can only be used as a dish in existing stores, and it is not certain to sell more and sell less. If you spend a lot of money to buy a recipe, it is really inappropriate.

Si Nan had expected their reaction in this way.

In fact, of the two methods he set, the only one he really wants to practice is the second one.

He hopes to bring together small eateries that cannot afford to operate on their own and give them a chance, while also creating more jobs.

Although the ancients were simple, they were also extremely wary. If he initiated this matter alone, it would be difficult to win people's trust; if he used the name of Wuweishe, at least restaurants in Dongxierjing would respond.

This is the credibility and ability of the "society".

All the stewards remained silent.

After all, he is a businessman. If his family can't benefit from it, no one is willing to do such a thankless thing.Just in time, Tang Xuan came.

Sinan went out with an excuse to leave room for them to discuss.

Hearing Tang Xuan's name, everyone had weird expressions, especially when they saw Sinan bouncing around, they couldn't help but gossip.

Someone walked to the window "inadvertently" in order to see Si Nan and Tang Xuan.In the end, instead of seeing the two of them, I saw the group of lion dancers in the backyard.

Cui Shizheng led a few people, handed them bowls of bean rice and iced drinks, and said with a smile: "There is another game at noon, brothers, please work harder, the boss said, don't rush away after playing, and take care of the meal." .”

The men all clasped their fists in thanks, even though their clothes were soaked in sweat, their hearts felt refreshed.

Everyone watched upstairs and couldn't help sighing: "Si Xiaodong's family is kind-hearted."

"That's right, it was the same with the senior officials back then. In our Bianjing city, there are three religions and nine schools, and no one does not say that he is good."

Hearing Si Xu's name, Bai Ye's gaze sharpened for a moment.

The maid behind her snorted dissatisfiedly: "It's just a way to buy people's hearts."

Wu Zixing said in a deep voice: "If such a 'method' can be used all the time, Wu will still admire him."

Everyone nodded yes.

Bai Ye said with a cold face, "Go back and receive the punishment yourself."

The servant girl trembled all over, her face full of fear.

At this moment, Xiao Guo excitedly ran upstairs, "The imperial decree has arrived, and the master has set up an incense table in the hall, please stop the dishes and chopsticks, and follow the boy down to receive the decree."

The words were light and easy, as if saying "Go down and have a cup of tea".

The stewards almost went crazy.

That is the imperial decree!

Throughout the ages, how many ordinary people can receive it?

It is to be famous in history!

Someone asked in a trembling voice: "Mo, could it be that the painting caused trouble, and the officials want to punish Brother Si?"

"Of course not. Not only did the officials not punish the crime, but they also stamped a private seal on the painting. Please ask King Yan to bring it back." Xiao Guo Xi said, "It's a good thing, you will know when you go down."

The beating of the gong had already started below, and everyone dared not delay, and hurried down.

A large area of ​​the hall has been kneeling down, Sinan is at the front, Tang Xuan is standing facing the crowd, holding a roll of plain paper in his hand.

After listening to Tang Xuan's reading, watching him pull Sinan up, and the two intimately enshrine the imperial decree on the incense table, everyone still couldn't believe it.

Officials included Si's hot pot in the Mid-Autumn Festival banquet?

Also appointed Sinan as a temporary official?

Si's hot pot needs fire, big fire.

Fire all over the Song Dynasty!

Once he shows his face at the Mid-Autumn Festival banquet, the local newspapers will definitely say that Si's Hot Pot will become an official restaurant just around the corner. With Si Nan's brains, branches will be opened in various places in minutes. At that time, the power structure of Wuweishe may be uncertain It's about to change.

What's more, there is King Yan backing him up.

And that rumor that I don't know if it's true or not, if Sinan and Tang Xuan really have that kind of relationship...

Everyone's minds suddenly became active. Just now they felt that the buyer was not worth it. At this time, they wished to sign a contract with Sinan immediately.

Si Nan is hanging pictures with Tang Xuan, one is hanging on a stool, the other is watching from below, how do you look at this picture...

Ok……

Fan Xuan'er cried again, and she didn't bother to tie the veil, and glared angrily at Sinan.

Tang Xuan saw it, raised his eyebrows and said, "You rejected her?"

"No, not at all—" Halfway through the speech, I just realized, "How do you know?"

Tang Xuan coughed lightly, looking at the sky and the earth.

Will he talk about inquiring in private, secretly jealous or something?

Si Nan laughed immediately, and pulled him with his hand, "Don't pretend, you already knew, didn't you? No wonder that day..."

Fan Xuan'er came over suddenly, and said righteously, "Mr. Si Lang, are you really the prince's male favourite?"

Simon was startled, "How do you know?"

Everyone: ! ! !