Same Bed Different Dreams

Since Jingyun Finance opened registration, the number of users and DAU have grown steadily every day.

From the very beginning, Jingyun Finance has targeted college students with a strong awareness of paying for knowledge and newcomers in the financial field as the target customer group, and the paid courses released on the platform were quickly accepted by the market.

Qi Yu also specially designed an anti-theft system for Jingyun Finance and Economics. During the playback of online courses, users cannot mobilize the screen recording and recording functions, which greatly eliminates the problem of piracy.

However, the current market share of Jingyun Finance is still very small, there are not many users, and the activity is low. What is most needed is promotion and drainage, and these two items are very expensive.

With only course income, Jingyun Finance can barely maintain a breakeven, let alone make a profit.

Therefore, obtaining investment is an urgent matter for them.

At this time, Juli Group, a domestic Internet giant, also saw business opportunities in vocational education, and quickly exited through its existing education brand Juli Education.

Juli Group owns the largest social media in the country, and firmly controls Internet users of all ages. While the huge traffic brought by its own products, it also gives them the inherent advantages of going deep into all walks of life.

Juli Group itself is engaged in online education, and its subsidiary Juli Education has been gaining momentum recently, occupying a dominant position in the domestic online education market.

However, for a long time, Juli Education’s online courses have focused on exam-oriented training and one-on-one online tutoring in primary and secondary schools, which is different from Jingyun Finance’s vocational education.

But with the emergence of Jingyun Finance and Economics, Juli Education finally discovered the business opportunities and quickly entered the market.

However, Juli Education's young UI design and community make it difficult to attract Jingyun Finance's target users. Since its vocational education module was launched two months ago, both clicks and payments have been quite sluggish.

After seeing the failure of Juli, all the capitals eager to try this piece of cake turned to wait and see.

Although Juli Education does not pose a threat to Jingyun Finance and Economics in a short period of time, the money in Zhou Jingci's account is actually getting less and less.

They have to find a suitable investor.

There were also many institutions who came to Zhou Jingci with harsh terms, hoping to take a stake, but after several conflicts between the two parties, they both chose to give up, and there was no further news from then on.

Zhou Jingci and Li Yun could not accept the harsh terms of the investment institutions, and the investment institutions were not optimistic about the future of Jingyun Finance.

Zhou Jingci was struggling to support himself with the funds obtained from "changing property from sellers". At this moment, Juli Group suddenly came to his door.

Juli Group can be said to be the one with the strongest background among all the companies that have offered an olive branch to Jingyun Finance: as the leading Internet giant in China, no matter in terms of capital or traffic, it is unmatched by other companies.

The person in charge sent by Juli to negotiate is Xu Ping.

Xu Ping was in his early 30s. He wore a suit and leather shoes on weekdays. He wore his hair back and looked very imposing, with an air of arrogance.

Xu Ping took a sip of his tea, and said in the first sentence, "Your company's customer base is too small to be successful."

As soon as the words in Xu Ping's mouth fell, Zhou Jingci and Li Yun were both stunned. They didn't expect that the investors' first words after they sat down were about their PUA.

During these days of starting a business, Li Yun has developed a good temper. She patiently explained to Xu Ping, "Because our user focus is in a relatively small field, our service can be more professional." It means that the education companies under Juli can't eat too much. After seeing the fruit of vocational education, they want to pick it no matter what.

Xu Ping didn't even look at Li Yun. He turned his head and said to Zhou Jingci, "Mr. Zhou, the current Internet world is not the world when you started your business more than ten years ago. It's changed now."

After finishing speaking, Xu Ping also looked Zhou Jingci up and down, with a bit of contempt in his eyes, as if to say, you and your e-buy have already fallen behind.

Zhou Jingci frowned, he was not good at quarreling, when he got angry, his face would turn red, and his mind was half full.

Xu Ping went on to say, "The original users of Jingyun Finance are mainly attracted from the WeChat public account, Station B, Zhihu and offline speeches in colleges and universities, not to mention that Station B itself has a small audience, and Zhihu's traffic is even half-dead. , let’s just talk about the official account, the radiation range of your Jingyun Finance relies heavily on the community, and the homogeneity of users is serious—”

"I made a rough estimate. Now the coverage of your entire network promotion is less than 5.00%. How can you fully tap potential customers?"

Xu Ping raised his legs and said arrogantly, "Your users won't increase much."

Then, he leaned forward, took a pen, tapped on the table, and said earnestly, "If you want to develop an online education app, you have to push it online or push it locally. If you want to sink, sink and then sink, you have to burn money, burn money and burn money, and you do it yourself, there is no hope."

Having said that, Zhou Jingci finally understood that Xu Ping came here not to invest in them on behalf of Juli, but to buy them out on behalf of the company——

The words are not speculative, and Zhou Jingci doesn't want to waste too much time with him.

Unexpectedly, Xu Ping drank his saliva and started talking again, "Our Juli is different. We have traffic and money to burn. In just one winter vacation, the group's marketing funds for education companies exceeded [-] million. Don't talk about you This small company, even Tesco, is just a grasshopper jumping around in front of us."

"Without promotion and traffic, there will be no attention. Without attention, and the concept is not novel, how can it have a future?"

The expression on Zhou Jingci's face froze for a moment, and then he laughed out loud, "What do you mean by the future? Listing? After the listing, continue to burn investors' money. After the winter vacation, there will be summer vacation. Two months later." Burn one billion to eight billion, and then? Cash out quickly and cut leeks?"

Zhou Jingci has met many entrepreneurs over the years. Some of these people have braved the wind and waves, and some have been shot to death on the beach. Among these few successful people, there are few who can stick to their original aspirations people.

After seeing the madness of the capital market, too many people lost their integrity and conscience, and played capital games with investment institutions.

They are no longer entrepreneurs, but have transformed themselves into liars who bluff into the market, harvesting crop after crop of leeks in the man-eating soil of capital.

"What's the point?"

Zhou Jingci stared at Xu Ping, "Whether it's e-buy or Jingyun Finance, I, Zhou Jingci, are in long-term business."

"E-buy is not good at all. It is not as big as your Internet giants, but there is only one thing that is good. E-buy is profitable."

"Wei Xiao and I dare to delist and go private because we are doing serious business."

"We do business to make money, not to burn money."