Promotion Letter for the Chief Executive

The four big characters "Fengyue Boundless" are unique and unique. They are written on a four-foot-wide wooden fan. This is the shop's signboard.

Xu Wenmei stood at the door of the shop and watched for a while, then a shop assistant came up to greet him.

The fifteen or sixteen-year-old child, with crooked brows and eyes when he smiled, looked very pleasing, and asked with a smile, "Guest, do you want to buy a folding fan? All we sell in Fengyue Wubian are authentic folding fans, and the fakes made by others are hard to compare." Yes. Some well-known literati in the city all buy from us, please enter the store and you will know."

This greeting is a novelty, authentic folding fans, is it possible that there are also non-authentic ones?

Xu Wenmei also just came to Jiangnan.As soon as I arrived, I heard that there was a new business folding fan here, which attracted most of the south of the Yangtze River flocking to it, and I could hear and see it everywhere I went.This kind of behavior style is somewhat like the style of his own little apprentice, and it is even more certain that the romantic boss is a businessman from the northwest.

Now that she knew it was her own business, Xu Wenmei decided to come over to investigate.So he followed the directions of passers-by and found it.

The shop is very elegantly decorated. Once you enter the door, there are two long rows of tables on both sides, and a three-story high platform in the middle. There are many folding fans spread out on the table and the high platform. Each one is placed in a different way, which looks scattered. Subtle, never appear repetitive and boring.

In addition, there are content on the folding fan itself for appreciation, which makes it even more elegant and romantic.

There are also folding fans of different sizes, colors and even materials hanging on the walls on both sides and the front. ——They are not only doing business with literati here, but also have the kind of tunes that boudoir ladies like.For example, in the later generations of Heian, you can buy a folding fan of sandalwood chips for three yuan. As long as the carving is exquisite, it can be sold here for a few taels of silver.

But of course the ladies wouldn't come to buy things - Wen Chengbi's kind doesn't count.That's why the shop will hire women who go to the streets to sell goods door-to-door, and take the initiative to sell the folding fans to rich and noble families, and give them some commission for every one sold.

Occasionally, some women would ask their brothers at home to buy for them, or scribes saw something they liked while wandering in the shop, and bought it for their sisters or sweethearts.Therefore, this type of folding fan is also placed in the shop for people to choose.

The shop is not big, two smart guys are enough to handle it, and the shopkeeper is responsible for paying the bill behind the counter.After all, the people who come here to buy things are all scholars of some status, and there will be no scrambling and noise, and the prices of the things in the store are clearly marked, so the scene will naturally not be too chaotic.For example, at this moment, there are four or five people in the store who are choosing folding fans, but they are quiet, and even if they occasionally ask questions, they speak softly.

Xu Wenmei noticed that the fan hanging on the wall facing the door in the innermost part of the shop seemed to be different from other places.

He walked over there, and the clerk who ushered him in hastily said in a low voice, "There are special commemorative folding fans over there, and each store only has ten of the original ones. Those are not for sale, only for exchange." .”

"Change?" Xu Wenmei was a little curious, "How?"

"If the guest feels that the poem he made is better than the one on the fan, he can change it." The waiter said.

Xu Wenmei was a little curious.Because there are still ten folding fans hanging on the wall, which means that none of them should have been replaced.There are many talented young people in the south of the Yangtze River, as well as respected senior scholars and masters in the literary world. Even so, it is surprising that none of them have been replaced.

He walked over and looked at those fans carefully, and couldn't help but admire them.

These poems must be good lines that can be passed down through the ages, and it is rare for most people to write one or two in their lives.It is not easy to make a poem in exchange.Maybe those veterans with profound attainments can do it, but they probably won't lose face in a short time and come to this store to write poems in exchange for fans.

This kind of exercise opportunity should be reserved for young people!

By this time, Xu Wenmei also somewhat understood why this shop did not do business even if it had business.How much is it worth selling such a fan?It is incalculable.Simply don't sell it, and in this way, it has become a "treasure of the town store", and many people will come here admiringly.

There must not be many people who can write poems at the same level as the fans, so there is no need to worry about being replaced soon.And the harder it is to meet this condition, the more people will flock to it.In time, with these ten fans, Fengyue Boundless Shop will probably be able to occupy a place in the Jiangnan literary world.

At that time, if someone can exchange for one of the fans, they will definitely be famous throughout Jiangnan!

And the fan obtained in exchange can also continue to be kept as the treasure of the town store.Because of a young genius who has risen to fame, his value is even more immeasurable.When people mention these young people, they will naturally mention Fengyue Boundless: "Back then, a certain talented person bought a commemorative folding fan in Fengyue Boundless!"

Is this a high rating?

In this way, he naturally cleverly integrated himself with the entire Jiangnan Shilin, and also slightly raised his status.No wonder the store clerk dared to say that this is the "authentic folding fan shop".It is indeed difficult for those counterfeit fakes to achieve such an effect.

In addition, Xu Wenmei noticed that the folding fans placed on the high platform in the middle were all the works of famous local scholars.Just like those bookstores would buy poems, calligraphy and paintings of talented scholars for sale, this folding fan shop also has such a business.

Moreover, among the three-story high platforms, the bottom floor occupies the largest area and houses the most folding fans, followed by the middle one. The upper floor is less than three feet long and wide, and there are not too many folding fans, only ten.

Unexpectedly, they faintly classified the works of these talents.The ones that can be placed on the top are naturally excellent works, while the ones below are very mediocre.

It is conceivable that during the holidays, talented scholars in Jiangnan are proud to be able to exchange for the commemorative version of Fengyue Boundless folding fans. Not a bad way to make a name for yourself.

The ambition of this store is not small.

However, considering that it might be related to her little apprentice, Xu Wenmei appreciates this kind of ambition very much.Because he knew very well that this was Ping An laying the groundwork and creating momentum for what he would do in the future.With the support of these forces, some resistance can be reduced when things are done in the future.

However, he was also a little worried. Could it be that others could not see what he could see?

Especially those elders who are well-known in the literary world, they are prestige in Sulong in the south of the Yangtze River, if they intervene in this matter, I am afraid it will not be a good thing for Ping An.

He didn't know that because of Mr. Wen, these celebrities had already advertised for the folding fan shop for free.Even if they think about it afterwards, they feel that this shop is very ambitious, but Jiangnan has always attached importance to paperwork, so it is not a bad thing to have such a shop.

Besides, Xu Wenmei is worried because she knows the ultimate goal of peace. Who else can think of those things in a deeper way?

After shopping around for a while, Xu Wenmei picked up a blank folding fan at random and went to the counter to pay the bill.

The man kept sending him out of the shop, Xu Wenmei turned her head and glanced at the signboard, and couldn't help asking, "Why does this shop have the name Fengyue Wubian?" Although the word Fengyue does not refer to certain special occupations, in fact , the name is indeed very reminiscent of this aspect.

Xu Wenmei believes that Ping An will not choose such a store name for no reason.

The guy smiled and said, "This little one doesn't know. But I heard from the proprietor that there is a secret hidden in the name of this store. If anyone can solve it first, they will get a commemorative folding fan for free. "

"No one has guessed it until now?" Xu Wenmei asked with great interest.

The guy shook his head, "I didn't hear that."

"So, this commemorative version of the folding fan is not used by anyone outside?" If others don't come to the store, how can they know what is special about the commemorative version?Just because you say the above poem is good, no one will believe it.

The man shook his head, "I heard that the proprietor had an old relationship with Miss Wen, so I gave her six commemorative folding fans. Miss Wen gave two of them to the old man, and the remaining four. Now everyone wants to buy from Miss Wen." Buy it there or replace it. Even if you can’t, it’s good to borrow it.”

I see.Xu Wenmei finally understood Ping An's whole plan.No wonder this folding fan is so popular, it turned out to be the upper route.

He thought for a while, then turned and walked into the store.

The clerk asked curiously, "Is there something else for the guest?"

"Oh, I'll change to a commemorative folding fan." Xu Wenmei said casually, bending her lips.

The guy opened his eyes wide and almost thought he heard it wrong, "The guest means..."

Xu Wenmei raised her hand and pointed at the signboard, "Doesn't it mean that if you can break this secret, you can give it away for free?"

The guy was a little skeptical, but he was a little excited.Although this shop has not been open for a long time, but because folding fans are all the rage, there are a lot of customers every day. It is not without people who want to crack the secret of Fengyue, but so far there is no one.

Could this guest really be able to do it?

So the clerk turned his eyes and immediately raised his voice, "Shopkeeper, this customer said that he already knows the secret of our store name!"

You know, there are five prefectures in Jiangnan, and each prefecture opened a store, almost at the same time.Although they are all one store, they are not without competition.The shops in Chongzhou had the best business because of the Wen family's relationship, but Jinzhou, where the governor's office on Jiangnan Road was located, had more literati, so the business was not inferior to Chongzhou's in the slightest.

However, the two states happen to be adjacent to each other, and it is not troublesome for scholars to go back and forth, so the competitive relationship is even more obvious.

If someone here in Chongzhou is the first to exchange a commemorative folding fan, then the reputation of the shop will definitely be boosted, and many scholars will definitely come here, and the business will naturally be better by then.This guy had a clever mind, and thought of so many things in an instant, so he raised his voice to make this matter a big deal.

If fewer people know about it, there will naturally be no sensation.

Sure enough, the customers in the store heard the words and all looked over.Some people even put down the fans in their hands and walked over to the counter.

Not only that, the people who come and go on this street are either rich or noble, most of them are scholars, the guy's voice is really loud, the people next to him heard it, and they all gathered here, and gathered in a short time There were more than a dozen people, all standing not far away looking here curiously.

Has anyone really guessed the secret of Fengyue Boundless?

Xu Wenmei wanted to understand what the buddy was thinking, and she didn't rush to speak. When everyone was here, she pointed to the inconspicuous mark on the handle of the folding fan with a smile and said, "The secret is hidden here."

Naturally, the shopkeeper had already been instructed, so he immediately asked, "Can the guest explain it carefully?"

"In this imprint is the word 'Chong Er' written in Xiaozhuan." Xu Wenmei said, "Everyone, look, this wind and moon are boundless, isn't it Chong Er?"

All the onlookers suddenly realized.That's right, if Fengyue Boundless is used as an anagram to guess, the word Fengyue has no outer edge, wouldn't it be Zong Er?And this imprint is engraved on the handle of the folding fan, so that people can tell where it was bought at a glance!

In fact, before Xu Wenmei, many people noticed that mark, but not many people knew that it was Xiaozhuan.There may not be any people who know that it is Xiaozhuan Chonger and associate it with the name of the store, such as old man Wen Ningzhi and his old friends, but they rely on their status, so naturally they will not come to play this kind of game.So this secret was not revealed until today.

In fact, Ping An did not make this imprint very deep, because what he wanted to do was actually to expand the influence of the store through this kind of guessing, and finally released the store's trademark when the answer was revealed.In this way, when people buy folding fans in the future, they will naturally recognize their shop.

Of course, it is inevitable that some people will still want to buy fakes, but such things, in the eyes of experts, can be seen through at a glance, and it would be embarrassing to take them out.

Maybe someone will imitate him and launch a new trademark, but in any case, the particularity and acceptance of being the first one cannot be replaced by others.This kind of business itself cannot be monopolized, and what Ping An wants is an absolute leading position.

So, Xu Wenmei hit the right button and shortened the process a lot for him.Otherwise, no one will guess it, which may not be a good thing for the store.

After confirming that the answer was correct, the shopkeeper personally led Xu Wenmei to the back wall to pick out a folding fan, which attracted sighs from the onlookers. A commemorative fan, this is a good thing if you have money but nowhere to buy it!

purchase?

Immediately someone had a brainstorm and shouted, "Sir, I will pay you ten taels of silver for your fan, please sell it to me!"

Before Xu Wenmei could open her mouth, someone had already sneered, "You want to buy this fan for ten taels of silver? You are daydreaming! This brother, I would like to offer 50 taels!"

Then these people began to compete for bids.

Xu Wenmei: "..." I don't seem to have said that I want to sell it!

But there was no need for him to open his mouth, and someone quickly said, "This is something that is hard to buy, so don't make up your mind. I heard that Zhou Yunqing was willing to exchange two paintings he made for a fan, and Miss Wen didn't either." I agree!"

This Zhou Yunqing, once a classmate of Zhao Can, is one of the four great talents in the south of the Yangtze River. He is excellent in calligraphy and painting, beautiful in poetry and prose, and has an outstanding reputation.It is said that he was able to recite poems at the age of three, and when he was six or seven years old, he was able to compose poems independently.Although immature, but talent emerging.When he was a teenager, he successively passed the examinations of Xiucai and Juren, and has always been sought after.

This kind of person's temperament is naturally arrogant, and his family is rich, so he doesn't need to sell poems and paintings for a living, unless he is pleasing to the eye, he will not give away paintings.Because of this, his paintings and calligraphy were sold at high prices. His fans once offered 500 taels of silver to buy a painting.

Now that he is willing to exchange two of his paintings, then this fan is really worth a thousand gold.

And it hasn't been changed yet.

So everyone can't help backing down.After saying this, how could they buy it without paying a thousand taels of silver?But with a thousand taels of silver, even a small courtyard with two or three entrances can be bought, so why use it to buy such a fan?There is no reason for anyone to spend such money.

"I'm sorry everyone, I don't sell this fan." Xu Wenmei seized the opportunity and cupped her hands, which relieved everyone's embarrassment.After all, halfway through asking the price and finding that you can't afford it, it's really hard to get off.If you give up at this point, you will lose face, but if you continue to shout, you will be in trouble with yourself.

The shopkeeper also stood up with a smile at this moment, beckoned the buddy to carry the ladder over, then invited Xu Wenmei to get on the ladder, and turned over the fan on the outside sign.But it turned out that the fan was only held here, and it was not crucified.On the front are the four big characters Fengyue Wubian, but after turning it over, it happens to be the pattern on the imprint.

When this pattern appeared on the handle of the fan, it was indeed difficult to recognize because it was shrunk a lot, but after zooming in, it became much clearer.

The clever person recognized it for a while, and couldn't help but ask, "No matter how I look at it, I don't think it looks like the word Chonger?"

Xu Wenmei had already come down from the ladder at this time. Hearing this, she whispered a few words to the shopkeeper, and the shopkeeper asked the clerk to deliver ink pads and white paper.Xu Wenmei borrowed the folding fan in the hand of the person who spoke, pressed lightly on the inkpad, then printed it on the white paper, and then showed it to everyone.

Only then did everyone realize that the characters on the pattern turned out to be inscribed!

It's no wonder no one recognized it before, and it's Xiaozhuan and Yinwen, so the difficulty has naturally increased a lot.But Xu Wenmei recognized it right away, which is naturally surprising.Some people immediately moved their minds, planning to make friends afterwards.

Then the shopkeeper asked the two guys to turn over the two signs hanging on the two pillars at the door.It turns out that there are words written on this sign, and when the left and right sides are joined together, it is exactly: cool wind has faith, and wind and moon are boundless.

Only then did everyone know that such articles were hidden on the plaques and pillars of the shop.If this mark hadn't been recognized, it probably wouldn't have been announced at all.This ingenuity is really amazing.

Literati always liked to play this kind of word games. Everyone was very interested and praised it when they saw it. No one thought it was a trick in the shop.

This hand was shown, and immediately raised the store's grade by several levels.When the news spreads, the business will naturally only get better.

At this time, a few interested people had come over, planning to make friends with Xu Wenmei, a person they had never met.

It has to be said that in this regard, Xu Wenmei's appearance has taken advantage of her.He has a handsome face, which almost makes people dare not look at him closely, and he naturally has a suave and suave temperament. Anyone who sees him will not suspect that he is not a scribe.This kind of person is worth making friends with, not to mention that when he appeared, he revealed the secret of Fengyue Boundless, destined to become famous in the south of the Yangtze River?

After Xu Wenmei came here, she was thinking about how to gain some fame.

What Ping An asked him was to run a newspaper. If this kind of thing was not approved by the scribes, it would be difficult to make achievements.So Xu Wenmei planned to make a name for herself first, and then go to work.But I didn't expect that it happened at the right time, and when I ran into this matter, while solving a problem for the store, it also opened a door for myself.

These people came forward to make friends, which was exactly what he wanted.

However, after only a few words, someone squeezed into this small circle.Everyone was about to get angry when they turned their heads and saw that it was Wen Cheng who came!Knowing that it is impossible to make friends with this person today, these people had no choice but to leave in frustration.Everyone knew Wen Chengbi's identity, but no one dared to offend her.

"You!" Wen Chengbi's beautiful eyes widened at the moment, staring at Xu Wenmei in surprise, "Aren't you just..."

She had seen Xu Wenmei beside the emperor!Although he didn't know his specific identity, he could guess that he was a eunuch.How did the people around the emperor come to Jiangnan?

Xu Wenmei interrupted her with a smile, "I'm Xu Fei."

Fei, the five colors are wrong, and the beauty of the writing is also.

Wen Chengbi still had his eyes wide open and couldn't react.Although she had seen Ping An in Jiangnan, but are the eunuchs running around all over the place these days?

When Xu Wenmei came to Jiangnan, she didn't think too much about it, so she forgot that she actually knew someone here.And not only know him, but also be able to pass his news back to the capital.

He had no choice but to step forward and said, "Little brother, why don't you take a step to talk?"

Well, actually, when you think about it carefully, having acquaintances is not all a bad thing.Of course, the premise is that he can restrain Wen Chengbi and make her listen to him.

This... Xu Wenmei smiled slightly, he was still very confident in himself.

Wen Chengbi was really dizzy from his smile, and walked out behind Xu Wenmei.