Football God.

For people in the football circle, there are basically two ways to make money.

The first is the salary and bonus at the competitive level.These basically have a lot to do with the player's own level. The higher the ability, the higher the weekly salary, and various bonus settings such as goal bonuses, winning bonuses, and clean sheet bonuses can also make every player's life easier. All had a good time.As a coach, Heinrich, in order to reduce the team's burden, only has a weekly salary of one pound, so Mendes naturally doesn't put his mind on it.

Then go the second way, commercial endorsement.

Whether it is a star or a coach, the commercial value is very considerable.Especially in Europe where football is extremely developed, the effect of football stars is basically comparable to that of stars in the entertainment circle.In particular, players often represent sports and health, and many sports brands favor them.

In addition, there is never a shortage of handsome men in the football circle, and many luxury brands will also set their sights on the football circle.

But the commercial value is also very different. There is no way to change your personal appearance, but you can decide where you go.At present, the two clubs that have done the best business development are undoubtedly Real Madrid and Manchester United. The difference is that Manchester United develops the club brand, while Real Madrid develops the superstar effect.

The most realistic thing is that once a player goes to Real Madrid, the portrait rights may be taken away by Real Madrid, but the commercial value can be multiplied tenfold!This is also the reason why the Galaxy Battleship is flocked to by people.

In comparison, the commercial value of coaches is not too high. First, because coaches are generally too old, many brands suitable for young people are not suitable for old men to go out to advertise. Second, the personal design of coaches is relatively limited. Commercials are not very good filming.

But Heinrich looked at this advertising contract and raised his eyebrows slightly: "It seems that this is much richer than the initial contract you gave me back then."

Mendes, who was driving the car, smiled slightly when he heard this, with the pride and shrewdness of Portugal's number one agent in that smile, but the words he said were rare and humble: "It's nothing, it's mainly about your ability and your own conditions Determined the price of this contract. I just played a small role in it, after all, you never value money."

This sentence is very meaningful, that is, he praised Heinrich's ability, but he did not miss the opportunity to improve his presence.

Heinrich accepted Mendes' offer with a smile, but he still had some doubts about his partner: "Does Mr. Beckham agree? I remember he came from Manchester United."

"Business activities are not the same as things on the football field. Adrian, among other things, players from the three clubs of Barcelona, ​​Real Madrid, and Atletico Madrid have endorsed the same brand together, not to mention that Beckham is far away now. England." Mendes said and turned a corner in the car, "Advertisers value your commercial value, and Beckham doesn't refuse to do joint promotion with you, so everything will be a matter of course."

Moreover, if this first step is taken well, future business contracts will be much easier to negotiate. Mendes smiled very contentedly.

Mendes is very clear that Heinrich is not short of money, but he must not let Heinrich waste his popularity and commercial value in vain!

There are some things that Mendes can't say too bluntly with Heinrich, but as an agent, he has his own way of dealing with his players and coaches.

As a profession attached to the players and coaches who signed with them, agents will always try their best to package them, not only in terms of competitive level, but also in terms of commercial value.Improving one's business level is definitely a great tool to make money, and Mendes will naturally not let it go.

But Heinrich was not short of money, so Mendes changed his route and began to encourage the young coach from Germany to expand his popularity.

The target of this signing is Gillette. As a world-renowned shaving care brand, Gillette has been committed to finding a spokesperson in the football circle.When Leeds United was just emerging, Gillette used Mendes as an intermediary to connect and signed a collective contract with the Leeds United Club. The players of the Leeds United Club naturally became their spokespersons. The main responsibility is Promoted in England.

But Gillette's contract for Heinrich is not treated the same as Leeds United players, because Heinrich's advertisements will be placed in other countries, and the main one is his hometown of Germany.

Signed for two years, the endorsement fee is 500 million euros, neither high nor low, but for Heinrich's current popularity, this price is very generous.

Arriving at the shooting location, Heinrich followed the staff into the dressing room.Bertram didn't follow, but sat on a chair outside with Mendes to rest.

As soon as Heinrich entered the door, he saw Beckham who had already changed his clothes and prepared to put on makeup.

Heinrich has seen Beckham. As an England star, Heinrich has inevitably watched his game through any means. In the previous Milan derby, he also saw Beckham coming off the bench at the last moment.

But it was the first time for him to be face to face like this. Heinrich smiled and said, "Hi, Mr. Beckham, I'm Adrian Heinrich."

Beckham obviously knew him, and he wanted to stand up, but Heinrich sat down next to Beckham first, stretched out his hand to him, and when he clasped his palms, Beckham replied with a smile: "Yes. Call me David."

Fortunately, he is a very kind person.

Feeling that Beckham was more friendly than expected, Heinrich was relieved.

But after that, the two of them didn't have much time to talk, and the makeup artists filed in and started working around them, which also made Heinrich fully experience the hard work behind wanting to be famous.

As a shaving care brand, Gillette's main focus is naturally its own razors. Generally, the people in their advertisements have to appear topless, but this time is an exception.

The ad this time includes videos, but in order to bring Heinrich, the "newcomer", first of all, it is mainly based on hard photos, and several sets of themes have been planned. They need to change clothes frequently to adapt to the theme.

Loungewear, suits and ties, casual coats, all clothes lined up.

Directors will use these effects to determine what to shoot for their video commercials.

The makeup artists also focused on modifying their faces. Any perfect face shape and skin that want to take better results need post-retouching, not only to make the skin healthy, but also to make the light and shadow lines The portrayal is more profound.

"The skin is so good." I thought the make-up artists would work quietly, but Marie, the make-up artist in charge of Heinrich, carefully touched his face with her hands, and then blinked her eyes as if sighing, "Heinrich Mr. Rishi, can you give me a list of your skin care?"

Beckham on the side didn't say anything, but just smiled inwardly. Generally speaking, he would say that he has never used anything before. It's a bright routine.

"Okay, but it's a bit too much, I'll make a list for you and send it to you."

……Um?Why is it different from what you said?

The make-up artist girl was so excited that she almost cried out. She nodded again and again, and the other make-up artists who were silent at the side couldn't help but cast their gazes. First, they stared at Heinrich's face for a while. Then he looked at Heinrich's phone screen with piercing eyes.

give me one!I want too!

And while Heinrich was looking at his phone, Mary also quickly started her work.

There are many types of makeup artists in the advertising industry. Some follow the director, some are hired by the advertiser when setting up the work, and there are also the advertiser's own internal makeup artist team. Mary belongs to the last category.

Makeup artists working for Gillette need to pay more attention to the creation of base makeup, because Gillette products are more used on the face, and the camera is easy to zoom in on the face.Although there will be retouching in the later stage of the commercial, the makeup in the early stage is obviously very important.

It's not that men don't need makeup before shooting, on the contrary, they need to do more effort than female stars' makeup.What places need to be emphasized, where the defects should be well covered, and each place should be carefully thought out.

But when Mary was facing Heinrich, she felt that every drawing was unbelievable, and she kept talking about "If everyone is like you, the manufacturer of concealer will probably go bankrupt" "God Ah, why can't I see the pores on your face? Mr. Heinrich, are you really 28 years old?" "You said you never trimmed your eyebrows? I don't believe it! It's impossible!"

Heinrich, who won the favor of the entire makeup team at the speed of light, received a very generous treatment. When the makeup artists left, Beckham took the small biscuits that Heinrich handed over to him, He couldn't help laughing and said: "They treat you much better than me. It seems that those girls always change their faces very quickly." They just said that they are their male gods...couldn't they be lying to him?

Heinrich raised the corners of his mouth, lowered his head and fiddled with his phone, and suddenly asked, "David."

"what?"

"Are you interested in endorsement of casual clothing products?" Heinrich looked at him with his chin lifted, "Heinrich Company has a casual clothing brand, and I would like to invite you to be the spokesperson of this brand in England, or Global promotion, these are optional."

Beckham was taken aback for a moment, and then said with a smile: "Before coming, Jorge asked me to take you with me. After all, it's your first contact with print advertising, but Adrian, you're actually introducing me to work now." It was surprising."

Heinrich smiled and tilted his head: "Actually, I don't have the right to decide on this matter, but I think as long as you are willing, you will have no problem taking this job."

"why?"

"Because my mommy likes you."

Although this reason sounds a bit different, it is indeed a good opportunity.The difference between Beckham and other stars is that he knows how to grasp any opportunity that will make him more famous. Now that Heinrich, an influential company in Europe, offers an olive branch, Beckham naturally does not possibility of rejection.

Beckham took out the phone to contact his agent, while Heinrich looked down at the script.

Ten minutes later, after everything was ready, they left the locker room one after the other.

Ordinary still photos don’t have any plot in them, all they need is for them to change their clothes and pose, and then it’s the cameraman’s job.

But this time it's slightly different.

Heinrich raised his head and asked the staff to adjust the position of his tie, while looking at Beckham who was on the side.

Beckham pointed to the set up in front of him, and Heinrich walked over.

Different from the general razor commercial scene, this time it is not set in front of the bathroom mirror at home. The commonly used naked half-body must-have setting will not work here, but the scene is turned into a gap between a certain reception , the appearance of the two gentlemen doing facial grooming when they met by chance.

This video commercial will be shot next, but now the director has changed his strategy and asked them to take a group of photos to get acquainted with the feeling.

The German man raised his eyebrows slightly, then walked over with a smile as usual, asked someone to apply some shaving foam on his face, not much, so as not to cover the outline of his jaw, and then stood beside Beckham .

This is actually fixed in the script. At the party, two handsome men met unexpectedly, and then looked at each other. After seeing the stubble on each other's faces, they walked to the lounge at the same time to tidy themselves up.Beckham came first, and Heinrich came after him. The two used the same brand of razor at the same time, and then returned to the reception with a clean face.

The competition between men, probing, scrutinizing, and scenes full of hormones are the effects the director wants!

The plot is simple, without too many complicated backgrounds, and even has a lot of flaws in logic-seeing others can clean up before they realize why they have stubble. But the point is just to highlight the Gillette brand and shaving The shaving knife is easy to use.

But when the two were standing side by side, the director kept shaking his head, and then the prop department quickly changed the set!

Heinrich was a little strange. In order not to let the shaving foam fall off his face, he spoke cautiously: "What's wrong?"

Beckham glanced at Heinrich, and quickly understood the problem: "Adrian, seriously, how did you grow so tall?"

In terms of wearing a suit, the two are on par.

Heinrich is tall and tall, and Beckham is well-proportioned, and Beckham's muscles are much stronger than Heinrich's. Active players always have to take advantage of their bodies.But at this moment, the most obvious difference between the two people who are also in suits and leather shoes is in height.

One is 1.8 meters three and the other is 1.9 meters three. It is said that there is a difference of ten centimeters, but when they stand together, the contrast is very clear.

So ten minutes later, Heinrich and Beckham, who had reapplied the shaving foam, presented a back-to-back look.

In the room, two exquisitely shaped mirrors face each other. Heinrich can see Beckham’s face in the opposite mirror from the mirror. I believe that Beckham can also see his own. The subtle angle of the mirror is well blocked Keeping the existence of the lens, it will not let the mirror effect destroy the overall beauty.

"Okay! That's right! That's it!" The director patted his thigh happily, and quickly looked at the two people, "David, stay away from the mirror, we will help you make up for the height gap through the lens! "

...Mr. Director, can you speak in a lower voice?Obviously the German is too tall!I don't want self-respect!

However, Beckham still dutifully narrowed his eyes slightly, and seemed to be looking at Heinrich in the mirror very into the role.

In the next second, he saw a pair of sharp eyes.

Very different from the usual Heinrich, the blond man was standing there, still smiling, but this smile did not have the gentle warmth just now, but was full of politeness and alienation.

The blond hair was fixed on the back of the head meticulously, revealing a smooth forehead. This hairstyle, which most people can't control, makes the man's facial features more obvious. There is a sharp look in the blue-green eyes, maybe it is the light The relationship between them made those eyes look much deeper than usual, just like a lake under the night, and it seemed like they would drown in it just by looking at it.

Beckham was staring at Heinrich in the mirror, and Heinrich was also looking at the British man in the mirror, stroking the corner of his lips lightly.

In the next second, he raised his chin slightly, looked down at the Englishman in the mirror, and slowly ran across his cheek with a razor, removing a piece of shaving foam, but it was as simple as that This one action sent chills down many people's spines.

The flashes continued, and the cameraman could hardly control his hands clicking on the shutter.

The onlookers held their breath and looked to the other side, only to find that Beckham didn't seem to be affected in the slightest, his eyes narrowed slightly, and compared to Heinrich's pride, he had the calmness of a mature man. It's not sharp, but there are some more good-natured glances.

It's obviously just a static movement, but these two football stars whose work has nothing to do with the entertainment industry have done everything very well!

If it is not because they are not full-time actors or models, I am afraid that the first thing the director does is to leave a contact information for them and tell them that I will definitely look for you when I have a new script in the future!

There is no need to try other costumes and scenes, Mr. Director directly decides, this scene is the only one!The shooting and recording of the video advertisement will start in the afternoon!

Heinrich didn't think it was a big deal, it was just a new self-attempt, but the surrounding crowd had expressions of "Yo hoo" in amazement, and some people secretly took out their mobile phones to take pictures, out of confidentiality agreement This cannot be posted on the Internet by individuals, and the feeling that they can only watch it for themselves but not share it with others makes them scratch their heads.

But obviously Gillette will not give up such an opportunity for self-promotion. They quickly posted the scene of this shooting as a small tidbit on the official account. The influence of the two spokespersons.

Although there are no splashes yet, Gillette's promotion manager is nervous and excited to ask the staff to follow up with the afternoon shooting, because he is sure that this tidbit will be popular!

In the studio, Beckham was surrounded by his agent and assistants to prepare, and Mendes also walked towards Heinrich, and asked in surprise while leading him to the lounge: "Adrian , have you been exposed to acting before?"

Heinrich shook his head with a smile, and nodded again: "My ideal has always been football, but if we talk about acting, when I was ten years old, I played "Sleeping Beauty" in the school stage play when I was in elementary school. "

"Are you playing a prince?" Mendes has already conceived the image of a prince with blond hair in his mind, how cute is that...

Heinrich replied with a smile: "No, dear Jorge, I play a tree, I'm sure I play it well, does that count as acting?"

... doesn't count.

It seems that Mendes' silence has already given the answer, and Heinrich didn't ask any further questions, but just said with a smile: "I just think that when I read the script, the person written here is very similar to Moritz, so I followed Moritz. I learned how Ritz usually looks in meetings, and the effect seems to be good."

Mendes had never seen Moritz at work. He had limited contact with Moritz near Heinrich, and what he saw was Heinrich who switched to the mode of "moving a good German brother". Lord of the House of Inrich.

But after thinking about Heinrich's expression just now, Mendes suddenly sympathized with Moritz's company executives.

No matter who it is, being stared at by the eyes shown by Heinrich just now is almost like holding a knife against you to make you work hard and dedicate all the light and heat to the Heinrich family!

But as long as it can achieve the desired effect of the director, Mendes went out to discuss with the director about the afternoon shooting, while Bertram brought in the prepared lunch.

Sandwiches, milk, and a box of salad. Although simple, Heinrich was not picky. He took them with a smile and put the sandwiches in his mouth.

However, he did not miss the rest time. While eating, he took out his mobile phone from his pocket and looked at the various news sent by Byron.

Players can rest and staff can have a short vacation, but the coaching staff can't.

Before the start of the transfer window is often the busiest time for the coaching staff. Players’ contract renewals, club construction for the new season, and team signings all need to be summed up by the coaching staff, and Heinrich puts them in the responsible position. It was Mr. Byron, the assistant coach.

Another person might dislike these complicated tasks, but Mr. Byron is a diehard club loyalist. Even if he is not given to him, he wants to keep an eye on him all the time. Now Mr. Byron is definitely busy and happy.

Heinrich opened some intercepted video images, some of which were video data of players who came to the club for trial training, and some were fed back by scouts who were recruited by Leeds United and then spread all over the world Heinrich had to go through the information one by one.

His first concern is actually England's homegrown players.

For clubs registered in the Premier League, the restrictions are not as strict as in other leagues.Whether it is the Bundesliga or La Liga, there are very specific requirements for local players or players produced by youth training. The number of players of their own nationality must also reach a certain number. However, in the Premier League, only eight local players can complete the registration.

The nationality of these eight players is not important, as long as they have registered with the FA or Wales for three seasons before the age of 21, they can be called locally trained players.

However, Heinrich still tends to recruit some English players, so that both the sentiment of the fans and the future England national team can contribute. The benefits of having more local players will gradually appear in the future.

But looking around, Heinrich felt a little helpless.

England's players are like produced on an assembly line, they are basically carved in the same mold.Good physical fitness, good dribbling skills, good shooting skills, all seem to be qualified, but they are not outstanding.

In fact, it can be understood if you think about it in another way. The childhood of many stars was not happy, or even a bit miserable.Leo Messi, the core of Barcelona, ​​was ill since he was a child, and he was alone outside, while Ronaldo, the thigh of Manchester United, was poor when he was a child, and eating meat was a luxury.More representative are the football stars who came out of the Brazilian slums. For them, football is not only an interest, but also the best shortcut to get rid of the current situation, so they are willing to work hard in this regard, and hard-working children always It can get a good ending.

On the other hand, players in England rarely have the possibility of such a last stand. The economy here is developed, the environment is good, and the youth training system is not as scientific and rigorous as in Germany. Football is more like a hobby than a means of making a living. Changes come naturally.

Heinrich originally thought that if he could catch one Jack Charlton, he might be able to have a second and a third, but the reality gave him a heavy blow.

It seems that there is still a long way to go to find good local players. The luck of meeting future stars as soon as you go out is really not something ordinary people can have.In desperation, he opened the information sent by the scout, and Heinrich flipped through it casually, before stopping his fingertips unexpectedly.

Putting the half-eaten sandwich aside, Heinrich sat up straight and stared at the video on his mobile phone for a full 5 minutes. It was the first time he had watched a whole episode in its entirety so far, and then he was sure After there was no one else in the lounge except them, he turned his head and looked at Bertram: "Book two tickets, we'll leave tonight."

Naturally, Bertram would not refuse, but asked in a low voice, "Sir, where are you going?"

Heinrich's gaze returned to the phone screen, and there was a little light in his blue-green eyes: "Brazil, Rio de Janeiro."

The author has something to say:

Once, when Heinrich, who was unanimously elected to play the prince, happily went home and told Moritz the good news, Moritz looked at Sleeping Beauty's name and remained silent.

Ah, sleeping beauty, kissing the princess awake or something...

So, after Heinrich fully described the meaning of a tree and the role of environmental protection, Heinrich strongly requested to play a tree the next day.

Then, the most beautiful tree in the history of the school came into being!