I run a newspaper in ancient times

Li Li's slender fingers slowly flipped through the manuscripts. Today's gossip tabloids have become more and more rich in content, and have become regular leisure publications in the homes of people in the capital. Even if they have a little money, they can directly book them for a year.

In fact, the market is basically saturated.

Zhu Run was sitting on the side, holding green tea in his hand, secretly looking at Li Li's side face, feeling a little uneasy in his heart, and couldn't help asking in a low voice: "My lord, is there something wrong?"

Li Li rubbed his chin and said, "I remember that earlier, there were several tabloids that followed suit, but there seems to be little movement recently."

Zhu Run quickly put down his teacup, stood up and said respectfully: "Your Majesty, this tabloid pays attention to timeliness. Like our gossip tabloid, which has many informants, we can send reporters to the scene as soon as there is trouble, inquire and record the process in detail. There is also a special The editor processes and polishes and writes articles with flesh and blood and plots. If it is fast, excellent articles can be selected overnight and handed over to the workshops below for quick publication, and all of them can be published within three days."

Speaking of this, Zhu Run was quite proud: "This kind of quality, how can ordinary tabloids compare with us? Don't say that the source of news is not as rich as ours, it is the speed. When they publish it, the whole capital will have already I found out from our tabloids that they have nothing to do with them at all! I was a little impatient and made up nonsense, but as you said, the eyes of the masses are sharp, and it didn't take long before they were exposed. I won’t buy their fake tabloids anymore, and now I can’t do it anymore.”

When the competitors first came out, Zhu Run and other members of the tabloids were still worried about stealing business, but now the gossip tabloids dominate, and the rest of the imitators cease publication and go out of business one by one, so they no longer have any worries.

In the past four years, Zhu Run has carried forward his expertise, and he is like a fish in water among the gossip tabloids. The person he admires the most is his Bole, Prince Yi.

After thinking for a while, he expressed his loyalty again: "The tabloid can publish less, but the content must be true. It can be a little exaggerated and add ink, but it can't be made out of nothing and make up facts. My lord, what you say is regarded as the standard by the tabloids, absolutely not. will violate."

Li Li listened, the smile on his face deepened, and he picked up the folding fan beside him and beat it: "Well, don't worry, I don't worry, the gossip tabloid is now the number one in the lower capital, and your credit is indispensable. Thinking about it this way, it seems that I have to reward you well .”

Hearing this, Zhu Run's face suddenly showed a surprised smile, he bowed respectfully, and said loudly: "It's a great kindness for the prince to give you a bite of food, and the whole family will never forget it. These are all the little ones. I really dare not take credit for what I should do!"

Seeing his grateful appearance, Li Li didn't say anything, but said: "It's best if you think so, but..."

Zhu Run bent over, pretending to be listening attentively.

"How many people are there in the gossip tabloid now?"

"Back to the lord, there is one editor-in-chief, two deputy editors, 18 editors, and two to three resident reporters in each neighborhood, which counts to 50 people, and..."

There are also informants that only Li Li knows, so there are more.

"No, you missed it."

"My lord please advise..."

"Aren't the people in the publishing workshop counted? The three workshops, from engraving to printing, have hundreds of people, plus those who distribute tabloids... Tsk tsk, there must be nearly 300 people, right?"

"Like, it seems to be." Zhu Run actually didn't quite understand why Li Li wanted to nod his head suddenly, but he always felt a little creepy in his heart.

Li Li put down his fan, took a sip from the teacup on the table, and then said sadly: "The manpower has expanded and the scale has grown. It seems that this year is another year where we can't make ends meet!"

The last sigh stopped in Zhu Run's ears, and his heart tightened suddenly.

It has been four years since the gossip tabloids have developed almost all potential readers.

And no one is competing, occupying all the market share.

With a population of more than one million in the capital, no matter how low the literacy rate is, it can still sell about [-] copies per issue. Today, tabloids cost [-] copper coins per issue, and the annual income is [-] guan.

2 guan is [-] taels of silver, which can be regarded as daily income for a poor person like Zhu Run who has never seen the world.

However, the cost of labor and raw materials is not excluded here!

Even those informants have to pay for providing information!

Especially today's pens, inks, papers and inkstones are very expensive, and quick-drying ink and paper for printing and dyeing are even more expensive!

Let's just talk about pure profit... Zhu Run, as the editor-in-chief, heard the accountant next door shouting sadly more than once: "Loss, loss, loss again, what should I do?"

Thinking of this, Zhu Run yelled and knelt down: "My lord, don't abandon the tabloids! We all count on living here!"

Why can't other tabloids continue to run?

Not being competitive is one of them, and the most important thing is that it is too expensive!

Losing money is fine, and every day people come to scold, either in person or in letters, and all kinds of greetings to the editor's ancestors and family.

No matter how many readers there are, they can't hold back the tortured heart. Who is so self-abuse and spends money to find scolding?

Li Li is probably the only one who has a lot of money.

This well-known dude prince in Great Yan Kingdom, apart from pursuing his General Fan, seems to have only one hobby of running tabloids.

For this reason, he did not hesitate to invest all his salary and silver, as well as the messy income of the royal family, here. He raised a bunch of pen shakers, opened three printing workshops, and a bunch of idlers who eavesdropped on other people's footsteps. The only strange person.

However, there are times when hobbies change, and this is what worries Zhu Run and the gossip tabloids the most.

No funder who burns money, no matter how brilliant the newspaper is, it will become waste paper, and they will have to drink the northwest wind!

"My lord, how about raising the price, how about fifty coins a copy?"

Zhu Run is just a scholar, not a businessman.

Even though I have seen a lot of weird things in the past few years as the editor-in-chief of a gossip tabloid, I can't think of any ideas to turn my profit for a while.

But the gossip tabloids cost [-] cents per copy, which is not expensive for one copy, but once every seven days, the cost is not cheap. After all, the books circulating on the market now cost about one or two hundred cents per volume. .

If you raise the price rashly, you will only lose readers, and you will have to continue to be scolded.

Such a bad idea, Li Li didn't even bother to roll his eyes: "Forget it, I can't ask too much of you."

He picked up the manuscript sent by Zhu Run again, and said, "Add a preview of the next issue after the headline of this issue."

"In the next issue, has your lord already decided what to print?" Zhu Run asked carefully.

Li Li thought for a moment, and then said in a slightly melancholy tone: "My queen mother forced me to marry a wife and have children, but I am infatuated with no regrets. I only have General Sun and Moon Fan in my heart, so I plan to write the pen myself. The headline of the next issue will be called "There are countless vulgar and vulgar fans in the world, but only a bright moon enters my heart - thoughts on Prince Yi's forced marriage."

As soon as Li Li finished speaking, Zhu Run clapped his hands and exclaimed, "Okay, my lord! You and General Fan are paying attention to the entire capital. If you write this, will the next issue be printed twice as much?"

"No need." After Li Li finished speaking, she picked up her fan and tapped on the table.

After a while, a young man walked in from outside the house, with a smile on his mouth, wearing a green shirt, with a refined demeanor, as if he was a Confucian student in some academy.

However, when he raised his hand to salute Li Li, Zhu Run saw the huge golden ring on his index finger with a dark green jade in the middle.

Seeing this, Zhu Run's eyes straightened instantly, even if he didn't know the goods, he knew that this ring was priceless just by looking at it.And just this rather heavy ring instantly dispelled the man's dusty temperament, stained with a businessman's philistinism and the smell of money.

"My lord." Shi Shiran raised his hand and said.

Li Li handed him the stack of manuscripts in his hand, and said, "Lan Zhou, the next issue of the gossip tabloid, I want to add another column for advertisement."

"Advertisement?" Lan Zhou frowned slightly, seemingly puzzled.

Zhu Run was even more dazed.

Li Li looked at him meaningfully, as if asking: Don't understand?

Lan Zhou thought about it for a while, and suddenly seemed to be blessed, he figured out the key point, he clapped his hands and said: "It's really wonderful to spread it widely and rely on tabloids to spread it."

Seeing that he was transparent, Li Li couldn't help but bend his lips: "Is it difficult to find a partner within five days?"

Lan Zhou touched the eye-catching gold ring on his finger, lowered his eyes for a moment, thought for a while, and then smiled: "There is a new fur shop and rouge shop in Xiuhu Neighborhood, both of which come from the barbarians in the west. They are good materials. It’s new, but it’s only just opened, and most people probably don’t know about it. In addition, Zhang’s and Huang’s cloth houses in West Market are fighting, so you can ask about it.”

Business is different, Li Li said with satisfaction: "Then leave it to you."

"My lord, don't worry, the villain will do his best."

Li Li nodded with a smile, then turned to one side of his face: "Zhu Run."

Zhu Run quickly responded: "The little one is here."

"Although we open tabloids to entertain the public, I can afford to support hundreds of people like you, but I don't like to lose money all the time. If people's little passion is not rewarded with money, it will soon disappear. disappeared without a trace."

Zhu Run said with a sneer, "It's a small incompetence."

"I don't mean to blame you, it's just that from today onwards, our gossip tabloid should also change its operating model. The tabloid will be divided into two parts, one part is what you are doing now, what should be the same as it is, and the articles published need to keep improving , must firmly catch the eyes of existing readers. As for the other part, it is the tabloid’s main source of income, various publicity and promotion advertisements, which are in charge of by Lan Zhou, who will find partners and negotiate advertising fees. "

After Li Li finished speaking, Zhu Run was taken aback for a moment, looked at Lan Zhou, and said yes.

"As for advertising, in addition to promoting stores and products, if you need to recruit workers, rent, or have promotional activities, discounts and promotions, you can negotiate. But one thing is that you need to firmly grasp the quality, and try it yourself when the time is right. We tabloids can make less money, but we can’t deliver things that are not worthy of the name to the readers who support them.”

This is Li Li's bottom line, Lan Zhou agreed with a smile.

Li Li returned the manuscript to Zhu Run and asked him to go down and print it.

As soon as he left, Li Li took Lan Zhou into the palace garden, found a beautiful waterside pavilion, and invited him to sit down.

As soon as the tea was served, under the warm steam, Li Li raised her eyes and asked with a smile, "Lan Zhou, is Master, how is the old man?"

The author has something to say:

General: You hype me up every three days, have you paid me yet?

Li Li: You are all mine, what kind of money do you give, pocket money?