North and South groceries

On the second day after Luo Yong finished distributing the peppers in the court hall, Nanbei Groceries launched a secret fried escargot.

The escargot is fried fragrant and spicy, the soup is rich, the snail meat is fat and tender, and it only costs three yuan a piece, and it is packed in a specially customized earthenware pot in their shop.

The earthen pot was about the size of a palm, with a slightly round belly and a slightly open opening. One pot could hold a lot of snails, and the pot mouth was covered with oiled paper and tied with a string. The pots were neatly placed on the shelves.

In the morning, the shelves were still full, and few people bought them.

Because no one has eaten it before, and they don’t know how it tastes. In addition, snails are really not a good thing in this era. People who live on a budget are not willing to spend money on this. They think it is a waste. I don't like the snail.

After noon, some people knew the taste of it, and went to the shop to buy it, but there was no can.

The people in the shop said that all the snails prepared today have been fried, and there is no raw material for frying at this time, so let them come back tomorrow.

The next day, some people came early in the morning, and they bought it smoothly, while some people came a little later, but they still didn't buy it.

"Why didn't you come here yesterday, and didn't you come here today?" Some people were unlucky and didn't catch up twice, and it was inevitable that some dissatisfaction would arise at this time.

"The capacity of the small store is limited, and eight hundred copies per day is the limit. Please hurry up tomorrow." Luo Yong's disciples were also quite cautious in dealing with this situation, for fear that their master would be offended if they were not careful. something happened.

The last time Luo Yong challenged Prince Gong's mansion, the city was full of uproar. Although he did not do anything wrong, he was involved in right and wrong. If something happened again this time, many people's impressions of Luo Yong will become bad.

"You've sold out [-] copies?" The man saw, what's the point, and sold [-] copies?

"More than 820 copies." Luo Yongna said truthfully.

"Well, tomorrow I will ask my friends in Fenglefang to buy a copy with me." It seems that if you don't live in Fenglefang, you won't be able to buy the secret stir-fried escargot from North and South groceries.

He guessed right, the next morning, less than half an hour after Nanbei Grocery opened, the fried snails of the day were sold out.

Fortunately, his friend lives in Fenglefang, sent two family servants, went to line up before dawn, and finally returned with four fried snails, but there were no more. Engage in purchase restrictions, and each person will buy up to two copies.

The taste of this fried snail is very good, but it tastes a bit disfigured. It is too down-to-earth. It is not suitable for banquets. Three or two friends who are close to each other get together to drink some wine and have another fried snail like this , that would be great.

There are also people who simply close the door and eat by themselves, and do not share good things. Such people usually have few friends.

"Hiss! Spicy!" That night, in the courtyard of Xie's house, Xie Dalang set up a small table and sat alone in the courtyard, eating wine and smoking snails.

This Xie Dalang is also a student of Taixue, recently there are so many homework assigned by Na Luo's coffin board, there are not many people who can be as leisurely as him after returning home.

"Aye, eat one with me." His girl had just been taken to take a hot bath by the maid at this time, and when she came out and saw her father eating snails in the yard, she wanted to eat them too.

"It's so spicy, I'm afraid you won't be able to eat it." After finishing talking, Xie Dalang picked up a snail and handed it to her.

"I'll sweat again after eating later." Her mother was sitting on the porch holding her younger brother.

"It's okay, I'll wash with her again before going to bed." The maid also came out of the next bathroom at this time.

"I'm used to her." Her mother said.

"Hey..." The little girl grinned and smiled at her mother, then continued to eat her snails, took a sip, pursed her lips, tasted the soup in her mouth, and said to her again: "I can't breathe."

"Can't suck it? Then you turn it upside down first, take a breath from the back, and then you can suck it out." The old man taught her the experience he had found out.

The little girl took a snail and sucked it left and right, but she couldn't suck it out, and it was delicious, so she put the snail in her hand on a plate and dipped it, dipped it in some soup, took it out and continued to suck, her mother was just right at this time She bowed her head to feed her brother, didn't see this scene, but she, Aye, saw it, didn't say anything, just watched with a smile.

"Is it spicy?" Aye asked her after a while.

"Not spicy." The little girl said.

"This is a person who can eat spicy food naturally." The silly father pointed to his daughter and boasted to his wife, as if his daughter had done such a great thing.

"I'm hungry right now, and she won't say it's spicy when you make her sweat profusely." Her mother said, "Just eat a few, don't eat too much."

"I only ate one." The little girl pointed to the lone snail shell on the table in front of her.

It's true that she had sucked a lot of soup just now, but she really only ate one snail. A Niang said she could eat a few, but it was still early.

"!" Her old lady stared!

"Hahahaha..." Xie Dalang was about to die of laughter, who did such a second daughter follow?

Speaking of which, there are not many children in Chang'an City who don't like to eat this secret fried escargot from the North and South groceries, and the price is not expensive. It only costs three Wen a piece, but it is too difficult to buy. There are hundreds of copies, and it can be sold out in a short time.

If you want to eat this fried escargot, besides queuing up early in the morning, there is another way, that is, the clay pots used to pack the fried snails in their shop, as long as you save enough seven, you can exchange for a can of fried snails, and take the jar on the same day In the past, the people in the shop would write a note, and when they made fried snails the next day, they would save them and go to pick them up at any time.

Nowadays, many children in Chang'an City are saving this kind of pottery pots, and Xie Dalang's daughter is also saving up. Every time her father finishes eating fried snails, she will take the pottery pot to wash it, and it will be delicious. Put it away like a pimple.

There are rumors that the princes and daughters in the palace are also saving the pottery pots. I heard that many princes and nobles also like to eat the secret fried snails from the North and South groceries. Those who get up early to queue for the North and South groceries have even seen the eunuchs in the palace.

In the past ten days or so, snails, a food that was originally looked down upon by many people, have jumped into the ranks of delicacies.

This may sound unbelievable at first glance, but it is not completely unreasonable. After all, there are advanced cooking technologies more than 1000 years behind it. As for the person Luo who promoted the development of the incident, what is his purpose? I have to talk about the peppers he co-planted.

Although chili is good, it is not easy to promote it. After all, the information and logistics are not developed in this era. Even though chili has been around for such a long time, people in many places have not heard of it outside of Chang'an City, let alone Know how to eat.

In this case, instead of spending manpower and material resources to promote it, it is better to launch a signature dish that is suitable for all ages, and then Luo Yong thought of this fried escargot. Escargot is everywhere, and it is cheap and easy to get. As long as the dish of fried snails becomes popular, the chili seeds Luo uses can be sold everywhere.

It's just that there is another problem facing Luo Yong right now, that is, the price of snails is cheap, and the food is not elegant, and many people with status and status simply look down on them.

In order to solve this problem, Luo Yong thought of a cheap trick - hunger marketing.

He priced the secret stir-fried escargot of North and South Groceries at three pennies a piece, which almost everyone can afford. On the basis that everyone can afford it, he only makes [-] servings a day. Think about it. How big is the competition.

Eight hundred servings per day is enough for many people to eat, but it is far from meeting the market demand.

The so-called rarity is the most precious, the more unavailable things, the more precious they are naturally.

……

At the end of June, the sons of a rich local tycoon from Henan Province came to Chang'an City, intending to develop in Chang'an City.

When he first arrived, a good friend greeted him, and there were all kinds of dishes during the banquet. The eating habits in Chang'an City and their hometown were slightly different, and everything else was fine. What happened to the plate of snails?

The little local tyrant felt in his heart that after not seeing each other for several years, their friendship had changed.

Both of them came from high-ranking families, and it was an insult to a friend who came from afar to serve such a thing as snails!

Early the next morning, a sister of his who was married in Chang'an came to visit. Seeing that his brother was unhappy, he asked him what was the matter, so the little local tyrant told his sister everything.

As soon as her sister heard it, she said to him, you really misunderstood him, and then told him in detail how difficult it is to buy the secret fried snails from North and South groceries. His friend For that plate of snails, it must have taken a lot of effort.

"So that plate of fried snails is such a precious thing?" The little local tyrant was shocked.

"Yes." His sister said.