North and South groceries

Cheese was not a very rare food in the early Tang Dynasty. It was usually seen in the market, and most of it was directly boiled and concentrated with cow and goat milk. Serve on top of fruit or rice.

Every year at the turn of spring and summer, when cherries are on the market, people in Chang’an like to eat a kind of dessert called butter cherries. In fact, some cheese cane syrup is poured on the cherries, and it is also sold in food shops.

I heard that there is also a dessert called Sushan. Sushan is somewhat similar to the cream ice cream of later generations. The "crispy" is about butter and ghee. It is heated and melted, mixed with cane pulp and honey , and then put it into a special tool, let it flow out slowly, and make various shapes on the plate. After the shape is completed, it will be frozen in the ice cellar, and a crisp mountain will be made.

"Is the crispy mountain delicious?" Luo Yong had never eaten crispy mountain with this bumpkin. He heard some students talking about it in Taixue that day, and he asked Qiao Junlin after returning to Feng'an Square that night.

"It's okay, without a pass procedure, it will cost a lot to build a crispy mountain." Qiao Junlin said: "It's better for you to sell cream cakes."

In fact, Qiao Junlin only ate Su Shan once in total, and it was when Du Xi entertained guests. At that time, the Su Shan was beautifully made and tasted good.

However, compared with those desserts that Luo Yong has made recently, the ingredients and preparation method of Sushan are still a bit simple. For example, Luo Yong will add some grapefruit juice in it to relieve the greasy. It is also unheard of to have stayed in Chang'an City for so long.

How would he know that Luo's experience in cooking and eating was brought back thousands of years later, and many of the small experiences that are common to those in later generations are often the crystallization of the wisdom of countless people.

When it comes to the food in Luo Yong’s shop, the most wonderful thing is all kinds of whipping. Eggs can be whipped, and so can cream.

Controlling the cost is tantamount to controlling the price, making it affordable for many wealthy households, thereby ensuring sales.

Luo Yong's shop is also making cheese recently. In order to extract the cream, the shop has to buy a lot of milk every day. It is impossible to use all the milk after extracting the cream on the cake embryo. This milk is also money. They Gotta control costs.

At present, their method is to use part of the milk that has extracted the cream to make cheese. This kind of cheese has a relatively low oil content and the taste is relatively not so good, but it is basically enough to make salted egg cheese bread that costs two cents a piece. It is used, and when the bread is kneading, whey is also added, and the taste and nutritional value are very good.

In other words, Luo used the milk they bought every day to extract the cream for the first time, and then the cheese for the second time, and the last thing left was whey. There was no waste at all, and all of them were used.

Therefore, although the prices of some things in the shop are not high, profits can still be guaranteed.

What worries Luo Yong is that the winter season is coming to an end. Since half of the house payment is still unpaid, he doesn't dare to spend money extravagantly right now, and he can't take care of the ice cellar at this time. .

If there is no ice cellar, there will be no cold drinks and ice creams sold this summer.

However, the summer that worries Luo Yong has not yet arrived, and he will soon face another challenge.

At the end of the first month, several time-honored brands in Chang'an City, under the leadership of Mi Fangzhai, established an organization called "A Collection of Time-honored Brands and Boutiques". There are not many members in this organization, but they are all well-known time-honored brands in Chang'an City.

Originally, those who sell pastries sell pastries, those who sell baked naan sell baked naan, those who sell vinegar sell vinegar, and those who sell wine sell wine, all unrelated to each other.This time they started to cooperate, and they also set up some counter shelves in their own shop to display and sell things from other time-honored shops.

Luo Yong happened to be taking a rest that day. After hearing the news, he ran to the nearest Mifangzhai to have a look, and saw that under the signboard of Mifangzhai, there was already a "Honored Brand Boutique Collection" hanging on it. 》The small signboard, looking inside the store, there are indeed many more varieties, people come in and out of the store, and the business is very good.

What is this thing?

Looking at the signboard, it looks a bit like a chamber of commerce, and looking at the form, it looks like a convenience store.

Luo Yong strolled into the shop, smiled and asked the clerk in the shop, "Is your shop here?"

Among the guys in the store, someone knew Luo Sanlang. Seeing him coming to the door, he hurried to the backyard to find their shop. After a while, the head of Feng came out, and invited Luo Yong to meet the guests politely. hall.

"I don't know why Luo Sanlang came here today?" Feng Laoer was very proud of the idea he came up with a few days ago, and now seeing Luo used it, he was even more happy, how is it, can't hold back ?

"I just came to ask Feng Weng, how many years does it take for a shop to be called a time-honored brand?" Luo Yong arched his hands and asked with a smile.

"How dare you call it a time-honored brand without two or three generations of management?" Feng Laoer said with a smile.

Ah, this means that he refuses to play with Luo Yong anymore. Luo Yong's son is probably useless. When it comes to Luo Yong's grandson's generation, maybe there will be a chance.

"Why is it called "The Collection of Time-honored Brands" instead of "Chang'an Hundreds of Schools"?" Luo Yong also wanted to sell his own products in other people's shops, and also wanted to get some other people's products for sale. Sell, enrich your own shelves, and earn some share by the way.

"Luo Sanlang is so thoughtful!" Feng Laoer praised, and then drew a big cake for Luo Yong: "Maybe in the future, there will be a day when Baijia Huicui will be produced."

Well, this little old man made it clear that he still refused to take him to play, Luo Yong was not upset, if these people didn't take him to play, he would play by himself.

Speaking of which, once these time-honored brands unite, there will be quite a commotion in Chang'an City. There are also some literati and poets who wrote poems and inscriptions for them. through a poem.

To be honest, Luo Yong is quite envious of these time-honored brands, and he himself has a good impression of these time-honored brands.

But competition will always exist, just like between their Fenglefang and Anrenfang, the residents of these two workshops buy more desserts from North and South groceries every day, or go to Mifangzhai to buy more pastries, which directly affects Looking at the daily turnover of these two shops, Luo Yong also hopes that Mifangzhai will survive forever, but when it comes to profits, he must still hope that his family can make more money.

"Many people come and go in my shop every day, and there are still a few shelves. If Feng Weng changes his mind, please let me know at any time." low.

Although competition is inevitable, Luo Yong’s shop mainly sells Western-style bakery, while Mifangzhai sells Chinese-style cakes. Although they are mainly sweets and have overlapping customer bases, each has its own characteristics, and it is not completely impossible. cooperate.

Luo Yong finished what he had to say, and then bid farewell to Master Feng and went back to his own shop. At this time, he didn't have much hope for this cooperation. The most important reason for making such a trip was The purpose is actually to show favor.

Mifangzhai is here.

In the afternoon of this day, a liquor store owner drove an ox cart to look for Mr. Feng: "I heard that Luo Sanlang came this morning? I don't know why he came."

Mr. Feng was also thinking about what Luo Yong said to him this morning. To be honest, he was also a little moved. There are so many people coming in and out of the North and South Grocery Store every day. If you sell it there, you should be able to sell a lot every day.

At this time, when asked by the liquor seller, he also said: "Yan, let us include him, don't make this time-honored brand, and change to "Chang'an Baijiahui"."

"Hundreds of families?" The wine seller heard: "Didn't it mean that Luo Sanlang would also let us sell things at his house?"

"That's natural, and there is still some room to spare." Feng Dangjia said.

"Hey!" When the wine seller heard this, he immediately showed joy on his face, slapped his thighs with both hands, and was about to say something, but suddenly remembered that he had said a lot to Mr. Feng and others a few days ago. The rhetoric of working together to resist the north and south groceries was suppressed for a while.

"Feng Weng, what do you think?" The wine seller asked Feng Weng carefully, after all, he was also the one who led the matter.

"How can I be the master of this matter? I still need to ask the shopkeepers what they think." The cake seller waved his hand and said.

"So, shall I talk to them?" When the wine seller heard it, there was probably something to it.

"I'm sorry to trouble you." The cake seller said.

"Oh, don't bother, don't bother." The wine seller sat in Mifangzhai for a while, and then came out happily. This afternoon, he drove the ox cart to visit several places in Chang'an City, and met those people. Time-honored brands have communicated.

In the next two or three days, Luo Yong's disciples would often see those time-honored stores in Chang'an City come to shop for their groceries.

"what do you think?"

"Their shop is more prosperous than I expected."

"I heard that a lot of goods have been shipped from Lishi recently, including a batch of folding umbrellas. Many people are rushing to buy them."

"What's in that jar?"

"There is fermented bean curd, miso, and salad oil."

"Oh, how can there be no wine..."

"No vinegar either."

In just a few days, when Luo Yong's next rest, Feng's family sent someone to say that they had a banquet at the shop and invited Luo Sanlang to the banquet.

Luo Yong has heard some rumors more or less in the past few days, and at this time he heard that he was going to be invited to a banquet, so he knew that the cooperation was going to make progress.

At the beginning of the banquet, after everyone exchanged a few pleasantries, several shopkeepers began to sigh and complain endlessly.

"Hey, this business is hard to do."

"It is easy to make goods, but difficult to sell them."

"If you can't sell it, what's the use of making a good product?"

"Everyone, don't be modest, you are all well-known and time-honored brands in Chang'an City."

"Saburo, you don't understand, what's the point of time-honored brands? When they actually buy goods, those people have to go for the cheap ones."

"There are so many people in our shop to support, the burden on my shoulders is heavy."

After sighing with emotion for a while, everyone began to enter the whole body and talked about cooperation.It's just that these little old men have a thin face. They just hung up the sign of "A Collection of Time-honored Brands and Boutiques" a few days ago. If they download it again in a few days, they will feel a little ashamed.

During the dinner, someone used Jiu Jin to tell Luo Yong about this matter. When Luo Yong heard it, is this a matter?

"Let's still hang the signboard of the collection of boutiques, and put up another signboard in a few days, it doesn't matter anyway." Luo Yong said to them.

"Saburo is right."

"It's still young people with good brains."

"Come, come, drink and drink."

There was no delay in discussing business between pushing cups and changing cups. In the end, several parties agreed that their cooperation was completely based on flexibility and voluntariness. Whoever wants to buy goods and who doesn't want to buy goods is all decided by himself, and the money obtained from the consignment sale will be divided according to [-]%.

Luo Yong is easy to talk to. For these time-honored brands, as long as they are willing to come, they are willing to accept groceries from North and South.

As for the location of the goods, he will carefully divide several locations according to the number of stores he has settled in, and number each location. In the first month, he will determine the location of the shelves of each store by drawing lots. Starting every month, it will be adjusted every six months. Whichever store sells the most groceries in the north and south, he will let the store pick the shelves first.

"Everyone thinks my arrangement is fair?" Luo Yong asked all the shopkeepers what they thought after he finished talking about his idea.

"Fair and fair!" All the shopkeepers smiled like flowers on their faces, and their hearts were like mirrors: it seems that if you give this kid to a shrewd person, it won't work if you don't help him sell cakes in the future.