The Scenery of Farmgate

Chu Heng expressed his attitude first, and he glanced at Chu Gan, "My incompetent brother also told you that I plan to open a fried skewer shop in Dijing, selling the same things as Fucheng, and now I think I can add more. Same, it is this snail powder, which has a bigger shop."

"Business in Fucheng is stable, and the shops in the north of the city are about to open. I think they can eat a lot of goods in these two places."

After Chu Heng finished speaking, Master Sun said, "I don't have a connection with the Imperial Capital here, but I have shops in the other counties under Jinzhou Prefecture, and I can also do some business, and there are caravans running to the south, you snails The powder can be put, not to mention eating all of it in the south, the road that my caravan took is no problem."

"It's ashamed to say that the family property accumulated by the generations of the ancestors is not much, and it is all in the south, but there is nothing in the north."

Yang Shu: "Master Sun, why bother to be self-effacing, you don't have a lot of business, then we mud-legged people really have no way out. Don't worry about the north, since we can't go, then wait for their caravan to come by themselves, not only If you can take our things away, you will definitely bring a lot of things from the north, and everyone will get what they need."

"I'm not going to play around with everyone. Since we want to do the same business, we have to go to the same place to make our reputation. If we go our separate ways, I'm afraid we won't be able to achieve this effect."

Chu Heng took a sip of the pig's nostril water, looked at Yang Shu, "I would like to hear more about it."

"It's actually quite simple. No matter where the shop is located, it has the same name and the same signboard. This stinky tofu snail noodle also has a good name. Not only that, it's the same for any new food in the future, and it's called a signboard. The main store of this signboard is located in Qingfeng County, and the stores opened in other places are called chain stores.”

"As long as the diners who go to the store to eat, tell them what is the name of our signboard, after talking too much, the diners will naturally remember it, and when they mention stinky tofu and snail noodles in the future, many people's first reaction must be our signboard , Even if there are other people behind to make these things, but we have taken the lead and they will definitely not be able to compare."

"On the contrary, if it's called stinky tofu snail noodles, customers will only say a pack of snail noodles when they go to the grocery store in the future. There are a lot of snail noodles in the store, so the boss will probably just give the customer a pack, but it's not a fuss. Whose property."

Businessmen, especially successful businessmen, are seldom stupid. After all, it is impossible for such a person to succeed if he loses all his money.When Yang Shu said this, they understood. The reason is very simple, just like the Sun family and the Chu family, only people know how to call you after you name them.

"It's possible," Chu Heng and Master Sun nodded at the same time.

"Then what's the name?" Chu Gan barely understood, but grasped the key point keenly.

He picked his chin, because of his previous experience, he didn't dare to look directly at Yang Shu, "These things are all made by your family, do you want to call them Yang's stinky tofu and Yang's snail noodles? It sounds okay, and it's very easy to pronounce. "

"No, let's call it Dongshan," the Yang family didn't have enough backing to protect them, so it's better not to be too conspicuous, and Dongshan is a place name with a different meaning.

Chu Heng and Master Sun did not object to the place name, but asked some other questions, such as what else should be unified besides the name.

He told you the clothes, hats, utensils, store decorations, etc., so that when people who have been to this store go to the next one, it will be like a family. Except for the different places, there will be no big difference in other things. .

This is not difficult to do, it just takes some money and manpower.

Then they started to talk about the price, stinky tofu and fried skewers, according to the previous [-]% profit, the snail noodles will be sold directly to the finished products, and they will get the price for them. Participate in this.

The three of Chu Heng came quite early, but after the matter was settled, the sun was almost setting, so Yang Shu and Tangning sent them away.

Chu Heng was two steps behind, talking to Yang Shu, "I heard that someone in Boss Yang's family is a scholar?"

Yang Shu nodded, "Yes, my third brother is currently studying in an academy in the county."

Chu Heng smiled slightly, "I think Boss Yang is more like a scholar, whether it's conversation, knowledge, or even proficiency in business."

Yang Shu's complexion remained unchanged, and he was not afraid of Chu Heng's temptation, "Probably because he is born smart and has a good brain?"