The oath of rebirth in the entertainment industry will never turn back

The press conference of ginn's was scheduled for the third day after Chu Yuan came back.

Public relations started a week ago for the new brand to build momentum and warm up. Static posters of ginn's products were posted in magazines and newspapers, and dynamic promotional videos of ginn's were broadcast on buses and TVs, including the creative advertisement shot by Chu Yuan .

In the ad, Chu Yuan plays the director of the Zoology Institute.At the beginning of the school year, many cute kittens and puppies came to the school to report to the school. They were not used to the school food at first, and they were disgusted.

As the director, the director stayed in his office and went online to find a solution.Suddenly, a colorful animation-style cat food and dog food promotional image popped up on the webpage. The director's eyes lit up and he picked up the phone on the desk.

Sure enough, the freshmen were hooked by the smell of new food before get out of class was over.The new cat and dog food was poured into each bowl by the chipmunk aunt in the cafeteria, and all the animal students ate happily.

Until the end of the ad, the specific product was not clearly stated, only the English logo of ginn's flashed quickly at the end.

This advertisement uses a lot of special effects synthesis technology, which is extremely rare in the domestic advertising market at this time.At the very beginning, the people at ginn's were worried that Chu Yuan could not act naturally on the green screen without other actors, but Chu Yuan's actions perfectly dispelled their worries.

Coupled with the new perspective of the animal campus, this animated advertisement became popular at an extremely fast speed.As the only human character in the film, Chu Yuan also attracted a lot of attention from inside and outside the circle.

Professional advertising planners have already given comments.

"This ad is considered innovative. Unlike many domestic adverts, both the shooting technique and the dialogue are very straightforward. This ad has no lines, but it depicts a story. The fact that cats and puppies wear school uniforms to school It is very novel, and it implies that cat and dog lovers care as much for their pets as they do for their children.

As the only spokesperson, Chu Yuan also has no lines, but Chu Yuan's expressive ability is no less than that of someone who has been in the industry for many years.Why do you say that, I have dabbled in special effects production, and most of the scenes in this advertisement are post-production.

This requires Chu Yuan to use his own conception and imagination to express against a green curtain when shooting.This is an extreme test of an actor's ability.Because there is no reference, errors and deviations are very likely to occur.This advertisement dispelled my doubts about Chu Yuan's acting skills, and I began to look forward to his rumored new work. "

There are a lot of comments refreshed under this comment.

"I will say that I really want to be the cat in Chu Yuan's hands!"

"Add me upstairs! I really want to see what ginn's sells."

"This ad can't be seen as virtual at all, but it's actually very realistic."

"I can't imagine how Chu Yuan acted against the air during filming, hahaha."

"It's still amazing."

Chu Yuan retweeted the advertisement link of ginn's official Weibo, and added that he was honored to be able to participate in the promotion of ginn's, and attached a behind-the-scenes photo during the shooting.

"Hahaha, I knew Chu Xiaoyuan was acting against the air, what the hell is that thread all over her body and the red dots sticking to her body!"

"Talent, I am convinced!"

"It looks so fun."

"Chu Xiaoyuan is not bad, I feel that the level of this advertisement is very high."

"It's so interesting, I won't say that I watched it several times!"

"There are also supporting photos and small videos. It feels like ginn's official blog has small easter eggs from time to time, so happy. It's much better than the straightforward advertisements on TV that only know about xx brand electric cars."

"Empathy 1..."

Chu Yuan looked at the interesting comments and replied a few words.He has been keeping in touch with ginn's PR department, and he has to help ginn's get more public attention before tomorrow's press conference.

On the second day, Chu Yuan packed himself up, waited for Xu Ruhui to come to the door with a stylist, got all the styles done, and then went out to the International Convention and Exhibition Center.

When we arrived, the convention and exhibition center was already open for people to enter.Not only the media were present today, but also 200 randomly invited spectators who brought their pets.

Chu Yuan followed the staff to the backstage. After the host at the front desk finished his opening remarks, Chu Yuan straightened his clothes, walked through, and entered under the lights of the front desk.

"Please invite our spokesperson, Chu Yuan!"

"Thank you Brother Kuan, hello everyone, I'm Chu Yuan, nice to meet you." Chu Yuan smiled and waved to the audience, and sat on the sofa opposite the host.

"As we all know, Chu Yuan is also a shit-shoveling officer. Isn't that right, everyone?" The host joked and blinked off the stage.

There was an instant burst of laughter and "yes" responses from the audience.

"Then let us Chu Yuan talk about what it's like to have a cat." The host passed the conversation to Chu Yuan.

"It's a very strange encounter. The master was very small at that time, only as big as my palm, but now he seems to have gained weight and gained a lot of width." Chu Yuan smiled while holding the microphone.

"It's a lot wider? That means you eat a lot? Can you tell everyone how the master usually eats?" The supporter steered the topic to pet food without any trace.

"Her? In the beginning, she ate everything, but I didn't give much. Sometimes the food that humans eat is too salty and seasoning for cats and dogs. One is that it will disturb the pet's perception system, and the other is It will cause severe kidney failure and cause the deterioration of the pet's physiological function in old age. These are irreversible, so I pay attention." Chu Yuan looked at the audience solemnly.

"So that's the case? Do cats and dogs have a lot of requirements for food?" The host asked a question.

"There will be, such as the quality of the ingredients, and whether the formula is liked by the pets, these are all specific requirements." Chu Yuan nodded.

"This time is also the image partner of ginn's. Everyone knows that ginn's makes pet-related products. Is this endorsement also because of the perspective of a user?" The host gave the staff in the audience a cryptic look. , indicating that they are ready to push the product display stand up.

"Yes, there are considerations in this regard. I have never been in contact with ginn's products before, but to be honest, my master likes them, so I followed its will and came to be an endorsement partner." Chu Yuan smiled.

"Then to test you, tell me what is related to this?" The host watched the staff push the display stand behind Chu Yuan.

"There are many kinds of pet food. Let's talk about cat food, there are Miaoxianbao, kitten food, adult cat food, and canned food. There are also various toys." Chu Yuan clasped his fingers one by one.

"Look back and see if you missed anything?" The host clapped his hands.

"Ah?" Chu Yuan turned his head, looked at the display stand for a few minutes, and burst out laughing.

Among the piles of food and play, the master sat in the center, staring at him with a blank expression.

"Oh! Master, it's my fault, I forgot about you." Chu Yuan put down the microphone in his hand, got up and hugged the master, and took a ball of wool by the way.

Only then did the audience start to laugh, teasing Chu Yuan one after another.

"You have forgotten your own cat ancestor, what should you do." The host also laughed and teased Chu Yuan.

"My cat master is the most obedient, isn't he, master?" Chu Yuan patted the master's head.

"Oh." The old man nestled in Chu Yuan's arms and fiddled with the ball of wool without raising his head.

"It seems that the master likes ginn's toys very much. Friends in the audience, do you want to bring your own little ones to experience it?" The host shifted his gaze from the audience to the camera facing him sideways, "We This time, we invited [-] groups of experience groups to try out whether ginn's is delicious and fun, let us wait and see."

Chu Yuan followed the staff to the side, and a large space was vacated in the huge convention and exhibition center.The logistics quickly packed things up and put out pet food and toys.

The media saw that the scene was preparing for the event, so they seized the opportunity to go to Chu Yuan's side.

"Hi Chu Yuan, may I ask if you were injured during filming before? Is it convenient to disclose it?" A reporter asked Chu Yuan with a microphone, speaking very fast.

"Chu Yuan, what do you think of this endorsement..."

"After joining Huo's Entertainment, the first time I attended a brand event was the major cooperation project announced by Huo's. As a newcomer, how did you get the opportunity?"

"Chu Yuan..."

Chu Yuan had no choice but to hug the master tightly with his left arm and raise his right arm slightly.

"Everyone, please ask one by one, and then listen to me..."