"Underground Love" rollover scene

Regarding the advertising and marketing plan of Little Urchin, Wu Dongjie and Liu Bin each made a plan from different angles.

This meeting is an internal comparison.In this way, select a plan that is recognized by all team members, and then everyone will concentrate on improving the best plan in the remaining time, and strive to win the competition with other companies.

After Hao Yuchen finished speaking, he took a cup of coffee and went to the conference room to wait.

After a while, all the members of the group came.

After visiting customers, Wu Dongjie learned that although Little Naughty Boy was established not long ago, it has already accumulated a lot of toys.It may also be that the market research of the product is not in place or the marketing plan is immature. In short, there is a large backlog of various types of toys in their warehouse.

This situation is obviously not conducive to the withdrawal of funds.

In view of this, Wu Dongjie proposed that the first thing to do is not to develop new products, but to give priority to clearing inventory.

The lights in the meeting room gradually dimmed, Wu Dongjie stood on the podium, and the ppt behind him showed the "blind box economy" that has been very popular in recent years.

Boxes with exquisite designs and consistent sizes are placed high at the entrances of major boutiques.Inside the showcase are small toys that may have been contained in the box.

Some are a series and some are very random.

In another slide, a group of children are surrounded by gashapon machines, 5 yuan, 10 yuan, and 20 yuan. Different machines are filled with gadgets of different values. The curiosity of the children motivates them to keep trying.

There are also similar marketing methods, such as lucky bags in online stores, and lucky boxes at the entrance of movie theaters.

After a few slides, Hao Yuchen basically understood what Wu Dongjie wanted to express.

Although the little naughty boy claims to have insufficient financial strength, based on Hao Yuchen's understanding of "Sansheng Toys", that is, Han Feicheng's father-in-law, it is not impossible to help his daughter and son-in-law establish an offline distribution channel.

You only need to distinguish the good and bad toys according to their value, and then repackage the toys of the same value, and sell them in the form of blind boxes, capsules, lucky bags, or even lucky boxes.Taking advantage of people's curiosity and the collection desire of "a family should be neat and tidy" is a feasible way to deal with the backlog of goods.

Although Hao Yuchen felt that the implementation of this plan was not difficult and that it was feasible to avoid risks, he still felt that some places seemed a little blunt.

After Wu Dongjie introduced his ideas, Liu Bin walked up to the podium with a stack of materials.

He has been running the market with Mayfair for the past two days, and he has no time to make exquisite ppts. His plan is still very rough, but a few drawings are enough to illustrate the problem.

"I... think..." Liu Bin was born with a stutter, especially when there were many people, so everyone had to be extra patient when listening to him.

"Toys...toys have feelings. Looking back on when we were young, an Ultraman with a broken leg...was like a baby...and he couldn't bear to lose it when he moved..."

Fei'er, who was sitting in the first row, couldn't listen anymore. She took the initiative, walked up to the stage, and whispered something to Liu Bin.

Seeing Liu Bin nodded, Fei'er took Liu Bin's words and continued: "We believe that the relationship between toys and players is very special. As a new toy company, Little Naughty Boy has no popularity, no funds, and only emotional cards. It can be played. Recalling that when we were young, we had one or two toys that we were reluctant to throw away."

"During a certain period of time growing up, friends may suddenly ignore me, and parents may never understand me, but toys are always by my side faithfully..."

Following Mayfair's narration, Liu Bin flipped through the illustrations in his hand one by one, drawing people into childhood memories with a few simple strokes. The big toy.

"So, we want our own toys to be special, meaningful, weighty, and unique." Mayfair continued, "There are many kinds of toys on the market today, but they all have the indifference of a factory. Why don't we To change the way of thinking, how about making personalized toys with the enthusiasm of the little naughty boy when he first started his business?"

"Let every child have a unique toy in the world that accompanies growth, a puppet, a set of building blocks, a Rubik's cube, a magic wand..."

After Fei'er bluntly introduced her and Liu Bin's thoughts, there was no movement in the conference room.

Fei'er felt that her eloquence was probably poor, and she couldn't express their plan well, so she said to Liu Bin dejectedly, "I'm sorry, Binbin."

Liu Bin pursed his lips and shook his head. He put away the pictures he had drawn, and patted Fei'er on the shoulder, "Thank you...thank you!"

During this period, Hao Yuchen didn't notice the communication between the two of them at all. He suddenly realized why he thought Wu Dongjie's plan was so rigid.

Walking in a shopping mall full of beautiful things and eyes full of money, and then seeing the exquisite gift boxes that try to make you pay for them in different ways, what Hao Yuchen felt was not happiness, but pressure.

Why greedily want to collect boxes one by one?From craftsmanship to material to design, those toys have any value worth collecting.For an entrepreneurial company that wants to start from a box, is it too cold from the starting point?

On the contrary, Hao Yuchen softened a little after hearing Feier's introduction.

He still remembers a golden tortoise in a box when he was a child. Magnets were glued to the bottom of the tortoise's limbs. Even without external force, the tortoise's limbs seemed to be sliding.

For Hao Yuchen, who really wanted to have a pet, that turtle was his best playmate.Before physical education class, he would secretly transfer it from his trouser pocket to his schoolbag, and before going home to do his homework at night, he would talk to the turtle for a long time.

When Hao Yuchen recovered from his memories, he suddenly realized that everyone was watching him, waiting for his decision.

Hao Yuchen smiled, folded his hands on his chest, "As usual, everyone votes with their real names, and gives the reason for choosing this plan and the problems that may be encountered."

The people who worked with Hao Yuchen liked him very much.He is not a boss who needs his subordinates to guess their minds. He may always reserve opinions on external customers or partners, but when everyone works together to discuss solutions, he is always the one who dares to make clear requests.

Dou Kun has been in the company for a while, and this is the first time that he has seen two schemes in the same group compete on the same stage.He thought it would be intense and exciting, but he didn't expect everyone to be extraordinarily rational, as if they all turned into professional machines in an instant.

Dou Kun raised his hand first, "I like the second option, because I like to be unique."

Everyone has already seen from Dou Kun's past clothes that he is a person who pursues individuality, and they are not surprised by his choice.

Miao Miao reminded him with a smile: "What problems might this plan encounter?"

Dou Kun frowned slightly, "The operability is the biggest difficulty. After all, one-on-one service will take a lot of time and energy. In addition, the sales method and cost are also problems."

Hao Yuchen nodded slightly, indicating that he heard it.

Dacheng slowly raised his hand, "I choose the first plan, hehe, because I am a blind box lover. What the blind box sells is not only the products inside, but also the expectations of players before opening the box and the surprise when they open it. .The process itself is part of the game."

"If you want to talk about the problem, the biggest problem is that there are too many similar products, and the players are a little tired. And the quality varies. Will new brands be quickly accepted when they launch? Not necessarily."

Miao Miao: "I choose the second option, because I like things with emotions. The problem is probably the same as what Kun'er said. Maybe it's a problem in terms of operability?"

Tangning: "I'll choose the second one too. One good thing is enough. I have a suggestion about operability..."

Hao Yuchen let go of his arms, moved his butt awkwardly, and changed into a relatively comfortable position, "Plan one pair, plan two, three to four?"

"Boss, you haven't chosen yet?" Miao Miao looked at Hao Yuchen with a smile.

"The innovation of Plan [-] is in the innovation of the sales model, and this model is not the first in the industry. Following the footsteps of others may not be able to share the dividends of others. The innovation of Plan [-] is in the product itself, combined with the player's psychology. Emotional cards, human touch, I personally prefer this."

As soon as Hao Yuchen finished speaking, Liu Bin wiped the sweat from his forehead nervously.Although his expressive ability was not good, and he changed people during the presentation, Hao Yuchen still saw the bright spots in his plan.

This made his pinched heart a little more relaxed, and he suddenly felt that the sleepless nights for two consecutive nights had paid off.

It is common to compare drafts within the group. Choose plan A today and choose plan B tomorrow. As long as the plan comes from Hao Yuchen’s team, no matter who ignited the initial lead, it will eventually become the result of everyone’s efforts to cooperate. , Actively participate in new programs.

Therefore, Wu Dongjie didn't feel too disappointed about the failure of this small competition.Once Hao Yuchen made the final choice, he breathed a sigh of relief, and immediately discussed the details of the plan with Liu Bin.

When Hao Yuchen was talking, Dou Kun stared at him presumptuously, so greedy that he would not let go of a strand of hair.

He felt that Hao Yuchen at work had an indescribable charm, he was so enjoying, so focused, and so tireless.Hao Yuchen really likes this job, Dou Kun can't help but think so.

Hao Yuchen inadvertently looked at Dou Kun, his brain and heart froze. The boy staring at him made his heart flutter, as if adding a handful of kerosene-soaked firewood to the dying ashes. It ignited.