Republic of China Designer [Transmigration Book]

Gu Que's proposal is very good, but it is difficult to implement in practice.

In winter, a fur coat is a very classic item, and because of its high price, it has become a symbol of the identity and status of dignitaries.

It's not easy to replace the fur coat with a trendy item.

If it is not handled properly, the new single product may also appear "acclimatized".

Xia Jinting put a lot of effort into the design of the new single product. The general idea is that the new product must be warm and practical, made of environmentally friendly materials, and at the same time fashionable and beautiful.

He tried to organize the fragmented ideas into a design draft, but the result was not satisfactory.

When things were at an impasse, a cup of tea was handed to Xia Jinting's lips.

Xia Jinting took a sip of tea with Gu Que's hand, and raised his head in doubt: "This tea is not the same as the one you drink in normal times."

Gu Que smiled and said, "If you can tell the difference by drinking it, it's not like you're dizzy."

Xia Jinting leaned on the seat cushion exhaustedly, looking at the repeatedly revised manuscript on the workbench, a little discouraged.

"Take your time, don't put too much pressure on yourself." Gu Que relaxed his neck for him, "Today's tea is called Tuocha, which is produced in Yunnan and has the effect of improving eyesight and calming the nerves."

Years ago, Gu Que invested and set up a factory in the Yunnan-Guizhou area, and made friends with local friend Long Shuang. This time Long Shuang came to Haicheng and brought Gu Que this tuo tea.

Knowing that Gu Que has found a sweetheart, Long Shuang is very curious and proposes a small get-together several times.

Gu Que found a free day, and led Xia Jinting to Baiyun Building to host, and invited Long Shuang to dinner.

Gu Que and Xia Jinting sat down in the private room of the Baiyun Building. Not long after, a man in cotton clothes and a felt hat pushed the door open and entered under the leadership of a waiter.

"This is Long Shuang, a big tea merchant in the Yunnan-Guizhou region." Gu Que introduced it to Xia Jinting.

Living on the plateau for a long time, Long Shuang's skin is dark, and he shows his white teeth when he smiles: "You are Xia Jinting?"

Xia Jinting stretched out his hand and said, "It's a pleasure to meet you."

Long Shuang touched the thin calluses on Xia Jinting's hands, and was a little surprised: "You don't look like... a worker."

Long Shuang's Chinese is not very good, what he wants to express is that Xia Jinting looks gentle and elegant, like a scholar, but his hands have thin calluses.

"I am a clothes maker." Xia Jinting introduced himself in simple Chinese.

Long Shuang suddenly understood: "I know how to make clothes. Thanks to the third master who set up a foreign yarn weaving training class in the county, our mother-in-law has something to do."

Xia Jinting looked at Gu Que in a little surprise.

In recent years, foreign yarns have taken over the domestic market, leading to the decline of the traditional cottage industry. Gu Que opened training courses for foreign yarns in the Yunnan-Guizhou region, which was not long ago, providing opportunities for many women to study and find employment.

Immediately afterwards, Xia Jinting discovered that Gu Que had done more than that. He also built a library for the Yunnan-Guizhou area and re-planned the layout of the county.

"The third master is our great benefactor." Long Shuang said, toasting, "I respect you!"

After drinking sweet wine, Long Shuang's words gradually increased. He looked at Gu Que and Xia Jinting with a smile, and praised: "It's so good, it's a good match."

Xia Jinting was embarrassed by the praise, his eyes wandered around, and finally fell on the felt hat beside Longshou.

Felt is an ancient fabric, mainly made of wool, and is often used in the clothing of ethnic minorities due to the convenience of materials.

An idea came to Xia Jinting's mind. Felt has good thermal performance after compression, and wool is renewable and environmentally friendly. In this case, why not launch a felt coat.

Xia Jinting was so excited that he even forgot to move his chopsticks, Gu Que directly brought the food to his mouth.

Xia Jinting opened his mouth and bit it, facing Shang Longshuang's fiery eyes, two red clouds immediately appeared on his face.

"I understand, I understand." Long Shuang said, "Our boys and girls are also like this, Chinese call this..."

"Enai..." Gu Que completed it for him.

Xia Jinting was choked up and lost in this chorus.

Long Shuang is enthusiastic and unrestrained, speaks very directly, and never turns around.

The more he looked at Gu Que and Xia Jinting, the more he felt that they were a good match. The intimacy in their relationship made Long Shuang nod frequently.

Regarding Gu Que's sweetheart, he had heard many stories, among which the focus was naturally on Xia Jinting's gender and Xia Jinting's marriage contract with the Jiang family.

Originally, Long Shuang didn't like Xia Jinting very much, but after seeing the real person, he found that Xia Jinting's conversation is generous and sincere, and Gu Que is a match made in heaven.

The host and guest enjoyed the meal, and after seeing off Long Shuang, Xia Jinting happily said, "I have an idea!"

"Oh? I'm about to give you an idea." Gu Que raised his eyebrows.

"You also have an idea, what is it?" Xia Jinting hurriedly asked.

Gu Que made a fool of himself: "Let's compete to see who can complete the design first, and the loser agrees to a request to win, how about it?"

"It's a deal!" Xia Jinting had already finished the draft, and he wrote it smoothly.

Surprisingly, Gu Que's drawing speed is also very fast, and his technique is very professional.

The two competed evenly, and it was Gu Que who stopped writing first.

Xia Jinting looked curiously at Gu Que's drawing, and was stunned for a moment. Gu Que designed a quilted coat.

The so-called quilting is to fix the cotton wool on the inner lining by rough sewing with needles and threads, that is, adding a certain amount of filler to the two layers of fabrics, and then pressing the topstitch on the surface fabric to make the surface of the garment embossed. pattern.

This coat designed by Gu Que has diamond-shaped stitches, which are mainly concentrated on the hem of the coat, making the whole coat look more three-dimensional.

This is a highly advanced technique that creates a pronounced textured effect and makes the coat very eye-catching.

On the other hand, Xia Jinting’s sketch design is a felt cloak. The shape of the cloak is approximately trapezoidal, and the color scheme is mainly black and white.

The bold silhouette and clean lines make the cape look more comfortable and natural.

"I lost." Xia Jinting took the initiative to admit defeat, "Tell me, what do you want me to do?"

"I owe it first." Gu Que was used to whetting people's appetites, and then he kissed the back of Xia Jinting's hand, "Collect the interest first."

Xia Jinting couldn't stand Gu Que's sudden intimacy the most, and hurriedly changed the subject: "Since you won, let's do it according to your plan."

From a design standpoint, both garments are novel, or at least unique and original on the market today.

The reason why Xia Jinting was so surprised when he saw Gu Que's works for the first time is that the technique of quilting for decoration has only been deeply developed in modern times.

During the period of the Republic of China, designers did not regard "sewing" as the concept of decoration, and Gu Que's awareness can be said to be quite advanced.

Xia Jinting's felt cape has changed the shape of the traditional cape. The style of pulling the head and waist strengthens the practicability of the cape and frees hands.

The lower body is matched with trousers and boots, which not only retains the luxury of the cloak, but also highlights the tall and straight figure of the man.

Gu Que recognized Xia Jinting's design very much: "This cloak is sure to be popular with young people. I think two styles can be released together."

Gu Que's design is aimed at the traditional market, while Xia Jinting's design is aimed at the young market.

After the style is determined, the next question before them is how to introduce the new product to the market.

Different from Yimingfang's famous classic suits, these two new products have never appeared in the clothing market before, and the response after their launch is unpredictable.

If the new product cannot be accepted by the public, it will fall short.

For this, Xia Jinting has a solution.

When studying the history of clothing in modern times, Xia Jinting discovered an interesting phenomenon. The popularity of new women's clothing in the Republic of China was inseparable from the contribution of brothel women.

Different from ladies and gentlemen, brothel oirans are bold in nature, and they are very accepting of new clothes that show their arms and legs.

And when the oiran wears new clothes and is sought after, it will in turn affect the dressing of women from good families.

The oiran plays the role of publicity here, which is the same as advertising.

This time, Yimingfang will launch new products, and it will also work hard on publicity.

You can learn from the concept of modern fashion week and hold a "model selection contest".

Let the models who signed up for the competition try on the new products, and then select the best performers according to the public's response, and become the exclusive models of Yimingfang.

The more popular the models are, the more popular the new products will naturally be.The public intuitively feels the charm of new products, and then pays for them, thus realizing a virtuous circle.

After Xia Jinting expressed his thoughts, Gu Que kept silent, just staring at Xia Jinting's face.

Xia Jinting: "This method... is not good?"

Gu Que: "Very good. This method allows more people to accept and like new products. The popularity of clothing has been successfully brought up, and sales will naturally increase."

Xia Jinting breathed a sigh of relief: "I thought you wouldn't want to do such a thing."

Xia Jinting has met some designers who have always adhered to the idea that the smell of wine is not afraid of the depth of the alley. They do not promote their works or communicate with customers, but just work hard.

Back then, Xia Jinting, who had just left school, had similar thoughts, but was soon taught to be a man by reality.

The poor sales of clothing caused dissatisfaction with the superiors. Xia Jinting had to break everything up and start over carefully to find the reason...

It was also during this process that he understood that the profession of designer is essentially a service industry.

Customer satisfaction is always the first priority.

Xia Jinting has never resisted communicating with customers. On the contrary, he is very good at discovering inspiration from the communication process, and expressing his suggestions in a timely manner, striving to seek common ground while reserving differences as much as possible.

He is well aware of Gu Que's talent, but he is also afraid that Gu Que will disdain to use "model contest" to promote his works.

Fortunately, Gu Que agrees with him.

At this moment, Xia Jinting suddenly realized that although Gu Que was rich, he was very down-to-earth in the management of Yimingfang.

Just like the "customer first" concept he advocated, everything is based on the requirements of customers.

This point is really rare.

Thinking of this, Xia Jinting looked at Gu Que with admiration.

Seeing this scene, Gu Que raised his eyebrows and said, "What are you thinking?"

"I was thinking, you are really amazing." Xia Jinting blurted out.