Brand Master [Comprehensive Yingmei]

While Vera was dealing with Belfort, Clark was in dire straits.

When he was brought into the company by the intern supervisor Bart, he was still unconvinced by Vera's words, and secretly decided to perform well at Sterling Cooper's company, see more and learn more, and experience a real advertising company.

...And the fact is that it is not he who is observing the advertising agency, but the entire staff of Sterling Cooper Company is observing him as a precious animal.

Thanks to Vera's phrase "This is my boy", Clark's name has spread throughout the company before he even entered the company.

Countless times, someone came to Clark with a smile and asked curiously:

"Hi, you're Clark Kent, right? You were brought here by Director Senna?"

"Director Senna has recovered? Is she finished with the case at hand?"

"What is your relationship with Director Senna? Are you relatives?...or lovers?"

Clark: ...

I'm not!I don't!Don't talk nonsense!

Supervisor Bart, who is in charge of managing the interns, is a fine person. He asked about Clark's resume, and learned what Vera had said from the front desk lady, so he immediately understood what she meant.

Therefore, he did not directly throw Clark into the intern team, but called his assistant, and asked the assistant to take Clark on a tour of the company to understand the operation of the entire company.

In the afternoon, under the dutiful arrangement of the assistant, Clark walked through all five floors, deeply understood the operation process of the advertising company and some of its working ideas, and learned a lot.

Having said that... But Clark, who came down from the fifth floor and gradually saw the whole picture of Sterling Cooper's company, was not happy.

Just last night, he was still expecting that Madison Avenue should be the most open, enterprising and inclusive place, where innovation and any form of change are encouraged, and every advertising person should have unlimited inspiration and inspiration. creativity.

But after visiting in the afternoon, he suddenly discovered that Sterling Cooper Company... was different from what he had imagined.

He noticed that the company had about a hundred employees, including the cleaning staff, all of whom were white.

The vast majority of these white people are men, and these men in suits and leather shoes are the main force of the company, while the female employees are probably doing low-level jobs such as front desk ladies, work assistants, and text secretaries.

Clark inquired carefully, and found that the top executives of the entire company, except for Vera, were all men.

The men were neatly dressed and personable, gathered together happily discussing which girl to go to after get off work;

The subordinates hurried back and forth, working according to the instructions of their superiors, without any thoughts of their own, and were not allowed to express opinions;

There was a girl intern who was scolded and cried by her boss. She was sobbing in the corner, and no one came to comfort her. Instead, all the interns hated her for lowering the overall impression of their group of interns.

There are constantly small and broken voices coming from all corners of the company.

As he listened, the light of expectation in Clark's eyes slowly disappeared.

This is not the same as the advertising company he imagined...

This feeling of disappointment, contrary to expectations, reached its peak when the assistant took him to experience a discussion meeting about a new advertisement.

Generally speaking, interns are not eligible to participate in this kind of meeting, but because of Vera's relationship, the assistant made an exception and brought Clark into the meeting room.

It was a TV spot for a private hospital in Texas, run by a young man in the company named Campbell.

When Clark entered, the conference room was already full of people, with advertisers in the front row, and the TV commercial happened to be playing on the screen.

It's an animated ad, kind of like an RPG game.

Several Q-version villains wearing doctor's uniforms came to a church.

After praying in front of the statue of the church, the holy light descended from the sky, and these Q-version villains suddenly had their own powers, and suddenly had more weapons like "stethoscope" and "needle barrel".

Under the blessing of the Holy Light, these protagonists embarked on a journey to defeat the germs and devils. In the end, they defeated the devils in various ways and returned to their hometown to open a hospital ==

Yes, it is this private hospital.

In all fairness, the production level of this commercial is a bit higher than some serious animations. The fighting is wonderful, the soundtrack is appropriate, and the idea of ​​turning doctors into warriors is also very interesting. Overall, it is an eye-catching commercial.

But the problem is that this advertisement insists that the hospital, which represents science, can only run out to save people after being bathed by God's grace... This made Clark couldn't help but twitch the corners of his mouth.

He felt a little uncomfortable just seeing this, and when the villains and demons who symbolized germs appeared in this advertisement, Clark immediately became angry.

Because these villains are all alluding to superheroes.

There are a total of seven demons in the animation, one is full of green light, alluding to Green Lantern; one is fused with steel armor, which looks like a Q version of the steel bone; a black lacquered head with a cape has two ears, Batman didn't run away, as well as the female demon Wonder Woman with a whip, the Flash with a red uniform and a yellow lightning symbol, and Shazam wearing a yellow triangle.

And the leader of the demon, with a big "S" hanging on his chest, is wearing a red cape and red underwear.

Except for Clark, no one thought there was anything wrong with this advertisement. Everyone in the conference room was smiling, and the advertiser sitting in the front row was extremely satisfied.

In the stands, the man named Campbell was talking endlessly about the idea and goal of the ad:

Texas is dominated by Christianity. Many people do not even agree with the theory of evolution. People have a natural distrust of hospitals, and they refuse to go to hospitals when they are sick. In order to change this view, they have to implicitly connect God with hospitals. It is convenient for Texans to accept.

Similarly, Texas can be said to be the state that hates and opposes superpowers the most. Many people think that superpowers are given by the devil and they should be sent to hell.

Given that the mainstream media is now touting superheroes, making such an ad can actually resonate with Texans.

As for whether this advertisement will cause protests from other people who support Chaoying?

Good protest!

Protests become popular, and protests are equivalent to free dissemination.

In this way, the popularity of this advertisement became louder and louder. Anyway, the hospital is located in Texas, and the target customers of the hospital are also Texas people. Who cares what other people think?

All in all, these seven villains are stupid and bad in the animation, as stupid as pigs, and they are so miserable when they are beaten by the brave.

And the more unlucky they were, the more the audience laughed and staggered, and they were very happy.

Amidst the room full of laughter, Clark sat there expressionless. He did not say a word, but silently clenched his fists.

When the meeting ended, everyone left the venue one after another. The AE supervisor sent the client away. That Campbell actually walked off the stage and called out to Clark.

"Kent, right? I heard from Bart that you were brought by Senna."

Campbell walked towards Clark with a smile, raised his chin slightly, and asked with implicit complacency between his words:

"Well? Senna didn't teach you how to make TV commercials before, did she?—also, she never liked making TV commercials."

Vera raised her chin to boss her around, which only made people feel cute.

But if it was the person in front of him, it would make people want to punch him in the face.

Clark looked at Campbell coldly, pursed his lips, and rarely said sharply:

"Miss Senna certainly didn't teach me how to create an ad by insulting someone's reputation."

For Clark, this is already a very severe condemnation, but for Campbell, it is not painful.

He nodded and said arrogantly: "So what?"

"When it comes to advertising, it's good if it works -- no matter the means.

Didn't Senna tell you about this? "

"Even by belittling superheroes in this way to please the audience?"

Clark almost laughed angrily.

Campbell didn't answer, he asked the assistant next to him rather disdainfully: "Is this person really brought by Senna?"

After getting an affirmative answer, Campbell twitched his lips and mocked:

"Senna's vision is really bad."

"With all due respect, Kent, advertising is... not as sweet as you think."

Campbell guided in the tone of someone who has experienced it:

"I don't know how you seduced Senna with your eloquence...but with your qualifications, it is simply a fantasy to get into Madison Avenue-oh, by the way, I almost forgot, you also There's no need for that kind of thing."

"Where do you need a resume? Even if you don't know anything, isn't there Vera Senna? You are not her relative, right? A friend? A lover?

This sentence seemed to be a loud slap in the face, and it was slammed on Clark's face. He only felt that the whole face was hot, and the anger in his heart was ignited at once.

He raised his head suddenly, glared at Campbell, and almost exhausted all his endurance to suppress the urge to do it.

It's a pity that this feeble, cowardly glare only drew Campbell's sneer:

"It's strange, how can a woman as cold and heartless as Senna fall in love with a fool like you?"

"you!"

"—It's strange, how can a man like you who is not even friends with me care about such issues?"

Before Clark's anger erupted, a familiar voice suddenly sounded between the two confronting each other.

Immediately afterwards, a slender and elegant figure appeared in front of Clark.

...it was Vera.

Finally arrived at the office, Vera stepped on her high heels and casually stood in front of Clark.

She pushed Clark back forcefully, stared at Campbell, and smiled:

"If you extend your hand too long, don't blame others for chopping it off."

Campbell's face changed abruptly.

Clark couldn't hold back: "Miss Senna—"

"Don't talk."

Vera stopped Clark without looking back, her eyes were fixed on Campbell, and she said coolly:

"Forgive Mr. Campbell, the only time he can use his dog's brain is probably when he tries to use his words to provoke others."

After all, she clapped her hands pretendingly: "Good job, Campbell."

Clark, who was very angry at first: ...

The assistant who didn't dare to speak: Pfft!

"Enough, Senna!"

Campbell's face turned red all of a sudden. He seemed to be very afraid in front of Vera. He was not as arrogant as before. He just gritted his teeth and said:

"Anyway, it was the people you brought who first questioned my work—it's impossible for you to not even know this rule?"

As creative directors, Vera and Campbell are responsible for a certain number of projects. Vera's clients are Vera's clients, and Campbell's clients are Campbell's. The teams led by the two are actually independent of each other.

Therefore, the people on Vera's side would never comment on the advertisements that Campbell produced for his clients. This is the default rule within the company.

As for those who raised doubts like Clark publicly, they were simply slapping Campbell in the face.

"Oh?"

Only then did Vera vaguely understand the reason for the quarrel between the two, she raised her eyebrows, "What advertisement?"

The meeting room where Clark and Campbell were arguing happened to be just now, and the big screen that Campbell used to play the animated commercial hadn't been turned off yet.

Thus, Vera saw the animated advertisement that caused controversy.

Seeing Batman's Q version of the little devil stupidly dying under the attack of the brave, Vera suddenly pulled out an unusually gentle smile.

The intense battle special effects light fell on her face, flickering on and off.

A cold light flashed across those lake green eyes.

"It was... a surprise to me, Campbell."

she says.