Brand Master [Comprehensive Yingmei]

After late autumn, it is cold winter.

It has been more than a month since Vera moved to Wayne Manor. Since the Hydra problem has not been completely resolved, she had to explain some things to Mr. Sterling under cover.

Fortunately, all the projects she was working on had basically reached the final stage, and there was no problem with the various teams operating as usual.

Little Mr. Sterling probably has already been beaten by some people. Instead of trying to persuade Vera to ask for leave, he breathed a sigh of relief and approved her several months of long leave with a swipe of a pen. She will not come to the company during this time.

It was obvious that he was afraid of getting into trouble, but he didn't dare to mess with Vera Mao completely.

Vera: "..."

After being tormented like this, Mary immediately became free. She didn't dare to come to Wayne Manor more (for fear of being exposed), so she had to remotely assist Vera in her office work every day, and by the way went to the fashion store to scan goods instead of the boss, and bought dozens of women's winter clothes and children's winter clothing.

I don't know whether it was intentional or not, most of the children's winter clothes Mary bought were furry cartoon animal suits, such as panda suits, elk suits and dinosaur suits.

Kid Jason's resistance was fruitless, so he could only show off in the street every day in the appearance of a fat dumpling.

When Bruce was returning home, he happened to run into Fat Tuanzi, and watched a panda cub slither up to the third floor, which stunned even him.

The kids were going to die of rage, but it didn't help.In order to avoid Vera's claws, he took the initiative to contact another teenager in the house, Dick Grayson, for the first time, and asked Dick to buy children's clothes online for him with pocket money.

Although Dick looked like a reckless young man, he unexpectedly did a good job of taking care of his brother. He not only bought a batch of normal winter clothes for Jason, but also secretly brought him a lot of toys.

In return, Jason expressed that he was willing to give Dick a small half of Vera's individual teaching quota.

Dick was very happy. He liked staying with Vera very much, so he generously expressed that he could also give his adoptive father Bruce to Jason.

Jason flatly refused, disgusted.

Bruce: "..."

Leaving aside the murderer who killed the two Hydra female spies, after the second commendation meeting, the Justice League is in a good state.

First of all, it is the Walker government side. After being tossed about by Vera, although Walker must hate Zhenglian and Vera in his heart, his main job at present is to gain favor with the public.

How to get good impressions?

...Carefully holding Zhenglian Chaoying, fabricating the appearance of the federal government's innocence.

Coupled with Francis' mediation, the government must have no time to trouble Zhenglian for a long time.

Secondly, it is still on the side of the Arms Group.

Tony Stark was born, raised his hand and stopped all the actions of the Stark Industries Board of Directors against the Justice League, and even the entire arms industry stopped a lot.

In addition, because of the triple bargaining chips of Francis, Zhenglian, and Tony, plus Francis' hints, even the elite who were eager to make trouble at first stopped, and were afraid of Vera.

All external conflicts have been temporarily resolved, as for internal conflicts...

Green Lantern had long since given up fighting for the position of leader of the Zhenglian. He was annoyed to death just being randomly checked by the big devil to memorize the text. Let alone betting with Vera, now just seeing her makes him want to run all night.

Batman insists that he only wants to be a consultant.

Superman insists that he is a facade.

……

In short, among the seven members of Zhenglian, none of them want to be the leader of Zhenglian. They just want to push all the tasks of speaking to the outside world to their teammates. Therefore, the internal conflict has now evolved from "who should be the leader" to "whoever loves me if I don't want to be the leader?" Who should be."

Not long after the commendation meeting, Vera came to Zhenglian Base on purpose and called everyone to hold a year-end summary meeting.

At the meeting, she didn't care whether everyone could understand it or not. In short, she released a very complicated report, including a series of data such as changes in the external image of the Justice League, public opinion bias, and positioning changes in the past year.

... Anyway, this whole year, the most notable change: They went from the Super Seven to the Justice League.

In other words, in the public's impression, they have gradually become superheroes representing justice, rather than seven superpowers with powerful destructive power.

Don't think this transition is easy—in fact, it took only less than a year to achieve this step, which is considered to be the right time and place plus Vera's help.

Coca-Cola spent 100 years and invested huge advertising dollars every year before it was able to make the world turn the soft drink of Coke into a eating habit.

At the speed of the Justice League's current turnaround, they've accomplished what most brands would take years to accomplish.

...they have successfully shaped the brand personality of the Justice League.

Psychologist Carl Jung once proposed the "Personality Structure Theory", in which he redefines the term "personality".

After that, Margaret? Mark then summed up the "brand archetype" theory, and summed up twelve kinds of brand personality based on human primitive psychology.

It can be said that all the well-known longevity brands in modern society, without exception, all derive their brand image from these twelve brand personalities.

These twelve personalities are naive, explorer, wise, ordinary, lover, jester, magician, desperado... and hero.

Each personality represents a positioning group, and there is no need to think about the Justice League - their positioning is a complete "hero" personality:

Fight against injustice, act bravely, and pursue a fair and beautiful world.

After the brand personality of the entire Justice League is determined, it is distributed to seven people, and it is completely different. At least Vera consciously divides them into classic character archetypes when shaping Superman, Batman and Green Lantern:

Superman's character design is an absolutely perfect hero, the arbiter of justice, omnipotent, the god of the world-his character design is essentially Apollo, the sun god;

Batman's personality is a lonely and silent knight, mysterious and withdrawn, sensitive and suspicious, but powerful and rational - the essence of his personality is Hades, the king of Hades;

Green Lantern's character design is a reckless and brave warrior, a pure protector, not good at words, and likes to use force to solve problems-his character design is essentially the god of war Ares.

Diana who heard the name of Ares: "..."

After Vera explained one after another, everyone suddenly realized how meticulous Vera's plan was - she had already started to consciously set up the whole situation when she asked Superman to take a photo of the sunset!

After going through so many messy internal and external troubles, this girl was actually able to follow her original plan and set up Zhenglian's characters step by step!

... This level of improvisation, not to mention counter-killing from the jedi, but also taking advantage of the situation to rise is also amazing!

"According to you, does it mean that the Justice League brand strategy has been completed?"

Hal is still a little concerned about his image being linked to Ares in the fairy tale, "From next year, can we no longer deal with that group of media, and we can do our own business with peace of mind?"

"..."

Vera paused when she turned off the computer, and looked at Hal expressionlessly.

This time, she didn't even bother to say anything, and Clark explained to Hal on her behalf:

"How is it possible? Brand management is a long-term process, that is to say, in the coming time, we need to constantly strengthen Zhenglian and our respective images."

The birth of this report is not the end of this brand strategy, but the beginning.

It's not just the beginning—it's precisely because all the factions hostile to Zhenglian are overwhelmed at this moment, and under the threat of Vera, they are afraid of Zhenglian, so this is the best time for them to carry out brand management!

——You know, Vera Senna's job is not a crisis public relations person, she is a well-known advertising madman on Madison Avenue.

"Advertising is my field of expertise."

If it is said that before, they moved forward cautiously under the blockade of public opinion by the Walker government, the arms group and other forces, then now...

"Now, it's time for the Justice League to go full fire."

Vera said with a smile.

Her expression was so gentle and sunny, but it caused everyone present to shiver for no reason. Among them, Barry the Flash shivered the most, like a little mouse being stared at by a big cat.

There's no way, they are all too familiar with the expression of the Great Demon King.

Once Vera smiles like that, someone must be unlucky ==

Vera acted extremely quickly. After the meeting in the morning, she let Clark carry her to Xavier College at noon.

In the principal's office, she formally signed a treaty of friendship and mutual assistance between the Zhenglian and the X-Men with Professor Charles and Worthington III who came after hearing the news. By the way, she thanked Worthington III for his generous loan of his TV station.

Regarding the current bad environment of the mutants, Vera made two very decisive suggestions:

On the one hand, she hoped that Professor Charles would use all kinds of contacts to re-elect the current President Walker as much as possible—compared with the hardline Republican Party, the moderate policy adopted by the Democratic Party was more suitable for the survival of mutants.

As for why it was Walker... because he was so stupid that his ears were soft and soft.

Professor Charles: ...Pfft!

On the other hand, Vera and Clark looked at each other, and sincerely suggested that Professor Charles pick out one or two mutants within the X-Men and try to join the Justice League reserve team.

——The Justice League originally had the idea of ​​accepting new members. As long as Vera operates properly, the mutants who join the Justice League may become the key to reversing the reputation of the entire mutant group.

Professor Charles was still smiling while listening to Vera explaining the issue of maintaining Walker's appointment. After hearing this, his smile subsided slightly, and he sincerely and politely expressed that he would seriously consider this issue.

Obviously, Professor Charles is still hesitant about airdropping his own mutant child into the center of public opinion.

Vera doesn't care, anyway, they have reached a consensus:

The X-Men will fully support Zhenglian in brand management first, and it will not be too late to drive the mutants until the Justice League really gains the right to speak in public opinion.

The basic goal was achieved, and Vera and Clark were about to say goodbye politely, when there was a sudden rush of footsteps outside the office.

Accompanied by the children's loud yells, Clark's expression turned serious, and he took the first step to block Vera behind him. Then the door of the office was slammed open, and several young mutants rushed in.

The main ones pulling were two boys aged sixteen or seventeen, one of whom was pulling the collar of the other, and behind them were several girls. His face was stained with tears, and he was still hiccupping as he walked in.

"headmaster!"

The boy who was pulling someone else's collar yelled angrily, "Joel, that bastard is bullying my sister again! Take care of this kid!"

"When did I bully Cynthia? Did I hit her? Did I scold her? It's inexplicable!"

The boy caught by him was obviously a little thinner. He glanced at a certain anxious brother and replied innocently,

"I just woke up, and Cynthia suddenly screamed and cried in her room, what does it have to do with me?"

This sentence caused the girls standing behind to be furious at the same time, and they yelled angrily:

"It's you! You must have used that damn ability to frighten Cynthia!"

"Don't think we don't know, you must have used [projection] to make a funny face on the wall of Cynthia's room in advance!"

"Professor Charles! Fuck Joel! He keeps scaring us with [projections], we're sick of ghosts popping up on the walls, on the TV, in our water glasses!"

"Joel, you shouldn't be in school!"

The boy whose younger sister was being bullied gave the skinny boy named 'Joel' a vicious look, obviously out of breath, "Anyway, your ability can only scare people, and you can't stay in school as a teacher—"

"Lake!"

Charles made a loud noise, stopping the boy in front of him from yelling. Noticing that the thin boy's eyes dimmed, he quickly asked Warren to take the remaining children out one by one, leaving the instigator of the turmoil behind. down.

His original intention was to send away the two outsiders, Vera and Clark, before teaching the restless child in front of him, but he didn't expect Vera to come out from behind Clark first, and asked softly in a curious manner :

"Excuse me, may I ask what kind of ability is the [projection] in the mouth of the group of children just now?"

Before Professor Charles could speak, the thin boy who was dragged in by his collar and left alone by the principal snorted weakly, and said angrily:

"Have you never seen a projector? Isn't it similar to that thing?"

He raised his head while talking, and just as the boy looked towards Vera, wanting to see which idiot asked such a question, he saw Superman standing behind Vera in an instant.

Boy: "...Superman???"

He immediately lowered his head and rubbed his eyes frantically.

After I opened my eyes and closed my eyes, I confirmed that the person standing in front of me was actually the superhero that appeared on TV. It was obviously a little fan of Chaoying fans, and immediately showed 12 points of hospitality, which was extremely stupid. Bai Tian confessed all her abilities to Vera.

Charles who couldn't stop it: "..."

Affected by genes, each mutant has its own unique abilities. Among them, apart from the powerful lethal abilities, there are also some tasteless abilities.

The boy named Joel is such a mutant. His abilities seem mysterious, but they are actually a bit tasteless.

The ability he possesses called [Projection], to put it simply, is to temporarily change the shape and color of the surface of an object through contact within a certain range and time.

For example, if he touches a wall, he can inject abilities into the wall in advance, so that the wall will turn into a 3D grimace in a certain preset time later, which can directly scare people. to jumping out of bed.

For another example, when he touches a teacup, he can inject abilities into the tea in the cup. In this way, when other people touch the teacup, a phantom bloody finger will appear on the surface of the tea. , can make people scream and spit out on the spot.

Listen to Charles & Clark as Joel explains: "…"

Son, you are simply exposing the pranks you played on your classmates before ==

Watching Joel, the little Superman fanboy & self-explosive truck go out to the corridor for punishment, Vera looked at the somewhat helpless Charles again, with a subtle tone:

"I'm starting to be a little curious about your school's judgment on the strength of its ability."

As far as Joel's ability is concerned, how can I say... it can't be as useless as other children say, right?

Facing Vera's obvious doubts, Professor Charles smiled slightly:

"Xavier Academy doesn't treat people differently based on ability. The strength of ability is not important, the key is how to use it."

It has to be said that this ability is actually most suitable for doing bad things.

Turning suitable paper into banknotes to deceive people, changing dice points to gamble... this kind of immoral thing is accurate, as long as Joel is scheming, his ability is comparable to the top fraudster.

But if you want to use it through formal channels, there is really no particularly good way to use it—Charles is also afraid that Joel will be abducted by Magneto to the fraternity as soon as he leaves the academy, so he has been suppressing his internship report. He officially left school to venture out.

After coming and going, Joel, who has been suppressed from the real use of his abilities, will naturally be hostile by some peers who don't know the truth-of course, this has something to do with his own cheapness.

Hearing this, Vera's eyebrows and eyes frowned suddenly, she opened her mouth suddenly, and continued following Professor Charles' words:

"You're right—the point is, how to use it."

"Professor, since you don't want to let the X-Men join Zhenglian, why don't you let another batch of unemployed students accept my employment?"

Facing Charles' enlightened gaze, Vera twitched her mouth, nodded in the direction of the corridor outside the door, and said unhurriedly:

"I think Mr. Joel is very good, what do you think?"

She finally knows what gift to give back to Super League fans.

……

……

This afternoon, Susan, who had finally come home from the holiday, was writing hard, continuing to fill in the gaps with humanistic creation.

After working for several hours, just after she finally uploaded the article to the forum, she suddenly found that there was an official private letter in her mailbox.

Susan opened it half-believingly, and found that this private letter was actually sent to her by Zhenglian official forum, and there was a very short sentence written on it:

"Miss Sula (Susan's ID), hello, your one-day surprise is being delivered, please pay attention to check."

Susan:?

I read this inexplicable sentence twice back and forth, but I really didn't understand what it was.

Subconsciously, Susan opened an account to check, and found that there was nothing more in her forum account, so she intuitively thought that this was an email sent by mistake on the spot.

She had no choice but to copy the private letter, resend it to the forum administrator for questions, and then continued to write.

In the evening, Susan's parents finally came back from working overtime outside, and they brought back a small gift box for Susan:

"Baby, is this your package? It's in the mailbox outside, and it says 'Miss Sula Signs for'."

"It's mine..."

Almost immediately recalling the text message in the afternoon, Susan's heart skipped a beat, she almost immediately snatched the gift box from her mother, and ran back to her room.

Closing the door, locking it, pulling the window... After completing it in one go, she took a deep breath, carefully tore open the packaging of the gift box, and as expected, she saw the mark on Zhenglian Forum.

"Take care of your one-day surprise—what do you mean?"

Mumbling to read the note on the gift card, Susan simply held the gift box in her arms, tearing off the wrapping while looking at the card.

As the wrapping paper was torn apart little by little, she finally opened the gift box.

At the moment when the gift box was torn apart, Susan only felt that something moved in the box.

"...?"

She lowered her head and stared blankly at a Q-version villain the size of her palm, slowly crawling out from the wrapping paper with some difficulty.

Under the warm yellow light in the bedroom, Susan could clearly see the villain wearing a black uniform, a long cloak behind his back, and two pointed cat ears on his head.

This is... a Q version of Batman that can move.