Brand Master [Comprehensive Yingmei]

It would be sweet to expect Vera to suddenly have a conscience, feel sorry for her previous meanness to Clark and make it up to the lad.

She suddenly took over Clark's letter of introduction, and she was simply returning the favor.

Because Clark temporarily gave up the interview and came to pick her up, in order to compensate, she found him a job, so that no one owed anyone, hello and me.

Clark: "...Thank you for your kindness, but I don't need it."

"Don't worry, you should think about what suits you first, and then tell me."

Vera comforted without haste.

As she said that, without waiting for Clark to answer, she quickly ate the last bit of scrambled eggs on the plate, picked up the dry bread and went upstairs.

Clark's mouth twitched quickly.

No, Miss Senna, you didn't listen to me at all, did you? !

For a while, Rao even had a good temper like Clark was a little unhappy.

Just when his complexion was getting worse, Mrs. Wigner rushed out of the kitchen holding a spoon when she heard the footsteps. Seeing the untouched milk on the table, she yelled angrily towards the stairs:

"Vera Senna! Come back and drink the milk!"

At the stairs, the back of Vera, who was slowly going up, froze for a moment, and then... walked faster.

Under Mrs. Wigner's furious questioning, there was a lazy "ah, I'm so sleepy, I fell asleep!" from the stairs, and it was completely silent.

Clark: Poof!

So... is she eating so fast because she is afraid that Mrs. Wigner will force her to drink milk?

The unhappiness in Clark's heart disappeared instantly, annoyed and funny.

Mrs. Wigner bitterly: "If it wasn't for the sake of this little devil going to sleep..."

She murmured to Clark: "You don't know, this girl used to live in my house, and the first thing I do when I wake up every morning is to pray that she didn't die suddenly in the room!"

Clark: "..."

Although he didn't know what happened in the past, he probably guessed the reason...

He was also helpless: "I tried to persuade Miss Senna before, but she didn't listen."

Not only did he not listen, but he also robbed his car keys.

"Hey, who called her Vera Senna!"

Mrs. Wigner sighed and comforted Clark, "Don't be too angry, the child has no other intentions. She just thinks that she has delayed your time and interrupted your interview, and wants to double compensate you and return your help. That's all."

Clark laughed twice, feeling a little melancholy.

... However, when he helps others, he never thinks of others' return!

Even so, Mrs. Wigner's inadvertent emotion still made Clark a little concerned. After returning to the room, he tried to search the name "Vera Senna" on the Internet.

In the end, she was almost blinded by Vera's resplendent resume.

In the evening, when Vera said that she would write a letter of introduction for him, Clark vaguely guessed that the girl's abilities might be unusual.

But he didn't expect that Vera's reputation and status in the advertising industry was even more exaggerated than he imagined! !

Leaving aside Madison Avenue's praise of Vera, and countless advertisers flocking to her.

Clark went to a certain media forum to search for the name "Vera Senna". The posts that popped up almost made everyone look stupid.

Among these posts, half of the popular posts are borrowing the advertisements that Vera once made as examples, analyzing and explaining, and expounding their own theories, all of which are professional discussions.

The other half of the messy posts were sent by various advertising interns, media university students, and headhunters:

"I am 22 years old, majoring in media at the University of Maryland. Is it possible to intern with Ms. Vera Senna?"

This is for job hunting.

"Sterling Cooper's head office is an ordinary advertiser. He has worked with Ms. Vera Senna for a long time. Do you have any questions?"

This is to answer gossip online.

"Do you want to get the exclusive solo lessons from Ms. Vera Senna? Do you want to get in touch with this legendary figure in the advertising industry? Do you want to win her favor? Please contact me at xxxxxxxx..."

This is a liar ==

Clark hesitated and clicked on one of the posts.

The host claims to be Columbia University, which ranks No. [-] in media majors in the United States. His grades are exceptional. He has practiced in many companies and received an offer from McCann Guangming when he graduated.

He posted a post asking if he had the opportunity to follow Vera and become her assistant with his current resume.

Clark thinks that he is not as good as this person. As a result, a bunch of replies below are "kindly" telling the host:

You're thinking about farting.

"..."

Clark immediately dismissed the extremely hateful question of posting on the forum asking "Miss Senna asked me if I want to work in her company, should I agree or not", and began to seriously look at the cases about Vera Analysis post.

Although all of Vera's case studies were advertising projects, Clark graduated with a major in journalism, and his sensitivity to the media was on the line.

He was smart in the first place, and the host who analyzed the post patiently wrote down the entire advertising operation process. It can be said that he clearly analyzed the process of how Vera made the advertisement and put it into publicity at that time.

How to do research, how to target the target audience, how to find out the core competitiveness of the product, how to guide public opinion, how to survive in a desperate situation, how to operate in the later stage...

Just looking at the entire analysis of this case, it is enough to see the advertising producer's excellent ability and decisive and unique style.

This was the first time Clark came into contact with an advertising case, and he was fascinated when he saw it.

Even after reading this advertising analysis case, he went to the forum to search and check Vera's other advertising case analysis posts.

And the more in-depth understanding, the more you can see the turbulence in the advertising industry and the competition that is far more dangerous than other industries.

Unlike other confrontations with open flames, this kind of competition from public opinion and guided by the media is silent, hidden in the dark, and hideous.

At the end, even Clark couldn't help being curious about the advertising industry, even... yearning.

He began to feel that, in fact, the advertising industry...seems to be good too?

Unknowingly, after Clark read all the analysis posts about "Vera" on the forum, it was already two o'clock in the morning.

He didn't feel sleepy at all. Instead, he was excited to search for other advertising cases to learn, but suddenly he heard a voice from upstairs.

—It was the sound of typing on a keyboard.

In the silent late night, everything was quiet, and Clark, who suddenly came back to his senses, could hear the voice upstairs clearly.

The soft whine of the computer fan, the sound of the mouse moving and clicking, the rustling sound of the signature pen writing, and... Vera's soft breathing.

Clark: "..."

very good!

Miss Senna is a liar, she doesn't go back to sleep like she said at all, she is still working late at night!

Why is Mrs. Wigner worried about Vera's sudden death every day?

Because she simply works 24 hours a day.

On the first night after being discharged from the hospital, Vera stepped up time and sent emails to her client companies one by one, implying that she is now in good health and will not affect future business problems.

Not only that, but she also went through the product sales and advertising feedback that she was in charge of during the period of coma, and made a brief analysis and summary and sent it over.

This work alone had already taken more than six hours, and by the time she was done, it was already four o'clock in the morning.

After confirming that her clients were okay, Vera turned to continue investigating Chaoying's situation.

Her most important goals now are two:

First, find out in advance the black history of superheroes that may be used by the media, and solve these black histories before public opinion explodes.

Second, find out the mastermind behind these media collusion as soon as possible, and it is best to solve this problem fundamentally.

For the current Vera, the investigation of the first target is very difficult, because she knows too little about Chaoying after all.

If you really want to find out and solve these black history problems in advance, you have to go to the field where these superheroes have appeared to investigate.

According to the official biographies of these seven superheroes, Vera felt that the first unlucky one among them to be sacrificed by the media was probably Batman.

After thinking about it, she decided to take a trip to Gotham City while she was still on "sick leave" (she was ashamed to say that she was resting and recuperating).

The second goal is even more troublesome - after all, Vera is not an agent or a hacker, let alone a capital tycoon with a deep background. It is of course unrealistic to directly find the mastermind behind the scenes through the media.

However, Vera is not completely helpless.

You should know that the large-scale media in the United States are basically divided into two categories:

One is the party media that is infiltrated and controlled by various parties in the political circle. This type of media is mainly newspapers, and they specialize in speaking out for their own parties, which are very effective when party disputes are fierce.

The other is the various free media established in response to the "Freedom of Information Act" and "freedom of public opinion". These media account for about 90.00% of the American media, and the relationship with the government is actually not that close.

However, these so-called "free media" are just a gimmick to deceive ordinary Americans.

In fact, these "free media" have long been controlled and monopolized by certain large groups after long-term capital infiltration and mergers and acquisitions-freedom of public opinion.

In normal times, these media are always incompatible with each other because of the different fathers standing behind them, and they often express contradictory views.

But this time, when faced with the issue of Chaoying, almost 90.00% of the media in the United States rarely saw a united front, and they wanted to kill Chaoying openly and secretly.

This alone made Vera see the clue.

Forget about the party media, so that these media controlled by the group can follow in the footsteps of the federal government, and never die with Chaoying... That's what these groups mean.

They started from the perspective of public opinion, and their intention was not to eliminate Chaoying, but to completely erase the existence of "superheroes".

This shows that the existence of superheroes is a crime in their eyes.

The only reason is "interest".

The advertising industry is already in the vortex of capital, coupled with some not-so-good experiences before, Vera is simply too clear about the veins of these group companies.

For capitalists, as long as the interests are sufficient, they can even sell the rope to hang themselves.

So, the existence of these superheroes...whose cake did they touch?

Vera's eyes fell on the rows of financial statements and analysis on the screen, and she smiled slightly.

She doesn't need to be an agent to fly over walls, let alone become a hacker to steal information.

She just needs to find the knife for dividing the cake.