Brand Master [Comprehensive Yingmei]

Whoever puts the question mark first wins - this is really not what Vera just said casually.

If we compare the battlefield of public opinion to a quarrel between two people who dislike each other, and both sides are fighting with reason, trying to win the bystanders to their side as much as possible, it is easy to understand.

How to win the people around you to your side as much as possible?

First, and most importantly: loud.

If one of them speaks louder than everyone else, no matter whether he uses a loudspeaker or a loudspeaker, when his voice completely covers another's voice, the surrounding people will naturally Just listen to him talk.

Because he was too loud, because people couldn't hear another person's explanation.

Secondly, the sound is nice.

It’s more complicated if the voice sounds good. It doesn’t just refer to the person’s original voice, but also includes the way of speaking, the emotions contained, the way of reasoning, and so on.

If the decibels of the two are the same, the people around will definitely prefer the one who can talk.

In addition, of course, there are many details and internal and external reasons, such as the sense of trust and behavior of the two parties in the quarrel, etc... But it is undeniable that these two elements are the most important.

Right now, it is assumed that the Justice League is arguing with the Walker government... There is no doubt that the Justice League cannot win the quarrel.

Don't look at Vera who seems to have been going smoothly, secretly guiding public opinion to Chaoying, and making a fool of the Walker government and military-industrial interest groups, but from the beginning to the end, the "Vanessa" author account she used did not explicitly mention Zhenglian. half a good word.

Every time she speaks, she seems to be speaking from the perspective of Chaoying on the surface, but in fact she is criticizing the government. The angle she chooses is very similar to that of Republicans attacking Democrats.

This is the fundamental reason why "Vanessa"'s repeated speeches provoking and criticizing the Walker government were not directly blocked by some relevant government departments or checked the water meter.

You must know that although the Beacon Country promotes freedom of speech every day, the government has a dedicated network public opinion control department.

They are monitoring the entire Internet at all times, and once they find any remarks that are not conducive to the country or certain prohibited propaganda, they will cover up these messages in various ways.

The most serious ones, such as promoting flower growers, were directly deleted and canceled.

Slightly less serious things, such as things like Batman’s clarification of the news, are to directly reduce the weight (this loss has already been eaten by the superheroes)

But articles like "Vanessa" seem to be things written by the Republican Party, and the people in the control department basically turn a blind eye.

The quarrel between the donkey and elephant parties can never be overstated, anyway, they are used to it, so they simply don't offend either party, pretending not to see it.

Moreover, in the early counterattack, Vera never relied on any traditional media from beginning to end.

It's not that she doesn't want to, it's because these traditional media are so cunning and have a clear stand, they won't report positive news about Zhenglian at all.

At that time, she could only use self-media and some countermeasures to operate in the cracks between the donkey and elephant parties and many interest groups.

So here comes the question, if two people are quarreling, not only the voice on Zhenglian’s side is too low to be heard, but due to some reasons before, it’s not very "nice to hear", how can they blow up each other in the quarrel?

It's very simple, just scold people first.

——I scolded you first, the first thing everyone heard was my voice, and the first impression that gave this quarrel was that I was scolded by you, so you did something wrong.

This method is also very common in crisis public relations. From a psychological point of view, it is called the "first cause effect".

The "primacy effect" is also known as the "preconceived effect".

This concept roughly means that people's first impression of an objective thing or person is the strongest, lasts the longest, and will have a great impact on subsequent relationships.

For example, when HR interviews a newcomer, if the other person is dressed in sloppy clothes when they meet for the first time, then even if this person is hired later, HR will probably have a lifetime impression of this person as "not clean" and "not paying attention to cleanliness". details" bad impression.

When it comes to public opinion and public relations, the "primary cause effect" is also widely used. News people preempt the first release of information, thereby triggering the "prime cause effect" to guide public opinion.

With the consent of all members of Zhenglian, Vera contacted Professor Charles and her father Worthington III again, and borrowed the traditional media under the name of Worthington III, aggressively holding down the New York City government and scolding to death , caught the opponent by surprise.

The explosion in the city center is your fault for not realizing it in advance!

It is your dereliction of duty that the police only stop reporters and don't organize a rescue team to rescue the casualties!

Don't talk to me so much, don't force Lai Lai to talk about Chaoying, taxpayers pay taxes to the government, you should protect the safety of citizens!

It's your fault, it's your fault!

This is the benefit of being the first to open the mic.

It is impossible for the Walker government to respond so quickly. He needs to deal with the identity issue of the US team.

And because these media came aggressively, with a righteous and indignant look, most people are under the influence of this primacy effect... thinking that the bombing was all the fault of the government.

You should know that traditional media and Internet media are two completely different concepts.

According to the information survey of the year, the number of broadband users over the age of 13 in the United States is 1.69 million, while the coverage of traditional media is two to three times that of the Internet.

Regardless of the fact that Vera and the others seem to be thriving on the Internet, in fact, there are still many people in the country who don't have much contact with social networking sites and the Internet at all. The way they receive information is basically from traditional media.

Several TV stations under Worthington have often criticized the government in the past. Their audiences were already very dissatisfied with the Walker government, and then they were shocked by this shocking news...

Public opinion immediately exploded, and the public was so excited that everyone who saw the news couldn't help scolding the New York City government with righteous indignation.

The press release written by Vera herself was too cunning. She insisted on grasping the most intolerable points in New York City's response to the bombing:

One is to completely seal off the scene, and even reporters are not allowed to interview; the other is to know that there are casualties inside, but not to send a medical team to rescue.

Especially the citizens of New York City, who saw the power of the explosion in Brooklyn at that time, and many people were directly stopped by the police outside the blockade area. Facing the media reports, they felt the most empathy.

No matter what, these media reports on the government's actions are not exaggerated at all, they have seen it with their own eyes, okay?

... If the mayor of New York dares to walk on the street without bringing it in, he might be pointed at by angry New York citizens and thrown rotten tomatoes and rotten eggs.

This made Walker and the New York City government unable to argue, and they were so depressed that they grabbed the land with their heads.

Because when they noticed the situation at the explosion site, they did have some kind of insidious thought... This thing cannot be explained in depth.

As a result, they can only watch this trend intensify. These TV stations and newspapers pour more and more dirty water on their heads, and the public's support for the Walker administration and the Democratic Party began to plummet.

For this reason, many people even marched and demonstrated on the streets of New York, demanding that the government be responsible for the accident.

Walker: "..."

Mayor of New York: "..."

They clutched their chests and quickly stepped up to push the question of Captain America's identity being revealed.

The public relations of the Walker administration are naturally not vegetarian. The team behind Walker can successfully make him president, so they naturally know how to deal with these inexplicable public relations crises.

"When faced with such a big scapegoat that flew out of nowhere, and you can't get rid of it due to your own shortcomings, the best way is to blur the focus and mess around."

Vera explained to the Chaoying in the communication channel:

"—This method is an effective method of government public relations. If I were the staff behind Walker, I would turn the question of "who should be responsible for the bombing" to "who caused the bombing", and then buy a wave of tragic news. , and throw all the responsibility on you.”

At that time, it would be only natural to "accidentally" expose Captain America's awakening in modern times, and use the captain's reputation to suppress Zhenglian.

"...In other words, I still have to be regarded as the big villain who beat up the captain?"

Hal circled the sky irritably, and said angrily, "When are they going to act?"

This feeling of knowing that the other party will do bad things, but not being able to stop it, but having to make mental preparations for it is really terrible.

Although Green Lantern does not care much about his bad reputation, he is still a little sad that he may be regarded as the enemy of his childhood idol Captain America.

"I remember you said before that it's not that simple to expose the captain's identity?"

"That was before."

Vera asked calmly, "Do you think that with the current public opinion, the exposure of the captain's identity will be as difficult and procrastinated as before?"

She previously judged that the identity of Captain America was not so easy to expose because not only the Republican Party opposed it, but even certain forces within the Democratic Party would not easily agree.

But now, public opinion is becoming more and more fierce, which is very unfavorable to the Democratic Party, so the Democratic Party will definitely support Walker with their noses.

Once these obstacles disappear, Walker can successfully expose the news of Captain America's awakening only by solving the Republican Party.

The pitiful look of hope on Hal's face was instantly shattered, but Bruce pondered for a moment, then suddenly said:

"you do this delibrately?"

For a few days, Bruce had always felt that there was something wrong with Vera's aggressive way of coping. It wasn't until the girl said this frankly that he realized the subtleties.

To put it simply... the "primary cause effect" crisis public relations method is effective, but it is not like the plan made by Vera herself.

With Vera's usual and good use of crisis public relations methods, this kind of aggressive but positive and straightforward method is really not in line with her usual style.

But from Walker's point of view, Vera's pre-emptive means will allow them to push Captain America to the public as soon as possible.

Talking to smart people saves saliva, Vera nodded readily:

"Yes, I did it on purpose."

She looked as if nothing had happened, but between understatement, she threw out a very cheeky sentence:

"Because it was so pathetic to see Walker, so I did it so that he could successfully expose Captain America earlier. Well, I am such a good person who is compassionate and supportive of Walker's work."

Public:.

Cover your face and collapse.JPG

——Vera Senna, do you dare to say this in front of Walker? !

This person was handsome and unrestrained when he first took office, but now he is tortured by you so much that his hairline is receding!

If you really say this to him, he will be so angry that he will rush up and strangle you to death! !

Until Vera hung up the communication because of Mary's arrival, everyone on the Batship was still in a daze state shocked by Vera's shameless speech.

On the contrary, Bruce adapted well. He glanced at Clark, and suddenly said out of nowhere:

"It seems that the rumors of a feud between Superman and Batman can be terminated."

This conclusion was inexplicable, but Clark, who had been an intern at Sterling Cooper for nearly three months, immediately realized it.

——Vera was able to quickly use this kind of pre-emptive public relations tactics on the hospital bed, it was indeed intentional.

As she kept saying, she used this method to force the Democrats headed by the mayor of New York City to support Walker and completely push Captain America to the public.

She was indeed helping Walker.

However, she made such a plan, in the final analysis, she was still helping Zhenglian.

With Captain America's prestige and ability, he alone can equal the prestige of the seven members of Zhenglian.

In this way, if Walker can really push the US team to the bright side during his term of office, they will definitely use various means to let the captain and Zhenglian fight in the ring, check and balance Zhenglian, and achieve a balance between superheroes.

As long as Captain America stands up... Batman and Superman, there is no need to deliberately create unsuitable characters as before.

Diana no longer has to fall into a bloody love triangle in order to lower Walker's vigilance.

With Vera's IQ, it is impossible for her not to know:

As soon as she contacted the traditional media like this, and SHIELD already knew about Vera Senna, it wasn't far from being hostile to her by politicians and arms dealers.

I also know that this pre-emptive public relations method will definitely arouse the dissatisfaction of the entire Democratic Party, and then implicate her personal identity and safety issues.

But, she just did it.

She did it... just to protect Diana and them.

In addition, the reason why she did not follow the conventional method and rejected the best counter-public relations method provided by Mary was not because it was difficult to implement or the effect was not good... but because of protecting Hal Jordan's heart. A fragile glass heart when facing idols.

The counterattack provided by Mary before was indeed successful in one fell swoop, and everyone was happy. Vera could even spare this time to recover from her illness. But in the process, the only person who felt uncomfortable was the Green Lantern who was misunderstood by the public as a villain.

Both Clark and Bruce knew very well that if they followed the counterattack plan, it would be basically impossible for Hal to have a good relationship with Captain America after such a long period of public opinion.

"..."

Knowing all the truth from Bruce's few words, Clark looked at the communicator in his hand and suddenly didn't know what to say.

He closed his eyes, stared into the distance with his mouth curled up in pain and worry, completely unaware of why Vera was the Green Lantern who did this, and suddenly felt an urge to punch this person away.

The rattling sound kept on. He squeezed his fist for a long time before suppressing the soreness in his heart, looked at Bruce, and said in a deep voice:

"She's in a dangerous situation right now."

If the Walker government really broke the news about Captain America, and then freed up their hands to find out the cause and effect of this public relations method, once Vera's identity is completely exposed, she will be in extreme danger at all times.

"I know."

Bruce bowed his head and continued to manipulate the battleship to shield the detection radar and hide their whereabouts.

It is now late at night, and the bat ship where all Zhenglian members are located is sailing in Canadian airspace.

Everyone on the battleship is aggressive and ready for battle.

After investigating the Hydra in S.H.I.E.L.D., with Diana's mantra lasso, they asked Alexander Pierce where the Hydra's base was.

In order to avoid alarming the enemy or leaking information, after controlling the Hydra spies, the seven members of the Zhenglian made a decisive decision and simply followed the coordinates and directly killed the Hydra base.

On the battleship, Bruce analyzed the intelligence and gave the battle plan in time. Superman, Diana and others were gearing up. Seeing that the base was right in front of them, Clark unexpectedly hesitated.

He seemed to have completely forgotten that their current destination was the Hydra base, and his whole mind flew to the ward, and his eyes were full of Vera's safety issues.

"You set up surveillance cameras and early warning equipment around her, right? What level of early warning? Will the signal be terminated?"

"Is Angel's serum still in stock? In her current state, she can't support normal work at all. What if her injury gets worse?"

"What is Walker planning now? Have they noticed Vera?"

The more he asked, the more frightened he became. Clark always felt uneasy, so he simply took out the communicator and wanted to call Vera again.

"Leave her alone, Superman."

Seeing Clark's absent-mindedness at a glance, Bruce glanced over coldly, and his tone was extremely tough, even with a rare hint of impatience: "If you feel sorry for her, get rid of Hydra's base as soon as possible."

As soon as the man's voice fell, there was a mechanical hum in the battleship, the radar sounded, and a red light flashed in the engine room.

——They arrived over Hydra's secret base.

Bruce stood up first, opened the hatch, glanced back at Superman who was still hesitant, and couldn't help but smile slightly.

Facing the howling wind, Batman's black cloak floated up, hunting.

Everyone only saw Bruce's lips move a few times, and the man with a dark body jumped over the hatch first, unfolded his bat glider, and fell into the night sky.

For some reason, everyone vaguely felt that there was a little eagerness in Bruce's actions.

His indifferent voice was hidden in the loud "whoosh" that could cover up any movement, and only a few people with extremely sensitive hearing could hear Bruce's vague explanation:

"We have our battlegrounds, and Senna...she's standing on her battlegrounds."

I don't know whether to be happy or helpless:

These two battlefields are not unrelated.

In the White House, taking advantage of the wave caused by Vera, just as Vera and Bruce expected, people from the Democratic Party finally made up their minds to fully support Walker. After a series of discussions with the Republican Party and the military, Walker was finally able to realize his goal Initial thoughts:

——He finally convinced everyone and won an overwhelming victory in dealing with Captain America.

At the moment when he voted and succeeded, Walker almost couldn't hold back the feeling of aggrieved and heartache that had been suppressed in his heart, and showed a triumphant vengeful smile.

...not easy!

For so many days, from the beginning of the Washington War to the live broadcast on Zhenglian's official website, under the intentional or unintentional influence of those damn freaks of the Justice League, his reputation has simply fallen off a cliff!

Because of this, his complexion is haggard, his health is not good, and he can't sleep for a long time at night, his hairline has obviously moved back a few centimeters, and even his wife has started to secretly buy hair tonic for him! !

It's not that Walker doesn't hold grudges, he is gnashing his teeth every day holding Zhenglian, a hot potato, and doesn't know how to deal with it-but God still cares for him.

In this way, the angel brought Captain America out of the ice, and made him wake up in time, just in time for the dangerous development period of Zhenglian's arrogance and growth——Steve Rogers reappeared in front of him!

Ah, dear Captain America, dear Captain America, the spirit of the people of the whole country supports Captain America!

What kind of stuff is the Justice League? Steve Rogers is the perfect myth they created with their own hands, okay? !As long as there is this person, the seven members of Zhenglian will not be enough for the captain to speak alone!

At this time, Walker has completely forgotten the pitiful appearance of scratching his heart and lungs when he first heard that Captain America woke up from a deep sleep, completely unable to sleep and eat, and completely forgot that he cursed Steve for countless times. In the past, the effect of the serum in Rogers' body disappeared and he died suddenly on the spot.

He is full of thoughts about picking up Captain America and checking and balancing the Justice League.

No matter how the hydra infiltrates, in short, from the overall situation, the hydra has done a good thing.

Don't care about the death toll at the explosion site, Walker thought indifferently.

The fight between Green Lantern and Captain America has completely stripped away the possibility of the captain falling to the Zhenglian. In this way, they only need a little guidance and work harder on public opinion, and they can completely convince the captain to stand on their side——

"Mr President!"

While Walker was thinking and plotting secretly, Vasquel, who had disappeared for a long time, hurried over from the other side of the corridor.

Before Walker explained his "good news" to Vasque with a relaxed and humorous face, Vasque took out a report with a complex and collapsed face, and said quickly:

"Sir! There's news from the Justice League that they destroyed Hydra's base in one fell swoop and rescued many mutants and experimental subjects from the base—"

"Then, that experimental subject, according to Trevor's report, seems to be... the only missing team member of the former captain. His name is Bucky Barnes. For some reason, the captain received the news, and he has rushed over!"

Walker:.

Walker:.

...God, please love me again, thank you.