Brand Master [Comprehensive Yingmei]

There is a concept in psychology called the sinking anchor effect.

It means that when people judge something, they are easily dominated by the first impression or the first information. This first impression is like an anchor sinking into the bottom of the sea, fixing people's thinking there.

For example, the media and officials in Gotham City have smeared Batman overwhelmingly and reported negative news about Batman, so the audience's first impression of Batman is fixed as a negative image.

Even after that, Batman participated in the Washington War and was coffined by the White House as a superhero, and after being slandered and then rehabilitated by Vera, most people still have a bad impression of Batman.

This is also the reason why Vera made a hot search for the topic of #展维林攻略#, but she didn't expect many people to apologize to Batman at all.

Most people have the same inherent impression of Batman. It is impossible to expect them to feel guilty because they misunderstood Batman, so that they like Batman.

The more troublesome point is that no matter what website it is, the weight of the information it pushes is different.

This concept is more complicated to explain. Vera thought about it, and took the content about Batman as an example.

In front of everyone, she directly typed "Batman" on the search engine, and what followed was a whole page of news reports about Batman.

To everyone's surprise, these more than a dozen news reports were all negative news about Batman.The first one was actually before the war in Washington, some people thought the Sentinel of Daxek was Batman's skeptical news!

What's even more irritating is that even if Vera doesn't click on the search button, she directly enters Batman in the search bar, and the website will spontaneously pop up follow-up search items such as "Batman kills" and "Batman abuses prisoners". People can't help but wonder whether Batman is a superhero or a super criminal.

"It's a matter of weight."

Vera said slowly.

"The operator of the website deliberately suppressed positive news about Batman and clarification reports about him by modifying the weight, and only put these negative news at the forefront. In this way, many people who don't know the inside story It's natural to have a bad first impression of Batman."

As she spoke, Vera paused for a while, and her lake green eyes looked at Bruce quietly.

"And once this malicious weight modification is combined with the psychological anchoring effect -- guess what Batman's reputation is in the public mind now?"

Everyone suddenly changed their faces.

They just never pay attention to this aspect of the problem, and they are not fools. Only after seeing Vera like this, they suddenly realized the seriousness of the problem.

Subconsciously, they entered everyone's names into the search engine once, and then... immediately opened the door to a new world.

If Batman's search entries are all negative news, other people's search entries are pure... rumors ==

Search for "Green Lantern", the first item under the engine is a question on quora:

"Excuse me, is Green Lantern the spokesperson for the flashlight factory?"

Then the second article is the investigative report of "Be alert! The green light emitted by Green Lantern may cause male impotence".

Hal: ...

Hal Jordan immediately wanted to kill to vent his anger.

Search for "The Flash", and the first news item is not the Flash himself, but an ad for a food delivery app called "The Flash Alliance".

After the first four advertisements passed, the fifth advertisement was the normal news of the Central City Flash: "The Flash may participate in the next Olympic Games, and was boycotted by many famous track and field athletes."

Barry:? ? ?

Barry Allen looked bewildered.

In fact, Diana is the most affected of all. If the news about The Flash, Green Lantern and others is just ridiculous and speechless, the news about Diana is particularly offensive.

There are reports that slander her as an "invader from another world", and some reports openly declare that "Wonder Woman and her tribe want to reproduce the matriarchal society". Among them, there are many questions and accusations of foul language.

Vera didn't let Diana's search results appear on the screen at all, she just mentioned it lightly, and everyone could probably guess the content.

Shazam squeezed his fist, and asked very unhappily: "Is there no way to change these damn orders? Cyborg?"

Steel Gu, who was also deeply troubled by it and knew about it a long time ago, said helplessly:

"This is a problem with the internal weight setting of the website. I cannot use external means to intervene. This is illegal."

What's more, if he really does this kind of thing, the reputation of the Justice League can be abandoned.

...In other words, their negative news will always be listed on the first page of the search engine? ?

The mood of several people suddenly became worse.

Among all the people, only Batman, who was named by Vera and used as a case, was expressionless.

He typed on the tablet calmly, and after recording the information, he raised his head to look at Vera, and asked calmly:

"Don't tell me that your insistence on building Zhenglian's own official website forum is not because of this."

Crowd:  …

Crowd: ? ? ?

Wait, Batman, what does that mean?

Vera raised her eyebrows: "Have you learned to trust me?"

Bruce frowned slightly, his voice sank, and he said with some disapproval:

"... Senna."

Seeing the appearance of the black lacquered little princess, she wanted to be angry, and Vera showed a particularly innocent smile at the other party. Under this smile, she obviously didn't say a word, but she was able to block the man from saying anything. Come on.

Bruce: "..."

He really had nothing to do with this woman, he pretended not to see the nasty smile on Vera's beautiful and flamboyant face, and shook his head at his teammates who were obviously still sulking.

"At the end of the day—if other social platforms are used to release information, the real reports of the Justice League will always be firmly suppressed by these weight issues. Therefore, we need our own voice platform."

This is the reason why Vera insisted on doing a good job on Zhenglian's official website from the very beginning - only in her own territory can she grasp all the initiative.

"But according to what you said at the beginning, the vast majority of audiences who have searched for Batman have been affected by the sinking effect. How can we clarify it?"

Trevor asked in a deep voice, pressing his aching forehead.

This time, it was Vera who answered him, and she asked Trevor:

"...Why should we clarify?"

Facing Trevor's increasingly bewildered face, Vera smiled slightly, and said slowly:

"Who told you... the sinking anchor effect cannot be reversed?"

……

……

Holding an inexplicable emotion, Susan began to force herself to watch "Batman is Bad and Sweet".

Given the status of Superman's post, Susan originally thought it was an edited post or a photo post about Batman, but she never expected that it was actually a novel post!

No...it would be too rash to say it was a novel post. After reading the first two chapters, Susan felt that this post...may be true!

The first two chapters of the article were released consecutively, and no one else responded.

The first chapter is the self-introduction of nurse Lena, and she talks about some bad experiences at work, such as being framed by her colleagues and criticized by her boss.

When she saw that Lina was being slandered by her colleagues and had no way to refute it, Susan, who was reading the article, was almost pissed off by this article.

Just like "Lina" in the article, Susan was also gossiped behind her back by her classmates, secretly slandered by her girlfriends, and criticized for no reason by her teachers. Susan has experienced all these feelings that "Lina" once had. Let Susan have a great sense of empathy for "Lena".

Thanks to the tragic experience of "Lena", even if she hates Batman, Susan can't help but watch it.

But in Chapter 2, the painting style changed suddenly. After a night shift, "Lena" met the real Gotham Nightmare: Batman.

I don't know if it was the author's intention or for some other reason. In short, in this chapter, a lot of pen and ink are used to describe the fighting process between Batman and the gang:

Batman faced a whole gang by himself, beating more than 30 of them single-handedly.

His methods are extremely cruel, using all kinds of incredible weapons to deceive those villains one by one into the terrible darkness, and then appear in the opponent's screams and fear like a chicken butcher, just like a monster... The real devil.

It's also because the author wrote it very well. This paragraph is only about 2000 words, but it is full of blood. Seeing it, Susan broke out in cold sweat. Even though it was broad daylight, she still began to tremble uncontrollably.

When she closed her eyes, the dark and terrifying shadow appeared vividly in front of her eyes. Just recalling that scene, the screams of those villains seemed to appear in her ears.

……confirmed!

This article is definitely true!

Thinking of the series of terrible news that came up when she went to Google to search for Batman before, Susan became more determined in her mind:

This article is absolutely, absolutely true, Batman is such a horrible person!

The author of this article must have seen Batman with his own eyes, maybe... the author is Lena!

Obviously, there are not a few people who have this idea. Since the release of Chapter 2, the comments under this post have slowly increased:

"Damn it! What's going on in Chapter 2? It made me break out in a cold sweat... Is this terrifying skill really something a human can do?"

"Reply LS, it's possible. Google Batman and you'll thank me when you get back."

"I suspect that LZ is Lena herself... As a Gotham person, she said: whether it is the working environment of the private hospital in Gotham City or Batman alone against the gangsters, these are true."

...that's right!This is Batman!It's exactly the same as the devil mentioned in the news!

Flipping through the comments, Susan thought angrily.

After sitting in the sun for a few minutes, until her body slowly warmed up, she broke free from the fear just now, and her disgust for Batman deepened in her heart.

Even so, after recovering, Susan still took out her mobile phone and continued to read it with sympathy for "Lena".

Obviously, facing Batman's series of insidious and vicious atrocities, "Lena" herself was terrified. She was too frightened to move, and stood at the scene of the crime with weak legs.

As a result, he was discovered by gang members and captured by the group of villains, as a hostage to threaten Batman to put down his weapons.