Brand Master [Comprehensive Yingmei]

"Batman, He's Bad and Sweet" was gone after only half of it was read, and the author didn't save the manuscript and didn't update it at all. Several people, including Trevor, suddenly felt that they might not be able to sleep tonight.

Or the dream is "Batman (Lynn) Why don't you save your wife (Lena)!?"

Bruce: "..."

It's not that everyone has to use resentful eyes to urge the update, if you want to blame it, blame the plot for being poisonous.

The entire half of the novel, even if it is read by Shazam, can find a lot of problems, especially the order and battles in the underground world of Gotham, which is simply a mess.

But seeing Batman fall in love once in a hundred years, everyone can't help watching it with a kind of "I'll see how you can make it up" and then inexplicably become addicted to it.

To put it bluntly, the plot design is interesting, everything else can be ignored, and it is decisively "really fragrant".

However, considering these plots, they were all designed by Vera herself... After regaining consciousness, everyone looked at Vera again, and always felt that the character of the big devil Senna seemed to have collapsed.

Thinking back to the scene where Vera fell asleep, the eyes of both Green Lantern and Cyborg were a little subtle.

Vera herself didn't care about this at all.

"Look at what I do?"

She tilted her head nonchalantly, "Do you think these things are not serious?"

Seeing that no one spoke, Vera asked softly with a smile: "Do you have any misunderstandings about brand marketing?"

Crowd: "..."

Brand marketing is a compound subject. If it is theoretically speaking, it will make outsiders feel very profound and boring.

Just like now, Vera obviously didn’t explain the relevant knowledge of brand marketing in depth, but everyone still got a little confused, what BP, what BC, what channel, what content... It’s actually hard to understand.

But in fact, despite these theories, the external display effect of brand marketing is actually very easy to understand, even fun.

How does a brand display to the outside world, how to operate, its target audience is the target audience - if there is no way to attract these audiences, what about marketing?

Just like this novel, it seems unremarkable, it is a simple love story of "superhero and me", but it actually contains a lot of scheming and marketing skills.

First of all, the image of the heroine "Lena" is designed as an ordinary, gentle, kind and caring young girl-this is actually a vague portrait drawn by Vera based on a survey of audiences who support Superman.

In other words, the image of Lena can be said to be a microcosm of the group that supports Chaoying. This is a means for the industry to locate the target audience and adopt targeted propaganda.

Secondly, the plot of the full text is actually divided into bright lines and dark lines. The bright line seems to be that the hero and heroine are in love, but in fact it is a vague description of the poor law and order environment in the entire Gotham City and the rampant gangsters.

Moreover, Batman exists as a "lone hero" throughout the story. In order to protect Gotham, he fights hard with the powerful gangsters alone, and he will fail and be injured.

This is actually an explanation for the issues of "abuse of criminal suspects" and "cruel means" that Batman has been criticized by the public for a long time:

"The whole of Gotham looks like this, what can Batman do? When fighting to the death, he doesn't use such harsh methods, and the dead don't know who it is!"

Not to mention the words that appear from time to time in the article, describing the scars on Batman's body, alluding to the hostility of the media and the public towards Batman, etc., and then explaining them one by one from the No. 1 perspective of the heroine, it is simply a reasonable article. How about a well-founded advertisement soft article!

So, when everyone was hahaha for this wonderful fanfic, Batman and Superman, the only two who knew Vera the most, and were involved in the advertising and marketing industry, didn't underestimate this stuff.

After reading the whole article and ignoring the love story, Clark thought for a moment and suddenly asked:

"So, your character for Batman is 'Lone Hero'?"

This sentence completely pulled everyone back from the regret of not having finished the novel, and returned to the original question: about Batman's character design.

As Vera said at the beginning, if a brand wants to build an image, it must set a "character" for itself and publicize this "character".

For the Justice League, the superheroes themselves already represent "justice", and there is no need for more design.

But the problem is also here:

It's impossible for Vera to directly promote and market the image of the Justice League in the name of "justice" - that would be too thin and bland, and too ostentatious.

Therefore, we can only start with a single image of a superhero. Just as Zhenglian Forum needs content construction, using the means of colleagues to create an ideal "superhero" in everyone's mind is simply killing multiple birds with one stone.

I don't know how much planning and hard work went into behind this scene. Not to mention Vera, probably only Clark, who had done real planning in the advertising industry, could feel it.

Therefore, while asking the question, he pursed his lips, no smile at all.

Seeing everyone looking over in confusion, Clark explained plainly:

""Batman He's Bad and Sweet" (he said the name again on purpose) describes the 'real Batman' from the perspective of the audience throughout the article. Once this article is published, it is telling the readers Unconscious implantation of Batman's 'lone hero' image."

Crowd: "..."

That being said, this whole article is actually an advertisement promoting Batman? !

What's even more heart-wrenching is that I know it's an advertisement, but I still want to read the next chapter ==

"The lonely hero is one aspect, the character I really set for Batman—"

Vera first nodded to confirm Superman's speculation, then shook her head, and gave a reply as if nothing had happened:

"A dark night knight who seems cold and mysterious, but actually gentle and affectionate."

……

……

Meow, meow meow?

We believe in indifference and mystery, gentle and affectionate?Dark Knight? ……who?

The entire conference room was suddenly quiet, and everyone's pupils trembled at the same time, revealing the crazy fluctuations in their hearts and their worldview on the verge of collapse.

"You don't understand."

Vera was serious, "This is the most popular male protagonist in movies and TV shows in recent years."

As she said that, she really released the PPT that she set up for Batman, and saw that the big screen went black first, and then flashed a capitalized and bold text description:

He is the most wandering nightmare knight in the dark night, and everyone is afraid of him.

He is a cold, abstinent, gloomy, unfeminine lone ranger, and the whole world doesn't understand him.

He is the legendary superhero Batman who is both good and evil.

He is like this, but loves her deeply.

"Woman, do you dare to let me try?"

"Whoever touches you, I will make him pay ten times the price!"

"Starting today, I will protect you and never leave you."

Audience: ...

Crowd:  …

Crowd: …………

Eye!Eye!Eyes are going to be blind!

I beg you, the Great Demon King Senna, you have received your supernatural powers! !

"what happened again?"

Putting these lines onto the PPT by herself, Vera didn't feel anything wrong at all, she looked serious:

"This is part of the character design, be serious!"

Crowd: ? ? ?

Excuseme?

You made such a blind person, who can be serious?

Especially Batman himself, seeing this thing, he has a calm temper without jumping up——

Bruce, calmly: "You can also make the front part a little more ruthless."

Everyone's protests stopped abruptly: "..."

Bat, Batman? ? ?

Are you outraged and talking ironically?

... Really not.

Faced with such an absurd and unrealistic character design, even Clark, an industry insider, obviously felt an upset stomach, but Bruce himself was unusually calm.

To be honest, Bruce and Vera are basically the same kind of people, they will always put their real interests above their vain reputations.

In order to conceal his identity, Bruce Wayne can become a playboy. He is obviously a talented business elite, but he is regarded as a brainless rich second generation who lives on his laurels. Gossip magazines ridicule him every day.

In order to create fear, Batman is simply too lazy to clarify himself. So far, he has been charged with many messy crimes, and the Gotham police hate him extremely.

He didn't care about these ridicules and slanders, and his own bad reputation, so Bruce was the one who accepted it the best among the seven.

Not only was he in a calm mood, but he even thought carefully about Vera's intentions in making these figures, and made the request based on his own actual interests.

"For example, in your article, when you first wrote the part of the armor, you wrote the armor as soft armor."

A scheming old bat is very sinister and authentic, "Just write that ordinary bullets can penetrate armor."

In this way, as soon as the article is published, there must be some idiots who think that holding an ordinary weapon can deal with Batman... Wait until then, hehe.

Vera understood in no time. She walked to Bruce and began to write and draw on the manuscript: "Then the fighting scene here, just write that the enemy has set up a trap in advance, and almost cut your throat with silk thread?"

This is of course impossible, because Batman's neck is covered with thick metal to prevent others from cutting his throat.

In front of everyone, the two suddenly fell into a state of being alone, and naturally discussed how to use fan articles to cover for Batman himself.

Bruce: "When you start beating up street gangsters, don't omit the details. Write as much as possible about breaking bones, concussions, and being beaten to the hospital. The more bloody and terrifying, the better."

This will make it easier for him to scare people in Gotham.

Vera: "Then how about setting Batman as a devil with white hair and red eyes? Blonde hair and emerald green eyes are a cover, so Lena didn't recognize Lynn in the first place."

This is the only way to conceal his appearance.

"Here, add a few more fighting shots to show that Batman often uses some kind of special firearm."

"It's important to emphasize that Batman is a lone ranger, he has no helpers, no teammates..."

The superheroes who heard from the beginning to the end and were completely ignored by the two: "..."

So, it’s fine for the two of you to have a separate meeting and decide whether to do it or not. Why did you call us all over here!

They vaguely guessed what Bruce and Vera were planning. They looked at them as if they were looking at two grinning demons.

At this moment, their mood is rarely in tune with the steel frame after the product launch:

How can there be people like you dogs?

Are you two devils?It all counts? ? !

It is said that everyone has a meeting, but in the end, it will always become a meeting between Vera and Batman.

After determining the modification route of Batman's character design, Vera quickly designed a new outline and sent it to dedicated writers for them to develop by themselves.

The fan article has basically determined the direction, and the next thing to be solved is the appearance of Batman's character design.

The essence of human beings is a dog. This truth was exposed when Superman showed his face. If you want to get more support, starting from the appearance is the best choice.

If Batman really appeared on the screen with the face of Bruce Wayne and another identity of the chairman of the Wayne Group, he must be more popular than Superman, but the problem is that this man has no intention of revealing his identity at all .

That is to say, he always has to appear in front of everyone wearing armor and a mask, and it is impossible to show his face at all.

However, the Batman character set designed by Vera needs the support of high-value appearance in the early stage of operation:

The dark knight, the tenderness and affection for the lover, and the single-mindedness, all of these must be based on the handsomeness of the other party to attract readers. Who would like to watch an ugly man perform an idol drama?

Vera had already made arrangements for this.

Can't take photos, can't show your face, can't you play freely and draw the corresponding fan art?

The night knight with white hair and red eyes, the doctor in a white coat with blond hair and green eyes—as long as the painter is strong enough, the effect will not be worse than that of Baby Bruce in real life.

At the same time as the humanities design, Vera posted a draft request message on several large-scale painting forums in the United States early, soliciting drafts from freelance painters in the forums.

On the night after the meeting, Vera went through the previous collections of the recruited painters one by one. After spending a lot of time, she finally found a few painters who met her requirements before she went blind.

To be cautious, Vera took a little time to investigate the past works and cooperative companies of these painters, and then took a rough look at the usual speech content of these painters' accounts.

The person with the most mature technology and stable painting style is an anti-super-British person, eliminated; the person with a good reputation in the forum, with his own traffic, is arrogant and stubborn, and likes to make decisions by himself, eliminated; the one with the best attitude, Party A The one who can change whatever he says is not skilled enough, so he should be eliminated... After eliminating all the guys who can't cooperate, there is only one person left on the candidate list.

This is the only painter that Vera was entangled in letting go. The forum account is clean except for the works. There is neither any cooperation experience nor any dynamics.

It is true that there is nothing wrong with the work he submitted. In terms of human body structure and dynamic design, it is even better than those previous painters, but...do you have any experience in receiving manuscripts?

Vera frowned.

Considering the time constraints, she thought about it and called the artist named "Steve".

Tsk, another Steve.