Brand Master [Comprehensive Yingmei]

Being protected by a human is a very novel experience.

Although Diana felt that she didn't need it.

Wonder Woman never thought that she needed protection, but since Vera was unwilling to tell the real reason, Diana had no choice but to hold back and planned to go out to ask Trevor.

Then she used the excuse to discuss things with Trevor and the others, and forcibly pushed Superman out—this was not revenge at all, wouldn't it be good to let Vera rest alone?

Clark, who finally made an excuse to walk up to Vera: "..."

Diana Have I offended you before? ?

However, since Vera woke up, she didn't think about going back to rest at all.

The Justice League's new base is located on the outskirts of Washington, and is said to be hidden using holograms.

Compared with the last temporary base, the functional division of this base is more clear. In addition to everyone's room, there are also special training rooms, medical rooms, research rooms, reference rooms, etc., and even a restaurant.

Among all the superheroes, Green Lantern is actually the busiest one. He left early after the meeting. Shazam wanted to stay here for a while, but was asked by Cyborg to go home and rest early (good boy should go to bed early get up early)

Back in the conference room, Batman was the only one left.

"You fell asleep before the meeting."

Seeing Vera coming out, the man put down the documents in his hand and said in a deep voice.

"It was my fault."

Vera recognized it straightforwardly. She sat down naturally, flipped through the materials and documents, and seriously asked about the progress of the meeting, expressing that she would be responsible for the mistake.

It is worthy of being a real social animal.

Bruce: "..."

Senna may not believe it, but he really didn't mean to blame her ==

The entire conference room was lifeless. Willa and Bruce clearly wanted to sit opposite each other, but they were flipping through their documents and making their own plans throughout the whole process. Apart from the rattle of paper flipping, there were only simple inquiries from time to time.

After a while ago, under the ruthless supervision of Batman (the contractor), the official website of the Justice League was quickly completed, and all the money for the construction of the website was paid by the Walker government.

It is estimated that the website production team also used the standards of making government websites to develop the official website of Zhenglian. Every page of this website is very grand, and the UI design is smooth and simple, which is very easy to use.

Batman's personal aesthetic is also online. The main color of the entire website is black, decorated with a little brighter gold from time to time, and combined with the dynamic effects that appear from time to time on various web pages, it is calm and majestic, but not too gloomy and serious .

Even someone as picky as Vera couldn't find any faults.

According to Vera's request, the entire website was divided into four large sections.

Originally, the website given by Walker only had a publicity section, a news information section, and an online communication section. Vera and Bruce directly canceled the online communication section, and differentiated into an anonymous forum section and a real-name suggestion section.

Needless to say, the publicity area and consultation area are used to show the outside world the inherent functions of the Justice League—Vera needs to make new promotional videos and put them on every once in a while.

There is nothing to say about the real-name suggestion section. This section is actually an opinion mailbox in disguise, which is used to receive various complaints and opinions. For convenience, real-name registration is required when registering for this section.

The focus is on anonymous forum sections.

Including Trevor, they don't quite understand why Vera added an anonymous forum in addition to the real-name suggestion forum.

Unlike the real-name area, this forum on Zhenglian's official website only needs to use an email address to register an account.

Anyone can post freely, have their own personal page, upload pictures, music and videos, and even share external links. It looks no different from other ordinary forums.

And only Bruce can see what the girl wants to do in the future from Vera's plan at the beginning:

——She wants to use this official website to do community operations.

What is community operation?

In the original definition, the so-called community refers to a social life community composed of people living in a certain geographical area. After entering the Internet age, this "certain geographical area" can also refer to a certain website.

In other words, such as Twitter, such as Facebook, these social networking sites can actually be regarded as a community.

In this way, community operation is well understood—the operator of the website uses various means to intervene with all members of the community, thereby influencing the actions and thoughts of community members.

To give a simple example: In order to encourage members of its community to spend more, a social platform will use big data to select a certain audience and frequently push various "consumerism" soft articles to these people.

For female audiences, we keep pushing soft articles such as "Ten kinds of lipsticks that women in the modern workplace need" and "Limited edition perfumes for everyone", giving them a feeling that "everyone in the world is buying these products." , I should also buy it" illusion.

For the male audience, concepts such as "How can you use such a cheap car?" and "You should choose the best computer configuration for playing games" are frequently introduced, making them unconvinced and replace all the cheap ones on hand. .

In this way, the entire community is naturally controlled by "consumerism", and members will involuntarily empty out the last penny in their wallets and buy a bunch of things they don't need because of the agitation of this atmosphere.

This is just a small marketing tool.

In fact, as long as a community is established and its operators are reliable, it is completely possible to implant a certain concept and a certain personality into the minds of community members, change their values ​​and worldview, and make them believe in it. And act on it.

Whether it is from a marketing perspective or a communication perspective, community operations are feasible, but this concept is placed on the official website of the Justice League... Bruce actually still has doubts.

Because of community operations, first of all, a mature community must be formed.

In other words, they have to operate the forum on the Justice League official website first.

This is the most difficult question.

Even the online world is monopolized by countless giants.

After the entire Internet users have been divided by major websites, many large forums have already cultivated a large number of loyal users, and the community is highly sticky.

In this way, it will be difficult for other newly born websites to attract this group of people from the original community, not to mention cultivating a community, or even forming a specific community.

Bruce has a deep understanding of this: Wayne Securities once considered creating a financial forum, hoping to use the influence of the forum to cultivate loyal users and expand the influence of Wayne Securities.

He also read the plan at that time, there was nothing wrong with it, and he hired a professional operation team with rich experience, no matter from which point of view, it is impossible to fail, so the entire group's senior management is very optimistic about this, and invested a lot in the early stage. pen of funds.

But the result is: the popularity of the financial forum has not been high, and the number of active users is decreasing day by day. After three years of tepid operation, it was finally forced to close due to a large amount of losses.

And now, Vera also plans to use the forum to cultivate the community and operate it... Bruce is really not optimistic.

The original forum operation needs a lot of content to attract users, but for Zhenglian, it is impossible to take crazy selfies with a Superman face alone, right?

Facing the man's obvious questioning attitude, Vera was not angry at all.

As a person who has dealt with all kinds of difficult Party A all the year round, Vera feels that there is nothing wrong with Bruce's suspicion: she has not even handed over a business plan so far, and Bruce can ask for this section for her, which is considered very Trust her.

——God knows that Batman will still have a day linked to the word "trust others" ==

So, she quickly... At the Zhenglian meeting the next morning, she gave a detailed and specific "Operation Plan for the Justice League website".

Ignoring the completely different gazes Diana, Green Lantern, and Cyborg looked at Vera at the meeting, Vera once again stood on the stage in this meeting where all members were present, straightening out the superheroes The logic of the entire operation.

"Given the previous contribution of Superman (face), the whole form of public opinion is more favorable to us."

Vera put out the overall public opinion data map, and it can be clearly found that the number of people who support Chaoying is two points higher than before.

Leaving aside the Justice League alone, people's support for Superman is unprecedentedly high, directly increasing by more than a dozen points. On the Internet, more than half of the people have a favorable opinion of Superman.

In other words, this time in the field of public opinion, the superheroes did achieve the ultimate comeback and won a big victory.

"Because of Walker's propaganda, the entire United States has adapted to the name Justice League. After the official website is launched, your reputation will only grow stronger."

As soon as this sentence was finished, several people sitting below showed expressions of relief at the same time.

"...It's finally done."

Green Lantern Hal leaned back on the chair with his whole body relaxed, looking relaxed.

"So, we only need to rely on Superman's face (Clark glanced at Hal)... Uh, we only need to rely on Superman to continue to operate like this, and the operation of this brand is completed?"

As an upright pilot, Hal's thinking has always been straightforward:

Since Superman can support the praise of the entire Justice League by relying on his face, shouldn't it be enough to continue doing this?

Facing Superman's somewhat speechless gaze, the remaining few people were not as straightforward as Green Lantern, but I have to say that they also agreed in their hearts, but Flash frowned a little uneasy, thinking that this was a little bit unreasonable for Superman. unfair.

"Think too much."

Vera retorted unceremoniously, raised her eyebrows, and asked softly, "You...do you really think this is the end?"

"...No, isn't it?"

An ominous premonition arose, Hal sat up straight, leaned forward, and looked at Vera uneasily.

In his eyes, Vera Senna, who seemed extremely fragile yesterday, had turned back to the original ruthless Great Demon King at this moment, as if they would be sentenced to death anytime and anywhere.

Vera: "..."

You really think so!

She sighed secretly in her heart, and said word by word:

"This is the first step in brand operation."

——What is the end!Isn't this just the beginning?

Crowd: "..."

"Brand operation is divided into many steps. The first step is to enhance the brand's popularity, which we have already achieved, and the second is to improve the brand's reputation-this is basically achieved by relying on Superman's face."

Vera spoke quickly and explained very bluntly.

Under her head, Superman sat there with his usual expression, as usual, famous and double-standard, not at all offended by Vera's words just now.

Green Lantern:"……"

Why do I say you rely on your face and you just stare at me, Senna says you rely on your face and you are as cute as a chicken! ?

"After the two most basic steps are completed, the official brand operation will start. What we need to do is to shape the overall image of the Justice League - this is a very long process, not just Superman, everyone needs Great effort."

Vera explained as simply as possible.

From a business point of view, if a brand wants to succeed, there are only a few steps:

Create a brand, expand its popularity, enhance its reputation, shape the overall brand image, create a personality and concept for the brand, and use continuous operating strategies to publicize this image and concept.

"..."

Everyone started to wink at each other.

After a few seconds, Flash spoke hesitantly, and asked everyone's thoughts:

"Miss Senna, I don't understand. Isn't reputation and image the same thing?"

"of course not."

Vera thought for a while, and gave an example, "If you give your first impression of the Nike brand—"

- "just do it!"

This time, Shazam, Cyborg, Green Lantern, The Flash and even Trevor blurted out the five people in unison, shouting out this slogan in a tacit understanding.

After finishing speaking, these five young men, who were obviously Nike fans, were taken aback for a moment. They had no idea that they would be in tune with others.

Vera spread her hands, her expression innocent:

"Isn't that what it is?"

Men: "..."

In the minds of fans, Nike's reputation must be at the top level, but can these five people shout out a slogan at the same time with the full-level reputation?

In fact, "just do it" is not just a simple slogan, it is the image that Nike has been trying to shape over the years, representing Nike's sportsmanship that always insists on doing what it wants.

Vera added calmly:

"For so many years, all Nike advertisements, public relations, and all the topics of publicity have been promoting this concept. These publicity and advertisements have allowed you to identify yourself with this concept invisibly.

When it comes to Nike, the first impression is this sentence - this is the brand image and a manifestation of brand influence. "

So, how to make your brand image deeply rooted in the hearts of the people?

"Brands like Nike and Prada can still operate their own brand image through pure advertising, but it is impossible for us to advertise directly."

Vera analyzed methodically, "So, if the Justice League wants to promote its brand image, it can only rely on other means, such as community operations."

After a pause, she nodded slightly at Bruce:

"So, the plan I'm showing today is about how to run the Justice League official website forum well—only by running this forum well can we conduct good community operations."

Seeing that she finally got to the point of the question, Bruce raised his eyebrows.

As a businessman who had invested heavily in financial forums but failed, he was indeed very curious about Vera's forum operation plan.

This set of logic turned out to be flawless and smooth. It can be said to be very professional. Seeing that Vera took out a thick document from the file bag and prepared to distribute it to everyone, everyone immediately suppressed the unscrupulous faces just now, and everyone sat upright.

After taking the information, no matter whether you can understand it or not, you all lower your head, pretending to look through it seriously.

Everyone's information is the same. After turning the first page, including Bruce, who thought that Vera would give data research and market analysis on the operation of the forum, they all clearly saw the information on the top of the second page. big bold letters:

"Batman He's Bad and Sweet"

Author: Vanessa & Jin O Literature Studio

Public:.

……

……

………………

That's definitely describing Batman as a rotten cantaloupe!

Yes, that's right!It must be so!