Brand Master [Comprehensive Yingmei]

Even Batman didn't expect that it took Vera just over half an hour to make the group of problem children in the Super Seven obediently listen to others.

You know, since the beginning of the Washington War, he has personally seen the troubles caused by these guys because of their excessive ego.

To put it bluntly, this group of people in the Super Seven are all alpha wolves in the wolf society.

Each of them has great power, relying on the high value of force to do things simply and rudely, but they don't pay attention to planning logic, and no one obeys the other.

But now, it doesn't matter if Superman looks like a golden retriever in front of Vera Senna, this group of troubled children actually sit down and have a serious meeting patiently... What the hell.

"If you want to achieve the effect I describe - then you have to involve the scheme I made."

After successfully attracting everyone's attention, Vera finally brought the topic back on track, leading to her ultimate purpose of coming here today.

After a pause, she looked around earnestly and seriously, taking into account the expressions of everyone present, and then announced word by word:

"I needed to turn the Super Seven into a brand known around the world."

This involves systematic branding, a compound discipline mixed with various disciplines such as management and psychology.

In Vera's original presentation plan, she has actually taken into account the overall brand strategy, value, positioning, communication and management, and she has also made complex and meticulous plans for these.

But since the current group of superheroes don't even know what the brand is... It's too troublesome to explain, and she doesn't bother to give lessons to novices.

Therefore, Vera simply said very simply and rudely:

"The so-called brand is the external image of your Super Seven. If you want the public to affirm, trust and follow you, you have to establish a good image for yourself in advance-is this understandable?"

"I get it, it's like before I come here representing Paradise Island, I need to beat all the other fighters on the island to gain respect."

Wonder Woman was the first to "understand". She clenched her fists and looked eager to try, as if she was about to rush out with a weapon in the next second, challenging everyone in the world one by one.

Crowd: ?

Vera: "..."

Vera said without changing her expression, "It can be understood in this way."

Audience:? ?

"But this is America, we don't use the Paradise Island approach to build our image."

Vera went on to say that she pretended to turn on the computer again, brought up a part of the paper on branding, and showed it to several superheroes.

I saw countless professional terms popping up on the big screen in an instant, such as "marketing", "advertising", and "public relations", as well as complex brand concepts, brand assets, brand value chains, and life cycles. , market segmentation, etc.

Not to mention Wonder Woman and Shazam, even The Flash and Trevor's eyes were a little straight.

Knowing is not difficult, but doing is difficult.

Even they didn't expect that it was just a simple public relations problem, but the brand strategy that Vera made was actually such a complicated thing? ? ?

"I'll print out these theories to watch out for."

Vera pretended not to see the suddenly stiff faces of Wonder Woman and Shazam, and still smiled nonchalantly, "This is for you to create a brand strategy, I hope you can participate and give suggestions for my plan, after all——"

She glanced at a black-painted gentleman who had been silently watching from the sidelines, and said solemnly, "I'm not the kind of person who is arbitrary and doesn't allow others to refute."

Batman: "..."

Superman: "..."

No! !You are! !

Sure enough, as soon as Vera said these words, several people sitting under the stage instantly showed terrified expressions.

Green Lantern glanced silently at the piles of professional terms and dozens of documents on the big screen, pretending to understand everything, and said with a serious face:

"I don't think there is any problem with this plan, you can arrange it."

Everyone immediately followed up like Feng Lun's voice:

"Yes, I see no problem."

"Then follow this plan, I have no objection."

Vera, who didn't release a specific plan at all, put away the paper with a smile:

"Okay, I will help you manage this brand strategy well, just leave it to me."

When she softened, the aura around her was completely different. Those eyes that were cold and cold when she first met were like a pool of spring water when the sun rose, shining with warm light.

Sha Zan stared blankly at Vera who suddenly smiled at him, as if he was flattered, he also returned a silly smile, and then said to the steel bone:

"Miss Senna is really kind."

Batman & Superman in the front row: ? ? ?

Small question mark, do you have many friends?

Taking control easily by retreating (Batman was too tired to speak), Vera immediately started to act without hesitation.

——The first and most critical step in building a brand:

Brand naming.

"First of all, the most important thing at the moment is that you have to change your name again."

Vera said unceremoniously, "Super Seven is a nickname, but it is not worthy of being the name of a brand."

"? No way?"

The Flash touched his nose, "I think this name is pretty good?"

"...the name of the brand is very particular."

Vera looked at The Flash speechlessly.

"You need a name that can highlight your ego and the spirit of your entire team. This name should describe the root cause of your team's establishment, and should represent the ultimate goal you want to fight for. It should represent your most essential Spirit."

Of course, the name of the brand cannot be chosen casually, but should be connected with the positioning of the brand, like the name of a superhero team, it should be more cautious and prudent.

"Superseven—too restrictive and mediocre. The only function of this name is to tell the public that you are seven people. Other than that, it has no effect."

Facing the things she didn't like, Vera's poisonous tongue came out immediately, and she pointed out these shortcomings one by one without hesitation:

"What's more, the Super Seven? Do you want to express that you are only seven superpowers? Are you planning to only have these seven members in the future? Have you planned for the future? Do you envision that this name can What kind of logo does it match? Have you considered the future positioning?"

One question after another made the Flash, who said the name himself, retreat steadily.

He involuntarily leaned back, his eyes drifted, and he said weakly: "I didn't think much about it at the time, so I just said it casually."

He was also very aggrieved: God knows that at the commendation meeting at that time, President Walker would ask them what code name they had after speaking! ?They are just a temporary team, how could they think about this?

Besides, there are so many details behind a name?

I can't do it, I can't do it [Refuge face.JPG]

Flash: Miss Cena, you may not believe it, we planned to break up after the Battle of Washington from the very beginning_(:з)∠)_

"It doesn't matter, anyway, this name doesn't work, you have to change it."

Vera shook her head, "This matter needs to be considered by you yourself. The name of your team needs to conform to your own beliefs and ideas. There is no rush for this matter, and you can consider it slowly."

"Are you really not in a hurry?"

It was only after Vera realized that the name Super Seven was rotten, and the impatient Green Lantern couldn't help raising his hand to ask, "Since we want to change the name Super Seven, the sooner the better."

Vera tilted her head and asked softly:

"Do you really think it's a good idea to change the name publicly in an environment where public opinion is so unfriendly to Premier League?"

"...Then when will we wait?"

Green Lantern is a little embarrassed.

Vera smiled lightly.

She glanced at Steve Trevor as if nothing had happened, and said with a smile:

"—It depends on when the government is willing to cooperate with us."

For a moment, Trevor even began to suspect that he didn't have ears.

He looked at Vera in shock and confusion, and after a long pause, he said in a deep voice, "Miss Senna, I think you should have guessed that the government doesn't really support superheroes that much, right?"

As a superhero liaison officer, he has been repeatedly frustrated by public opinion and pressure from his boss in the past few days. The helpless Trevor sighed with a heavy heart:

"I think the government should now want to systematically incorporate and manage the Super Seven... er, superheroes. In this turmoil, they will never agree to rename this group."

Trevor's remarks instantly reminded several people present of the condemnation of superheroes by public opinion these days, as well as the aggressive oppression and coercion of the government.

Compared with Walker's attentive appearance a month ago, their faces darkened at the same time, and their mood suddenly turned bad again.

……yes.

Having said so much and planned so well, but the government got stuck on the first step of changing the name—it feels really bad to be cut in half as soon as this kind of pride is aroused.

"I know that the government is currently planning to recruit superheroes, and I know that the current public opinion is not good for you-that's why Batman invited me here."

Vera didn't panic at all, she even poured herself a glass of water, took a sip, and lazily continued:

"Oh, by the way, by the way-this inexplicably sparked trend about 'superhero control issues' was originally created by Walker's think tank."

……

……

--What? ! ! !

This plain 'by the way' made everyone in the conference room change their faces.

Apart from Batman who had already guessed and Cyborg who had read the data, Shazam, who was drinking water, sprayed directly. Flash and Green Lantern smashed their chairs and stood up at the same time. Wonder Woman drew out her sword angrily: "How dare they!?"

Trevor's face turned black: "Miss Senna, it's not that I don't trust you, but..."

"—listen to her, Trevor."

Superman, who had been silent all this time, spoke abruptly, and he also stood up, intentionally or unintentionally, standing in front of Vera. The tall figure firmly blocked Trevor from looking at Vera.

At the same time, Batman walked directly to Vera's side, and silently connected a USB flash drive to the computer.

Everyone looked up at the big screen, and as expected, they saw some evidence that Walker's staff team contacted the Democratic party media newspaper to secretly hype the topic that Chaoying needs to control.

——It turned out that the White House really did it!

The evidence was right in front of him, and Trevor had nothing to say, his face turned blue and red, and after several rounds of changes, he gritted his teeth and said:

"...I will find them!"

Think about the increasing condemnation and dissatisfaction of the current public opinion on superheroes, think about the papers published one after another by those so-called experts, think about the accusations and abuse of superheroes by ordinary people in the comments-this The air force colonel couldn't bear it anymore, he immediately took out his mobile phone, and left while making a call.

"I'm going with Steve."

Wonder Woman sneered, and the sharp blade in her hand shone coldly, "Wait, I will throw Walker back on the out-of-control plane!"

Just before Trevor was about to go out and Wonder Woman's anger erupted, Vera bypassed Batman, walked out from behind Superman, and said softly:

——"However, it is precisely because the White House instigated this wave of public opinion that we can mediate from it."

"……what?"

Wonder Woman and Trevor paused at the same time, and everyone looked at Vera in amazement, with question marks all over their heads.

To be reasonable, they understand every word Vera said, but they are united, sorry for not understanding ==

Seeing this, Vera hooked the corners of her mouth and explained leisurely:

"Let's put it this way, the public opinion denouncing you has reached such a feverish level, it can be said that it's just a vain attempt—at this time, it's not us who are most anxious to get angry, but the White House."

Crowd: ? ? ?

"Wait... This logic is a bit messy, why is the White House in a hurry?"

"Because Walker never thought of falling out with you."

Vera pointedly said, "He is a politician. From a political point of view, what he wants to do now is to use this increasingly tense public opinion atmosphere to threaten and suppress you."

From the very beginning, Walker's purpose was to recruit superheroes, not to really make enemies with these superheroes.

Therefore, the media and experts they secretly instructed are carefully maintaining the scale of public opinion’s condemnation of Chaoying. They do not deny Chaoying’s achievements, and focus on the topic of superheroes’ need to control it.

This is fundamentally different from those military capital groups that want to completely turn superheroes into supervillains.

To put it bluntly, although they are also afraid of superheroes, the Democratic Party represented by Walker still hopes to incorporate Chaoying into their management system, and they want to control Chaoying as an armed force.

The military capital group, which has an essential conflict of interests with superheroes, is different. If Walker has the power of Chaoying in his hands, it will actually be a threat to them.

To put it simply: the government wants to curb the development of superheroes and control this force, and the arms dealers want to make superheroes disappear completely.

Because of this, Walker is also afraid that the public opinion will be too negative, causing the Super Seven to officially break with him, and he is even more afraid that the military-industrial group will intervene on the other side and directly pull the public opinion to infinite negative.

"The White House is nothing more than relying on the current public opinion situation to coerce and lure you. They want Chaoying to feel nervous and want you to take the lead in furious and irrational actions-so that they can mediate from it and achieve their goals. .”

Saying that, Vera ignored the gradually disintegrated expressions on the faces of Green Lantern and Shazam, but stared at the stiff Trevor:

"Let me guess... During this period of time, six people from the government and the military should have come to you at the same time, and in the past few days, they have invited you to meetings more and more frequently? Then Six people, the government should be the White House chief of staff, Ms. Vasque, and Mr. Locke—"

Under Trevor's horrified gaze, Vera seemed to be joking, and named the names of six big figures in the political arena.

The most frightening thing is... all hits!

I guessed it all!There is no deviation in the order and time of invitations!

Trevor, who was stunned and trembling from Vera's words: "..."

Isn't this too ridiculous?Can this be guessed by mere guesswork? !

What kind of ordinary human is this Miss Senna really?Does she really not have such terrible abilities as telepathy, predicting the future, and seeing the past? ? !

Thinking of his doubts about Vera and Batman before the meeting, Trevor broke out in a cold sweat for no reason. He didn't dare to look into the eyes of these two "normal humans", for fear that the other party would see something.

He bit the bullet: "Then should I agree to their invitation now? Or should I negotiate with the White House first? Or..."

Vera, with a smile:

"Just let them die and let them hang out."

Trevor: "..."

Super Seven: "..."

"Let the White House go to get angry. These cowardly politicians dare not do anything. The methods are too naive."

Unaware of the terrible words she just said, Vera explained gently, "Because this time is the opportunity for you to completely get rid of the Super Seven and evolve into a real super-English team."

"...But what if the government is still unwilling to help?"

"It depends on what the other wave of people in this public opinion storm thinks."

Vera smiled lightly, then looked at Batman who had been staring at her behind her, and tilted her head:

"It's your turn, sir."

——Tomorrow is the Stark Group's new product launch event.