Brand Master [Comprehensive Yingmei]

Many years later, audiences who have been to the scene and watched a Super Bowl can still clearly remember the madness and emotion caused by the Justice League's presence at the halftime show.

It is precisely because of the appearance of superheroes that the TV ratings of the halftime show skyrocketed.

Statistics show that the number of viewers has increased from the original 1.5 million to 1.9 million, and reached a peak of 1.4 million when Wonder Woman appeared. Only [-] million people participated.

In a sense, the popularity and value of the Justice League in the United States is far higher than that of the president.

This competition called "Justice League Special Show" was also known by countless people in the advertising industry in the future, and it was recognized as the "biggest, most effective, and most delicate" one among the countless advertisements created by Vera Senna , and the most difficult to copy and irreproducible.

She redefined the concept of the "theme" of the Super Bowl commercial, and also borrowed this Super Bowl to truly prove the brand value of the Justice League.She personally pushed the Justice League onto one of the biggest stages in the world, and implanted the root of "hero" in the soul of every audience.

Years later, when the advertising industry studies the life of Vera Senna, a master figure, they will marvel at her efficiency and achievements in shaping the Justice League brand.

It took Coca-Cola several years to make an ordinary syrup soda an indispensable part of daily life. Nike spends huge advertising expenses every year to maintain its spiritual connotation of "never-ending" and "do whatever you think of". Hennessy Cognac borrowed French legislation to operate its own luxury wine image.

It took Vera Senna just over a year to make the heroic image of the Justice League a constant concept that the public defaults to.

When everyone starts to regard "Justice League", "Superman", and "Batman" as a well-known concept and image in their daily life, they have already acquiesced in the existence of 'superheroes'.

For example, some ordinary people on social networks gradually began to appear in casual daily life records such as:

"I worked overtime until midnight today, and I feel like a superman."

"Broken up with my boyfriend, where is my destined 'Flash'?"

"In daily fitness, I hope to become a 'Green Lantern' one day."

This kind of daily speech, and when everyone on the social network can understand the meaning of these tweets, it proves that the images and meanings of 'Superman', 'Flashman', and 'Green Lantern' in everyone's minds are common.

Just like the florist will include some influential online terms into the Xinhua dictionary, it can become a fixed concept in everyone's mind - which in itself already means that it has surpassed the success of most brand images.

These invisible changes, the results that cannot be truly realized, have been made into huge data tables one by one after a few years, and listed in a summary, which has become a case that will inevitably be brought up in the branding classroom. .

Countless people have even used this as the title for their graduation thesis, specializing in topics worthy of deliberation, such as "The Rise of Hyper-English Culture Seen from the Justice League", "The Change of the Justice League Brand Image", "The Origin and Development of Hyper-English Culture".

And in every paper, the name of Vera Senna is mentioned many times over and over again, and I can't wait to study her every move every day.

Of course, right now, Vera herself, who is in the almost crazy audience, has no idea about that unlucky future, and she has no idea at all. Under the agitation of the mind, he forgot everything and rushed towards her.

Fortunately, it did not cause a world-class live broadcast accident.

However, after the Super Bowl ended, Vera was "revenged" by someone who had been hiding on the sidelines.

After returning to the Zhenglian base in Washington, Vera, who had been silently watching the tablet and investigating the data, was about to take off the thick coat she was wearing when two crisp "bang" sounds exploded in front of her.

Several salutes were fired at the same time, and the sweet fragrance exploded around Vera in an instant. Countless bright ribbons and little stars slowly fell from the ceiling, like a sudden light snowfall.

Colorful glitters fell on Vera's hair and shoulders one after another. Wonder Woman, who had been waiting here for a long time, suddenly stretched out her hand, grabbing the unresponsive girl into her arms before everyone else did.

The long black hair and the short wheat-colored hair intertwined with each other, and the soft breathing sounded each other. Diana lowered her head slightly and buried her head in the crook of Vera's neck.

Until I hugged the fragile human girl in front of me, until I felt her steady heartbeat, until I was enveloped by the scent of white musk on her body, the heartstrings that had been changing violently and extremely restless since the Super Bowl halftime show appeared suddenly Calm down.

My heart, which had been empty all this time, suddenly filled up.

She laughed lightly, raised her head, put her forehead against Vera's forehead, and pretended to complain angrily:

"……fraud."

"When did I lie to you?"

Old God Vera was there, and she let Diana hold her, with an innocent and cunning look on her face.

"You haven't lied to us yet?"

Before Diana could speak, Hal was the first to speak unconvinced, "You clearly told us that we only need to go out and fly around at the stipulated time—"

"It was supposed to fly around!"

Vera spoke plausibly, she turned her head and stared at Hal, "I made an appearance during the halftime show and flew around the stadium to make an appearance, didn't I?"

Hal: "..."

Hal was furious and scratched his hair: "This, can this be the same?"

Not to mention Hal, even Barry and Cyborg couldn't help showing embarrassment. Recalling the scene of the Super Bowl halftime show that attracted so much attention, their ears began to burn.

—Vera told them about the arrangement a week before the Super Bowl.

What she said was so simple and understated that everyone thought it was just a routine publicity event. In addition, there was a precedent for the previous Washington War Commendation Conference, and everyone habitually believed that:

The appearance on the Super Bowl is just an alternative advertisement, just like the previous film and television shooting and live broadcast, fly over the appearance and leave, there is nothing special.

But they never expected that when they arrived at the scene, they were taken aback by the almost crazy enthusiasm and admiration of all the audience present.

It is completely different from all the previous live broadcasts and commendation meetings. This time, everyone in the entire gymnasium is real and from the bottom of their hearts. They are shouting and screaming with their whole soul, expressing their gratitude to the Justice League. love.

Even under the sky, they were shocked by the surging tide.

If any star or Mr. President faced such a scene, he would have greeted his supporters with joy, but like Hal or Bruce, who are only good at dealing with enemies, they have no idea about love and kindness. For Chaoying, who is awkward about how to deal with it, this scene is a bit scary.

Justice League...when did it become so popular?

Were these people so famous and well-known before?

Strangely, facing the love and admiration of this world, the first thought that came to mind was not to accept this overture, but to find Vera.

want to find her.

Want to see her, want to know her reaction, want to hug her, want to talk to her.

And why do you think so?Why would you want to see her?Why would you just want to talk to her? ... None of these questions are important and don't need to be answered.

In the temple where people come and go, everyone kneels in front of the Buddha statue to pray for wishes, health, safety, wealth, and power.

There was only one girl, she stood in front of the Buddha statue, clasped her hands together and said softly:

"Bodhisattva, I wish you well."

Above the sky, the heroes who stood high like gods lowered their heads, and saw those serious eyes from the crowd of love and admiration.

Superheroes who always put on airs and look dignified and cold in front of the public are generally not very serious when they gather in private, especially in this relaxed moment.

Diana was not willing to let go of Vera at all, and Vera was hugged by her indifferently, taking time to argue with Hal, Bruce sat on the side silently and began to check some data, Barry was sweating profusely Vera and Hal went back and forth to try to persuade the fight, and Cyborg and Shazam were still discussing the Super Bowl game with great interest.

Seeing this, Clark, who managed to bring back a lot of delicious food and champagne, had no choice but to smooth things over. First, he separated Diana and Vera forcefully, and then seemed to be inadvertently helping, and pushed Hal back.

In the end, he also pretended to be a little unhappy, and quietly asked Vera:

"As Party B, there should be a clear description of the responsibility, right?"

These words hit the nail on the head, and Vera immediately withdrew the idea of ​​bickering with Clark, raised her brows, and said with great interest:

"From this point of view, it is indeed my fault. How do you want me to make up for it?"

Hal, who had been talking to Vera just now, said, "...Hello!"

Liar Vera, make it up to me first!

"As compensation... just dance."

Clark's eyes were dim, and he looked deeply at the sly girl in front of him, his voice hoarse.

As he spoke, he pointed behind him: "The plan that started in November last year was finally a complete success—won't you consider celebrating?"

Before Vera came back, the entire Zhenglian base had been completely decorated by them.

The original incandescent lamps gave off a warm yellow light, and the flickering colorful light strips stretched from the ceiling to the thick velvet curtains. The light and shadow of several colors interlaced, hazy and dreamy.

The sofa has long been dragged to the corner, and the huge champagne tower is shining under the light. On the side near the terrace is a long row of buffet tables, with flickering candles and a wide variety of delicacies.

Elegant music was playing in the base, and the man stretched out his hand towards Vera, restraining certain emotions in his heart, and repeated:

"Dance with me, will you?"

His heartstrings were also changing, and he was as restless as Diana, but even if Clark had the guts, he wouldn't dare to just hug Vera directly.

Under the expectant gaze of the man, Vera shook her head, took out the tablet she had been playing with from her bag, turned around and walked towards the conference room:

"Wait a minute, before celebrating, let me explain the feedback data about all the advertisements on the Super Bowl scene and the current public opinion situation of Zhenglian, Batman, come with me."

Clark: "..."

Everyone else: "..."

Faced with the stunned expression of everyone who was speechless, Bruce, who had always been indifferent to the so-called celebration party and was essentially a workaholic like Vera, shook his head at Vera uncharacteristically.

"I'm dealing with these legacy issues."

Probably for the first time in his life, instead of pulling Vera to work overtime together, he pushed her to dance at the celebration party.

In fact, the remaining problems that Vera mentioned were not too big a problem.

As the head of intelligence, Bruce understands the current situation of the Justice League's public opinion far better than anyone else, and it is precisely because of this that he tells Vera not to intervene.

——If it is not worth celebrating in the face of such a state of public opinion that is loved by the whole people and the public's worship of Zhenglian Chaoying is almost oriented toward gods and idols, then there is nothing worth celebrating.

The soft and cheerful music sounded leisurely, echoing in the lively and warm hall, making everyone relax.

The champagne just taken out of the refrigerator made a "poof" sound, and the pink wine gurgled like a waterfall flowing through the entire champagne tower.

In the flickering lights, Diana accepted Hal's invitation with a smile, and followed the music to the dance floor.

On the other side, Vera crossed her arms and looked helplessly at the smirking Kryptonian standing in front of her, showing helplessness.

Her fingers landed in the man's palm.

This is the best moment.

"The comics of "Green Lantern" are selling very well. Detective Comics is stepping up preparations for the sequel. As usual, the draft of the story must first be reviewed by Wayne Entertainment."

After the song was over, Vera couldn't help but sat by the sofa. She took a glass of champagne and began to discuss the future with Bruce:

"The editing on the NW TV station is still urging, it's best to catch up with the end of February and then carry out a wave of publicity."

"The response from the radio station was unprecedented. They also wanted to invite Superman and The Flash to record, plus Diana."

"The representatives of the United Nations are in contact with us. Diana, the women's rights ambassador, has basically been appointed by default. Zhenglian just took advantage of this to turn to the United Nations. In this way, Walker's side has nothing to worry about."

"I hope you will pay more attention to the game promotion in the future and control the time. It is best to release it at the same time as Diana's speech at the United Nations."

In the end, even Clark joined in, and the three of them carefully planned the future development of the Justice League.

Vera's face was a little red, probably because of drinking, and she talked more than usual.

The girl's voice was soft and soft, with a bit of a weird accent, her cheeks were hot, and there was water in her eyes, and she told Clark one thing at a time.

This is the best moment.

Everything is developing in a better direction. Public opinion, advertising, outreach and public relations, relations with the government and the United Nations, all logistics are guaranteed, and the organization and functions of Wayne Entertainment are becoming more and more perfect.

He didn't know if the music was too gentle, or the fire was too hot. Hearing Vera's whispers, Bruce actually felt a little sleepy. He squinted and looked at Vera, thinking that it was time for him to go back to Gotham.

Thinking of this, he asked, "Besides these, do you have any other to-do items in your work plan?"

Vera, who had been admonishing Clark, suddenly stopped.

She pursed her lips slightly, stroked her broken hair with one hand, and said casually:

"……and also."

"What is it?"

The two people sitting on both sides of the sofa turned their heads at the same time. In the complex fragrance of grapefruit leaves, white musk, and peaches, they heard the girl sitting in the middle say softly:

"I should leave."

Before she said those words, this moment should have been the best moment.