Brand Master [Comprehensive Yingmei]

Demining before reading (since there are little angels blocking the words, put them here)

1. The main line of this article is the career line. The heroine Vera is a workaholic who lets herself go.

2. The timeline is at the beginning of New 52, ​​there are private settings, and the timeline is chaotic!It's messy!

3. Blue, black, green and red are all N52 character designs, so don’t ask me why the superheroes are so irritable, is it OOC, the N52 version has a bad temper except for the master

* "Brand Master [Comprehensive British and American]"

As we all know, Vera Senna is a madman.

This "crowd" refers to all the people in the entire advertising industry in the United States represented by the group of people on Madison Avenue.

Madison Avenue is a representative of the American advertising industry, and countless famous advertising companies have their headquarters on this street.Therefore, the advertising people on Madison Avenue are basically the authority in the advertising industry in the United States.

Mainstream advertisers call Vera a lunatic, not outright derogatory, but with a complex meaning intertwined with admiration, admiration, irritability, and jealousy.

Because Vera herself is a real...advertising madman.

Advertising is essentially a means of propaganda.

Generally speaking, advertisers make commercial advertisements to further promote products for their customers on the original basis, so as to achieve the purpose of increasing sales. This process is simple and simple, and it is not simple or simple.

It’s simple because for professional advertisers, once they invest in and make an advertisement, it will more or less play a promotional role. As long as the producer is not brain-dead or deviant, it will never have the opposite effect.

It is not easy because in today's world of serious homogeneity and skyrocketing information volume, it is extremely difficult to achieve a sales volume that satisfies customers through advertising alone.

This is the predicament generally faced by the American advertising industry.

But Vera was different.

Ever since she joined Sterling Cooper's advertising agency at the age of 22, this girl has not traveled the ordinary way at all.

The first client she received was an old candy company that had been in business for more than 20 years.

Almost everyone in the industry knew that the candy company was going out of business. Therefore, no advertising agency wanted to work for a company that was going out of business. Everyone knew that advertising would not save such a company.

After learning that Vera, a young man who has just entered the workplace, took over this client, the entire Madison Avenue was about to burst into laughter, and everyone was secretly watching the show. Lan Cooper Company.

If the candy company failed and did go out of business while Vera was advertising for it, her career would have been over.

Because no one cares about the previous situation of this candy company, everyone will only know: it was because Vera made inappropriate advertisements for it that the company closed down, and then she was finished.

With all the attention, the newcomer Vera planned an advertisement that surprised everyone after completing the basic research:

——She directly broke the news that the candy company was about to close down due to poor management.

The stock price dropped instantly, making the situation worse again. The owner of the candy company, who was already uneasy about it, had a gambling idea and was hospitalized for myocardial infarction.

The entire Madison Avenue was shocked by this girl's stupid behavior like a pig. Behind the scenes, there are many people who joked that the Sterling Cooper Company is estimated to be doomed this time. Everyone is paying attention to the follow-up with relish, watching the good show.

But I never expected that when the news of the closure came out, countless people miraculously recalled the memories of enjoying this candy in their childhood, and everyone fell into a nostalgic mood. Sweet memories of candy.

Fearing that they would no longer be able to eat this childhood candy after the company closed down, countless consumers flocked to buy it, and the supply of the products instantly became in short supply, and the sales volume increased by more than ten times.

Faced with all this, Vera seemed to have expected it long ago, and launched a series of advertisements featuring "nostalgia" and classic candies in old packaging, which made this old-fashioned candy company explode again.

Not only will it not go bankrupt, but it will even become a classic of the times, and its status will rise instantly.

Candy Company Boss: Shit!

Advertisers who eat melons: Damn it!

God damn it, damn it, how can you do this in advertising? ! !

Vera Senna immediately became famous in the industry.

If it is said that she only has such a brilliant record, everyone can still comment on her sourly as "a blind cat hit a dead mouse".

But the problem is, after that, each of Vera's advertisements has such a thrilling and amazing effect, so it can't be a coincidence.

She advertised for a restaurant, and the ad was actually "This restaurant is determined not to accept guests with children", which caused numerous negative comments.

But it was precisely this slogan that miraculously attracted countless young couples, because this restaurant will not have noisy children, and everyone loves to use this restaurant as a date place.

She advertised for a movie theater, and the advertisement she gave was that "every movie hall in this movie theater has its own bathroom", which confused the customers.

But it was this ad that caught the eyes of all those who had to go to the bathroom halfway through the movie to miss the plot. It coincided with the release of "Avatar" in three hours, and the attendance rate of this movie theater quadrupled.

And that construction company, that financial company, that biological research institute... In short, all the clients that Vera served appeared in a state of being on the verge of collapse, but after she helped advertise , One by one, his reputation soared and he made a lot of money.

Vera alone can generate hundreds of millions of profits every year.

At the same time, all people in the industry, from watching a good show at a candy company to watching a movie theater, and finally seeing that Vera's Sterling Cooper Advertising Agency is increasing year by year, put pressure on all advertising agencies, and almost all advertising companies The Lord's First Choice...

Their smiles gradually solidified.

Every time Vera's advertisement is launched, it will cause a huge sensation and successfully refresh their world view every time.

And, they really can't do anything about her ==

At the beginning, they were still screaming "Fucking this is okay?", "Damn that's okay!" because of Vera's advertisement, and they wanted to vomit blood.

After getting used to it, they have successfully cultivated the eyesight of seeing Vera Senna's name and knowing that she will definitely cause trouble and succeed.

A few years later, the dominant view on Madison Avenue has become:

"Tsk! Which idiot made this ad? Is it really effective... What? It was an ad made by Vera Senna?? Oh, it's okay."

After becoming the youngest creative director of the company, as a woman, she overwhelmed her competitors at the same time and became the only shining star in the advertising industry.

She never cooperates with other people, she never compromises with anyone to modify her ideas, she doesn't follow the rules at all, she doesn't care about the bad reviews of her from the outside world, and she doesn't even think about the consequences of failure...

She is crazy, but also a genius.

A genius who is favored by all industry authorities and is expected to revolutionize the entire advertising industry.

Because of this, countless headhunters, rival companies, and major companies came in one after another, trying to poach Vera with various reasons and excuses, and the salary they offered was more than ten times her current salary.

The number of advertisers who found Sterling Cooper's company increased tenfold in an instant, and each named Vera as their advertising producer, and they were willing to pay whatever price they wanted.

When Vera was 26 years old, she finally got fed up with this group of people, and in order to keep quiet, she directly applied for self-transfer to work in the Washington branch.

Sterling Cooper Company was originally an international 4A advertising company. There is actually not much difference in where Vera works. At most, her reputation will not be so great if she stays away from Madison Avenue, but the problem is...

The first day she came to Washington DC, the city blew up ==

Vera:  …

Really. The whole city exploded.

After the earth was shaken, dark clouds covered the sun.Countless weird and terrifying monsters descended from the sky, red lasers swept back and forth in the city center, and a huge black vortex appeared on the coastline, it was like the end of the world.

Unluckily, Vera was caught by one of the worm-like monsters. Although she struggled desperately, she was still getting closer and closer to the huge black hole.

Just when she realized that she might really die in this catastrophe this time, a tall and dark figure suddenly appeared in front of her eyes.

... She was rescued and returned.

Not knowing how the other party did it, Vera only felt a strong force coming, and the monster above her head let out a hoarse whine, and then fell into a cold embrace with the smell of gunpowder.

The wind whizzed by, and she tried to raise her head, trying to see who the person who saved her was, but she was roughly pressed down by the palm of the other party.

This time, a sharp sonic boom suddenly sounded in my ears, and an extremely powerful shock wave struck from behind Vera, with explosions, screams, hisses, and a clear cry:

"—Watch out, Batman!"

……

……

Batman?

The thick cloak covered her back, and under the shock wave, she felt something explode in her skull, and then, an unprecedented stabbing pain burst out... and she didn't know anything.

When Vera woke up again, she was already lying on the hospital bed.

The monster has long been solved, surrounded by assistants and colleagues who are still in shock.

She looked at the TV in front of her, and the screen happened to be broadcasting the president's commendation ceremony for the superpowers who saved Washington in this crisis.

Through the explanation of her colleagues, Vera probably knows:

On the day she came to Washington, she happened to encounter an alien invasion, and the one who finally defended the city and repelled the aliens was a person with superpowers who has always been disliked by everyone.

On the TV, the White House spokesperson was all smiles, and praised the seven superpowers standing on the high platform with good words, declaring that these seven people are the "superheroes" of the United States.

On mobile phones, the major media report the great achievements of superheroes in various ways. It seems that in the blink of an eye, these masked people who have been criticized and called "weird", "freaks" and "urban legends" by the outside world, He became the savior of the world among the people.

Not only that, this massive publicity also focused on describing how powerful and unrivaled their own abilities are.

Between the lines, there is a sense of "as long as there are superheroes, the world will be extremely peaceful".

All of a sudden, it seemed like the whole world was celebrating superheroes.

Even her assistants and colleagues were watching TV and swiping their phones, discussing with a little glee:

"Are superheroes really that strong? Isn't this a deliberate campaign by the government to divert the topic of aliens?"

"Come on, did you watch the video? Every single one of them is an army!"

"Journalists are really all bitches who follow the trend. Look at this newspaper. They published an article condemning masked vigilantes just last week."

"Forget about the past, isn't everyone happy now? The superpowers saved Washington, and the government finally recognized their existence. These journalists changed their tunes one after another. To these heroes... er, the Super Seven, right? To them It’s a good thing to say!”

"Yes, yes, why bother to pursue the past? They saved the greatest advertising man of this century, Director Senna is fine... right? Director?"

"..."

The world's greatest ad man didn't answer.

She stared at the screen quietly, the camera switched, and it happened to land on the seven superheroes standing behind the president.

Among the seven people, Vera clearly saw the dark man hiding behind the others. In the carnival atmosphere of the entire commendation meeting, his indifference and calm seemed extremely out of place.

That's... the one who snatched her from the monster's grasp.

Secretly chewing Mr. President's speech and the media's propaganda text twice in her heart, and watching the live TV broadcast, except for the dark and pitch-black Chaoying who were all smiling, Vera lowered her head, as if she had a headache General pressed his forehead and murmured:

"You've been fooled, these idiots."

"what?"

The assistant and colleagues didn't react and looked over in bewilderment.

"What's being played? Director Senna, you're talking about... er, who?"

At a glance, there were countless question marks on the heads of all the subordinates. After being stared at by the blank eyes of this group of guys, Vera froze immediately.

She seems to have just realized that the group of advertisers under her has no political sensitivity at all, so she glanced at a few of them speechlessly, and sighed:

"I'm talking about these superheroes."

——Looking at this live TV broadcast, the White House and the party media, all the media are using public opinion to play tricks, these fools are really sold out and are still happily helping count the money!