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Although Chicago's real estate market is still hot on the surface, in fact, the transaction volume has dropped compared to last year.It's just that the developers are still promoting the hot real estate market, and the land and property prices have also maintained a stable or even rising trend under the control of different developers.

In the hands of Mr. Longo's real estate company, there are still a batch of suburban land and hundreds of completed single-family apartments for sale.

As an experienced real estate businessman, Mr. Longo also understands that this market has its ups and downs, and this real estate boom will last until next year at most.What's more, when I acquired the land to build a house, it was in a period of low price, and the investment cost and the loan returned to the bank have been recovered in the past few years.So compared to some of his peers, he is less anxious.It's just that no businessman doesn't want to make more money.

"Since last year, we have established branches in towns around Chicago and even further afield, or sent traveling sales representatives to find potential customers. However, it is difficult for these customers to see the land and houses in person, and the turnover rate has naturally been low. So, in the second half of the year, we decided to invite customers from other places who have the potential to purchase for free to come to Chicago for a tour to see houses and land.” Mr. Longo signaled his staff to go and handle all the certificates for Caroline’s new land after paying off the loan. While talking to her about the activities currently planned by his company.

Isn't this just a tour group?But until 100 years later, it is still a popular way to view houses!As someone who has bought a house before, Caroline is very familiar with the "routines" of these real estate developers.She secretly sighed in her heart, but she still had to put on a thoughtful look on her face.Caroline didn't know as much about real estate sales as about retailing, but since this type of activity is still popular in later generations, its advantages cannot be ignored.

Thinking of this, Caroline smiled at Mr. Longo, affirmed the feasibility of the house inspection activity, and made one or two small suggestions based on the house inspection activities she had learned before.

At the same time, Caroline's intuition also told her that there seemed to be an opportunity that she could take advantage of, an opportunity that would allow Max Department Store to cooperate with real estate companies to capture more potential customers.

After she got home, she sorted out her thoughts, and first came to discuss with Ms. Green with the outline of the proposal to see if she had any willingness in this regard.

"The customers who will be invited by Mr. Longo to come to Chicago for house inspections must have a certain financial ability, so at the same time, they are also within the range of target customers of Meisi Department Store. Originally, Debone Street was in their In this case, why don’t we cooperate with Mr. Longo and invite them to visit Max’s Department Store as a special “attraction”?” Caroline and Ms. Green explained the reasons for this proposal in detail.

"You have a good idea, but when customers come to Debone Street, why would they only choose Max's Department Store?" Ms. Green joked, motioning Caroline to look out of the window. The signboard was brightly lit, flickering in the half-dark evening.

"Also, it's impossible for them to provide us with this kind of help for free."

Caroline has thought about this a long time ago, and has prepared corresponding cooperation means, "My idea is that we can provide Mr. Lango with a certain number of low-denomination premium store shopping cards for free on a regular basis, anonymous, and set It can only be used within a certain period of time. And it has been negotiated with him in the cooperation contract that this shopping card is specially provided to customers who come to Chicago from other places for tourism and inspection.”

"In this way, new customer flow has also been brought to Meisi Department Store, because certainly not all customers will leave after spending the few dollars of free shopping cards at the premium counter. And the costs paid are comprehensively calculated. , even lower than newspaper page advertisements.”

"And when I put forward this idea, there are other considerations," Caroline added. "The plan to build a premium store outside the Mays department store building has been put on the agenda. According to our vision for the future, it will be located in Chicago and The surrounding cities and towns set up a chain store of Max Best Store. Through this activity, some target customers in the surrounding towns can also have a sufficient understanding of Max Best Store and build a customer base in advance. At that time, no matter whether we use direct investment to establish Chain stores, or invite local businessmen to join us as our partners, popularity is the weight in our hands."

Ms. Green became more interested. She organized the letter papers that were originally on the table and put them in a drawer, and took out the profit statistics of the preferred counter for the past two months to look at them again.

"Have you spoken to Mr. Longo?"

"I haven't discussed the specific situation with you yet, so I just briefly mentioned it to Mr. Longo. He is also very interested in this proposal." Looking at Ms. Green's expression, Caroline knew that she would probably not Against this proposal.

Because Caroline had already prepared the budget range for the first cooperation, Ms. Green made a decision after a short thought. "We can give it a try. You can give me a detailed plan, and then talk to Mr. Longo. From next week, if you need help, you can also go to Fred."

"To see Manager Adler?"

Ms. Green nodded. The subordinates who have been helping her with the plantation have received letters, and she needs to deal with some problems in person.So she will go to New York to meet this subordinate in a few days, and meet him after the subordinate arrives by boat.

She had already talked to Fred, and she planned to tell Caroline these two days.

"During the time I left Chicago, Fred will be responsible for all the affairs of Meisi Department Store, while the preferred counter and the women's clothing area on the first floor will be managed by you temporarily."

Caroline's heart is a bit complicated at the moment. She is very happy that Ms. Green trusts her more and more, but at the same time, she is also a little uneasy.

After all, it has been less than two years since Caroline came to Meisi Department Store.Although she has been recognized by many people with her own efforts and strength, it is still a bit of a challenge to manage the entire first floor without the protection of Ms. Green.

"You don't want to, do you?" Ms. Green asked after seeing that Caroline did not reply after a few seconds.

"No, I'll do it," Caroline said quickly.She only gave herself a few seconds of hesitation. After all, those who seize the opportunity not only need to be fully prepared, but also need to have the courage to reach out.